Strongbow claims to have created the world’s very first digital bottle top with their new ‘StartCap‘ installations, where opening bottles of Strongbow triggers unexpected things on-premise in bars and at events. It’s powered by RFID, with the bottle caps triggering/connecting the RFID signal as they are opened, which is in turn picked up by RFID [...]
Continue reading...28. September 2012
So this might be the weirdest application of RFID meets iPhone app I’ve ever seen, yet I’m sure you’ll love it all the same, for all sorts of random useless tech reasons! Clearly tackling a big global problem, mismatching your pairs of black socks can be really annoying, you know when you get the left [...]
Continue reading...15. April 2012
If you’ve ever wished you could start hitting the “Like” button for things in the real world, well… Now you can, courtesy of the “LikeBelt” from the guys at Deeplocal, who’ve created a prototype belt and android app, complete with all the instructions you’ll need to start making it happen. If you can get past [...]
Continue reading...31. July 2011
With access to RFID technology and integration with social API’s becoming more mainstream, we will be seeing more and more experiential installations just like this, and no doubt, heavily populated in these kinds of party locations around the world! This is a great new example from the Ushuaïa Beach Hotel in Ibiza, a world first [...]
Continue reading...30. April 2011
Well it seems that Renault wasn’t the only brand pushing Facebook “Likes” via RFID at the 2011 AutoRAI Motorshow in Amsterdam this year, with Hyundai deploying a very similar social engagement strategy, linking Facebook accounts to RFID “Like” cards for visitors of their stand. I wonder if that was a little embarrassing for both agencies [...]
Continue reading...26. April 2011
I suspect the use of RFID with social integration will step up a few notches this year, we’ll see it at more events, in more stores and as part of more brand experiences as agencies tech-up and brands look to innovate in 2011. Infact, I’m working on a very cool brand experience using RFID technology [...]
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5. October 2012
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