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Domino’s Think Oven: Innovation Sourcing

10. February 2012

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Domino’s have always claimed an innovation story, in fact a lot of their best selling products have come from store staff, not the head office chefs. Looking beyond just Domino’s, most businesses now attract innovative ideas via their social channels, free of charge from customers who love them, but while their social media policy mandates [...]

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Top Gear: 10 Millions Fans Celebration Video

2. February 2012

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We’ve featured a few “1 Million Fans” celebration campaigns and content pieces over the last year, and suitably, the guys at Top Gear have taken their celebration just a little further than normal, perhaps that’s because they’ve just hit 10 Million Fans, or is it just because they can? A little of both I suspect… [...]

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Heineken: The Valentines Day Serenade App

2. February 2012

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Backing up from the last amazing brand film called “The Date”, Heineken have launched “The Serenade”. A cool Facebook app designed to help you ask people out on a date this Valentines Day, via a personalised “Serenade” video. It’s available in something like 20 languages, so just about anyone in the world can participate, a [...]

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Tourism Australia: New Years Eve Social Film

2. January 2012

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Happy New Year to everyone who has enjoyed and supported Digital Buzz this year! In tribute I thought I’d post this nice short film created by Tourism Australia showcasing what a NYE event in Sydney means to people, and because I live in Sydney, I’m biased, and couldn’t agree more. The film features people sourced [...]

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Vodafone: Christmas Laser Graffiti

22. December 2011

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Here’s a great Christmas campaign from Vodafone Ireland, bringing together social media, projection mapping and street art to encourage their Facebook community to hit the streets. Vodafone enlisted digital agency Cybercom to help them create something different this Christmas. The experience started with “Make Someone Happy” on the Vodafone Playground Facebook page which, over the [...]

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Heineken: Super Social Christmas Tree

11. December 2011

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Keep an eye out for the Heineken Super Social Christmas Tree in Clarke Quay, Singapore, from the 17th-26th of December. It’s a huge digital art installation that’s over 11 meters tall and stacked with 48 huge LCD screens, that will become perhaps the most social Christmas tree ever created! If you head to the Facebook [...]

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Olla Condoms: Unexpected Babies Social Play

29. November 2011

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This is a pretty interesting social play from Olla Condoms in Brazil, and while I probably wouldn’t recommend a campaign like it for any brand, I think the idea is kinda neat at the very core. Targeting young guys, Olla Condoms set about creating hundreds and hundreds of fake Facebook profiles, setup with the names [...]

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Ultimat Vodka: Social Life Audit Facebook App

18. November 2011

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Here’s a Facebook app that analyses your actual social life rather than your online social life. Polish vodka brand Ultimat (No, that’s not a typo!) worked with developer StinkDigital to create The Social Life Audit. Once you allow access the app aggregates a vast amount of your details to create an infographic style audit of [...]

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Volkswagen: The Fanwagen

2. November 2011

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Choose, Build, and drive away with it… This is the tagline of our new campaign, called “the Fanwagen”.Volkswagen the Netherlands invites its fans to vote for their all-time favorite model. As a reward, it rebuilds this model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van the T1 [...]

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Twitflicks: Mini-Movies Based on Your Tweets

31. October 2011

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Crowd funding is pretty hot right now, but it doesn’t always work, even through the major social funding platforms. So, when Eddie Terstall (a famous Dutch film-maker) only managed to reach $2k of the $20k he teamed up with One Big Agency to try something just a little different… So they created Twitflicks. Mini-Movies that [...]

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Light Painting: The Volkswagen Art Heist

13. October 2011

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Here is a beautiful ambient meets social campaign for the new Volkswagen Jetta GLI in Canada where they’ve created a series of pop-up art galleries that feature “Light Paintings” made by the movement of the Volkswagen Jetta. Framed, installed and then left for the public to find (and take home for free) the light paintings [...]

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The Nokia Foursquare Gifting Machine

27. September 2011

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Here is a nice interactive installation from Nokia, playing on their ever increasing “Random Acts of Kindness” vision that allows anyone to simply check-in to one of the the vending machines via Foursquare to release some sort of surprise. It’s a pretty simple setup, with the vending machine checking the Foursquare check-in count every second [...]

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Introducing The New Facebook Timeline

24. September 2011

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So here it is. The new Facebook Timeline, which will ultimately replace your current profile. Dual columns, maps, check-ins, photos, video, apps, galleries, likes, activity feed and even quick-scroll timeline control. A whole new way to experience your social history, and to present the future. Initial thoughts… Wow. This is going to shake things up. [...]

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Prigat: Real Time Social Smile Stations Billboard

13. September 2011

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The guys over in Israel continue to do great work, this time it’s an innovative and slightly different/weird kind of digital billboard. Called “Smile Stations”, Facebook fans of Prigat, a leading juice company, had the opportunity to send real time messages to interactive digital billboards at various train stations in the hope of getting passers [...]

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NOKIA: The8N8 Twitter Campaign

7. September 2011

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Here is something a little different from the guys at Wunderman Buenos Aires in Argentina, for the launch of Nokia’s N8 smart phone. #The8N8 was a twitter based activation campaign where you were required to get 8 popular celebrities to follow you on twitter to win a new Nokia N8. After enlisting top celebrities to [...]

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