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	<title>Digital Buzz Blog&#187; RFID Technology</title>
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	<link>http://www.digitalbuzzblog.com</link>
	<description>Digital Campaigns, Online Marketing, Social &#38; More.</description>
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		<title>Strongbow: The World&#8217;s First Digital Bottle Cap</title>
		<link>http://www.digitalbuzzblog.com/strongbow-the-worlds-first-digital-bottle-cap-top/</link>
		<comments>http://www.digitalbuzzblog.com/strongbow-the-worlds-first-digital-bottle-cap-top/#comments</comments>
		<pubDate>Thu, 04 Oct 2012 14:06:09 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[RFID Technology]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Angry Birds Experiential]]></category>
		<category><![CDATA[Digital Bottle Cap]]></category>
		<category><![CDATA[Digital Bottle Top]]></category>
		<category><![CDATA[RFID]]></category>
		<category><![CDATA[RFID Bottle Cap]]></category>
		<category><![CDATA[RFID Bottle Top]]></category>
		<category><![CDATA[Start Cap]]></category>
		<category><![CDATA[StartCap]]></category>
		<category><![CDATA[Strongbow Digital Bottle]]></category>
		<category><![CDATA[Strongbow Digital Bottle Cap]]></category>
		<category><![CDATA[Strongbow RFID Bottle Cap]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=12735</guid>
		<description><![CDATA[Strongbow claims to have created the world&#8217;s very first digital bottle top with their new &#8216;StartCap&#8216; installations, where opening bottles of Strongbow triggers unexpected things on-premise in bars and at events. It&#8217;s powered by RFID, with the bottle caps triggering/connecting the RFID signal as they are opened, which is in turn picked up by RFID [...]<div class='yarpp-related-rss'>
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</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/strongbow-the-worlds-first-digital-bottle-cap-top/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>BlackSocks: RFID iPhone App Connected Socks</title>
		<link>http://www.digitalbuzzblog.com/blacksocks-rfid-iphone-app-connected-socks/</link>
		<comments>http://www.digitalbuzzblog.com/blacksocks-rfid-iphone-app-connected-socks/#comments</comments>
		<pubDate>Fri, 28 Sep 2012 06:07:34 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[RFID Technology]]></category>
		<category><![CDATA[Black Socks]]></category>
		<category><![CDATA[Blacksocks]]></category>
		<category><![CDATA[Blacksocks iPhone App]]></category>
		<category><![CDATA[Blacksocks RFID]]></category>
		<category><![CDATA[RFID]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=12695</guid>
		<description><![CDATA[So this might be the weirdest application of RFID meets iPhone app I&#8217;ve ever seen, yet I&#8217;m sure you&#8217;ll love it all the same, for all sorts of random useless tech reasons! Clearly tackling a big global problem, mismatching your pairs of black socks can be really annoying, you know when you get the left [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/renault-pushes-facebook-likes-with-rfid-at-auto-show/' rel='bookmark' title='Renault Pushes Facebook &#8220;Likes&#8221; via RFID'>Renault Pushes Facebook &#8220;Likes&#8221; via RFID</a></li>
<li><a href='http://www.digitalbuzzblog.com/ibiza-parties-rfid-facebook-sharing-integration/' rel='bookmark' title='Ibiza Parties: RFID Facebook Integration'>Ibiza Parties: RFID Facebook Integration</a></li>
<li><a href='http://www.digitalbuzzblog.com/hyundai-real-life-likes-at-autorai-motorshow/' rel='bookmark' title='Hyundai Real Life &#8220;Likes&#8221; via RFID at AutoRAI'>Hyundai Real Life &#8220;Likes&#8221; via RFID at AutoRAI</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/blacksocks-rfid-iphone-app-connected-socks/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/09/Blacksocks.jpg" length="19550" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/09/Blacksocks.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Introducing &#8220;LikeBelt&#8221; With NFC Based Sharing</title>
		<link>http://www.digitalbuzzblog.com/introducing-the-likebelt-with-nfc-based-sharing/</link>
		<comments>http://www.digitalbuzzblog.com/introducing-the-likebelt-with-nfc-based-sharing/#comments</comments>
		<pubDate>Sun, 15 Apr 2012 11:46:27 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Android Apps]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Miscellaneous Stuff]]></category>
		<category><![CDATA[QR Codes]]></category>
		<category><![CDATA[RFID Technology]]></category>
		<category><![CDATA[Social Campaigns]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Deeplocal LikeBelt]]></category>
		<category><![CDATA[LikeBelt]]></category>
		<category><![CDATA[NFC]]></category>
		<category><![CDATA[NFC Facebook Likes]]></category>
		<category><![CDATA[NFC Facebook Shares]]></category>
		<category><![CDATA[NFC Likes]]></category>
		<category><![CDATA[Real World Facebook Likes]]></category>
		<category><![CDATA[RFID]]></category>
		<category><![CDATA[RFID Facebook Likes]]></category>
		<category><![CDATA[The LikeBelt]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=10983</guid>
		<description><![CDATA[If you&#8217;ve ever wished you could start hitting the &#8220;Like&#8221; button for things in the real world, well&#8230; Now you can, courtesy of the &#8220;LikeBelt&#8221; from the guys at Deeplocal, who&#8217;ve created a prototype belt and android app, complete with all the instructions you&#8217;ll need to start making it happen. If you can get past [...]<div class='yarpp-related-rss'>
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</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/introducing-the-likebelt-with-nfc-based-sharing/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/04/Like-Belt.jpg" length="39220" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/04/Like-Belt.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Ibiza Parties: RFID Facebook Integration</title>
		<link>http://www.digitalbuzzblog.com/ibiza-parties-rfid-facebook-sharing-integration/</link>
		<comments>http://www.digitalbuzzblog.com/ibiza-parties-rfid-facebook-sharing-integration/#comments</comments>
		<pubDate>Sun, 31 Jul 2011 11:57:24 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[RFID Technology]]></category>
		<category><![CDATA[Social Campaigns]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[User Generated Content]]></category>
		<category><![CDATA[Dorst & Lesser]]></category>
		<category><![CDATA[Facebook RFID Wristbands]]></category>
		<category><![CDATA[RFID]]></category>
		<category><![CDATA[RFID Campaigns]]></category>
		<category><![CDATA[RFID Facebook]]></category>
		<category><![CDATA[RFID Facebook Campaigns]]></category>
		<category><![CDATA[RFID Installations]]></category>
		<category><![CDATA[RFID integration]]></category>
		<category><![CDATA[RFID Social Sharing]]></category>
		<category><![CDATA[Ushuaïa Beach Hotel]]></category>
		<category><![CDATA[Ushuaïa Beach Hotel Ibiza]]></category>
		<category><![CDATA[Ushuaïa Ibiza Beach Hotel]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=8050</guid>
		<description><![CDATA[With access to RFID technology and integration with social API&#8217;s becoming more mainstream, we will be seeing more and more experiential installations just like this, and no doubt, heavily populated in these kinds of party locations around the world! This is a great new example from the Ushuaïa Beach Hotel in Ibiza, a world first [...]<div class='yarpp-related-rss'>
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</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/ibiza-parties-rfid-facebook-sharing-integration/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Hyundai Real Life &#8220;Likes&#8221; via RFID at AutoRAI</title>
		<link>http://www.digitalbuzzblog.com/hyundai-real-life-likes-at-autorai-motorshow/</link>
		<comments>http://www.digitalbuzzblog.com/hyundai-real-life-likes-at-autorai-motorshow/#comments</comments>
		<pubDate>Sat, 30 Apr 2011 12:27:11 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Facebook Apps]]></category>
		<category><![CDATA[Instore Experiences]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[RFID Technology]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Hyundai]]></category>
		<category><![CDATA[Hyundai Facebook At Motorshow]]></category>
		<category><![CDATA[Hyundai Facebook Campaign]]></category>
		<category><![CDATA[Hyundai Facebook Campaigns]]></category>
		<category><![CDATA[Hyundai Like Campaign]]></category>
		<category><![CDATA[Hyundai RFID]]></category>
		<category><![CDATA[Hyundai RFID Amsterdam]]></category>
		<category><![CDATA[Hyundai RFID Campaign]]></category>
		<category><![CDATA[Hyundai Social Campaigns]]></category>
		<category><![CDATA[RFID at AutoRAI]]></category>
		<category><![CDATA[RFID At Motorshow]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=6688</guid>
		<description><![CDATA[Well it seems that Renault wasn&#8217;t the only brand pushing Facebook &#8220;Likes&#8221; via RFID at the 2011 AutoRAI Motorshow in Amsterdam this year, with Hyundai deploying a very similar social engagement strategy, linking Facebook accounts to RFID &#8220;Like&#8221; cards for visitors of their stand. I wonder if that was a little embarrassing for both agencies [...]<div class='yarpp-related-rss'>
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</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/hyundai-real-life-likes-at-autorai-motorshow/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Renault Pushes Facebook &#8220;Likes&#8221; via RFID</title>
		<link>http://www.digitalbuzzblog.com/renault-pushes-facebook-likes-with-rfid-at-auto-show/</link>
		<comments>http://www.digitalbuzzblog.com/renault-pushes-facebook-likes-with-rfid-at-auto-show/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 15:03:15 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[RFID Technology]]></category>
		<category><![CDATA[Facebook Installations]]></category>
		<category><![CDATA[Renault]]></category>
		<category><![CDATA[Renault AutoRAI Facebook Campaign]]></category>
		<category><![CDATA[Renault AutoRAI Facebook Installation]]></category>
		<category><![CDATA[Renault Digital Campaigns]]></category>
		<category><![CDATA[Renault Digital Installations]]></category>
		<category><![CDATA[Renault Facebook Integration]]></category>
		<category><![CDATA[Renault Facebook Likes]]></category>
		<category><![CDATA[RFID]]></category>
		<category><![CDATA[RFID Campaigns]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=6600</guid>
		<description><![CDATA[I suspect the use of RFID with social integration will step up a few notches this year, we&#8217;ll see it at more events, in more stores and as part of more brand experiences as agencies tech-up and brands look to innovate in 2011. Infact, I&#8217;m working on a very cool brand experience using RFID technology [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/ibiza-parties-rfid-facebook-sharing-integration/' rel='bookmark' title='Ibiza Parties: RFID Facebook Integration'>Ibiza Parties: RFID Facebook Integration</a></li>
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</ol>
</div>
]]></description>
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		<slash:comments>7</slash:comments>
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