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Trident Gum: The Facebook Fun Audit
Tweet Pin It Tax time gets pretty tough and nobody wants to get audited, so Trident gum has just launched an audit process you might actually like, it’s called the “Facebook Fun Audit”. The Fun Audit is an interactive video experience that uses Facebook connect to analyse things like your photos, posts, check-ins, de-friends and [...]
Continue reading...Infographic: The Value of Social Loyalty
26. March 2012
Tweet Pin It With most brands just trying to work out how to best use social media, it’s interesting to look at the flip side where social loyalty is now the big focus of the airline industry (look at all the great KLM work), where social loyalty plays will no doubt transform traditional style frequent [...]
Continue reading...KOTEX: The World’s First Pinterest Campaign
24. March 2012
Tweet Pin It With Pinterest being all the rage this year, it wasn’t going to be long before someone claimed the “World’s First Pinterest Campaign” if it already hasn’t been claimed somewhere else. Yes, I’ve seen the Peugeot Puzzle one too, think these guys beat them?! (created by Smoyz) The campaign was called “Womens Inspiration [...]
Continue reading...American Express: Sync. Tweet. Save.
11. March 2012
Tweet Pin It Now this is cool. American Express have launched an interesting play with Twitter which lets US card members turn customised Twitter hashtags into savings. When customers sync their American Express Card with Twitter, they can enjoy exclusive offers loaded directly onto their card. American Express are showcasing “Sync. Tweet. Save.” at SXSW [...]
Continue reading...Domino’s Think Oven: Innovation Sourcing
10. February 2012
Tweet Pin It Domino’s have always claimed an innovation story, in fact a lot of their best selling products have come from store staff, not the head office chefs. Looking beyond just Domino’s, most businesses now attract innovative ideas via their social channels, free of charge from customers who love them, but while their social [...]
Continue reading...Infographic: Social Media Statistics For 2012
3. January 2012
Tweet Pin It It was a huge year for Social Media and here is a great infographic that rounds up the key Social Media Statistics to kickoff 2012. It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has [...]
Continue reading...Infographic: The Psychology of Social Commerce
13. December 2011
Tweet Pin It Here is a great infographic that really highlights the power and potential of social commerce with some great take away stats and insights. We all understand that in order to effectively market products to consumers you need to have a good understanding of the attitude and behaviour patterns of your target audience. Psychologists [...]
Continue reading...Infographic: The Social Commerce Timeline
13. November 2011
Tweet Pin It Here’s a nice infographic from Useful Social Media that shows the Social Commerce journey from back in February 2007 when the first virtual gift was sold on Facebook. Some of the infographic highlights include: Dec 2008 – Dell claimed $1 Million revenue in sales via Twitter Jul 2009 – Facebook’s first retail [...]
Continue reading...1800 Flowers: Flowers From Facebook Friends
30. August 2011
Tweet Pin It Here is a great initiative from 1800 Flowers who are well known as a pioneer in social commerce, being one of the first to launch a Facebook store. So to showcase their same day delivery capabilities, they’ve come up with a great idea demonstrating it with birthday notifications. They’ve created an app [...]
Continue reading...IKEA Happy To Bed: YouTube Social Experience
28. August 2011
Tweet Pin It IKEA in the UK has launched an interactive social experience on YouTube. The above video is the ad to launch the overarching campaing around IKEA having everything to get you happy to bed, but the real fun is on their YouTube channel, where they’ve extended the idea with Facebook Connect. It starts [...]
Continue reading...IKEA: The World’s Most Liked Showroom
16. August 2011
Tweet Pin It IKEA do some very cool social work around the world and here is one of their simpler, but just as innovative ideas, this time around the social shopping phenomenon, created by two young advertising students Jeena and John from the Willem de Kooning Academy in Rotterdam. It takes a simple notion of [...]
Continue reading...Infographic: The Real Cost Of Social Media
22. May 2011
Tweet Pin It What’s the real cost of social media? Last week we looked at an interesting infographic on the value of social commerce and today we wanted to share another interesting infographic on the cost of social media. So how do your social media costs compare? These stats, which have been aggregated by Focus.com, [...]
Continue reading...Social Memories Facebook Book App
10. May 2011
Tweet Pin It Don’t you just love it when convergence of the real and digital worlds flip right around the other way? Enter the “Social Memories” Facebook Book App, that allows you to automatically generate a 30 page premium book directly from your Facebook updates, friends and the surrounding social interaction. The Facebook Book App [...]
Continue reading...Infographic: The Social Consumer
26. April 2011
Tweet Pin It We are already seeing that this year is going to be an exciting one for brands to embrace social commerce with smart, innovative campaigns. Brands are moving towards integrating physical and online stores into the consumer’s shopping experience to leverage the ‘social consumer’ who shops with social intelligence using their social graph. [...]
Continue reading...GOAB: Social Commerce TV
10. April 2011
Tweet Pin It In this increasingly digitally focused world how does TV compete with the latest real time, highly targeted social experience? The guys at digital agency Syzygy have built this concept app, GOAB, which takes the idea of social and commercial layering within TV to the next level. The app transforms the users handset [...]
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