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The Nokia Foursquare Gifting Machine

27. September 2011

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Here is a nice interactive installation from Nokia, playing on their ever increasing “Random Acts of Kindness” vision that allows anyone to simply check-in to one of the the vending machines via Foursquare to release some sort of surprise. It’s a pretty simple setup, with the vending machine checking the Foursquare check-in count every second [...]

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Introducing The New Facebook Timeline

24. September 2011

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So here it is. The new Facebook Timeline, which will ultimately replace your current profile. Dual columns, maps, check-ins, photos, video, apps, galleries, likes, activity feed and even quick-scroll timeline control. A whole new way to experience your social history, and to present the future. Initial thoughts… Wow. This is going to shake things up. [...]

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Prigat: Real Time Social Smile Stations Billboard

13. September 2011

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The guys over in Israel continue to do great work, this time it’s an innovative and slightly different/weird kind of digital billboard. Called “Smile Stations”, Facebook fans of Prigat, a leading juice company, had the opportunity to send real time messages to interactive digital billboards at various train stations in the hope of getting passers [...]

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NOKIA: The8N8 Twitter Campaign

7. September 2011

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Here is something a little different from the guys at Wunderman Buenos Aires in Argentina, for the launch of Nokia’s N8 smart phone. #The8N8 was a twitter based activation campaign where you were required to get 8 popular celebrities to follow you on twitter to win a new Nokia N8. After enlisting top celebrities to [...]

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Ariel Fashion Shoot: Facebook Game Installation

4. September 2011

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Here is a great piece of digital/social/real world convergence for laundry brand Ariel. It’s a seriously low engagement category, so in an attempt to give people a reason to engage away from the washing machine, Saatchi & Saatchi Stockholm teamed up with B-Reel and Atomgruppen, to create a socially controlled stain squirting robot installation. Setup [...]

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IKEA Happy To Bed: YouTube Social Experience

28. August 2011

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IKEA in the UK has launched an interactive social experience on YouTube. The above video is the ad to launch the overarching campaing around IKEA having everything to get you happy to bed, but the real fun is on their YouTube channel, where they’ve extended the idea with Facebook Connect. It starts with a room [...]

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IKEA: The World’s Most Liked Showroom

16. August 2011

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IKEA do some very cool social work around the world and here is one of their simpler, but just as innovative ideas, this time around the social shopping phenomenon, created by two young advertising students Jeena and John from the Willem de Kooning Academy in Rotterdam. It takes a simple notion of utilising Facebook “Like” [...]

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Ibiza Parties: RFID Facebook Integration

31. July 2011

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With access to RFID technology and integration with social API’s becoming more mainstream, we will be seeing more and more experiential installations just like this, and no doubt, heavily populated in these kinds of party locations around the world! This is a great new example from the Ushuaïa Beach Hotel in Ibiza, a world first [...]

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Isaiah VS Fabio in Old Spice Internet Duel

26. July 2011

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And so it begins… Isaiah Mustafa VS Fabio himself in a real-time streaming Old Spice Internet Duel at 12pm Noon EST. Wooo! It was only a matter of time until the guys at W+K took the new-look Old Spice campaign to a whole new level, and that they will in just a few hours time, [...]

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Mountain Dew: Street Art meets Paintball

26. July 2011

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Here is a new campaign from Mountain Dew Energy UK. Centered around a Facebook app the campaign aims to find and showcase the brand’s official street artist. This hype video features the Graffiti Kings creating street art, using paintballs, in London’s graffiti hub, the Leake Street Tunnel. These featured artists, Knoxville and Grohl, were chosen [...]

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Doritos: The Dip Desperado Advergame

10. July 2011

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It’s not very often that you see a TVC that promotes a Facebook app so it was very exciting to see this latest Doritos integrated campaign offering from the UK. First of all the TVC is fun to watch and tells a moving story of the rise and fall of Esteban Ortega, a professional Dorito [...]

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The World’s First Animated Tattoo

7. July 2011

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Ballantine’s Scotch Whiskey is running an interesting social campaign celebrating people who leave an impression, unique people who challenge the status quo, and to do this, they’ve setup a series of live streaming events where the community can influence the creative outcomes of an artist in real time through comments and suggestions on Facebook. One [...]

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The Twitter Job Hustle Experiment

2. July 2011

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Here is something a little fun for the weekend, it’s called The Twitter Job Hustle experiment, a clever campaign concocted by Bas van de Poel and Daan van Dam in an attempt to score a new job at a leading advertising agency. The pair make up the creative team known as Wonder Years, and here [...]

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MINI Maps: Google Maps Racing Advergame

21. June 2011

15 Comments

Ok, so this is pretty dam cool. Mini France has just launched a Social / Google Maps mash-up advergame called “Mini Maps“. It’s a Facebook app that lets you customise a virtual MINI and then challenge Facebook friends to time trials around the world through a Google Maps mash-up, which basically has you racing your [...]

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Coca-Cola: The Facebook Places Recycling King

20. June 2011

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Here is a slightly different, yet innovative green initiative from Coca-Cola in Israel, who were aiming to promote increased recycling of their bottles across the entire country. In no small feat, they added over 10,000 new “recycling bins” to the Facebook Places index, and with that, created The Recycling King Challenge, where Coca-Cola fans were [...]

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