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Land Rover: Creates Interactive Novel Campaign with William Boyd

16. January 2015

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Storytelling, storytelling storytelling. If there’s any conventional wisdom within the industry currently, it’s that telling great stories is increasingly at the heart of meaningful consumer engagements. Well, Land Rover, Y&R NYC and Tool of North America are taking that notion, in my opinion, to the next level. They’ve partnered with author William Boyd to bring [...]

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Rewind YouTube Style 2014: A Year in Video

10. December 2014

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It’s that time of year again when we look back at what the world has been loving on the internet this year! Rewind YouTube Style 2014 takes a look back at the year’s biggest video hits. As with previous years this mash-up is an original production, rather than just a montage of already-existing footage, highlighting [...]

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GAP: Play Your Stripes With Augmented Reality

17. November 2014

38 Comments

As part of Weiden + Kennedy’s Dress Normal campaign, the Gap introduces an augmented reality experience called Play Your Stripes. I have to say, to my surprise it worked pretty seamlessly. At first. Then like all technically innovative ideas it loses shine real fast as the user discovers that they aren’t really playing anything of [...]

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Honda and Youtube do interactive video right

3. November 2014

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While ‘interactive video’ is an idea that we’ve seen before, this recent campaign from Honda is exceptionally executed. What’s makes it so impressive is its shocking simplicity and how ultimately the interactivity is so vital in making the experience special. These two stories wouldn’t be nearly as interesting without the interactivity, which isn’t superfluous like [...]

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Volvo Trucks: The Casino Stunt Video

26. September 2014

35 Comments

Volvo hasn’t given up on their YouTube content strategy, with this new piece called ‘The Casino’. Although this time, it’s forumla is slightly different, it’s not really the same kind of product demonstration stunt they’ve become famous for showing off, and while adopting a similar feel, it goes a little more traditional. With a hidden [...]

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Need for Speed: Ken Block’s Gymkhana SIX

12. November 2013

41 Comments

He’s back and this time it’s all about creating the ultimate gymkhana grid course. Earlier this year we saw Ken Block in action on the slopes with the GoPro Ad in Russia and now he’s returned with Gymkhana 6, straight off the back of his new signing as advisor for Need for Speed game makers, The goal [...]

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W+K Toyko: Back Streets Of The Internet Film

8. October 2013

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If you’re an internet geek, digital nerd or just like weird stuff… Then this film provides a glimpse of the type of creative culture that exists online behind the language barrier on the backstreets of the Internet in Japan. Yes. You know it’s going to be weird. Produced by W+K Tokyo. Rumour has it that [...]

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Airbnb: The World’s First Vine Video Film

25. August 2013

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Airbnb have started a world first film contest, challenging users to help shoot 6 second vine videos that will contribute to a short film about Travel, Adventure and finding your place in the world. Each day on Airbnb’s twitter account, they’ll post a new Vine Video Challenge and await everyone to respond with 6 second [...]

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Cannes Lions 2013: Behind The Scenes Film

22. July 2013

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Cannes Lions this year celebrated it’s 60th Anniversary in style with extra parties, exhibitions and fireworks among many others, and one of the extra celebratory pieces is this, a film called ‘Through The Line’ taking you behind the scenes of the Cannes Lions 2013 Festival of Creativity. Through The Line’ goes behind the scenes to [...]

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Google Maps: Explore the Grand Canyon

5. February 2013

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On their quest to map the earth Google Maps has gone off road with the release of these panoramic images of the Grand Canyon which allow people to virtually explore this natural wonder by viewing the site with full 360° views. Google’s ever expanding image collection aims to give people wider access to the world [...]

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