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Fiat: Street Evo iPhone App Case Study

3. May 2011

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Tweet Pin It Here’s a great iPhone app from Leo Burnett Madrid. To promote the new Fiat Punto Evo to a tech savy target market they came up with this mobile app that treats road signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo. [...]

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Daffy’s Interactive Peep Show in NYC

3. October 2010

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Tweet Pin It Daffy’s is a fashion retailer in NYC, just opposite Macy’s in Herald Square. For their fall fashion launch, they created a street-level event that blended window shopping, a fashion show and an interactive peep show to create live interaction from hundreds of passers by for an entire day and night. The idea [...]

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The Talking Tree: Social Nature

29. September 2010

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Tweet Pin It If you’ve ever wondered what a tree might say, then this social experiment might just answer all your questions! EOS Magazine decided to hook up a 100 year old tree, living on the edge of Brussels, to a dust meter, ozone meter, light meter, weatherstation, webcam and microphone in the attempt to [...]

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Nike: Sneak & Destroy On Facebook Places

15. September 2010

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Tweet Pin It This was a cool experiential campaign from Nike to promote the Varsity Destroyer jacket. Teaming up with Koi Fusion, a popular food truck, Nike tweeted clues to followers in search of the Koi Fusion truck, once found, you had to check in with Facebook Places and then order a secret menu item… [...]

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Stop Motion Film By BLU: Big Bang Big Boom

16. August 2010

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Tweet Pin It You probably remember Blu’s last stop motion painted film called COMBO, it was an amazing creative piece. Well this one 12 months on is probably even better, and has almost 3 million combined views between YouTube & Vimeo in just 4 weeks. This time, the animation is BLU’s view on how the [...]

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Nokia: Worlds Biggest Signpost

25. February 2010

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Tweet Pin It This is a nice installation from Nokia. A digital panel in the shape of arrow was lifted 50 metres above London by a crane. People on the street could send text messages directly to the live sign with their favorite places to visit, and the arrow would move to point to that [...]

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BBDO Argentina Changes Pepsi to Pecsi

9. December 2009

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Tweet Pin It This is a pretty cool case study that you won’t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage… the lot. And the result? Pecsi took off and people [...]

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Cadbury Goo The Egg – Bus Shelter Game

10. February 2009

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Tweet Pin It Check this out, a very cool new campaign from Cadbury (created by Saatchi & Saatchi) where they are turning London bus shelters into touchscreen interactive gaming platforms while people are waiting for next bus! Brilliant concept, and correct me if i’m wrong, but I’ve not seen anything this good in a bus shelter before? [...]

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Rundle Lantern

2. January 2009

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Tweet Pin It I like city installations, especially colorful ones. This one is in Adelaide, Australia, a multi story car park / mall composed of a big corner-wrapping screen. Each of the 748 ?pixels??? has two LED lights behind it, and it can do all the stuff that awesome big screens can do. It was designed by brand [...]

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