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Tokyo City Symphony 1:1000 Scale Projection

2. May 2013

1 Comment

This is 3D projection mapping on a scale I’ve not seen before… 1:1000. The Tokyo City Symphony has been created as a 10 year celebration for Roppongi Hills, which is themed on ‘Love Tokyo’ and ultimately aims for people to push for a more attractive and exciting world-class city. The site allows you to interact [...]

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Volkswagen Golf 7: 3D Projection Mapping Event

2. April 2013

5 Comments

Car manufacturers almost automatically launch a new model with a 3D Projection Mapping Event these days, and this one from Volkswagen is pretty good, launching the all-new 2015 Golf 7 at the New York International Auto Show. (Nice find Dmitri) It starts our with sketches, gets a little 8-bit action, moves into high-tech mode and [...]

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Nissan Altima: Water Projection Mapping Event

13. October 2012

4 Comments

Nissan Canada have launched a multi-city water projection mapping event campaign to celebrate the new 2013 Nissan Altima, strategically timed with the Canada Day holiday. The 3D projecting mapping installation was experienced on a 120ft water wall pumped with 3300 litres of water per minute into the air to create the perfect screen for the [...]

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Hyundai: Hypermatrix Projection Installation

5. September 2012

7 Comments

This is a very different kind of projection mapping installation, in that it starts out as a hypermatrix, thousands of individually controlled cubes that move in sequence to create objects and animation. This movement is then integrated into a projection mapping experience to bring to life the Hyundai Motor Group installation at the 2012 Yeosu [...]

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Gillette Light It Up: Water Projection Mapping

6. August 2012

9 Comments

We haven’t posted a projection mapping event for a little while, so this timely piece from Gillette is perfect, combining a series of various projections onto buildings, walls and ultimately on water, to wish TEAM USA luck at the Olympics, just as the world finished watching the Opening Ceremony. A spectacle of light and water [...]

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adidas: Light You Up Projection

19. June 2012

1 Comment

Here’s a great example of what happens when projection mapping meets social media. Yesterday we saw a nice piece of experiential marketing from adidas with their ‘Ready to Run‘ campaign, now here is a nice piece of projection from adidas that let’s the user see their name in lights! This ‘Light You Up’ Projection from [...]

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Nike Building Twist: Projection Mapping Event

7. May 2012

1 Comment

You’ve probably played with Nike’s “Free Face” campaign over the last few weeks, and this is the next instalment called “Building Twist”. Nike Building Twist is an interactive projection mapping experience controlled by a shoe that’s been wired up with a bunch of pressure sensors and plugged into an Arduino board, allowing users to literally [...]

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Samsung: 3D Projection “Face” Mapping

28. March 2012

2 Comments

So we’ve seen all sorts of 3D projection mapping events, installations and exhibitions using buildings, cars, walls and even more dynamic guerrilla versions that come out of a car… But I don’t remember seeing anything quite like this, where a real persons face becomes the canvas for the projections, face mapping I believe they’ve called [...]

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Snake the Planet: Projection Mapping Gaming

1. March 2012

1 Comment

Everyone loves Snake right? Well how about if that game of Snake just happened to be wheeled out of a car and projected onto any surface? That’s cool, but now imagine if that game of Snake came with a built in couch and the ability to generate dynamic projection mapped levels no matter where you [...]

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BMW 1 Series: Projection Mapping Racing Game

26. January 2012

6 Comments

BMW South Africa recently created an interactive projection mapping experience for the new 1 Series, in the form of a social racing game. The experience was projected to an area of just over 100sqm and allowed participants to play via Galaxy tablets after connecting with Facebook. Players times were posted to the real-time Facebook leaderboard [...]

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PlayStation: Real Time Projection Mapping Ads

17. January 2012

2 Comments

So I’ve probably seen just about every projection mapping event, installation or experiment known to man. But, I completely missed this one late last year, and… it just happens to be one of the best creative executions around. It’s a little different too, not only were these projections created for use as ads, but they [...]

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Chevy Sonic: 3D Projection Mapping Claw Game

24. December 2011

2 Comments

There’s projection mapping and there’s projection mapping… Then there’s this… Possibly the best interactive 3D projection mapping event I’ve seen to date. Sure, the visual experience isn’t as amazing as some of the others you’d have seen posted here, but I’m not just comparing that, I’m referencing the entire experience, and particularly the audience interactivity. [...]

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Vodafone: Christmas Laser Graffiti

22. December 2011

2 Comments

Here’s a great Christmas campaign from Vodafone Ireland, bringing together social media, projection mapping and street art to encourage their Facebook community to hit the streets. Vodafone enlisted digital agency Cybercom to help them create something different this Christmas. The experience started with “Make Someone Happy” on the Vodafone Playground Facebook page which, over the [...]

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Lamborghini Projection Mapping Event

13. December 2011

4 Comments

I haven’t featured a projection mapping installation in a little while now, so here is a visual treat for you, especially with the entire audio-visual event projected onto the Lamborghini Reventon, the most expensive car in the Lamborghini range, and it’s beautifully shot. The installation was created by The Media Merchants in Canada. Thanks Franko!

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B-Reel Eels: Mobile Projection Mapping Game

16. November 2011

7 Comments

R&D has to be one of the most important internal investments an agency or brand can make, prototyping what’s not been previously done get everyone excited. It’s pretty clear B-Reel do a tonne of this, and here is the workings of their super cool Multiplayer Mobile Projection Mapping “Snake” Game, that’s played in real life [...]

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