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Lamborghini Projection Mapping Event

13. December 2011

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I haven’t featured a projection mapping installation in a little while now, so here is a visual treat for you, especially with the entire audio-visual event projected onto the Lamborghini Reventon, the most expensive car in the Lamborghini range, and it’s beautifully shot. The installation was created by The Media Merchants in Canada. Thanks Franko!

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B-Reel Eels: Mobile Projection Mapping Game

16. November 2011

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R&D has to be one of the most important internal investments an agency or brand can make, prototyping what’s not been previously done get everyone excited. It’s pretty clear B-Reel do a tonne of this, and here is the workings of their super cool Multiplayer Mobile Projection Mapping “Snake” Game, that’s played in real life [...]

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Nike Jordan Melo: Water Projection Mapping

26. October 2011

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Nike is doing something a little different with projection mapping for the new Jordan Melo M8 shoe, this time throwing in water, in fact the whole thing is projected onto water fountains, which perfectly complement the movement and desired effects to create something pretty special for your eyes… Sure, there isn’t any interactivity as we’ve [...]

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The World’s Largest Space Invaders Game

4. October 2011

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Check out the Chelsea Football Club team members playing the world’s biggest space invaders game in real life. This real motion gaming technology combines everything we love about 3D projection mapping with ultrasonic motion sensors and other various technical elements to create a physical gaming experience. Now who wouldn’t want to play this? As the [...]

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Meet MMOV: The Projection Mapping Vehicle

1. August 2011

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Love design, graffiti and projection mapping? Well get your guerrilla suit on, because you can do just about anything in this beast. It’s called the MMOV – Multi Media Off Road Vehicle – and is literally a projection mapping installation on wheels, but not any wheels, 4×4 ones that can take you just about anywhere, [...]

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Alienware Area 52: 3D Projection Mapping Event

16. July 2011

4 Comments

I love projection mapping events. But, one of the things annoying me lately has been the constant “same same” of various installations from around the world, it’s like people cracked that perfect “wow” formula and stopped innovating. Sure, we’ve seen our fair share of really cool brand experiences lately, and there are always a few [...]

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Canada’s 3D Projection Mapped Mountain!

13. July 2011

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Here is a little eye candy for you! Canada’s Wonderland Theme Park has developed a huge 3D projection mapping event to celebrate it’s 30th birthday, in fact, they are projecting it onto their signature attraction “Wonder Mountain”. It’s a 10min video, so grab a coffee! Wonder Mountain is transformed by 2D motion designs and 3D [...]

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Bombay Sapphire Projection Mapping Event

10. June 2011

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We’ve seen the future of projection mapping recently with the first ever user generated 3D projection mapping from Wrigleys. Bombay Sapphire proves that location can play a big part on projection mapping events when they lite up the Battersea Power Station last night. Hundreds gathered on the banks of London’s River Thames to watch the [...]

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NuFormer 3D Video Mapping Interactivity Test

31. May 2011

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We’ve seen some great projection mappings from NuFormer before. Here is a demo video of their latest technology which shows new interactive techniques combined with 3D video mapping. This latest addition of technology adds to the experience of the spectators by letting them interact with the projection. All types of branded content, logos or product [...]

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Projection Mapping: New Museum in NYC

29. May 2011

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Here is a cool projection mapping event for the New Museum in New York. On Saturday May 7th over 5,000 perople came to see this Flash:Light display as it transformed the facade of the New Museum. Light Harvest Studio along with Nuit Blanch New York put together this group of artists working in non-electronic mediums [...]

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World’s Largest Projection Mapping Event

12. May 2011

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Coca-Cola celebrated their 125 year anniversary in style this week with the world’s largest single building illumination to send a “Thank You” message to all their fans and supporters. This spectacular projection mapping display covered the whole of the Coca-Cola headquarters tower in Atlanta, which stands at 26 stories high. The display uses 45 projectors [...]

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Carlsberg launches global digital campaign

17. April 2011

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Over in the UK Carlsberg has kicked off their new campaign with a couple of pretty big 3D projection mappings. The first being on the iconic White Cliffs of Dover and the second on the face of the famous Liverpool Street Station.

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Hyundai Accent 3D Projection Mapping Event

8. April 2011

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Well it seems like this is becoming some sort of 3D Projection Mapping week… But, you should like this one too, it’s a little different to what you’ve probably seen in this space, and while its not an interactive projection mapping installation (I really wished it was), it different, and that makes it cool. The [...]

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Vodafone Mobile 3D Projection Mapping

8. April 2011

1 Comment

Vodafone has launched a small scale 3D Projection Mapping installation to showcase the evolution of mobile, taking you from the very first Motorola brick, through to the first text message and colour screen right up to more recent GPS phones and the Android, all part of an ongoing “What’s Next” campaign… But at the end [...]

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Fanta “Chase” 3D Projection Mapping, Dubai

5. April 2011

5 Comments

The guys at Memac Ogilvy, Dubai have launched a new online campaign for the Coca-Cola brand Fanta with this Fanta Chase 3D Projection Mapping stunt at Dubai Mall, which is pretty cool. This regional launch of the Fanta Chase campaign is part of a global roll out of the new “More Fanta, Less Serious” approach [...]

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Adidas France: 3D Projection Mapping

28. March 2011

8 Comments

So here is a little eye candy for you, and while I’m certain this type of 3D projection mapping installation is already being superseded by more interactive and immersive experiences, as you’ve no doubt seen here on Digital Buzz over the last six months, it’s still kinda cool just to see something that looks great. [...]

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Hot Wheels 3D Projection Mapping in Sydney

11. March 2011

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I may be biased because this was in Sydney last night, but this installation from Hot Wheels is probably one of the best 3D projection mapping events I’ve seen yet, and certainly the fastest! Muse Amsterdam teamed up with Hot Wheels to for a secret race with the Skull Racers destroying Customs House at Circular Quay and [...]

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360 Degree Projection Mapped Living Room

22. February 2011

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Next up, IKEA 3D projection mapped living rooms… Ok, so it’s not from IKEA just yet, but I’d be expecting to see them doing something like this pretty soon after the huge amount of exposure that the Mr Beam guys have received over this 360 Degree Projection Mapped Living Room. It’s actually kinda exciting to [...]

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Johnnie Walker: 3D Projection Mapping Event

28. December 2010

6 Comments

Here is Johnnie Walker’s first 3D projection mapping event, celebrating the launch of the new “Green Label” last week, projecting onto one of the most historic buildings in Huashan, Taipei, with the creative team (JL Design) working closely with Johnnie Walker to fuse history and flavours with new technology for the event. The projection mapping event [...]

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H&M Projection Mapping Store Launch

30. November 2010

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Last week H&M launched a new flagship store in Amsterdam, and to mark the special occasion, along with an aim to build some serious hype, they opened the store over three nights of projection mapping events, created by Muse Amsterdam. The concept for the projection mapping installation was based around a huge red ribbon that wrapped around [...]

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