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Nike Jordan Melo: Water Projection Mapping
Nike is doing something a little different with projection mapping for the new Jordan Melo M8 shoe, this time throwing in water, in fact the whole thing is projected onto water fountains, which perfectly complement the movement and desired effects to create something pretty special for your eyes… Sure, there isn’t any interactivity as we’ve [...]
Continue reading...The World’s Largest Space Invaders Game
4. October 2011
Check out the Chelsea Football Club team members playing the world’s biggest space invaders game in real life. This real motion gaming technology combines everything we love about 3D projection mapping with ultrasonic motion sensors and other various technical elements to create a physical gaming experience. Now who wouldn’t want to play this? As the [...]
Continue reading...Meet MMOV: The Projection Mapping Vehicle
1. August 2011
Love design, graffiti and projection mapping? Well get your guerrilla suit on, because you can do just about anything in this beast. It’s called the MMOV – Multi Media Off Road Vehicle – and is literally a projection mapping installation on wheels, but not any wheels, 4×4 ones that can take you just about anywhere, [...]
Continue reading...Alienware Area 52: 3D Projection Mapping Event
16. July 2011
I love projection mapping events. But, one of the things annoying me lately has been the constant “same same” of various installations from around the world, it’s like people cracked that perfect “wow” formula and stopped innovating. Sure, we’ve seen our fair share of really cool brand experiences lately, and there are always a few [...]
Continue reading...Canada’s 3D Projection Mapped Mountain!
13. July 2011
Here is a little eye candy for you! Canada’s Wonderland Theme Park has developed a huge 3D projection mapping event to celebrate it’s 30th birthday, in fact, they are projecting it onto their signature attraction “Wonder Mountain”. It’s a 10min video, so grab a coffee! Wonder Mountain is transformed by 2D motion designs and 3D [...]
Continue reading...Bombay Sapphire Projection Mapping Event
10. June 2011
We’ve seen the future of projection mapping recently with the first ever user generated 3D projection mapping from Wrigleys. Bombay Sapphire proves that location can play a big part on projection mapping events when they lite up the Battersea Power Station last night. Hundreds gathered on the banks of London’s River Thames to watch the [...]
Continue reading...NuFormer 3D Video Mapping Interactivity Test
31. May 2011
We’ve seen some great projection mappings from NuFormer before. Here is a demo video of their latest technology which shows new interactive techniques combined with 3D video mapping. This latest addition of technology adds to the experience of the spectators by letting them interact with the projection. All types of branded content, logos or product [...]
Continue reading...Projection Mapping: New Museum in NYC
29. May 2011
Here is a cool projection mapping event for the New Museum in New York. On Saturday May 7th over 5,000 perople came to see this Flash:Light display as it transformed the facade of the New Museum. Light Harvest Studio along with Nuit Blanch New York put together this group of artists working in non-electronic mediums [...]
Continue reading...World’s Largest Projection Mapping Event
12. May 2011
Coca-Cola celebrated their 125 year anniversary in style this week with the world’s largest single building illumination to send a “Thank You” message to all their fans and supporters. This spectacular projection mapping display covered the whole of the Coca-Cola headquarters tower in Atlanta, which stands at 26 stories high. The display uses 45 projectors [...]
Continue reading...Carlsberg launches global digital campaign
17. April 2011
Over in the UK Carlsberg has kicked off their new campaign with a couple of pretty big 3D projection mappings. The first being on the iconic White Cliffs of Dover and the second on the face of the famous Liverpool Street Station.
Continue reading...Hyundai Accent 3D Projection Mapping Event
8. April 2011
Well it seems like this is becoming some sort of 3D Projection Mapping week… But, you should like this one too, it’s a little different to what you’ve probably seen in this space, and while its not an interactive projection mapping installation (I really wished it was), it different, and that makes it cool. The [...]
Continue reading...Vodafone Mobile 3D Projection Mapping
8. April 2011
Vodafone has launched a small scale 3D Projection Mapping installation to showcase the evolution of mobile, taking you from the very first Motorola brick, through to the first text message and colour screen right up to more recent GPS phones and the Android, all part of an ongoing “What’s Next” campaign… But at the end [...]
Continue reading...Fanta “Chase” 3D Projection Mapping, Dubai
5. April 2011
The guys at Memac Ogilvy, Dubai have launched a new online campaign for the Coca-Cola brand Fanta with this Fanta Chase 3D Projection Mapping stunt at Dubai Mall, which is pretty cool. This regional launch of the Fanta Chase campaign is part of a global roll out of the new “More Fanta, Less Serious” approach [...]
Continue reading...Adidas France: 3D Projection Mapping
28. March 2011
So here is a little eye candy for you, and while I’m certain this type of 3D projection mapping installation is already being superseded by more interactive and immersive experiences, as you’ve no doubt seen here on Digital Buzz over the last six months, it’s still kinda cool just to see something that looks great. [...]
Continue reading...Hot Wheels 3D Projection Mapping in Sydney
11. March 2011
I may be biased because this was in Sydney last night, but this installation from Hot Wheels is probably one of the best 3D projection mapping events I’ve seen yet, and certainly the fastest! Muse Amsterdam teamed up with Hot Wheels to for a secret race with the Skull Racers destroying Customs House at Circular Quay and [...]
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26. October 2011
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