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Live Twitter Tennis: Tweet and Shoot
Here’s a nice Twitter campaign from We Are Social, Paris, created for finance company BNP Paribas. With the French Open coming up BNP engaged number one French tennis player Tsonga to take part in a Twitter Tennis game. They created ‘Tweet and Shoot’ that uses a Twitter-controlled robot to launch tennis balls at Tsonga live [...]
Continue reading...OZU University: Your Future Facebook Timeline
5. May 2013
Now this is a pretty cool way to attract students to a brand new university in Istanbul. A Facebook app called ‘The Game of Your Life’ which basically lets students to ‘test drive’ their future if they went to OZU University. The Facebook App challenges students with decisions on their future, presenting all the very [...]
Continue reading...Volkswagen: #Polowers Twitter Campaign
25. April 2013
Apologies in advance, I think this is the 3rd Volkswagen digital campaign post in a week, but with Cannes around the corner, the case study links are flying in… And this case from Volkswagen and DDB Spain, called ‘The Polowers’ aimed to get some tweeting traction in Spain, where despite the popularity of the Polo, [...]
Continue reading...Maes Belgian Beer: The Free Beer Campaign
14. April 2013
Maes is a pretty popular beer in Belgian, in fact, it’s the 2nd most popular, but the market leader was out selling them 4:1. Maes also just happens to be the 3rd most common last name too, so they decided to recruit all the Maes’ in Belgian, by giving them a free barrel of beer… [...]
Continue reading...Metropole Tweetphony: Send Musical Tweets
9. April 2013
We’ve seen all sorts of tweet-powered activations/stunts, but I don’t remember seeing one like this… The Metropole Orchestra in Amsterdam is facing budget issues, so they teamed up with Havas Worldwide Amsterdam to showcase a little pro-active commercial adaptability. So they launched the Metropole Tweetphony, allowing twitter users from around the world to tweet their [...]
Continue reading...Audi Quattro: Interactive Installation
19. March 2013
Here’s a great experiential piece from Audi to promote their A4. To showcase the road handling capabilities of the car they built this socially enabled, interactive installation to let people experience a mini version of the car. Passersby in Toronto had the chance to race one of 3 miniature Audis around a custom built 20ft [...]
Continue reading...Orange: The Instagallery Campaign
20. February 2013
There’s almost been an Insta-everything over the last year, but this might still be a first, with Orange in France launching a new hi-speed network and creating ‘Instagallery’ to promote it. Instagallery which targeted influential instagramers, pulled their photos into staged galleries half a world away in Los Angeles, with short films made of awkwardly [...]
Continue reading...KLM: The Must See Social Map
18. February 2013
Here’s the latest global social media campaign from KLM, and knowing the success of their past, this one has big things to live up to, and at first glance, it delivers in spades… A socially powered ‘Must See Map’ that aggregates everywhere your friends have been in a certain location, along with comments, tips and [...]
Continue reading...LEGO: Brickmented Reality Holiday Campaign
3. February 2013
I love it when brands create holiday campaigns that aren’t completely self centered… And this is a pretty good attempt by the guys at LEGO, with their ‘Happy Holidays’ campaign, which challenged people to create real world LEGO connections as part of a bigger fairytale that engages young and old all over the world in [...]
Continue reading...Comodo: The Instagram Menu
16. October 2012
While I can’t say this concept is completely original (a tonne of apps already do this), formalising this tactical idea for restaurants in leveraging hashtags on Instagram is brilliantly simple, low cost and provides an earned media platform almost instantly… So, just make the food look brilliant and don’t leave any hairs in there! If [...]
Continue reading...Redbull: Human Powered Freerunning Machine
15. October 2012
Here’s the latest piece of content from Redbull’s Parkour sponsorship of Jason Paul, this time, they’ve setup what’s been named a ‘Human Powered Freerunning Machine’… Which from my decryption is an engineered environmental dominos setup that sees Jason Paul run through various contraptions to the finish line. The video has racked up 5 million views [...]
Continue reading...Kelloggs: The Special K Tweet Shop
1. October 2012
This isn’t the first Tweet Shop, but its probably the second or third ever, and a very cool pop-up style store turning customers social currency into real goods and positive sentiment… Passers by can walk into the store, sample the range of new cereal crisps and then tweet about them to buy a box to [...]
Continue reading...Halo 4: Box Art Reveal Campaign
30. September 2012
This goes close to being the weirdest case study video I’ve seen, regardless, it’s a good example of leveraging multiple communities to amplify hype around new product releases. This was probably always going to be easy, with the launch of Halo 4 set to be the biggest game release of the year, it wasn’t going [...]
Continue reading...Topshop: Real Time Catwalk Customisation
14. September 2012
If you’re a bit of a fashionista, you might like this piece from Topshop, who have created a live-streaming customisable catwalk experience for the Topshop Unique SS13 fashion show. It takes a live-stream of the show, and syncs it to the website that delivers a real-time customisable catwalk experience where users can instantly buy the [...]
Continue reading...Intel ‘Me The Musical’ Facebook Experience
29. July 2012
Here is the latest Intel social experience, this time as ‘Me The Musical’ where a simple Facebook Connect generates a pretty catchy animated musical video powered by the content on your timeline. Telling a story from the day you were born through to today, highlighting various global hits, technology feats like the start of the [...]
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19. May 2013
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