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BBDO Argentina Changes Pepsi to Pecsi

9. December 2009

3 Comments

This is a pretty cool case study that you won’t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage… the lot. And the result? Pecsi took off and people started asking for [...]

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Cadbury Goo The Egg – Bus Shelter Game

10. February 2009

3 Comments

Check this out, a very cool new campaign from Cadbury (created by Saatchi & Saatchi) where they are turning London bus shelters into touchscreen interactive gaming platforms while people are waiting for next bus! Brilliant concept, and correct me if i’m wrong, but I’ve not seen anything this good in a bus shelter before? I’ve seen things [...]

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Rundle Lantern

2. January 2009

5 Comments

I like city installations, especially colorful ones. This one is in Adelaide, Australia, a multi story car park / mall composed of a big corner-wrapping screen. Each of the 748 ?pixels??? has two LED lights behind it, and it can do all the stuff that awesome big screens can do. It was designed by brand consulting firm Fusion. Rundle [...]

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