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Vodafone: Facebook vs. Hamilton

2. September 2010

Vodafone launched a new campaign in Netherlands called: Facebook vs. Hamilton. On September 13, the world’s youngest Formula 1 driver Lewis Hamilton takes on racing against a virtual race car, composed of profile photos of 28,800 Facebook members. The race is organized by Vodafone Netherlands to mark the release of its upgraded mobile data network. [...]

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SlideShare: What the F**k is Social Media NOW?

30. August 2010

For the last three years, Marta Kagan, has updated her famous SlideShare presentation called “What the F**K is Social Media” and for 2010, the presentation has been updated with some more amazing stats and growth comparisons to 2009. Marta has also collected some of the best quotes on social media, from a few of the [...]

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Sony: Media Monster Wars Facebook App

26. August 2010

Sony has been running a pretty cool Facebook app over the last few weeks, called Media Monster Wars, featuring Justin Timberlake. It’s a well integrated social game that utilises the content on your wall to power your monster. The more photos, videos, comments, likes, shares and interaction you have, the bigger, better and meaner your [...]

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Facebook Places Explained (video)

24. August 2010

So everyone who reads Digital Buzz would have heard about Facebook Places by now, but really, unless you’re in the US, you’ve not had an opportunity to experience exactly what Facebook Places is. So here is the demo video from the official Facebook YouTube Channel. Facebook Places to me, will ultimately kill off Gowalla & Foursquare over [...]

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Target: Kaleidoscopic Fashion Spectacular

22. August 2010

Target launched their Fall 2010 fashion range with a mammoth out door event, the sort of occasion we’ve been seeing some amazing projection mapping come to life at. But this time Mother N.Y and Target managed to create an extravaganza with just as much wow factor, using The Standard Hotel in NYC as the event stage, they [...]

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Precious: The Bike With A Brain

11. August 2010

Meet Precious, the bike with a brain that’s riding across America to raise funds for Lance Armstrong’s LIVESTRONG charity. So what do I mean by bike with a brain? Well, it’s a bike with all sorts of sensors attached to some pretty cool code and a few silicon chips to bring the bike to life. [...]

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Old Spice Social Campaign Case Study Video

11. August 2010

Well here it is. The Old Spice Social Campaign Case Study from WK. To save the judges some time this year, I’d suggest sending the pencils, lions, grand pix’ and the like straight to the WK head office in an overnight express bag, no need for a tracking code, everyone know’s who those awards will belong [...]

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Bacardi True Originals Facebook Fail?

2. August 2010

Maybe it’s because I’ve had a seriously long day, but this ongoing webisode series on Facebook from Bacardi called True Originals has just completely disappointed me, in fact using these videos as a Facebook campaign is a clear and epic fail on a number of levels. But first, let’s look at these amazing short films where a mysterious character seems [...]

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Diesel Facepark: The Analog Version of Facebook

27. July 2010

Diesel’s “Be Stupid” campaign platform continues to drive ridiculously innovative work. This time they’ve said that Digital is smart. Analog is stupid. And with that, Diesel has created a social event called Facepark, a live event where thousands turned up to create an analog version of Facebook, simulating pretty much everything you can do on Facebook in a physical [...]

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Starbucks Social Strategy Keynote

26. July 2010

If you are interested in Digital & Social Strategy you’ll want to bookmark 25mins to watch this video (or flip through the Slideshare pres below), it’s the keynote presentation by Alexandra Wheeler (Digital Director of Starbucks) that opened the recent Social Media Influence 2010 conference in London. And for those of you who don’t know, [...]

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Old Spice Sends Personal Twitter Video Replies

14. July 2010

Wow! Not only did Old Spice and Wieden Kennedy pickup a Grand Prix at Cannes for their campaign, they’ve just started rolling out one of the best social campaigns I’ve ever seen, all based on the ads that generated so much talk over the last few months. Old Spice has just started delivering personal video [...]

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Canadian Tourism’s Live Twitter Murals

11. July 2010

Canadian Tourism has launched a new campaign aiming to grab interest from busy Americans in New York, Chicago and L.A in the hope to lure them up to Canada for a holiday. And to do this they’ve jumped on the twitter wagon with interesting digital storescapes or what they are calling live twitter murals, that show aggregated tweets and photos from [...]

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Skittles MOB #003 – Scholarship the Rainbow

6. July 2010

I think I’ve mentioned before that Skittles have one of the most powerful and engaged social communities online, and I look forward to each and every one of the Skittles MOB The Rainbow initiatives. For MOB #003 Skittles decided it would be cool to send someone to bowling management college if the skittles MOB thought it was [...]

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Red Bull X Fighters Crowd Sourcing Campaign

18. June 2010

Holler in the UK together with Red Bull have launched a crowd sourcing campaign to kick off the London leg of the words biggest Freestyle Motocross tour called Red Bull X Fighters. They are asking budding film makers and Motocross fanatics to stand up and get noticed by creating the best 30 second mashup video (to promote the tour) from [...]

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Skittles: The Facebook Gifting Tree

6. June 2010

Part two of the Skittles “Mob The Rainbow” social platform was a poll on their Facebook page, with three choices, the winner, again, would be brought to life in the real word just as they did with the Valentines day Mob of Love for the very first part of the campaign. This time the Skittles [...]

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NRL: Back Your State Facebook App

25. May 2010

Tonight is the night, the first of three State Of Origin battles begins in Sydney! So I thought it was timely that I post up my new Facebook App concept, it’s called Back Your State and we’ve built it specifically to take advantage of the crazy State Of Origin hype, banter and passion! The Facebook app [...]

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Review: Google Android on the HTC Desire

24. May 2010

What a time to be reviewing an Android phone! Google launched Android 2.2 to developers last week – and they are making no attempts to hide the fact that they have Apple firmly in their sights. With so much recent talk about Apple and its practices regarding app store censorship, restrictions on what API’s developers [...]

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Diesel Cam: Connecting Stores With Facebook

16. May 2010

This is the Diesel store in Spain and while people like Levi’s have been busy building in the new Facebook ’like’ functionality into their online stores, Diesel has been integrating Facebook into a real-world store and they’ve called it Diesel Cam. It’s a touchscreen system that sits outside the change rooms and allows customers to take photos of themselves, [...]

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Live Twitter Artwork: Just Don’t Tell Ashton

12. May 2010

Students from the Berghs School of Communication in Sweeden have launched a social experiment that is perfectly themed to attract some serious attention! They are creating a live piece of artwork at Don’t Tell Ashton, a new website that holds the profile images of people who re-tweeted the campaign page in scale to their twitter following, [...]

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Dymocks: Tweet A Review Campaign

11. May 2010

Yesterday we launched Dymocks’ first social media campaign (or promotion if you like) called “Tweet A Review” and as it sounds, it’s a really simple idea for people to grasp but challenging at heart, requiring you to tweet an entire book review in just 140 characters including the #101comp and @dymocksbooks address, so to be successful [...]

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Socialnomics: Social Media Revolution Version 2

6. May 2010

Erik Qualman from Socialnomics has just released Social Media Revolution 2, a refresh based on his original video from 2009 that had about 2 million views on YouTube and was a must watch video with some amazing statistics. For 2010, he has updated the video with the latest stats, figures and information on everything social, [...]

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Lipton Milk Tea: Chinese Viral Case Study

26. April 2010

This is a little old now, but a great view of what can happen when something goes viral in China! Earlier this year AKQA and Lipton Milk Tea created a viral campaign that was launched on China’s biggest IM and social networking site QQ to celebrate Chinese New Year 2010. The campaign featured a website [...]

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Levi’s New ‘Friends Store’ Social Shopping Site

22. April 2010

With the new Facebook “like” plugin launched last week, Levi’s have jumped in to created a social shopping experience. They’ve integrated the new “like” feature with every product on the site so at a quick view, you can see the number of facebookers who like the item and also cast your own vote. On individual product pages, [...]

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MICMACS: Hopscotch Films Facebook Campaign

21. April 2010

This is an interesting little Facebook campaign for a new film called MICMACS by Hopscotch Films. It’s essentially a Facebook app that asks fans to become part of the Micmac’s Oddball Family for the chance to win 100 double passes to the movie, hoping to increase fan’s and engage their existing social community. Users had to pass a [...]

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Stella Artois: King of Cannes Social Campaign

12. April 2010

Fancy a weekend at the Cannes Film Festival? Well if you’re the 5th cousin of Jacques d’Azur you might be in for an all expenses paid trip, or, more likely if your lucky enough to win the major prize in this new Stella Artois competition, created by Mother London + Unit9. The King Of Cannes [...]

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