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Skittles: Facebook Mob Of Love!
Ahhh Skittles! This is what agency EVB (a team skittles member) created as part of the skittles valentines day campaign, utilisng their newly created “Mob The Rainbow” facebook fan page of over 4 million people (Coca-Cola has 5 million) to mob an unsuspecting meter maid with love! This is a great way to integrate and leverage [...]
Continue reading...Social Commerce: It’s time to make the move.
14. March 2010
I think 2010 will be remembered as the year social commerce really took off. Last year, I posted on how to explain the benefits of social, and I think that video is pretty relevant to how Social Commerce works (albeit a pretty “plain English” explanation) from a different angle. This great little video from Good Magazine (in partnership with IBM) [...]
Continue reading...Goldstar Beer: Park Fight Facebook App
7. March 2010
Brands trying to generate large numbers of fans on Facebook know it generally involves some serious work over a decent period of time, or in this case (and the much preferred method!), just a very clever idea that has a platform to go viral! This is a new Facebook app for Gold Star Beer (Israel’s #1 Beer), created [...]
Continue reading...Presentation: Protocol Buffers at Twitter
24. February 2010
Kevin Weil the Analytics Lead at Twitter released a new presentation about how they are store and analyze of it’s 100 Billion tweets. The presentation is generally focused on different technical conditions but there are also some useful business requirements related to analysis and the storage of massive data as well.Share This Digital Buzz Post:
Continue reading...The Volkswagen GTI iPhone App Story
17. February 2010
Back in October 2009 I posted an article on Volkswagen’s brave move to launch an iPhone only campaign to promote their new GTI. Seems the risky move has paid off, with over 4 million downloads of the app, and an 80% increase in leads, test drives and quote requests. Its great to see a digital campaign [...]
Continue reading...Coca-Cola: ‘Fans First’ Approach in Social Communities
16. February 2010
Yesterday, when I was googling about big brands on social media, I found “Coca-Cola: ‘Fans First’ Approach in Social Communities” presentation by Michael Donnelly. He is the group director of worldwide interactive marketing for Coca-Cola and created this insightful presentation for the iStrategy2010 conference.Share This Digital Buzz Post:
Continue reading...Burger King: King Tasty
12. February 2010
Burger King launched a new campaign for its special burger: 3-Cheese Angus. On the tv spot two guys fall into a discussion about the burger, they use “King+….” combination in every sentence and it turns into a quite funny dialog . The campaign also follows, playing with “King+….” combination through the website and Facebook. The best [...]
Continue reading...The Economist: A World of Connections
2. February 2010
The Economist has released a special report on social networking last week. You can find a lot of important insights and statistics like, how social networks are changing the way people communicate, privacy in social media: Privacy 2.0, the future of social media towards a socialised state, recruitment in a social world and much more. It’s [...]
Continue reading...Nike (RED): Lace Up Save Lives
1. February 2010
In support of Nike and (RED)™’s partnership they launched a new campaign called: “Lace Up Save Lives” approach to fight HIV/ AIDS in Africa. Crossing the boundary between the different sports, a more representative group of world class athletes teamed up to raise awareness on the AIDS. Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco Materazzi, [...]
Continue reading...Vodafone: Cep Özgür
27. January 2010
Vodafone Turkey launched an integrated campaign promoting its brand new youth tariff “Cep Özgür”. The tariff, allowing young people to talk as long as they want for just 2 credits uses the visual language of grafitti. For outdoor and print, ads vandalized by graffiti have been used. The new offer appears all over as though some [...]
Continue reading...Razorfish: Social Influence Marketing Trends
26. January 2010
Shiv Singh from Razorfish has created (and shared!) a great presentation on the value of social media as part of a combined marketing approach. Shiv calls it Social Influence Marketing, which when you get right down to it, is an approaching to marketing by including customers in the processes. Check it out on SlideShare!Share This Digital Buzz Post:
Continue reading...Become A Fan Of Digital Buzz On Facebook!
25. January 2010
Over the Christmas break I finally found the time to setup a fan page on Facebook, complete with cannibalising the logo to fit the skyscraper style space (sorry Deano!) . We’ve got almost 500 fans organically so far, and I also did a test run on facebook ads to generate a few fans, it worked [...]
Continue reading...Your Sad Friend: Facebook Case Study Video
14. January 2010
A little while ago I posted the latest campaign from Mccann Erickson Israel for Yellow Retail – who provide online games and all sorts of interesting things. Now, this is the “Your Sad Friend” Facebook Campaign Case Study Video and details out some fantastic results while showcasing the campaign elements and strategy. (thanks for sending [...]
Continue reading...Domino’s: Social Turned Our Pizza Around
12. January 2010
Domino’s Pizza launched an integrated campaign called: The Pizza Turnaround. The main idea is social: The guys from Domino’s monitored consumer comments about the brand on social media channels and according to this feedback they created new pizza recipes. The campaign has been transformed into an inspiring documentary, filmed with company officials. Creative agency is Crispin Porter + [...]
Continue reading...Coca-Cola Launches New Social Media Policy
10. January 2010
This is Adam Brown, Head Of Social Media at Coca-Cola, in a quick 3 minute interview on his new Social Media Policy for Coke. What a job that must have been! The thing I love about this, is that it’s a simple policy (3 pages long), practical and full of common sense while the best [...]
Continue reading...Google Real Time Twitter Search Results
3. January 2010
I’ve been enjoying how Google’s deal with Twitter has been integrated into the results over the last few months, if you’ve noticed, at the bottom of a search results page, you’ll get what’s know as the “latest results” for that keyword. Now, it’s not actually exclusively twitter (which I also like) as it pulls in blog [...]
Continue reading...Chocomel Hot: Snow Fight
19. December 2009
Achtung! launched a pretty cool new campaign for Chocomel Hot on Hyves. During these cold months of the year you are able to throw snowballs, carrots and other stuff you put on or in your snowdoll at your online friends. The campaign was an immediate hit! Over 10 million snowballs have been thrown already. You can even win [...]
Continue reading...The Top 50 Facebook Brand Pages In 2009
2. December 2009
Aggregated content. It’s been getting big in 2009, but I’m pretty sure that in 2010 aggregated content, you know… The top 10’s, 50’s, 100’s, ranking systems, rating systems and the like will become a dominating part of the social sphere’s daily intake of content. So, if there was even an aggregated “top” list to be on, [...]
Continue reading...SlideShare: McDonald?s Social Media Strategy
29. November 2009
McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be [...]
Continue reading...IKEA: Facebook Showroom Campaign Strategy
22. November 2009
Forsman & Bodenfors are known for some great creative work, and they recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. When small budgets and big briefs clash, the out come only ever heads in a single direction these days… to Facebook! Some of the best campaign strategies are simple, and none simpler than [...]
Continue reading...Slideshare: The Basics Of Social Media ROI
18. November 2009
While I’m posting about Social Media ROI, I thought it would be pretty relevant to show this great slideshare presentation by Olivier Blanchard on the Basics Of Social Media ROI. Put simply, trying to measure a direct ROI on your Social Media spend is very hard and almost nobody can put their hand up to [...]
Continue reading...Social Media ROI Video: By Socialnomics
16. November 2009
This is the latest video by Socialnomics (the guys who created the Social Media Revolution Video that got over 1.2 million views on YouTube) and it showcases examples of Social Media ROI on campaigns and companies that have thrown themselves into the Social Sphere. Everyone knows that trying to measure Social Media ROI is the hardest [...]
Continue reading...Orange’s New Social App: Friend-o-Meter
12. November 2009
Orange is releasing the new Motorola DEXT – a smart social phone – so what better way to hype the launch than a socially integrated campaign in the form of the “Friend-o-Meter” app (created by Fallon and Unit9). The market for this phone is social freaks, and this app puts their cred to the test, publishing results [...]
Continue reading...Vodafone: BlackBerry Hideout
11. November 2009
Hi everyone, my new colleagues launched a great new campaign for Vodafone in Netherlands, called: BlackBerry Hideout. The Dutch divisions of Vodafone and BlackBerry wanted to target the new BlackBerry Curve 8520 to Dutch students. So, Achtung! developed a campaign in which two young guys (Benoit and David) hide BlackBerry Curve 8520-smartphones at 10 Dutch universities. [...]
Continue reading...XBOX: Lips Jukebox Social App
9. November 2009
AKQA and XBOX have teamed up to launch a new game called Lips – Number One Hits. So to help generate buzz they created a social app using Facebook Connect to import photos from your profile and then overlay a range of lip-syncing videos to create animations of you and your friends singing some of [...]
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