Archive | Outdoor Campaigns RSS feed for this section

McDonalds: The Train Timetable

19. June 2012

2 Comments

Here is a smart campaign idea from McDonalds in Poland by DDB Warsaw, which has just won some acclaim at Cannes. At the Central Station of Warsaw, Poland, McDonalds integrated their menu into the train timetable. The timetable not only showed up-to-date schedule information but also showed how many items from the menu you had [...]

Continue reading...

Emart Sunny Sale: 3D Shadow QR Code

3. May 2012

14 Comments

Here is a very smart use of QR codes from Korea, a region known for it’s high levels of traction with this technology. This campaign from Emart, one of the largest retailers in Korea, needed to increase sales during lunchtime. Emart introduced “The Sunny Sale” which involved a three-dimensional QR code that was placed across [...]

Continue reading...

Coca-Cola: The Cheering Truck

1. May 2012

1 Comment

Here’s another great real-world campaign from Coca-Cola, ‘The Cheering Truck’. The brand’s well known red truck has been fitted with a recording booth and has been travelling all over Argentina collecting the cheers of football fans to support the Argentinean team. The truck drove through 19 provinces in Argentina, stopping in selected areas inviting fans [...]

Continue reading...

Intel Ultrabook: New Digital Flashmobs

21. February 2012

7 Comments

Here’s a new take on flashmobs from Intel to showcase the features of their new Ultrabooks. Intel used 60 people to create a digital billboard made of Ultrabooks to demonstrate the product’s ultra-thin design and responsiveness. The flashmob team carried out a series of live surprise stunts across Los Angeles, using the laptops to interact [...]

Continue reading...

Autism Speaks: Kinect Powered Digital Billboards

19. February 2012

5 Comments

I expect the Microsoft Kinect to be partnered up with tonnes of digital billboards and installations this year, and here is just one example to help kick it all off. Autism Speaks has created a Kinect powered digital billboard featuring a life size girl who avoids eye contact no matter how hard you try. The [...]

Continue reading...

Hyundai: Times Square Billboard Racing Game

30. December 2011

1 Comment

Hyundai have created the world’s largest iPhone controlled racing game in New York’s Times Square. Users simply have to register with the “Hyundai Race” and download the app to get a turn to control the car on a giant digital billboard using their iPhone. The game features the Veloster hatchback which is controlled by the [...]

Continue reading...

Vodafone: Christmas Laser Graffiti

22. December 2011

2 Comments

Here’s a great Christmas campaign from Vodafone Ireland, bringing together social media, projection mapping and street art to encourage their Facebook community to hit the streets. Vodafone enlisted digital agency Cybercom to help them create something different this Christmas. The experience started with “Make Someone Happy” on the Vodafone Playground Facebook page which, over the [...]

Continue reading...

Nike Jordan Melo: Water Projection Mapping

26. October 2011

9 Comments

Nike is doing something a little different with projection mapping for the new Jordan Melo M8 shoe, this time throwing in water, in fact the whole thing is projected onto water fountains, which perfectly complement the movement and desired effects to create something pretty special for your eyes… Sure, there isn’t any interactivity as we’ve [...]

Continue reading...

Contagion: Real Bacteria Billboard Installation

12. September 2011

11 Comments

No digital elements on this billboard installation, but it’s just as good, I promise! Warner Bros. Pictures Canada created a unique outdoor installation merging science with advertising to create some added hype around the new release “Contagion” where the name speaks for itself! It’s a great take on a normally traditional space, and even though [...]

Continue reading...

Cinemax “Strike Back” Interactive SuperWall

15. August 2011

5 Comments

SuperWall I hear you say? Yep, well that’s what they are becoming known as in some parts anyway, that aside, you’ll want to see this very cool interactive superwall in New York City, on 34th street. It’s for Cinemax’s new show called “Strike Back” and will run for the entire month of August. The SuperWall [...]

Continue reading...