Archive | Online Marketing RSS feed for this section

Coca-Cola “Happiness Machine”

22. January 2010

6 Comments

People love free stuff and the new online only video which is part of Coke’s global “Open Happiness” campaign is testament to that. Produced by Definition 6 the video aims to connect the brand with teens and young adults outside of traditional TV advertising. Set in a college cafeteria, the footage captures the surprise and [...]

Continue reading...

Ninja’s Unboxing the Google Nexus One

19. January 2010

3 Comments

Google has taken unboxing (the process of documenting a products removal from its packaging) to the next level with the latest promotion for its “superphone” the Nexus One: “NINJA’S UNBOXING”. It’s pretty self explanatory/awesome. Check it out!

Continue reading...

Your Sad Friend: Facebook Case Study Video

14. January 2010

2 Comments

A little while ago I posted the latest campaign from Mccann Erickson Israel for Yellow Retail – who provide online games and all sorts of interesting things. Now, this is the “Your Sad Friend” Facebook Campaign Case Study Video and details out some fantastic results while showcasing the campaign elements and strategy. (thanks for sending [...]

Continue reading...

BBDO Argentina Changes Pepsi to Pecsi

9. December 2009

3 Comments

This is a pretty cool case study that you won’t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage… the lot. And the result? Pecsi took off and people started asking for [...]

Continue reading...

The $500 Digital Campaign

7. December 2009

6 Comments

I love the thought process behind this $500 campaign by McCann Erickson Israel for Opticana (an optometrist), they’ve been doing some amazing work lately. Now I’m sure almost every reader or entrepreneur here has considered doing the same type thing at some point in time, for some keyword, but usually the whole spam thing gets the better [...]

Continue reading...

VB RAW: A Viral Content Aggregator

23. September 2009

0 Comments

The rest of the world might think “Fosters is Australian for Beer” but Australians know that VB (as well as a few other brews) have greater rights to that title. As part of the soft launch of the new VB RAW brand, Droga5 has created a cool viral content aggregator to “keep you in the loop [...]

Continue reading...

Customers Can Hurt + Help Your Brand

8. July 2009

1 Comment

I just returned from speaking at HITEC in Anaheim, California for the 2009 HITEC conference. HITEC is a conference where hospitality professionals gather to learn and experience the technologies that continue to shape the hospitality industry and customers? experiences. During my time at the conference I realized that most hotels and hospitality operators are still [...]

Continue reading...

Eminem Augmented Reality Competition

19. May 2009

15 Comments

It seems Augmented Reality is all the rage at the moment and superstar Eminem is even into it with the “Eminem Augmented Reality Competition” website where fans can logon and start to do spray art on a 3D “E” and then submit it into a talent contest in the hope to win a whole bunch of prizes! [...]

Continue reading...

Start Thinking Soldier Campaign

8. April 2009

1 Comment

The new Start Thinking Soldier Campaign by the British Army & Publicis London provides a virtual experience to let people attempt war time decision making in real time. The website provides a full video experience where you are involved in special missions, then at critical stages the commander turns to you and asks “What would you do?”. Thinking on [...]

Continue reading...

Curacao Treasure Hunt Competition & Campaign

14. March 2009

1 Comment

Launching on March 16, the Curacao Treasure Hunt Competition Campaign created by M&C Saatchi (North America) is giving people to chance to win $500k from the Island of Curacao, one of the more beautiful but lesser known tourist hot-spots in the Caribbean I’m told! Now this isn’t any ordinary campaign, this is the Curacao Treasure Hunt, and they are [...]

Continue reading...