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Introducing “LikeBelt” With NFC Based Sharing

15. April 2012

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Tweet Pin It If you’ve ever wished you could start hitting the “Like” button for things in the real world, well… Now you can, courtesy of the “LikeBelt” from the guys at Deeplocal, who’ve created a prototype belt and android app, complete with all the instructions you’ll need to start making it happen. If you [...]

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Ibiza Parties: RFID Facebook Integration

31. July 2011

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Tweet Pin It With access to RFID technology and integration with social API’s becoming more mainstream, we will be seeing more and more experiential installations just like this, and no doubt, heavily populated in these kinds of party locations around the world! This is a great new example from the Ushuaïa Beach Hotel in Ibiza, [...]

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Hyundai Real Life “Likes” via RFID at AutoRAI

30. April 2011

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Tweet Pin It Well it seems that Renault wasn’t the only brand pushing Facebook “Likes” via RFID at the 2011 AutoRAI Motorshow in Amsterdam this year, with Hyundai deploying a very similar social engagement strategy, linking Facebook accounts to RFID “Like” cards for visitors of their stand. I wonder if that was a little embarrassing [...]

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Renault Pushes Facebook “Likes” via RFID

26. April 2011

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Tweet Pin It I suspect the use of RFID with social integration will step up a few notches this year, we’ll see it at more events, in more stores and as part of more brand experiences as agencies tech-up and brands look to innovate in 2011. Infact, I’m working on a very cool brand experience [...]

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