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BMW 1 Series: Projection Mapping Racing Game

26. January 2012

BMW South Africa recently created an interactive projection mapping experience for the new 1 Series, in the form of a social racing game. The experience was projected to an area of just over 100sqm and allowed participants to play via Galaxy tablets after connecting with Facebook. Players times were posted to the real-time Facebook leaderboard [...]

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PlayStation: Real Time Projection Mapping Ads

17. January 2012

So I’ve probably seen just about every projection mapping event, installation or experiment known to man. But, I completely missed this one late last year, and… it just happens to be one of the best creative executions around. It’s a little different too, not only were these projections created for use as ads, but they [...]

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Chevy Sonic: 3D Projection Mapping Claw Game

24. December 2011

There’s projection mapping and there’s projection mapping… Then there’s this… Possibly the best interactive 3D projection mapping event I’ve seen to date. Sure, the visual experience isn’t as amazing as some of the others you’d have seen posted here, but I’m not just comparing that, I’m referencing the entire experience, and particularly the audience interactivity. [...]

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Vodafone: Christmas Laser Graffiti

22. December 2011

Here’s a great Christmas campaign from Vodafone Ireland, bringing together social media, projection mapping and street art to encourage their Facebook community to hit the streets. Vodafone enlisted digital agency Cybercom to help them create something different this Christmas. The experience started with “Make Someone Happy” on the Vodafone Playground Facebook page which, over the [...]

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Lamborghini Projection Mapping Event

13. December 2011

I haven’t featured a projection mapping installation in a little while now, so here is a visual treat for you, especially with the entire audio-visual event projected onto the Lamborghini Reventon, the most expensive car in the Lamborghini range, and it’s beautifully shot. The installation was created by The Media Merchants in Canada. Thanks Franko!

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B-Reel Eels: Mobile Projection Mapping Game

16. November 2011

R&D has to be one of the most important internal investments an agency or brand can make, prototyping what’s not been previously done get everyone excited. It’s pretty clear B-Reel do a tonne of this, and here is the workings of their super cool Multiplayer Mobile Projection Mapping “Snake” Game, that’s played in real life [...]

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Nike Jordan Melo: Water Projection Mapping

26. October 2011

Nike is doing something a little different with projection mapping for the new Jordan Melo M8 shoe, this time throwing in water, in fact the whole thing is projected onto water fountains, which perfectly complement the movement and desired effects to create something pretty special for your eyes… Sure, there isn’t any interactivity as we’ve [...]

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The World’s Largest Space Invaders Game

4. October 2011

Check out the Chelsea Football Club team members playing the world’s biggest space invaders game in real life. This real motion gaming technology combines everything we love about 3D projection mapping with ultrasonic motion sensors and other various technical elements to create a physical gaming experience. Now who wouldn’t want to play this? As the [...]

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Meet MMOV: The Projection Mapping Vehicle

1. August 2011

Love design, graffiti and projection mapping? Well get your guerrilla suit on, because you can do just about anything in this beast. It’s called the MMOV – Multi Media Off Road Vehicle – and is literally a projection mapping installation on wheels, but not any wheels, 4×4 ones that can take you just about anywhere, [...]

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Alienware Area 52: 3D Projection Mapping Event

16. July 2011

I love projection mapping events. But, one of the things annoying me lately has been the constant “same same” of various installations from around the world, it’s like people cracked that perfect “wow” formula and stopped innovating. Sure, we’ve seen our fair share of really cool brand experiences lately, and there are always a few [...]

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Canada’s 3D Projection Mapped Mountain!

13. July 2011

Here is a little eye candy for you! Canada’s Wonderland Theme Park has developed a huge 3D projection mapping event to celebrate it’s 30th birthday, in fact, they are projecting it onto their signature attraction “Wonder Mountain”. It’s a 10min video, so grab a coffee! Wonder Mountain is transformed by 2D motion designs and 3D [...]

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Bombay Sapphire Projection Mapping Event

10. June 2011

We’ve seen the future of projection mapping recently with the first ever user generated 3D projection mapping from Wrigleys. Bombay Sapphire proves that location can play a big part on projection mapping events when they lite up the Battersea Power Station last night. Hundreds gathered on the banks of London’s River Thames to watch the [...]

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NuFormer 3D Video Mapping Interactivity Test

31. May 2011

We’ve seen some great projection mappings from NuFormer before. Here is a demo video of their latest technology which shows new interactive techniques combined with 3D video mapping. This latest addition of technology adds to the experience of the spectators by letting them interact with the projection. All types of branded content, logos or product [...]

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Projection Mapping: New Museum in NYC

29. May 2011

Here is a cool projection mapping event for the New Museum in New York. On Saturday May 7th over 5,000 perople came to see this Flash:Light display as it transformed the facade of the New Museum. Light Harvest Studio along with Nuit Blanch New York put together this group of artists working in non-electronic mediums [...]

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World’s Largest Projection Mapping Event

12. May 2011

Coca-Cola celebrated their 125 year anniversary in style this week with the world’s largest single building illumination to send a “Thank You” message to all their fans and supporters. This spectacular projection mapping display covered the whole of the Coca-Cola headquarters tower in Atlanta, which stands at 26 stories high. The display uses 45 projectors [...]

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