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Ralph Lauren: 4D Holographic Fashion Show

16. September 2014

15 Comments

So Ralph Lauren has just thrown a huge Spring 2015 Fashion Show, and this time it was a 4D Holographic Water Projection Show before hundreds of influencers and celebs in New York City’s Central Park. The fashion show was projected onto a 60 foot high water fountain, were the runway experience came to life in [...]

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Omote: Real-Time Makeup Projection Mapping

19. August 2014

49 Comments

Slightly freaky and pretty awesome all at once… Check out Omote, a new, advanced real-time projection mapping process with this demo showcasing dynamic makeup projections onto a live models face. It’s not exactly new, but the facial mapping and quality of the projection has drastically improved… the model almost looks completely CGI at times. Enjoy! [...]

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Adidas f50: The Messi Projection Mapping Stunt

10. August 2014

52 Comments

With Messi back in Barcelona post the World Cup, Adidas have teamed up with him for the new Adizero f50 Boots, and this pretty cool projection mapping installation that ran the streets of Barcelona to get people excited… On cars, footpaths and buildings… We havn’t seen a projection mapping piece for a while, and this [...]

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UNICEF: Child Refugee Street Projections

15. October 2013

33 Comments

Here’s a cool piece of work from Stockholm, where UNICEF have been running a nightly campaign featuring projection mapping silhouettes of the thousands of Child Refugees across the city. Last year, over 3500 children came alone to Sweden, technically as refugees, but with no place to go, they are homeless, and need help. The campaign [...]

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BOX: A Dynamic 3D Projection Mapping Video

1. October 2013

48 Comments

This is one of the most techncial 3D projection mapping experiences I’ve ever seen, and I’m probably leading towards the best ever… BOX gets bonus points because the projection mapping is dynamic and tracks to moving objects! Box was featured on The Creators Project and explores the synthesis of real and digital space through projection-mapping [...]

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Lexus: First Life-Sized, Real-Time Video Game

11. September 2013

13 Comments

This is a very cool use of projection mapping from Lexus, Italy. To promote the new Lexus IS Hybrid, Lexus created “Trace Your Road,” an experiential life-sized video game event featuring Formula 1 driver, Jarno Trulli. “Trace Your Road” saw Trulli take on a series of improvised racetracks, each one designed by one of ten [...]

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Tokyo City Symphony 1:1000 Scale Projection

2. May 2013

1 Comment

This is 3D projection mapping on a scale I’ve not seen before… 1:1000. The Tokyo City Symphony has been created as a 10 year celebration for Roppongi Hills, which is themed on ‘Love Tokyo’ and ultimately aims for people to push for a more attractive and exciting world-class city. The site allows you to interact [...]

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Volkswagen Golf 7: 3D Projection Mapping Event

2. April 2013

5 Comments

Car manufacturers almost automatically launch a new model with a 3D Projection Mapping Event these days, and this one from Volkswagen is pretty good, launching the all-new 2015 Golf 7 at the New York International Auto Show. (Nice find Dmitri) It starts our with sketches, gets a little 8-bit action, moves into high-tech mode and [...]

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Nissan Altima: Water Projection Mapping Event

13. October 2012

4 Comments

Nissan Canada have launched a multi-city water projection mapping event campaign to celebrate the new 2013 Nissan Altima, strategically timed with the Canada Day holiday. The 3D projecting mapping installation was experienced on a 120ft water wall pumped with 3300 litres of water per minute into the air to create the perfect screen for the [...]

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Hyundai: Hypermatrix Projection Installation

5. September 2012

7 Comments

This is a very different kind of projection mapping installation, in that it starts out as a hypermatrix, thousands of individually controlled cubes that move in sequence to create objects and animation. This movement is then integrated into a projection mapping experience to bring to life the Hyundai Motor Group installation at the 2012 Yeosu [...]

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Gillette Light It Up: Water Projection Mapping

6. August 2012

9 Comments

We haven’t posted a projection mapping event for a little while, so this timely piece from Gillette is perfect, combining a series of various projections onto buildings, walls and ultimately on water, to wish TEAM USA luck at the Olympics, just as the world finished watching the Opening Ceremony. A spectacle of light and water [...]

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adidas: Light You Up Projection

19. June 2012

1 Comment

Here’s a great example of what happens when projection mapping meets social media. Yesterday we saw a nice piece of experiential marketing from adidas with their ‘Ready to Run‘ campaign, now here is a nice piece of projection from adidas that let’s the user see their name in lights! This ‘Light You Up’ Projection from [...]

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Nike Building Twist: Projection Mapping Event

7. May 2012

1 Comment

You’ve probably played with Nike’s “Free Face” campaign over the last few weeks, and this is the next instalment called “Building Twist”. Nike Building Twist is an interactive projection mapping experience controlled by a shoe that’s been wired up with a bunch of pressure sensors and plugged into an Arduino board, allowing users to literally [...]

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Samsung: 3D Projection “Face” Mapping

28. March 2012

2 Comments

So we’ve seen all sorts of 3D projection mapping events, installations and exhibitions using buildings, cars, walls and even more dynamic guerrilla versions that come out of a car… But I don’t remember seeing anything quite like this, where a real persons face becomes the canvas for the projections, face mapping I believe they’ve called [...]

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Snake the Planet: Projection Mapping Gaming

1. March 2012

1 Comment

Everyone loves Snake right? Well how about if that game of Snake just happened to be wheeled out of a car and projected onto any surface? That’s cool, but now imagine if that game of Snake came with a built in couch and the ability to generate dynamic projection mapped levels no matter where you [...]

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