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YouTube Rewind 2011 Showcase

28. December 2011

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Well, what a year, particurally for the growth and promotion of online video, and as always, YouTube has released the YouTube Rewind 2011 Showcase for your viewing pleasure, just in case you missed it among the first 3 million views of the round up video so far… here it is! Via AdsMitchell. So what makes [...]

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Google India Tanjore: Bringing Back Ancient Art

26. December 2011

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This is another beautiful ad from Google. This time, it’s from Google India extending the “The Web is What You Make of It” campaign with a spot about Tanjore, an ancient Indian art form that seems to be fading away from the modern every day world. The ad tells the story of a Tanjore artist [...]

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Red Bull Academy World Tour 2011

17. October 2011

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Here’s a great video from Red Bull which celebrates the Red Bull Academy World Tour 2011. The academy produced this music video to showcase many different musical styles from around the world. The film mixes different animation techniques reflecting the cities the Music Academy is touring through, using a combination of 2D, 3D, stop-motion, photography, illustration, [...]

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Red Bull Films: Parkour in Mardin, Turkey

28. August 2011

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Here is a little eye-candy for Monday, with the latest Parkour short film from Red Bull! Now I must admit, I really don’t understand Parkour, actually I just don’t understand the crazy people who can actually pull this off, needless to say I do wish I could jump walls in a single bound. Crazy or [...]

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Nokia N8: The World’s Largest Stop Motion Film

3. August 2011

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Nokia is making another big push to promote the quality cameras on board their latest range of phones, by partnering with Aardman Animations and Wieden + Kennedy once again to create the Gulp animation, a new Guinness World Record animation filmed on the Nokia N8. The stop motion fim is shot entirely on the new [...]

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OK Go + Google: Interactive HTML5 Music Video

31. July 2011

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The “OK Go” guys have a habit of creating highly shareable music videos, with their last one generating almost 30 million views on YouTube alone. So it was quite interesting to see them team up with Google to create an interactive HTML 5 experience as their latest music video. Called “All Is Not Lost” the [...]

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Sony Pictures’s DVD Amnesty: Case Study

14. June 2011

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Sony Pictures were looking for a way to encourage people to update their movie collection and buy new DVDs, a hard job in a dying market. Iris, Sydney came up with a fun solution with ‘The Great DVD Amnesty’, people could trade in their old, unwanted DVDs and get $5 cash back, thus freeing up [...]

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BMW 1M vs Concrete Walls Viral Video

11. June 2011

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How many times do you hear “I want my video to go viral”. To make this happen you have to create content that is pretty innovative, exciting and cool so that your audience will want to share. Well here’s the kind of video that ticks all those boxes. BWM Canada have released this “BMW 1M [...]

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Nike Chosen: Video Contest

7. June 2011

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Here’s the latest campaign from Nike and it’s pretty cool. Nike’s “Chosen”, brings together footage from skating, surfing, BMXing and snowboarding. Running along the same theme of “Just Do It” showcases extreme sports footage shot at night over two years in seven locations, Hawaii, Florida, New York, Los Angeles, Whistler, Aspen and Bali. After the [...]

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Orange: Predict-A-Chick Has Hatched!

21. April 2011

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If you didn’t catch it about a week ago, Orange was running a cool little campaign called Predict-A-Chick on TheFeed, streaming a live hatchling lab of about 17 numbered chicken eggs that would become a real-time guessing game for “First to Hatch” and even things the “Loudest Tweeter”… You could make your predictions and then [...]

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Desperados Beer YouTube Takeover

11. April 2011

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Here is one of the best YouTube takeovers I’ve seen in a while, and potentially the first one to integrate the Facebook Connect functionality as part of the experience. (happy to be corrected here!) The YouTube campaign for beer brand Desperados is different to most, by letting you interact with the story as it unfolds [...]

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GOAB: Social Commerce TV

10. April 2011

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In this increasingly digitally focused world how does TV compete with the latest real time, highly targeted social experience? The guys at digital agency Syzygy have built this concept app, GOAB, which takes the idea of social and commercial layering within TV to the next level. The app transforms the users handset (tablet/mobile) into a [...]

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Fanta “Chase” 3D Projection Mapping, Dubai

5. April 2011

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The guys at Memac Ogilvy, Dubai have launched a new online campaign for the Coca-Cola brand Fanta with this Fanta Chase 3D Projection Mapping stunt at Dubai Mall, which is pretty cool. This regional launch of the Fanta Chase campaign is part of a global roll out of the new “More Fanta, Less Serious” approach [...]

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Skittles “Touch” YouTube Ads

2. April 2011

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Here is a new series of seemingly interactive YouTube Skittles ads, or at least you’ll be thinking that for the very first one! The new campaign of “Touch The Rainbow” ads has been released with the above Skittles Touch Cat ad already chalking up over 1.5 million views (the only one posted to their 15 [...]

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Volkswagen: Inside the VW Academy

8. February 2011

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The Volkswagen Super Bowl spots, featuring the Beetle and the Passat, have gathered significant buzz from the TVC’s. The digital angle is via it’s offical YouTube page, capturing viewers looking for the ads and giving them more, the VW Academy. The idea of the academy is to push viewers to see how the VW stacks [...]

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