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Mercedes-Benz: QR Code Trophies

13. May 2012

5 Comments

Car manufacturers do anything to hide upcoming car models with those black and white patterns. Each of them do it, and the car-parazzi stalk them the world over, lying in wait to snap a photo of a new model, guessing what the new shape will really look like… Technically that combo of car and pattern [...]

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Emart Sunny Sale: 3D Shadow QR Code

3. May 2012

13 Comments

Here is a very smart use of QR codes from Korea, a region known for it’s high levels of traction with this technology. This campaign from Emart, one of the largest retailers in Korea, needed to increase sales during lunchtime. Emart introduced “The Sunny Sale” which involved a three-dimensional QR code that was placed across [...]

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Introducing “LikeBelt” With NFC Based Sharing

15. April 2012

9 Comments

If you’ve ever wished you could start hitting the “Like” button for things in the real world, well… Now you can, courtesy of the “LikeBelt” from the guys at Deeplocal, who’ve created a prototype belt and android app, complete with all the instructions you’ll need to start making it happen. If you can get past [...]

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Scandinavian Airlines: QR Code Video Offers

16. January 2012

11 Comments

Just about every other week I get asked about QR codes, you probably do too… Most people will ummm and arrr about their uptake and effectiveness, but it’s only because they don’t think about the post-scan experience properly, and typically fail to get creative enough to get results. Well, not Scandinavian Airlines, who recently launched [...]

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Heineken: Personalised QR Code T-Shirts

6. January 2012

8 Comments

Music festivals. 10′s of thousands of young people. All there to listen to great music and meet new people. So at the Heineken Open’er Music Festival in Poland, they created a new way for people to create a conversation and connect with complete strangers… Introducing U-Codes, personalised QR codes that promote your desired message to [...]

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JCPenney: Voice Message QR Code Gift Tags

14. November 2011

7 Comments

IF ever there was a cool use for QR codes (not just practical), this might just be it. JCPenney’s new “Who’s Your Santa” campaign has a QR code extension for 2011, where everyone who buys a gift for Xmas will receive a unique QR code Gift Tag or “Santa Tag” as they are calling them… [...]

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Infographic: The rise of QR codes

1. September 2011

66 Comments

Here is a great infographic from queaar.com showing the growth of QR codes. They seem to be a pretty hot topic right now but, until QR code reader apps are added as standard with every mobile, there is still a huge debate around if they accessible enough? Here are a few highlights from this infographic: [...]

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Tesco: QR Code Activated Virtual Stores

25. June 2011

19 Comments

Here is a great way to integrate an online shopping experience into people’s offline world. Tesco, in the Korean market, wanted to become the No. 1 retailer without increasing the number of their stores. Knowing that the Koreans are the 2nd most hard-working country in the world and where grocery shopping once a week is [...]

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Honda: Digital Scavenger Hunt

6. June 2011

3 Comments

Honda have just released their latest digital campaign, ”The Super Civic Quest”. This digital scavenger hunt kicked off with the release of 30 clues and 7 pieces of custom content launched on the Honda Civic Facebook page. Players are incentivised to participate with rewards for their clue-solving with Facebook Credits and music downloads. A video [...]

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Diesel’s Real Life “Likes” via QR Codes

3. June 2011

30 Comments

Now this is a really exciting development in terms of bringing Facebook likes into the real world at point of sale. Is this a game changer from Diesel? They have introduced QR codes in their stores which enable you to “Like” a product by scanning a QR code which then posts to your Facebook wall. [...]

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