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><channel><title>Digital Buzz Blog&#187; Outdoor Campaigns</title> <atom:link href="http://www.digitalbuzzblog.com/category/outdoor-campaigns/feed/" rel="self" type="application/rss+xml" /><link>http://www.digitalbuzzblog.com</link> <description>Digital Campaigns, Online Marketing, Social &#38; More.</description> <lastBuildDate>Sun, 12 Feb 2012 13:45:15 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0.1</generator> <item><title>Hyundai: Times Square Billboard Racing Game</title><link>http://www.digitalbuzzblog.com/hyundai-times-square-billboard-iphone-controlled-racing-game/</link> <comments>http://www.digitalbuzzblog.com/hyundai-times-square-billboard-iphone-controlled-racing-game/#comments</comments> <pubDate>Fri, 30 Dec 2011 03:10:44 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Digital Billboards]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[User Experience]]></category> <category><![CDATA[iPhone Apps]]></category> <category><![CDATA[Hyundai]]></category> <category><![CDATA[Hyundai race]]></category> <category><![CDATA[Interactive Billboard]]></category> <category><![CDATA[iPhone App]]></category> <category><![CDATA[iPhone controlled game]]></category> <category><![CDATA[racing game]]></category> <category><![CDATA[Times Square]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9822</guid> <description><![CDATA[Hyundai have created the world&#8217;s largest iPhone controlled racing game in New York&#8217;s Times Square. Users simply have to register with the &#8220;Hyundai Race&#8221; and download the app to get a turn to control the car on a giant digital billboard using their iPhone. The game features the Veloster hatchback which is controlled by the [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/times-square-augmented-reality-billboard/' rel='bookmark' title='Times Square Augmented Reality Billboard'>Times Square Augmented Reality Billboard</a></li><li><a
href='http://www.digitalbuzzblog.com/disney-augmented-reality-billboards-in-times-square/' rel='bookmark' title='Disney: Augmented Reality In Times Square'>Disney: Augmented Reality In Times Square</a></li><li><a
href='http://www.digitalbuzzblog.com/prius-iphone-app-controls-times-square/' rel='bookmark' title='Prius iPhone App Controls Times Square!'>Prius iPhone App Controls Times Square!</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/hyundai-times-square-billboard-iphone-controlled-racing-game/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Vodafone: Christmas Laser Graffiti</title><link>http://www.digitalbuzzblog.com/vodafone-christmas-laser-graffiti/</link> <comments>http://www.digitalbuzzblog.com/vodafone-christmas-laser-graffiti/#comments</comments> <pubDate>Thu, 22 Dec 2011 06:23:19 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[Projection Mapping]]></category> <category><![CDATA[Social Campaigns]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[User Generated Content]]></category> <category><![CDATA[Christmas]]></category> <category><![CDATA[Cybercom]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[laser graffiti]]></category> <category><![CDATA[Vodafone]]></category> <category><![CDATA[Vodafone Playground Facebook Page]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9694</guid> <description><![CDATA[Here&#8217;s a great Christmas campaign from Vodafone Ireland, bringing together social media, projection mapping and street art to encourage their Facebook community to hit the streets. Vodafone enlisted digital agency Cybercom to help them create something different this Christmas. The experience started with &#8220;Make Someone Happy&#8221; on the Vodafone Playground Facebook page which, over the [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/vodafone-facebook-vs-hamilton/' rel='bookmark' title='Vodafone: Facebook vs. Hamilton'>Vodafone: Facebook vs. Hamilton</a></li><li><a
href='http://www.digitalbuzzblog.com/merry-christmas-to-everyone-out-there/' rel='bookmark' title='Merry Christmas To Everyone Out There!'>Merry Christmas To Everyone Out There!</a></li><li><a
href='http://www.digitalbuzzblog.com/vodafone-blackberry-hideout/' rel='bookmark' title='Vodafone: BlackBerry Hideout'>Vodafone: BlackBerry Hideout</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/vodafone-christmas-laser-graffiti/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Nike Jordan Melo: Water Projection Mapping</title><link>http://www.digitalbuzzblog.com/nike-jordan-melo-water-projection-mapping-event/</link> <comments>http://www.digitalbuzzblog.com/nike-jordan-melo-water-projection-mapping-event/#comments</comments> <pubDate>Wed, 26 Oct 2011 12:05:08 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Art Installation]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[Projection Mapping]]></category> <category><![CDATA[3D Projection Mapping]]></category> <category><![CDATA[Nike]]></category> <category><![CDATA[Nike Campaigns]]></category> <category><![CDATA[Nike Installations]]></category> <category><![CDATA[Nike Projection Mapping]]></category> <category><![CDATA[Nike Projection Mapping Event]]></category> <category><![CDATA[Projection Mapping Events]]></category> <category><![CDATA[Water Projection Mapping]]></category> <category><![CDATA[Water Projection Mapping Events]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9017</guid> <description><![CDATA[Nike is doing something a little different with projection mapping for the new Jordan Melo M8 shoe, this time throwing in water, in fact the whole thing is projected onto water fountains, which perfectly complement the movement and desired effects to create something pretty special for your eyes&#8230; Sure, there isn&#8217;t any interactivity as we&#8217;ve [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/samsung-3d-projection-mapping-in-amsterdam/' rel='bookmark' title='Samsung 3D Projection Mapping In Amsterdam'>Samsung 3D Projection Mapping In Amsterdam</a></li><li><a
href='http://www.digitalbuzzblog.com/2009-nike-air-jordan-site-in-a-3d-enviroment/' rel='bookmark' title='2009 Nike Air Jordan Site In A 3D Enviroment'>2009 Nike Air Jordan Site In A 3D Enviroment</a></li><li><a
href='http://www.digitalbuzzblog.com/tron-3d-projection-mapping-skateboarding-ramp-session/' rel='bookmark' title='Tron 3D Projection Mapping Skateboarding'>Tron 3D Projection Mapping Skateboarding</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/nike-jordan-melo-water-projection-mapping-event/feed/</wfw:commentRss> <slash:comments>8</slash:comments> </item> <item><title>Contagion: Real Bacteria Billboard Installation</title><link>http://www.digitalbuzzblog.com/contagion-real-bacteria-billboard-installation/</link> <comments>http://www.digitalbuzzblog.com/contagion-real-bacteria-billboard-installation/#comments</comments> <pubDate>Mon, 12 Sep 2011 13:55:38 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Miscellaneous Stuff]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[Advertising Installations]]></category> <category><![CDATA[Bacteria Billboard]]></category> <category><![CDATA[Billboard Installations]]></category> <category><![CDATA[Billboards]]></category> <category><![CDATA[Contagion Billboard]]></category> <category><![CDATA[Contagion Campaign]]></category> <category><![CDATA[Contagion Movie Billboard]]></category> <category><![CDATA[installations]]></category> <category><![CDATA[Warner Bros. Pictures Canada]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8522</guid> <description><![CDATA[No digital elements on this billboard installation, but it&#8217;s just as good, I promise! Warner Bros. Pictures Canada created a unique outdoor installation merging science with advertising to create some added hype around the new release &#8220;Contagion&#8221; where the name speaks for itself! It&#8217;s a great take on a normally traditional space, and even though [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/prigat-real-time-smile-stations-digital-installation/' rel='bookmark' title='Prigat: Real Time Social Smile Stations Billboard'>Prigat: Real Time Social Smile Stations Billboard</a></li><li><a
href='http://www.digitalbuzzblog.com/the-100th-digital-buzz-post/' rel='bookmark' title='The 100th Digital Buzz Post!'>The 100th Digital Buzz Post!</a></li><li><a
href='http://www.digitalbuzzblog.com/mcdonalds-interactive-pick-n-play-billboard/' rel='bookmark' title='McDonald&#8217;s: Interactive &#8216;Pick N&#8217; Play&#8217; Billboard'>McDonald&#8217;s: Interactive &#8216;Pick N&#8217; Play&#8217; Billboard</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/contagion-real-bacteria-billboard-installation/feed/</wfw:commentRss> <slash:comments>9</slash:comments> </item> <item><title>Cinemax &#8220;Strike Back&#8221; Interactive SuperWall</title><link>http://www.digitalbuzzblog.com/cinemax-strike-back-interactive-digital-billboard-superwall/</link> <comments>http://www.digitalbuzzblog.com/cinemax-strike-back-interactive-digital-billboard-superwall/#comments</comments> <pubDate>Mon, 15 Aug 2011 12:35:31 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Billboards]]></category> <category><![CDATA[Digital Installations]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Instore Experiences]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[Cinemax]]></category> <category><![CDATA[Cinemax Strike Back]]></category> <category><![CDATA[Cinemax Strike Back Interactive Billboard]]></category> <category><![CDATA[Interactive Billboards]]></category> <category><![CDATA[Interactive Digital Billboards]]></category> <category><![CDATA[Interactive SuperWall]]></category> <category><![CDATA[Interactive SuperWalls]]></category> <category><![CDATA[SuperWall]]></category> <category><![CDATA[SuperWalls]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8235</guid> <description><![CDATA[SuperWall I hear you say? Yep, well that&#8217;s what they are becoming known as in some parts anyway, that aside, you&#8217;ll want to see this very cool interactive superwall in New York City, on 34th street. It&#8217;s for Cinemax&#8217;s new show called &#8220;Strike Back&#8221; and will run for the entire month of August. The SuperWall [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/my-starbucks-rewards-interactive-window/' rel='bookmark' title='My Starbucks Rewards Interactive Window'>My Starbucks Rewards Interactive Window</a></li><li><a
href='http://www.digitalbuzzblog.com/the-multi-touch-experience-cube/' rel='bookmark' title='The Multi-Touch Experience Cube'>The Multi-Touch Experience Cube</a></li><li><a
href='http://www.digitalbuzzblog.com/multi-touch-wall-of-world-cup-history/' rel='bookmark' title='Multi-Touch Wall of World Cup History'>Multi-Touch Wall of World Cup History</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/cinemax-strike-back-interactive-digital-billboard-superwall/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>New Balance: Urban Dash Challenge ARG App</title><link>http://www.digitalbuzzblog.com/new-balance-urban-dash-challenge-app/</link> <comments>http://www.digitalbuzzblog.com/new-balance-urban-dash-challenge-app/#comments</comments> <pubDate>Tue, 09 Aug 2011 14:32:52 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[ARG Campaigns]]></category> <category><![CDATA[Advergames]]></category> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Mobile Marketing]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[iPad Apps & Content]]></category> <category><![CDATA[iPhone Apps]]></category> <category><![CDATA[Alternate Reality Campaigns]]></category> <category><![CDATA[Apps]]></category> <category><![CDATA[ARG Apps]]></category> <category><![CDATA[Augmented Reality Campaigns]]></category> <category><![CDATA[iPhone Campaigns]]></category> <category><![CDATA[Mobile Apps]]></category> <category><![CDATA[New Balance]]></category> <category><![CDATA[New Balance Urban Dash App]]></category> <category><![CDATA[New Balance Urban Dash Campaign]]></category> <category><![CDATA[Urban Dash App]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8182</guid> <description><![CDATA[Here is a pretty cool new campaign from New Balance to promote their first Flagship store in New York. To do it, they&#8217;ve created the &#8220;Urban Dash&#8221; iPhone app that challenges you to find hundreds of virtual batons throughout New York, before running to the new flagship store while still in possession of that baton. [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/mini-getaway-arg-game-in-stockholm-2010/' rel='bookmark' title='MINI Getaway ARG In Stockholm'>MINI Getaway ARG In Stockholm</a></li><li><a
href='http://www.digitalbuzzblog.com/new-balance-365-project/' rel='bookmark' title='New Balance: 365 Project'>New Balance: 365 Project</a></li><li><a
href='http://www.digitalbuzzblog.com/swedish-post-swedens-safest-hands-augmented-reality-challenge-app/' rel='bookmark' title='Swedish Post: Sweden&#8217;s Safest Hands Challenge'>Swedish Post: Sweden&#8217;s Safest Hands Challenge</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/new-balance-urban-dash-challenge-app/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Bombay Sapphire Projection Mapping Event</title><link>http://www.digitalbuzzblog.com/bombay-sapphire-projection-mapping-event/</link> <comments>http://www.digitalbuzzblog.com/bombay-sapphire-projection-mapping-event/#comments</comments> <pubDate>Thu, 09 Jun 2011 22:32:23 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[Projection Mapping]]></category> <category><![CDATA[battersea power station]]></category> <category><![CDATA[bombay sapphire]]></category> <category><![CDATA[London]]></category> <category><![CDATA[Nintendo]]></category> <category><![CDATA[projection mapping event]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7410</guid> <description><![CDATA[We&#8217;ve seen the future of projection mapping recently with the first ever user generated 3D projection mapping from Wrigleys. Bombay Sapphire proves that location can play a big part on projection mapping events when they lite up the Battersea Power Station last night. Hundreds gathered on the banks of London&#8217;s River Thames to watch the [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/coca-cola-worlds-largest-projection-mapping-event/' rel='bookmark' title='World&#8217;s Largest Projection Mapping Event'>World&#8217;s Largest Projection Mapping Event</a></li><li><a
href='http://www.digitalbuzzblog.com/alienware-area-52-3d-projection-mapping-event/' rel='bookmark' title='Alienware Area 52: 3D Projection Mapping Event'>Alienware Area 52: 3D Projection Mapping Event</a></li><li><a
href='http://www.digitalbuzzblog.com/wrigley%e2%80%99s-user-generated-3d-projection-mapping/' rel='bookmark' title='Wrigley’s User Generated 3D Projection Mapping'>Wrigley’s User Generated 3D Projection Mapping</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/bombay-sapphire-projection-mapping-event/feed/</wfw:commentRss> <slash:comments>7</slash:comments> </item> <item><title>Wrigley’s User Generated 3D Projection Mapping</title><link>http://www.digitalbuzzblog.com/wrigley%e2%80%99s-user-generated-3d-projection-mapping/</link> <comments>http://www.digitalbuzzblog.com/wrigley%e2%80%99s-user-generated-3d-projection-mapping/#comments</comments> <pubDate>Thu, 02 Jun 2011 23:20:36 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Online Games]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[User Experience]]></category> <category><![CDATA[User Generated Content]]></category> <category><![CDATA[3D Projection Mapping Event]]></category> <category><![CDATA[iPad]]></category> <category><![CDATA[Projection Mapping]]></category> <category><![CDATA[Tribal DDB]]></category> <category><![CDATA[Wrigley's 5 Gum]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7329</guid> <description><![CDATA[After posting about NuFormer 3D Video Mapping Interactivity Test we were given a heads up on the world&#8217;s first ever user generated 3D projection mapping event by Wrigley&#8217;s 5 Gum. The event was showcased in South Africa, both in Johannesburg and Cape Town. This world first experience allowed internet users to create their own projections [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/alienware-area-52-3d-projection-mapping-event/' rel='bookmark' title='Alienware Area 52: 3D Projection Mapping Event'>Alienware Area 52: 3D Projection Mapping Event</a></li><li><a
href='http://www.digitalbuzzblog.com/bombay-sapphire-projection-mapping-event/' rel='bookmark' title='Bombay Sapphire Projection Mapping Event'>Bombay Sapphire Projection Mapping Event</a></li><li><a
href='http://www.digitalbuzzblog.com/chevy-sonic-3d-projection-mapping-claw-game/' rel='bookmark' title='Chevy Sonic: 3D Projection Mapping Claw Game'>Chevy Sonic: 3D Projection Mapping Claw Game</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/wrigley%e2%80%99s-user-generated-3d-projection-mapping/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>McDonald&#8217;s: Interactive &#8216;Pick N&#8217; Play&#8217; Billboard</title><link>http://www.digitalbuzzblog.com/mcdonalds-interactive-pick-n-play-billboard/</link> <comments>http://www.digitalbuzzblog.com/mcdonalds-interactive-pick-n-play-billboard/#comments</comments> <pubDate>Wed, 01 Jun 2011 14:44:11 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[DDB]]></category> <category><![CDATA[Interactive Billboard]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[McDonald's]]></category> <category><![CDATA[Mobile Phone]]></category> <category><![CDATA[Smartphone]]></category> <category><![CDATA[Stockholm]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7308</guid> <description><![CDATA[Here&#8217;s a great interactive outdoor campaign from DDB Stockholm for McDonalds. Pick N&#8217; Play offers the user a fun and interactive challenge where they can play for their favourite McDonald&#8217;s treat. Using a large interactive billboard users can control the game via their mobile phones enabling interaction with the billboard. By using the latest technology [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/contagion-real-bacteria-billboard-installation/' rel='bookmark' title='Contagion: Real Bacteria Billboard Installation'>Contagion: Real Bacteria Billboard Installation</a></li><li><a
href='http://www.digitalbuzzblog.com/prigat-real-time-smile-stations-digital-installation/' rel='bookmark' title='Prigat: Real Time Social Smile Stations Billboard'>Prigat: Real Time Social Smile Stations Billboard</a></li><li><a
href='http://www.digitalbuzzblog.com/saving-lives-interactive-digital-billboard/' rel='bookmark' title='&#8220;Saving Lives&#8221; Interactive Digital Billboard'>&#8220;Saving Lives&#8221; Interactive Digital Billboard</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/mcdonalds-interactive-pick-n-play-billboard/feed/</wfw:commentRss> <slash:comments>8</slash:comments> </item> <item><title>Cartoon Network: Augmented Reality Show</title><link>http://www.digitalbuzzblog.com/cartoon-network-augmented-reality-show/</link> <comments>http://www.digitalbuzzblog.com/cartoon-network-augmented-reality-show/#comments</comments> <pubDate>Tue, 31 May 2011 14:08:52 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[augmented reality show]]></category> <category><![CDATA[Cartoon Network]]></category> <category><![CDATA[Istanbul]]></category> <category><![CDATA[Proje Calide]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7292</guid> <description><![CDATA[Here&#8217;s an augmented reality show for kids, brought to you by Proje Calide, an Interactive Agency based in Istanbul. As part of a global re-brand the kids channel Cartoon Network introduced a new look to their users. Cartoon Network Turkey tasked Proje Calide to create and manage all of their interactive properties including their website. [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/parrot-carrot-safari-augmented-reality-book-extension-app/' rel='bookmark' title='Parrot Carrot: Augmented Reality Kids Book'>Parrot Carrot: Augmented Reality Kids Book</a></li><li><a
href='http://www.digitalbuzzblog.com/augmented-reality-2-0-future-of-interactivity/' rel='bookmark' title='Augmented Reality 2.0 Future Of Interactivity'>Augmented Reality 2.0 Future Of Interactivity</a></li><li><a
href='http://www.digitalbuzzblog.com/att-augmented-reality-unboxing-facebook-app-for-windows-phone-7/' rel='bookmark' title='AT&amp;T: Augmented Reality Facebook App'>AT&#038;T: Augmented Reality Facebook App</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/cartoon-network-augmented-reality-show/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>World&#8217;s Largest Projection Mapping Event</title><link>http://www.digitalbuzzblog.com/coca-cola-worlds-largest-projection-mapping-event/</link> <comments>http://www.digitalbuzzblog.com/coca-cola-worlds-largest-projection-mapping-event/#comments</comments> <pubDate>Thu, 12 May 2011 13:23:04 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[Projection Mapping]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[User Generated Content]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[3D imagery]]></category> <category><![CDATA[carbon offset]]></category> <category><![CDATA[Coca Cola]]></category> <category><![CDATA[Coca-Cola 125 year anniversary]]></category> <category><![CDATA[Facebook fans]]></category> <category><![CDATA[Facebook photos]]></category> <category><![CDATA[integrated social media]]></category> <category><![CDATA[real-time technology]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=6936</guid> <description><![CDATA[Coca-Cola celebrated their 125 year anniversary in style this week with the world&#8217;s largest single building illumination to send a &#8220;Thank You&#8221; message to all their fans and supporters. This spectacular projection mapping display covered the whole of the Coca-Cola headquarters tower in Atlanta, which stands at 26 stories high. The display uses 45 projectors [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/bombay-sapphire-projection-mapping-event/' rel='bookmark' title='Bombay Sapphire Projection Mapping Event'>Bombay Sapphire Projection Mapping Event</a></li><li><a
href='http://www.digitalbuzzblog.com/alienware-area-52-3d-projection-mapping-event/' rel='bookmark' title='Alienware Area 52: 3D Projection Mapping Event'>Alienware Area 52: 3D Projection Mapping Event</a></li><li><a
href='http://www.digitalbuzzblog.com/johnnie-walker-green-label-3d-projection-mapping-event/' rel='bookmark' title='Johnnie Walker: 3D Projection Mapping Event'>Johnnie Walker: 3D Projection Mapping Event</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/coca-cola-worlds-largest-projection-mapping-event/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Fiat: Street Evo iPhone App Case Study</title><link>http://www.digitalbuzzblog.com/fiat-iphone-app-casestudy/</link> <comments>http://www.digitalbuzzblog.com/fiat-iphone-app-casestudy/#comments</comments> <pubDate>Tue, 03 May 2011 12:27:40 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[Mobile Marketing]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[iPhone Apps]]></category> <category><![CDATA[FIAT]]></category> <category><![CDATA[Fiat QR code]]></category> <category><![CDATA[Fiat Street Evo]]></category> <category><![CDATA[GPS]]></category> <category><![CDATA[iPhone App]]></category> <category><![CDATA[iphone app case study]]></category> <category><![CDATA[Mobile]]></category> <category><![CDATA[outdoor event. Fiat case study]]></category> <category><![CDATA[QR code]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=6797</guid> <description><![CDATA[Here&#8217;s a great iPhone app from Leo Burnett Madrid. To promote the new Fiat Punto Evo to a tech savy target market they came up with this mobile app that treats road signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo. For example; a [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/one-show-fiat-eco-drive-wins-best-interactive-digital-campaign/' rel='bookmark' title='One Show: Fiat Eco Drive Wins Best In Show'>One Show: Fiat Eco Drive Wins Best In Show</a></li><li><a
href='http://www.digitalbuzzblog.com/un-voices-campaign-for-united-nations-case-study/' rel='bookmark' title='UN Voices Campaign &#8211; Case Study'>UN Voices Campaign &#8211; Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/lacta-chocolate-facebook-campaign-case-study/' rel='bookmark' title='Lacta Chocolate: Facebook Campaign Case Study'>Lacta Chocolate: Facebook Campaign Case Study</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/fiat-iphone-app-casestudy/feed/</wfw:commentRss> <slash:comments>11</slash:comments> </item> <item><title>Daffy&#8217;s Interactive Peep Show in NYC</title><link>http://www.digitalbuzzblog.com/daffys-interactive-peep-show-in-nyc/</link> <comments>http://www.digitalbuzzblog.com/daffys-interactive-peep-show-in-nyc/#comments</comments> <pubDate>Sun, 03 Oct 2010 12:52:56 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Installations]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Instore Experiences]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[Daffy's]]></category> <category><![CDATA[Daffy's Campaign]]></category> <category><![CDATA[Daffy's Digital Campaign]]></category> <category><![CDATA[Daffy's Interactive Peep Show]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Fashion Launch]]></category> <category><![CDATA[Interactive Campaigns]]></category> <category><![CDATA[Interactive Peep Show]]></category> <category><![CDATA[Interactive Store Experiences]]></category> <category><![CDATA[Visual Merchandising]]></category> <category><![CDATA[VM]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4929</guid> <description><![CDATA[Daffy&#8217;s is a fashion retailer in NYC, just opposite Macy&#8217;s in Herald Square. For their fall fashion launch, they created a street-level event that blended window shopping, a fashion show and an interactive peep show to create live interaction from hundreds of passers by for an entire day and night. The idea was simple, get [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/burberry-holographic-catwalk-show-in-beijing/' rel='bookmark' title='Burberry &#8220;Holographic&#8221; Catwalk Show In Beijing'>Burberry &#8220;Holographic&#8221; Catwalk Show In Beijing</a></li><li><a
href='http://www.digitalbuzzblog.com/interactive-window-installation-from-hyper-island/' rel='bookmark' title='Interactive Installation From Hyper Island'>Interactive Installation From Hyper Island</a></li><li><a
href='http://www.digitalbuzzblog.com/follow-the-fashion-virtual-mall-in-brisbanes-queen-street-mall/' rel='bookmark' title='Follow The Fashion: Brisbane&#8217;s Virtual Mall'>Follow The Fashion: Brisbane&#8217;s Virtual Mall</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/daffys-interactive-peep-show-in-nyc/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>The Talking Tree: Social Nature</title><link>http://www.digitalbuzzblog.com/the-talking-tree-social-nature/</link> <comments>http://www.digitalbuzzblog.com/the-talking-tree-social-nature/#comments</comments> <pubDate>Wed, 29 Sep 2010 12:03:16 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Best New Websites]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[EOS Magazine]]></category> <category><![CDATA[Social Interaction]]></category> <category><![CDATA[Social Media Campaigns]]></category> <category><![CDATA[Talking Tree]]></category> <category><![CDATA[Talking Trees]]></category> <category><![CDATA[Technology]]></category> <category><![CDATA[The Talking Tree]]></category> <category><![CDATA[The Talking Tree Experiment]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4919</guid> <description><![CDATA[If you&#8217;ve ever wondered what a tree might say, then this social experiment might just answer all your questions! EOS Magazine decided to hook up a 100 year old tree, living on the edge of Brussels, to a dust meter, ozone meter, light meter, weatherstation, webcam and microphone in the attempt to convert the tree&#8217;s [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/heineken-super-social-christmas-tree/' rel='bookmark' title='Heineken: Super Social Christmas Tree'>Heineken: Super Social Christmas Tree</a></li><li><a
href='http://www.digitalbuzzblog.com/skittles-the-facebook-gifting-tree/' rel='bookmark' title='Skittles: The Facebook Gifting Tree'>Skittles: The Facebook Gifting Tree</a></li><li><a
href='http://www.digitalbuzzblog.com/oranges-new-social-app-friend-o-meter/' rel='bookmark' title='Orange&#8217;s New Social App: Friend-o-Meter'>Orange&#8217;s New Social App: Friend-o-Meter</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/the-talking-tree-social-nature/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Nike: Sneak &amp; Destroy On Facebook Places</title><link>http://www.digitalbuzzblog.com/nike-sneak-destroy-on-facebook-places/</link> <comments>http://www.digitalbuzzblog.com/nike-sneak-destroy-on-facebook-places/#comments</comments> <pubDate>Tue, 14 Sep 2010 14:25:13 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Instore Experiences]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Experiential Campaigns]]></category> <category><![CDATA[Facebook Places Campaigns]]></category> <category><![CDATA[Koi Fusion]]></category> <category><![CDATA[Nike Destroyer Jacket Campaign]]></category> <category><![CDATA[Nike Sneak & Destroy Campaign]]></category> <category><![CDATA[Nike Sportswear]]></category> <category><![CDATA[Social Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4837</guid> <description><![CDATA[This was a cool experiential campaign from Nike to promote the Varsity Destroyer jacket. Teaming up with Koi Fusion, a popular food truck, Nike tweeted clues to followers in search of the Koi Fusion truck, once found, you had to check in with Facebook Places and then order a secret menu item&#8230; The Destroyer Burrito. [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/facebook-places-explained-video/' rel='bookmark' title='Facebook Places Explained (video)'>Facebook Places Explained (video)</a></li><li><a
href='http://www.digitalbuzzblog.com/onitsuka-tiger-facebook-places-campaign/' rel='bookmark' title='Onitsuka Tiger: Facebook Places Campaign'>Onitsuka Tiger: Facebook Places Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/nike-catch-the-flash-mobile-app-arg-experiential/' rel='bookmark' title='Nike: Catch The Flash ARG'>Nike: Catch The Flash ARG</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/nike-sneak-destroy-on-facebook-places/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>Stop Motion Film By BLU: Big Bang Big Boom</title><link>http://www.digitalbuzzblog.com/stop-motion-film-by-blu-big-bang-big-boom/</link> <comments>http://www.digitalbuzzblog.com/stop-motion-film-by-blu-big-bang-big-boom/#comments</comments> <pubDate>Sun, 15 Aug 2010 14:30:52 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Miscellaneous Stuff]]></category> <category><![CDATA[Online Video Content]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[Big Bang Big Boom]]></category> <category><![CDATA[Blu]]></category> <category><![CDATA[BLU Animation]]></category> <category><![CDATA[COMBO by BLU]]></category> <category><![CDATA[Painted Animation]]></category> <category><![CDATA[Painted Stop Motion Animation]]></category> <category><![CDATA[Stop Motion]]></category> <category><![CDATA[Stop Motion Animation]]></category> <category><![CDATA[Stop Motion By BLU]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4630</guid> <description><![CDATA[You probably remember Blu&#8217;s last stop motion painted film called COMBO, it was an amazing creative piece. Well this one 12 months on is probably even better, and has almost 3 million combined views between YouTube &#38; Vimeo in just 4 weeks. This time, the animation is BLU&#8217;s view on how the world might have [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/gulp-the-worlds-largest-stop-motion-animation-film-nokia-n8/' rel='bookmark' title='Nokia N8: The World’s Largest Stop Motion Film'>Nokia N8: The World’s Largest Stop Motion Film</a></li><li><a
href='http://www.digitalbuzzblog.com/combo-collaborative-stop-motion-animation/' rel='bookmark' title='COMBO: Collaborative Stop Motion Animation'>COMBO: Collaborative Stop Motion Animation</a></li><li><a
href='http://www.digitalbuzzblog.com/nokia-n8-worlds-smallest-stop-motion-animation/' rel='bookmark' title='Nokia N8: World&#8217;s Smallest Stop Motion Film'>Nokia N8: World&#8217;s Smallest Stop Motion Film</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/stop-motion-film-by-blu-big-bang-big-boom/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Nokia: Worlds Biggest Signpost</title><link>http://www.digitalbuzzblog.com/nokia-worlds-biggest-signpost-3/</link> <comments>http://www.digitalbuzzblog.com/nokia-worlds-biggest-signpost-3/#comments</comments> <pubDate>Wed, 24 Feb 2010 23:37:05 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Mobile Marketing]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[Interactive Experiences]]></category> <category><![CDATA[Mobile]]></category> <category><![CDATA[UK]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=3294</guid> <description><![CDATA[This is a nice installation from Nokia. A digital panel in the shape of arrow was lifted 50 metres above London by a crane. People on the street could send text messages directly to the live sign with their favorite places to visit, and the arrow would move to point to that location, and also [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/nokia-interactive-angry-birds-experience/' rel='bookmark' title='Nokia: Interactive Angry Birds Experience'>Nokia: Interactive Angry Birds Experience</a></li><li><a
href='http://www.digitalbuzzblog.com/nokia-ovi-maps-interactive-projection-mapping/' rel='bookmark' title='Nokia Ovi Maps: Interactive Projection Mapping'>Nokia Ovi Maps: Interactive Projection Mapping</a></li><li><a
href='http://www.digitalbuzzblog.com/nokia-ovi-maps-directions-through-song-with-chromeo/' rel='bookmark' title='Nokia Ovi Maps: Directions Through Song'>Nokia Ovi Maps: Directions Through Song</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/nokia-worlds-biggest-signpost-3/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>BBDO Argentina Changes Pepsi to Pecsi</title><link>http://www.digitalbuzzblog.com/bbbo-argentina-changes-pepsi-to-pecsi/</link> <comments>http://www.digitalbuzzblog.com/bbbo-argentina-changes-pepsi-to-pecsi/#comments</comments> <pubDate>Wed, 09 Dec 2009 11:59:40 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Branding & Design]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[BBDO Argentina]]></category> <category><![CDATA[Case Study]]></category> <category><![CDATA[Pecsi]]></category> <category><![CDATA[Pepsi]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2764</guid> <description><![CDATA[This is a pretty cool case study that you won&#8217;t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage&#8230; the lot. And the result? Pecsi took off and people started asking for [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/bbdo-argentina-immortal-revenge-campaign/' rel='bookmark' title='BBDO Argentina: Immortal Revenge Campaign'>BBDO Argentina: Immortal Revenge Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/nike-10k-who-follows-who/' rel='bookmark' title='Nike 10k: Who Follows Who?'>Nike 10k: Who Follows Who?</a></li><li><a
href='http://www.digitalbuzzblog.com/dear-mr-president-website-by-pepsi/' rel='bookmark' title='Dear Mr President Website By Pepsi'>Dear Mr President Website By Pepsi</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/bbbo-argentina-changes-pepsi-to-pecsi/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Cadbury Goo The Egg &#8211; Bus Shelter Game</title><link>http://www.digitalbuzzblog.com/cadbury-goo-the-egg-bus-shelter-game/</link> <comments>http://www.digitalbuzzblog.com/cadbury-goo-the-egg-bus-shelter-game/#comments</comments> <pubDate>Tue, 10 Feb 2009 01:01:47 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[2009]]></category> <category><![CDATA[Agencies]]></category> <category><![CDATA[Agency]]></category> <category><![CDATA[Bus Shelter Game]]></category> <category><![CDATA[Cadbury Bus Shelter Game]]></category> <category><![CDATA[Cadbury Goo The Egg Game]]></category> <category><![CDATA[Digital Game]]></category> <category><![CDATA[Games]]></category> <category><![CDATA[Interactive Campaigns]]></category> <category><![CDATA[Interactive Games]]></category> <category><![CDATA[London]]></category> <category><![CDATA[Saatchi]]></category> <category><![CDATA[Saatchi and Saatchi]]></category> <category><![CDATA[Saatchi London]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=515</guid> <description><![CDATA[Check this out, a very cool new campaign from Cadbury (created by Saatchi &#38; Saatchi) where they are turning London bus shelters into touchscreen interactive gaming platforms while people are waiting for next bus! Brilliant concept, and correct me if i&#8217;m wrong, but I&#8217;ve not seen anything this good in a bus shelter before? I&#8217;ve seen things [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/the-100th-digital-buzz-post/' rel='bookmark' title='The 100th Digital Buzz Post!'>The 100th Digital Buzz Post!</a></li><li><a
href='http://www.digitalbuzzblog.com/coke-coca-cola-summer-blast-game/' rel='bookmark' title='Coca Cola: Summer Blast Game'>Coca Cola: Summer Blast Game</a></li><li><a
href='http://www.digitalbuzzblog.com/nz-army-youtube-sharpshooter-game/' rel='bookmark' title='NZ Army: YouTube Sharpshooter Game'>NZ Army: YouTube Sharpshooter Game</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/cadbury-goo-the-egg-bus-shelter-game/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Rundle Lantern</title><link>http://www.digitalbuzzblog.com/rundle-lantern/</link> <comments>http://www.digitalbuzzblog.com/rundle-lantern/#comments</comments> <pubDate>Fri, 02 Jan 2009 11:57:24 +0000</pubDate> <dc:creator>Fethi Uluak</dc:creator> <category><![CDATA[Miscellaneous Stuff]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[Adelaide]]></category> <category><![CDATA[Australia]]></category> <category><![CDATA[big screens]]></category> <category><![CDATA[installation]]></category> <category><![CDATA[LED lights]]></category> <category><![CDATA[parking garage]]></category> <category><![CDATA[Rundle Lantern]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=169</guid> <description><![CDATA[I like city installations, especially colorful ones. This one is in Adelaide, Australia, a multi story car park / mall composed of a big corner-wrapping screen. Each of the 748 ?pixels??? has two LED lights behind it, and it can do all the stuff that awesome big screens can do. It was designed by brand consulting firm Fusion. Rundle [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/bayer%e2%80%99s-hq-turns-into-led-billboard/' rel='bookmark' title='Bayer?s HQ Turns Into LED Billboard'>Bayer?s HQ Turns Into LED Billboard</a></li><li><a
href='http://www.digitalbuzzblog.com/the-100th-digital-buzz-post/' rel='bookmark' title='The 100th Digital Buzz Post!'>The 100th Digital Buzz Post!</a></li><li><a
href='http://www.digitalbuzzblog.com/happy-new-year-from-digital-buzz/' rel='bookmark' title='Happy New Year From Digital Buzz!'>Happy New Year From Digital Buzz!</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/rundle-lantern/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> </channel> </rss>
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