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GAP: Play Your Stripes With Augmented Reality

17. November 2014

38 Comments

As part of Weiden + Kennedy’s Dress Normal campaign, the Gap introduces an augmented reality experience called Play Your Stripes. I have to say, to my surprise it worked pretty seamlessly. At first. Then like all technically innovative ideas it loses shine real fast as the user discovers that they aren’t really playing anything of [...]

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Honda and Youtube do interactive video right

3. November 2014

28 Comments

While ‘interactive video’ is an idea that we’ve seen before, this recent campaign from Honda is exceptionally executed. What’s makes it so impressive is its shocking simplicity and how ultimately the interactivity is so vital in making the experience special. These two stories wouldn’t be nearly as interesting without the interactivity, which isn’t superfluous like [...]

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Volvo Trucks: The Casino Stunt Video

26. September 2014

35 Comments

Volvo hasn’t given up on their YouTube content strategy, with this new piece called ‘The Casino’. Although this time, it’s forumla is slightly different, it’s not really the same kind of product demonstration stunt they’ve become famous for showing off, and while adopting a similar feel, it goes a little more traditional. With a hidden [...]

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Need for Speed: Ken Block’s Gymkhana SIX

12. November 2013

41 Comments

He’s back and this time it’s all about creating the ultimate gymkhana grid course. Earlier this year we saw Ken Block in action on the slopes with the GoPro Ad in Russia and now he’s returned with Gymkhana 6, straight off the back of his new signing as advisor for Need for Speed game makers, The goal [...]

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W+K Toyko: Back Streets Of The Internet Film

8. October 2013

32 Comments

If you’re an internet geek, digital nerd or just like weird stuff… Then this film provides a glimpse of the type of creative culture that exists online behind the language barrier on the backstreets of the Internet in Japan. Yes. You know it’s going to be weird. Produced by W+K Tokyo. Rumour has it that [...]

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Airbnb: The World’s First Vine Video Film

25. August 2013

27 Comments

Airbnb have started a world first film contest, challenging users to help shoot 6 second vine videos that will contribute to a short film about Travel, Adventure and finding your place in the world. Each day on Airbnb’s twitter account, they’ll post a new Vine Video Challenge and await everyone to respond with 6 second [...]

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Cannes Lions 2013: Behind The Scenes Film

22. July 2013

1 Comment

Cannes Lions this year celebrated it’s 60th Anniversary in style with extra parties, exhibitions and fireworks among many others, and one of the extra celebratory pieces is this, a film called ‘Through The Line’ taking you behind the scenes of the Cannes Lions 2013 Festival of Creativity. Through The Line’ goes behind the scenes to [...]

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Google Maps: Explore the Grand Canyon

5. February 2013

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On their quest to map the earth Google Maps has gone off road with the release of these panoramic images of the Grand Canyon which allow people to virtually explore this natural wonder by viewing the site with full 360° views. Google’s ever expanding image collection aims to give people wider access to the world [...]

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Rewind YouTube Style 2012: A Year in Video

19. December 2012

3 Comments

Last week we had the Google Zeitgeist 2012 and this week we’re looking at what the world has been loving on YouTube this year! Rewind YouTube Style 2012 takes a look back at the year’s biggest YouTube hits. This mash-up was an original production, rather than just a montage of already-existing footage, highlighting YouTube’s launch [...]

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Red Bull Kluge: Ultimate Athlete Dominos

13. November 2012

2 Comments

This format isn’t exactly new, but you’ve also probably never seen quite a line up like this all in one piece of content… Red Bull Kluge is the next instalment of ‘Athlete Machines’ meet domino challenges featuring a host of Red Bull sponsored athletes. It starts slow, and some parts are probably a little forced, [...]

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MTV Mobile Europe: Interactive Pool Party

24. September 2012

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MTV Mobile Europe has launched a cool new integrated campaign ‘GIF ME MORE PARTY’, to showcase the features and functions that MTV Mobile offers. The part of this campaign that I love the most is the digital offering, MTV have partnered with Buzzman Paris. to bring us an interactive, multi-viewpoint web experience, set to a [...]

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Mercedes-Benz: Viral Video Stunt ‘The Catch’

26. June 2012

8 Comments

Now this is a very cool piece of video content from Mercedes-Benz. Enlisting the help of Former Formula 1 racing driver David Coulthard and pro-golfer Jake Shepherd they have set a new Guinness World Record. Driving the Mercedes-Benz SLS AMG Roadster, David Coulthard caught a golf ball (hit by Jake Shepherd) while driving the car. [...]

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Vimeo Award Winning Films 2012

16. June 2012

1 Comment

The second-ever Vimeo Awards were held this week over in New York City. The award ceremony showcased the world’s best videos from Vimeo and their creators. The evening was hosted by Reggie Watts and Beardyman, see some highlights in the video above. Listed below is the collection of the winning entires, it’s a fantastic mix [...]

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Chevy Sonic: The Street Art Robot Car

22. April 2012

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Chevy Sonic. Tick. Famous Street Artist. Tick. James Bond style transformer spray-paint weaponry setup inside the Chevy Sonic. Tick. What the?! Ok well, this is the Chevy Sonic Street Art Robot Car, created in partnership with Jeff Soto, a renown street artist, to create a world first paint-spraying robot car that can be controlled via [...]

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IKEA: Multi-View Interactive Kitchen Stories

9. April 2012

1 Comment

I love this piece from IKEA in Russia. It’s not easy to create new, interesting ways to allow users to explore kitchens and the various accessories, but if anyone can do it, it’s IKEA, who’ve got a rich history in doing so. And again, they’ve created a new way for users to experience their kitchen [...]

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