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GEICO Insurance: The Unskippable Pre-Roll Ad
Getting creative with Pre-Roll ads has never been more important, and we are starting to see agencies and brands stepping up to the plate with custom pieces designed to leverage or play on the pre-roll framework. I love these from GEICO, Unskippable Pre-Roll Ads. Little bit of fun too.
Continue reading...Honda and Youtube do interactive video right
3. November 2014
While ‘interactive video’ is an idea that we’ve seen before, this recent campaign from Honda is exceptionally executed. What’s makes it so impressive is its shocking simplicity and how ultimately the interactivity is so vital in making the experience special. These two stories wouldn’t be nearly as interesting without the interactivity, which isn’t superfluous like [...]
Continue reading...IKEA: Multi-View Interactive Kitchen Stories
9. April 2012
I love this piece from IKEA in Russia. It’s not easy to create new, interesting ways to allow users to explore kitchens and the various accessories, but if anyone can do it, it’s IKEA, who’ve got a rich history in doing so. And again, they’ve created a new way for users to experience their kitchen [...]
Continue reading...Introducing Google Play: iTunes for Android!
19. March 2012
Welcome to Google Play, you can be forgiven for thinking this is just iTunes for Android, because you’d be right, it is. But Google does take it a little further I guess, as the Google Play platform is ready to connect with their smart TV platform, which will give them a slight edge, if you [...]
Continue reading...YouTube Rewind 2011 Showcase
28. December 2011
Well, what a year, particurally for the growth and promotion of online video, and as always, YouTube has released the YouTube Rewind 2011 Showcase for your viewing pleasure, just in case you missed it among the first 3 million views of the round up video so far… here it is! Via AdsMitchell. So what makes [...]
Continue reading...Google India Tanjore: Bringing Back Ancient Art
26. December 2011
This is another beautiful ad from Google. This time, it’s from Google India extending the “The Web is What You Make of It” campaign with a spot about Tanjore, an ancient Indian art form that seems to be fading away from the modern every day world. The ad tells the story of a Tanjore artist [...]
Continue reading...Desperados Beer YouTube Takeover
11. April 2011
Here is one of the best YouTube takeovers I’ve seen in a while, and potentially the first one to integrate the Facebook Connect functionality as part of the experience. (happy to be corrected here!) The YouTube campaign for beer brand Desperados is different to most, by letting you interact with the story as it unfolds [...]
Continue reading...Skittles “Touch” YouTube Ads
2. April 2011
Here is a new series of seemingly interactive YouTube Skittles ads, or at least you’ll be thinking that for the very first one! The new campaign of “Touch The Rainbow” ads has been released with the above Skittles Touch Cat ad already chalking up over 1.5 million views (the only one posted to their 15 [...]
Continue reading...Volkswagen: Inside the VW Academy
8. February 2011
The Volkswagen Super Bowl spots, featuring the Beetle and the Passat, have gathered significant buzz from the TVC’s. The digital angle is via it’s offical YouTube page, capturing viewers looking for the ads and giving them more, the VW Academy. The idea of the academy is to push viewers to see how the VW stacks [...]
Continue reading...Subaru: Pure Performance Frame Animation
31. October 2010
The guys at DDB Canada have just released a pretty cool online only video for the new 2011 Subaru WRX STi. It’s called Pure Performance and the entire video is actually powered by the car driving past printed animation frames that come to life as as the car gets faster over the 1km track… There [...]
Continue reading...YouTique: French Connection’s YouTube Store
5. October 2010
Sorry! I’m a few days late on this, but if you’ve not already seen it, then check out the worlds first YouTube store (I think…) called the YouTique by French Connection with agency Poke, London. It’s a very clever way of taking the current trend around video based fashion tips and stylists, then working to seamlessly [...]
Continue reading...Miley Cyrus With YouTube Annotations
21. June 2010
Firstly, my sincere apologies, never would I have thought that Miley Cyrus would grace a Digital Buzz page, and let me predict it will probably be the first and last time! However, I’ve good reason to post this YouTube video, lately, I’ve started to notice all kinds of interesting commercial applications of YouTube Annotations, and this [...]
Continue reading...The Making of the Google Chrome Speed Tests
6. May 2010
Just how fast is Google Chrome? In Sunspider benchmark tests it scored.. blah, blah, blah. Whatever. Benchmarking test scores used to measure browser performance don’t mean anything to anyone except for the most hardcore browser geeks, so Google came up with another way to show the speed of the latest beta version of Chrome; racing it [...]
Continue reading...Lego Click Short Film: A Lego Community
20. January 2010
Lego have been doing some pretty cool things over the last year and to kick off 2010 they’ve launched a new online community called Lego Click, along with an iPhone app. This is the short film promoting the new online community built specifically for Lego enthusiasts, there they’ll get tips, inspiration and be able to tell their stories to [...]
Continue reading...Ninja’s Unboxing the Google Nexus One
19. January 2010
Google has taken unboxing (the process of documenting a products removal from its packaging) to the next level with the latest promotion for its “superphone” the Nexus One: “NINJA’S UNBOXING”. It’s pretty self explanatory/awesome. Check it out!
Continue reading...The Economist: Did You Know 4.0 Video
20. September 2009
This is the latest video in the “Shift Happens” video series by The Economist + XPLANE and visualizes in beautiful fashion a “Did You Know” 4.0 summary of the way media in converging in 2009. If you’ve not seen the previous videos, there is Did You Know 3.0, Did You Know 2.0 and Did You Know 1.0. Enjoy the video!
Continue reading...YouTube: Choose Your Own Ending
4. August 2009
YouTube campaigns are changing and so are the ways you can develop interactivity with video. Since the introduction of video hotlinks we’ve seen more and more “interactive” videos & story telling campaigns emerging. This new campaign called “Choose Your Own Ending” by DropTheWeapons.org is an interactive film that allows you to decide what happens next. [...]
Continue reading...Come Play: Australia’s World Cup Bid Video
16. June 2009
Australia’s world cup soccer bid is heating up ahead of the official submissions in 2010. Starting with a very cool (viral?) video showing people playing soccer across the country in all sorts of beautiful places. This is the first of many great campaign elements to help Australia win the 2018 or 2022 FIFA World Cup Events! [...]
Continue reading...Viral Ad: The History Of Marijuana
21. May 2009
Hi guys, I’m Lucio Ribeiro and this is my first post on Digital Buzz. I’ll be writing short, sharp posts about the latest digital ad campaigns and some general news all around advertising, marketing and internet. Thanks Aden for inviting me to be a contributor along with Fethi Uluak, Jye Smith and Peter Yesawich Jr. [...]
Continue reading...Honda Insight Hybrid: Virtual Tour Video
19. May 2009
This is the new Honda Insight Hybrid Virtual Tour Video that was created by RPA & Stardust Studios to launch exclusively online (here) as an experience that introduces you to the Honda Insight. What I love about a video like this, is that its showcasing everything I need to know about the insight in just 2 minutes, its engaging and beautifully [...]
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5. March 2015
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