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McDonald’s Australia Snapchat Filter Series
This week McDonald’s in Australia launched a series of iconic branded Snapchat filters to mark the official launch of sponsored ads by Snapchat downunder. With Snapchat the fastest growing social platform in Australia, the McDonald’s filters delivered millions of branded impressions and hundreds of thousands of branded snaps in the very first 24h sponsorship from [...]
Continue reading...Mercedes-Benz: The Instagram Car Builder
29. October 2014
So when you’re looking to get potential customers into a virtual car builder, you probably don’t think of instragram. But maybe you should (I can already see the car brands lining up to do this)… Meet Mercedes-Benz’s GLA Car Builder in Instagram. It’s kind of similar to how the IKEA Kitchen Instagram campaign worked, but [...]
Continue reading...Heineken: ‘ShareTheSofa’ Case Study Video
21. October 2014
Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels. Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with [...]
Continue reading...Volkswagen: ‘PoloTag’ Social Test Drives
21. October 2014
Volkswagen love a good social campaign and for 6 days, across three major cities, South Africans could play ‘PoloTag’. A real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it, right there and then. With the person who drove it for the [...]
Continue reading...Nescafè: 1000 Red Mugs Social Installation
6. October 2014
Here is a nice social installation from Nescafè, featuring the famous ‘Red Mug’ that fans rave about globally. With 1000 of the famous mugs locked up along walkways, bridges and parks, fans were challenged to connect and un-lock the special pad-locks to score a mug and a free cop of coffee. Created by the guys [...]
Continue reading...Heineken ‘Routine Interruptions’ Experiment
28. July 2014
Heineken is launching a new social experiment called ‘Routine Interruptions’ where thousands of people across the US will get the chance to step into the ultimate night out, if they just do one thing… Answer an unsuspecting call from Heineken, and agree to do what ever they say at that moment. The hype reel above [...]
Continue reading...IKEA: The Instagram Catalogue Website
6. July 2014
IKEA in Russia have created an ‘Instagram Catalogue Website’ for their latest range of products; IKEA PS 2014 (a 34 piece designer collection). And with over 15,000 followers in just a few days, it’s taking off! Here’s how it works… They’ve created an Instagram account that functions and pretty much looks like a website, using [...]
Continue reading...WWF: The Last Selfie SnapChat Campaign
2. June 2014
I suspect we’ll see a tonne of SnapChat campaigns at Cannes this year, and while I’m not sure if we’ll see any win, this one certainly hits a cord. The #LastSelfie campaign used SnapChat to show endangered species of wild life vanish from users screens with the 10 second countdown that SnapChat is famous for. [...]
Continue reading...Wendy’s Pretzel Burger: Social Love Songs
2. May 2014
Yep, so if you’re a fan of Wendy’s on Facebook, you’ll have seen this Pretzel Bacon Cheeseburger campaign of ridiculousness, so much so, that you just can’t look away! The campaign lets Facebook/Twitter Fans write the actual lyrics for #PretzelLoveSongs that are then turned into real music videos in record time, and posted back online, [...]
Continue reading...Terre des Hommes: Sweetie
19. February 2014
Have you ever heard of webcam child sex tourism (WCST)? It’s basically men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While tens of thousands of kids are abused in the Philippines alone, there have been only six men who have been ever charged. When the creative [...]
Continue reading...Ajax Social Wipes: A Tool To Clean Up Your Feed
14. January 2014
If you’ve ever tried to get rid of all the old pages and boring brands you’ve ‘liked’ on Facebook, or spam you’ve accumulated on Twitter, then Colgate’s social tool for their new “Ajax Spray N’ Wipes” product, called “Ajax Social Wipes” does exactly that, by instantly aggregating all of the pages you’ve ‘liked’ on Facebook, [...]
Continue reading...IKEA: The Social Catalogue Campaign
13. January 2014
Here’s a neat way to get people sharing your content, for IKEA, that came in the form of a ‘Social Catalogue’ campaign that challenged people to grab a catalogue and take a photo of your favourite pieces of furniture, before snapping a photo for your chance to win it. Sure, we’ve seen things like this [...]
Continue reading...MAMMING: Instagram Mammograms Campaign
22. October 2013
Everyone knows #Mamming right? Wrong. It’s some seriously weird, yet slightly funny new hashtag for Breast Cancer Awareness Month, and a campaign called ‘This is Mamming’. So what do you do? Well, it seems all you need to do is press your breasts on a flat surface, take a photo and Instagram it with the [...]
Continue reading...Airbnb: The World’s First Vine Video Film
25. August 2013
Airbnb have started a world first film contest, challenging users to help shoot 6 second vine videos that will contribute to a short film about Travel, Adventure and finding your place in the world. Each day on Airbnb’s twitter account, they’ll post a new Vine Video Challenge and await everyone to respond with 6 second [...]
Continue reading...#OccupyGezi: Crowd-funded NY Times ad
4. June 2013
“From the Citizens of Turkey: The violent response to a peaceful protest to save Istanbul’s Gezi Park symbolizes an autocratic government’s increasing encroachment on the civil rights of the country’s citizens. We hope for a new dialogue—one that can restore the trust of Turkish citizens in a government that positioned Turkey as a global economic [...]
Continue reading...The Pepsi Like Machine
2. June 2013
I’m a sucker for a vending machine, and here’s a new Pepsi Sampling Machine from Belgium that dispenses a sample everyone time you like their Facebook Page. Once you get to the front of the line, the vending machine drives you to a mobile site, where you can like the page, and then chose your [...]
Continue reading...Live Twitter Tennis: Tweet and Shoot
19. May 2013
Here’s a nice Twitter campaign from We Are Social, Paris, created for finance company BNP Paribas. With the French Open coming up BNP engaged number one French tennis player Tsonga to take part in a Twitter Tennis game. They created ‘Tweet and Shoot’ that uses a Twitter-controlled robot to launch tennis balls at Tsonga live [...]
Continue reading...OZU University: Your Future Facebook Timeline
5. May 2013
Now this is a pretty cool way to attract students to a brand new university in Istanbul. A Facebook app called ‘The Game of Your Life’ which basically lets students to ‘test drive’ their future if they went to OZU University. The Facebook App challenges students with decisions on their future, presenting all the very [...]
Continue reading...Volkswagen: #Polowers Twitter Campaign
25. April 2013
Apologies in advance, I think this is the 3rd Volkswagen digital campaign post in a week, but with Cannes around the corner, the case study links are flying in… And this case from Volkswagen and DDB Spain, called ‘The Polowers’ aimed to get some tweeting traction in Spain, where despite the popularity of the Polo, [...]
Continue reading...Maes Belgian Beer: The Free Beer Campaign
14. April 2013
Maes is a pretty popular beer in Belgian, in fact, it’s the 2nd most popular, but the market leader was out selling them 4:1. Maes also just happens to be the 3rd most common last name too, so they decided to recruit all the Maes’ in Belgian, by giving them a free barrel of beer… [...]
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