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Nike Jordan Melo: Water Projection Mapping

26. October 2011

9 Comments

Nike is doing something a little different with projection mapping for the new Jordan Melo M8 shoe, this time throwing in water, in fact the whole thing is projected onto water fountains, which perfectly complement the movement and desired effects to create something pretty special for your eyes… Sure, there isn’t any interactivity as we’ve [...]

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Contagion: Real Bacteria Billboard Installation

12. September 2011

10 Comments

No digital elements on this billboard installation, but it’s just as good, I promise! Warner Bros. Pictures Canada created a unique outdoor installation merging science with advertising to create some added hype around the new release “Contagion” where the name speaks for itself! It’s a great take on a normally traditional space, and even though [...]

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Cinemax “Strike Back” Interactive SuperWall

15. August 2011

4 Comments

SuperWall I hear you say? Yep, well that’s what they are becoming known as in some parts anyway, that aside, you’ll want to see this very cool interactive superwall in New York City, on 34th street. It’s for Cinemax’s new show called “Strike Back” and will run for the entire month of August. The SuperWall [...]

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New Balance: Urban Dash Challenge ARG App

10. August 2011

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Here is a pretty cool new campaign from New Balance to promote their first Flagship store in New York. To do it, they’ve created the “Urban Dash” iPhone app that challenges you to find hundreds of virtual batons throughout New York, before running to the new flagship store while still in possession of that baton. [...]

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Bombay Sapphire Projection Mapping Event

10. June 2011

7 Comments

We’ve seen the future of projection mapping recently with the first ever user generated 3D projection mapping from Wrigleys. Bombay Sapphire proves that location can play a big part on projection mapping events when they lite up the Battersea Power Station last night. Hundreds gathered on the banks of London’s River Thames to watch the [...]

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Wrigley’s User Generated 3D Projection Mapping

3. June 2011

3 Comments

After posting about NuFormer 3D Video Mapping Interactivity Test we were given a heads up on the world’s first ever user generated 3D projection mapping event by Wrigley’s 5 Gum. The event was showcased in South Africa, both in Johannesburg and Cape Town. This world first experience allowed internet users to create their own projections [...]

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McDonald’s: Interactive ‘Pick N’ Play’ Billboard

2. June 2011

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Here’s a great interactive outdoor campaign from DDB Stockholm for McDonalds. Pick N’ Play offers the user a fun and interactive challenge where they can play for their favourite McDonald’s treat. Using a large interactive billboard users can control the game via their mobile phones enabling interaction with the billboard. By using the latest technology [...]

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Cartoon Network: Augmented Reality Show

1. June 2011

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Here’s an augmented reality show for kids, brought to you by Proje Calide, an Interactive Agency based in Istanbul. As part of a global re-brand the kids channel Cartoon Network introduced a new look to their users. Cartoon Network Turkey tasked Proje Calide to create and manage all of their interactive properties including their website. [...]

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World’s Largest Projection Mapping Event

12. May 2011

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Coca-Cola celebrated their 125 year anniversary in style this week with the world’s largest single building illumination to send a “Thank You” message to all their fans and supporters. This spectacular projection mapping display covered the whole of the Coca-Cola headquarters tower in Atlanta, which stands at 26 stories high. The display uses 45 projectors [...]

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Fiat: Street Evo iPhone App Case Study

3. May 2011

12 Comments

Here’s a great iPhone app from Leo Burnett Madrid. To promote the new Fiat Punto Evo to a tech savy target market they came up with this mobile app that treats road signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo. For example; a [...]

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Daffy’s Interactive Peep Show in NYC

3. October 2010

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Daffy’s is a fashion retailer in NYC, just opposite Macy’s in Herald Square. For their fall fashion launch, they created a street-level event that blended window shopping, a fashion show and an interactive peep show to create live interaction from hundreds of passers by for an entire day and night. The idea was simple, get [...]

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The Talking Tree: Social Nature

29. September 2010

1 Comment

If you’ve ever wondered what a tree might say, then this social experiment might just answer all your questions! EOS Magazine decided to hook up a 100 year old tree, living on the edge of Brussels, to a dust meter, ozone meter, light meter, weatherstation, webcam and microphone in the attempt to convert the tree’s [...]

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Nike: Sneak & Destroy On Facebook Places

15. September 2010

6 Comments

This was a cool experiential campaign from Nike to promote the Varsity Destroyer jacket. Teaming up with Koi Fusion, a popular food truck, Nike tweeted clues to followers in search of the Koi Fusion truck, once found, you had to check in with Facebook Places and then order a secret menu item… The Destroyer Burrito. [...]

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Stop Motion Film By BLU: Big Bang Big Boom

16. August 2010

0 Comments

You probably remember Blu’s last stop motion painted film called COMBO, it was an amazing creative piece. Well this one 12 months on is probably even better, and has almost 3 million combined views between YouTube & Vimeo in just 4 weeks. This time, the animation is BLU’s view on how the world might have [...]

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Nokia: Worlds Biggest Signpost

25. February 2010

4 Comments

This is a nice installation from Nokia. A digital panel in the shape of arrow was lifted 50 metres above London by a crane. People on the street could send text messages directly to the live sign with their favorite places to visit, and the arrow would move to point to that location, and also [...]

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