Archive | Online Video Ads RSS feed for this section

GEICO Insurance: The Unskippable Pre-Roll Ad

5. March 2015

16 Comments

Getting creative with Pre-Roll ads has never been more important, and we are starting to see agencies and brands stepping up to the plate with custom pieces designed to leverage or play on the pre-roll framework. I love these from GEICO, Unskippable Pre-Roll Ads. Little bit of fun too.

Continue reading...

Honda and Youtube do interactive video right

3. November 2014

28 Comments

While ‘interactive video’ is an idea that we’ve seen before, this recent campaign from Honda is exceptionally executed. What’s makes it so impressive is its shocking simplicity and how ultimately the interactivity is so vital in making the experience special. These two stories wouldn’t be nearly as interesting without the interactivity, which isn’t superfluous like [...]

Continue reading...

IKEA: Multi-View Interactive Kitchen Stories

9. April 2012

1 Comment

I love this piece from IKEA in Russia. It’s not easy to create new, interesting ways to allow users to explore kitchens and the various accessories, but if anyone can do it, it’s IKEA, who’ve got a rich history in doing so. And again, they’ve created a new way for users to experience their kitchen [...]

Continue reading...

Introducing Google Play: iTunes for Android!

19. March 2012

2 Comments

Welcome to Google Play, you can be forgiven for thinking this is just iTunes for Android, because you’d be right, it is. But Google does take it a little further I guess, as the Google Play platform is ready to connect with their smart TV platform, which will give them a slight edge, if you [...]

Continue reading...

YouTube Rewind 2011 Showcase

28. December 2011

0 Comments

Well, what a year, particurally for the growth and promotion of online video, and as always, YouTube has released the YouTube Rewind 2011 Showcase for your viewing pleasure, just in case you missed it among the first 3 million views of the round up video so far… here it is! Via AdsMitchell. So what makes [...]

Continue reading...

Google India Tanjore: Bringing Back Ancient Art

26. December 2011

2 Comments

This is another beautiful ad from Google. This time, it’s from Google India extending the “The Web is What You Make of It” campaign with a spot about Tanjore, an ancient Indian art form that seems to be fading away from the modern every day world. The ad tells the story of a Tanjore artist [...]

Continue reading...

Desperados Beer YouTube Takeover

11. April 2011

6 Comments

Here is one of the best YouTube takeovers I’ve seen in a while, and potentially the first one to integrate the Facebook Connect functionality as part of the experience. (happy to be corrected here!) The YouTube campaign for beer brand Desperados is different to most, by letting you interact with the story as it unfolds [...]

Continue reading...

Skittles “Touch” YouTube Ads

2. April 2011

3 Comments

Here is a new series of seemingly interactive YouTube Skittles ads, or at least you’ll be thinking that for the very first one! The new campaign of “Touch The Rainbow” ads has been released with the above Skittles Touch Cat ad already chalking up over 1.5 million views (the only one posted to their 15 [...]

Continue reading...

Volkswagen: Inside the VW Academy

8. February 2011

1 Comment

The Volkswagen Super Bowl spots, featuring the Beetle and the Passat, have gathered significant buzz from the TVC’s. The digital angle is via it’s offical YouTube page, capturing viewers looking for the ads and giving them more, the VW Academy. The idea of the academy is to push viewers to see how the VW stacks [...]

Continue reading...

Subaru: Pure Performance Frame Animation

31. October 2010

3 Comments

The guys at DDB Canada have just released a pretty cool online only video for the new 2011 Subaru WRX STi. It’s called Pure Performance and the entire video is actually powered by the car driving past printed animation frames that come to life as as the car gets faster over the 1km track… There [...]

Continue reading...