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Carlsberg launches global digital campaign

17. April 2011

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Over in the UK Carlsberg has kicked off their new campaign with a couple of pretty big 3D projection mappings. The first being on the iconic White Cliffs of Dover and the second on the face of the famous Liverpool Street Station.

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Hyundai Accent 3D Projection Mapping Event

8. April 2011

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Well it seems like this is becoming some sort of 3D Projection Mapping week… But, you should like this one too, it’s a little different to what you’ve probably seen in this space, and while its not an interactive projection mapping installation (I really wished it was), it different, and that makes it cool. The [...]

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Vodafone Mobile 3D Projection Mapping

8. April 2011

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Vodafone has launched a small scale 3D Projection Mapping installation to showcase the evolution of mobile, taking you from the very first Motorola brick, through to the first text message and colour screen right up to more recent GPS phones and the Android, all part of an ongoing “What’s Next” campaign… But at the end [...]

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Fanta “Chase” 3D Projection Mapping, Dubai

5. April 2011

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The guys at Memac Ogilvy, Dubai have launched a new online campaign for the Coca-Cola brand Fanta with this Fanta Chase 3D Projection Mapping stunt at Dubai Mall, which is pretty cool. This regional launch of the Fanta Chase campaign is part of a global roll out of the new “More Fanta, Less Serious” approach [...]

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Adidas France: 3D Projection Mapping

28. March 2011

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So here is a little eye candy for you, and while I’m certain this type of 3D projection mapping installation is already being superseded by more interactive and immersive experiences, as you’ve no doubt seen here on Digital Buzz over the last six months, it’s still kinda cool just to see something that looks great. [...]

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Hot Wheels 3D Projection Mapping in Sydney

11. March 2011

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I may be biased because this was in Sydney last night, but this installation from Hot Wheels is probably one of the best 3D projection mapping events I’ve seen yet, and certainly the fastest! Muse Amsterdam teamed up with Hot Wheels to for a secret race with the Skull Racers destroying Customs House at Circular Quay and [...]

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360 Degree Projection Mapped Living Room

22. February 2011

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Next up, IKEA 3D projection mapped living rooms… Ok, so it’s not from IKEA just yet, but I’d be expecting to see them doing something like this pretty soon after the huge amount of exposure that the Mr Beam guys have received over this 360 Degree Projection Mapped Living Room. It’s actually kinda exciting to [...]

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Johnnie Walker: 3D Projection Mapping Event

28. December 2010

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Here is Johnnie Walker’s first 3D projection mapping event, celebrating the launch of the new “Green Label” last week, projecting onto one of the most historic buildings in Huashan, Taipei, with the creative team (JL Design) working closely with Johnnie Walker to fuse history and flavours with new technology for the event. The projection mapping event [...]

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H&M Projection Mapping Store Launch

30. November 2010

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Last week H&M launched a new flagship store in Amsterdam, and to mark the special occasion, along with an aim to build some serious hype, they opened the store over three nights of projection mapping events, created by Muse Amsterdam. The concept for the projection mapping installation was based around a huge red ribbon that wrapped around [...]

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Xbox Kinect Launch: Projection Mapping Game

28. November 2010

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Microsoft’s Xbox Kinect was launched in Germany with an interactive projection mapping installation by Seeper (I’m pretty sure you couldn’t have found a more suitable technology to launch kinetic!). The projection mapping installation was set at Stachus in central Munich, and featured an interactive particle game based off your movement, played out in front of [...]

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New Balance: Sneaker Projection Mapping

8. November 2010

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This is a pretty cool way to get an unofficial project noticed! When you’ve seen just about every type of projection mapping event or installation over the last two years, it’s something just a little different like this that catches your eye, as I’m sure it will do the brand managers over at New Balance. [...]

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Sensodyne: 3D Projection Mapping In Canada

17. October 2010

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3D Projection Mapping events are still pretty hot, so hot that even Sensodyne (a tooth paste brand) has jumped in, creating Canada’s largest 3D projection mapping event to date, in partnership with their agency Grey Canada and Tantrum Design / VFX. What was different about this projection mapping event, was that sound was broadcast via [...]

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Toyota Auris: 3D Projection Mapping On Car!

12. October 2010

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Here is a really innovative piece of new work from the guys at Glue Isobar in London, for the new Toyota Auris Hybrid that seems to be getting a month long launch party in the UK! Instead of the usual 3D projection mapping onto a building, the guys at Glue Isobar worked to project a [...]

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Red Bull: Snow Art 3D Projection Mapping

4. October 2010

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Mix a little snowboarding with some 3D projection mapping and you’ve got something pretty cool in my eyes! This event was a first of it’s kind, known as Red Bull Off The Planet, where some of the worlds best riders took part in a night session where they were tracked by infrared as they hit a massive jump. [...]

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Ford Ice Experience: 3D Projection Mapping

30. September 2010

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For the launch of the new S-MAX in london, Ford teamed up with Seeper to create this very cool multi-sensory 3D projection mapping event that utilised the worlds largest projectors, human performances and interactive cannons that allowed the audience to interact with the projection mapping event. Seeper have created just about every amazing projection mapping [...]

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