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><channel><title>Digital Buzz Blog&#187; Online Marketing</title> <atom:link href="http://www.digitalbuzzblog.com/category/online-marketing/feed/" rel="self" type="application/rss+xml" /><link>http://www.digitalbuzzblog.com</link> <description>Digital Campaigns, Online Marketing, Social &#38; More.</description> <lastBuildDate>Sun, 12 Feb 2012 13:45:15 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0.1</generator> <item><title>OK Go + Google: Interactive HTML5 Music Video</title><link>http://www.digitalbuzzblog.com/ok-go-all-is-not-lost-google-html-5-music-video-site/</link> <comments>http://www.digitalbuzzblog.com/ok-go-all-is-not-lost-google-html-5-music-video-site/#comments</comments> <pubDate>Sun, 31 Jul 2011 10:17:10 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[HTML 5]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Online Video Content]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[Webisodes]]></category> <category><![CDATA[YouTube Campaigns]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Google HTML 5 Experiences]]></category> <category><![CDATA[Google HTML 5 Sites]]></category> <category><![CDATA[HTML 5 Demos]]></category> <category><![CDATA[HTML 5 Example Sites]]></category> <category><![CDATA[HTML 5 Examples]]></category> <category><![CDATA[Interactive HTML 5 Experiences]]></category> <category><![CDATA[Interactive HTML 5 Sites]]></category> <category><![CDATA[Interactive Music Videos]]></category> <category><![CDATA[Ok Go]]></category> <category><![CDATA[OK Go + Google]]></category> <category><![CDATA[OK Go HTML 5 Demo]]></category> <category><![CDATA[OK Go HTML 5 Experience]]></category> <category><![CDATA[OK Go HTML 5 Music Video]]></category> <category><![CDATA[OK Go HTML 5 Video]]></category> <category><![CDATA[OK Go HTML Campaign]]></category> <category><![CDATA[OK Go Music Video]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8034</guid> <description><![CDATA[The &#8220;OK Go&#8221; guys have a habit of creating highly shareable music videos, with their last one generating almost 30 million views on YouTube alone. So it was quite interesting to see them team up with Google to create an interactive HTML 5 experience as their latest music video. Called &#8220;All Is Not Lost&#8221; the [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/google-chrome-experiments/' rel='bookmark' title='Google Chrome Experiments'>Google Chrome Experiments</a></li><li><a
href='http://www.digitalbuzzblog.com/google-chrome-youtube-takeover/' rel='bookmark' title='Google Chrome Launches YouTube Takeover'>Google Chrome Launches YouTube Takeover</a></li><li><a
href='http://www.digitalbuzzblog.com/blink-182-stolen-fan-content-music-video/' rel='bookmark' title='Blink 182: Stolen Fan Content Music Video'>Blink 182: Stolen Fan Content Music Video</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/ok-go-all-is-not-lost-google-html-5-music-video-site/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>The Great Banner Sale: GRAACC</title><link>http://www.digitalbuzzblog.com/the-great-banner-sale-graacc/</link> <comments>http://www.digitalbuzzblog.com/the-great-banner-sale-graacc/#comments</comments> <pubDate>Sun, 29 May 2011 07:39:57 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Banner Ads]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[User Generated Content]]></category> <category><![CDATA[Charity]]></category> <category><![CDATA[customised banners]]></category> <category><![CDATA[donations]]></category> <category><![CDATA[GRAACC]]></category> <category><![CDATA[NGO]]></category> <category><![CDATA[Online Banners]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7229</guid> <description><![CDATA[This is a simple but effective way to get people to engage with a charity by making them part of the marketing process. Ogilvy Brazil created this interactive camapign for GRAACC which is a hospital that offers free treatment for children with cancer. As a NGO they rely on monthly donations in order to continue [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/stockholm-the-homeless-banner-campaign/' rel='bookmark' title='Stockholm: The Homeless Banner Campaign'>Stockholm: The Homeless Banner Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/uniqlo-lucky-switch-banner-campaign-case-study/' rel='bookmark' title='UNIQLO: The Lucky Switch Banner Campaign'>UNIQLO: The Lucky Switch Banner Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/gt5-google-street-view-web-banner/' rel='bookmark' title='GT5: Google Street View Web Banner'>GT5: Google Street View Web Banner</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/the-great-banner-sale-graacc/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Infographic: The Daily Deals Breakdown</title><link>http://www.digitalbuzzblog.com/infographic-daily-deals-statistics/</link> <comments>http://www.digitalbuzzblog.com/infographic-daily-deals-statistics/#comments</comments> <pubDate>Mon, 02 May 2011 14:31:01 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[Daily Deals]]></category> <category><![CDATA[Facebook Deals]]></category> <category><![CDATA[Google Offers]]></category> <category><![CDATA[Groupon]]></category> <category><![CDATA[LivingSocial]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=6735</guid> <description><![CDATA[With so much talk at the moment on the battle of the online deals I thought this Infographic, from Online MBA was a nice little summary of the main four; LivingSocial, Groupon, Facebook Deals and Google Offers. It shows an interesting comparison of where the two most recent players, Facebook Deals and Google Offers, are sitting [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/dell-now-offering-exclusive-twitter-deals/' rel='bookmark' title='Dell Now Offering Exclusive Twitter Deals'>Dell Now Offering Exclusive Twitter Deals</a></li><li><a
href='http://www.digitalbuzzblog.com/infographic-why-people-follow-brands/' rel='bookmark' title='Infographic: Why People Follow Brands'>Infographic: Why People Follow Brands</a></li><li><a
href='http://www.digitalbuzzblog.com/facebook-blood-groups-a-new-way-to-give-blood/' rel='bookmark' title='Facebook Blood Groups: Emergency Donations'>Facebook Blood Groups: Emergency Donations</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/infographic-daily-deals-statistics/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Desperados Beer YouTube Takeover</title><link>http://www.digitalbuzzblog.com/desperados-beer-youtube-takeover/</link> <comments>http://www.digitalbuzzblog.com/desperados-beer-youtube-takeover/#comments</comments> <pubDate>Mon, 11 Apr 2011 13:07:17 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Banner Ads]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Banner Ads]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Online Video Ads]]></category> <category><![CDATA[Online Video Content]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[YouTube Campaigns]]></category> <category><![CDATA[Desperados Beer]]></category> <category><![CDATA[Desperados Beer YouTube]]></category> <category><![CDATA[Desperados Beer YouTube Takeover]]></category> <category><![CDATA[MediaMonks]]></category> <category><![CDATA[YouTube]]></category> <category><![CDATA[YouTube Takeover]]></category> <category><![CDATA[YouTube Takeovers]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=6465</guid> <description><![CDATA[Here is one of the best YouTube takeovers I&#8217;ve seen in a while, and potentially the first one to integrate the Facebook Connect functionality as part of the experience. (happy to be corrected here!) The YouTube campaign for beer brand Desperados is different to most, by letting you interact with the story as it unfolds [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/google-chrome-youtube-takeover/' rel='bookmark' title='Google Chrome Launches YouTube Takeover'>Google Chrome Launches YouTube Takeover</a></li><li><a
href='http://www.digitalbuzzblog.com/braquo-the-youtube-takeover-experience/' rel='bookmark' title='Braquo: The YouTube Takeover Experience'>Braquo: The YouTube Takeover Experience</a></li><li><a
href='http://www.digitalbuzzblog.com/the-expendables-youtube-takeover/' rel='bookmark' title='The Expendables YouTube Takeover'>The Expendables YouTube Takeover</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/desperados-beer-youtube-takeover/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>Subaru: Choose Your Own Angle</title><link>http://www.digitalbuzzblog.com/subaru-choose-your-own-angle/</link> <comments>http://www.digitalbuzzblog.com/subaru-choose-your-own-angle/#comments</comments> <pubDate>Thu, 13 Jan 2011 13:36:53 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Online Video Content]]></category> <category><![CDATA[Webisodes]]></category> <category><![CDATA[Automotive Content]]></category> <category><![CDATA[Car Content]]></category> <category><![CDATA[Subaru]]></category> <category><![CDATA[Subaru Branded Content]]></category> <category><![CDATA[Subaru Canada]]></category> <category><![CDATA[Subaru Choose Your Own Angle]]></category> <category><![CDATA[Subaru Choose Your Own Angle Campaign]]></category> <category><![CDATA[YouTube Annotation Campaigns]]></category> <category><![CDATA[YouTube Annotations]]></category> <category><![CDATA[YouTube Video Content]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5602</guid> <description><![CDATA[Subaru Canada has launched a nice little piece of annotated YouTube video content for the 2011 WRX. They bolted on 4 HD video cameras for a real leg of the tall pines rally, then cut it into a 7 minute 4 angle annotated YouTube video that puts the viewing experience in the hands of each viewer, [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/subaru-pure-performance-video/' rel='bookmark' title='Subaru: Pure Performance Frame Animation'>Subaru: Pure Performance Frame Animation</a></li><li><a
href='http://www.digitalbuzzblog.com/youtube-choose-your-own-ending/' rel='bookmark' title='YouTube: Choose Your Own Ending'>YouTube: Choose Your Own Ending</a></li><li><a
href='http://www.digitalbuzzblog.com/miley-cyrus-with-youtube-annotations/' rel='bookmark' title='Miley Cyrus With YouTube Annotations'>Miley Cyrus With YouTube Annotations</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/subaru-choose-your-own-angle/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>YouTique: French Connection&#8217;s YouTube Store</title><link>http://www.digitalbuzzblog.com/youtique-french-connections-youtube-store/</link> <comments>http://www.digitalbuzzblog.com/youtique-french-connections-youtube-store/#comments</comments> <pubDate>Tue, 05 Oct 2010 12:47:03 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Best New Websites]]></category> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Online Video Ads]]></category> <category><![CDATA[Online Video Content]]></category> <category><![CDATA[eCommerce]]></category> <category><![CDATA[FCUK]]></category> <category><![CDATA[Poke London]]></category> <category><![CDATA[YouTube]]></category> <category><![CDATA[YouTube Campaigns]]></category> <category><![CDATA[YouTube French Connection Store]]></category> <category><![CDATA[YouTube Stores]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4945</guid> <description><![CDATA[Sorry! I&#8217;m a few days late on this, but if you&#8217;ve not already seen it, then check out the worlds first YouTube store (I think&#8230;) called the YouTique by French Connection with agency Poke, London. It&#8217;s a very clever way of taking the current trend around video based fashion tips and stylists, then working to seamlessly [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/french-connections-new-chatroulette-comp/' rel='bookmark' title='French Connection&#8217;s New ChatRoulette Comp!'>French Connection&#8217;s New ChatRoulette Comp!</a></li><li><a
href='http://www.digitalbuzzblog.com/youtube-opens-video-rental-store/' rel='bookmark' title='YouTube Opens Video Rental Store'>YouTube Opens Video Rental Store</a></li><li><a
href='http://www.digitalbuzzblog.com/lands-end-swimwear-online-store/' rel='bookmark' title='Lands End Swimwear Online Store'>Lands End Swimwear Online Store</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/youtique-french-connections-youtube-store/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>Video: Killa Appz</title><link>http://www.digitalbuzzblog.com/video-killa-appz/</link> <comments>http://www.digitalbuzzblog.com/video-killa-appz/#comments</comments> <pubDate>Thu, 05 Aug 2010 06:14:56 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Viral Marketing]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[Dave Berzack]]></category> <category><![CDATA[Killa Appz]]></category> <category><![CDATA[Killa Appz Viral Video]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4569</guid> <description><![CDATA[What a way to get your portfolio noticed! Props to Dave Berzack on his video &#8220;Killa Appz&#8221;, a hilarious rap about his passion for web dev! So the video as of now is sitting at almost 1400 views, and I&#8217;m wondering how far it will run over the next week as the industry picks it up. If [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/the-100th-digital-buzz-post/' rel='bookmark' title='The 100th Digital Buzz Post!'>The 100th Digital Buzz Post!</a></li><li><a
href='http://www.digitalbuzzblog.com/digital-buzz-is-live/' rel='bookmark' title='Digital Buzz is live!'>Digital Buzz is live!</a></li><li><a
href='http://www.digitalbuzzblog.com/out-of-buzz-gone-snowboarding/' rel='bookmark' title='Out Of Buzz: Gone Snowboarding!'>Out Of Buzz: Gone Snowboarding!</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/video-killa-appz/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>The Making of the Google Chrome Speed Tests</title><link>http://www.digitalbuzzblog.com/the-making-of-the-google-chrome-speed-tests/</link> <comments>http://www.digitalbuzzblog.com/the-making-of-the-google-chrome-speed-tests/#comments</comments> <pubDate>Thu, 06 May 2010 01:16:29 +0000</pubDate> <dc:creator>Casey Glass</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Online Video Ads]]></category> <category><![CDATA[Online Video Content]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Google Chrome Browser]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=3932</guid> <description><![CDATA[Just how fast is Google Chrome? In Sunspider benchmark tests it scored.. blah, blah, blah. Whatever. Benchmarking test scores used to measure browser performance don&#8217;t mean anything to anyone except for the most hardcore browser geeks, so Google came up with another way to show the speed of the latest beta version of Chrome; racing it [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/google-chrome-experiments/' rel='bookmark' title='Google Chrome Experiments'>Google Chrome Experiments</a></li><li><a
href='http://www.digitalbuzzblog.com/google-chrome-youtube-takeover/' rel='bookmark' title='Google Chrome Launches YouTube Takeover'>Google Chrome Launches YouTube Takeover</a></li><li><a
href='http://www.digitalbuzzblog.com/opera-browser-potato-world-record-speed-test/' rel='bookmark' title='Opera Browser: Potato World Record Speed Test'>Opera Browser: Potato World Record Speed Test</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/the-making-of-the-google-chrome-speed-tests/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>DIESEL: Shopable Spring Video Catalogue</title><link>http://www.digitalbuzzblog.com/diesel-2010-summer-interactive-shopping-video-catalogue/</link> <comments>http://www.digitalbuzzblog.com/diesel-2010-summer-interactive-shopping-video-catalogue/#comments</comments> <pubDate>Wed, 31 Mar 2010 03:22:28 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[a hundred lovers]]></category> <category><![CDATA[Diesel]]></category> <category><![CDATA[diesel be stupid]]></category> <category><![CDATA[diesel be stupid campaign]]></category> <category><![CDATA[diesel campaigns]]></category> <category><![CDATA[diesel digital campaigns]]></category> <category><![CDATA[diesel interactive shopping]]></category> <category><![CDATA[diesel interactive video]]></category> <category><![CDATA[diesel videos]]></category> <category><![CDATA[diesel website]]></category> <category><![CDATA[Digital Buzz]]></category> <category><![CDATA[Digital Buzz Blog]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=3626</guid> <description><![CDATA[Diesel has just launched their 2010 Spring / Summer Catalogue and have followed a growing trend of creating an interactive video catalogue that allows you to shop inside that experience. While this is a nice execution, the video itself is pretty funky, and the interactivity very cool, the actual shopping experience is clunky and pretty [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/ikea-iphone-app-the-2010-catalogue/' rel='bookmark' title='IKEA iPhone App: The 2010 Catalogue'>IKEA iPhone App: The 2010 Catalogue</a></li><li><a
href='http://www.digitalbuzzblog.com/diesel-cam-connecting-stores-with-facebook-connect/' rel='bookmark' title='Diesel Cam: Connecting Stores With Facebook'>Diesel Cam: Connecting Stores With Facebook</a></li><li><a
href='http://www.digitalbuzzblog.com/diesel-island-land%ef%bb%bf-of-the-stupid-campaign/' rel='bookmark' title='Diesel Island: Join the Land﻿ of the Stupid'>Diesel Island: Join the Land﻿ of the Stupid</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/diesel-2010-summer-interactive-shopping-video-catalogue/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Coca-Cola &#8220;Happiness Machine&#8221;</title><link>http://www.digitalbuzzblog.com/coca-cola-happiness-machine/</link> <comments>http://www.digitalbuzzblog.com/coca-cola-happiness-machine/#comments</comments> <pubDate>Fri, 22 Jan 2010 01:12:55 +0000</pubDate> <dc:creator>Casey Glass</dc:creator> <category><![CDATA[Online Branding]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Viral Marketing]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[Coca Cola]]></category> <category><![CDATA[Coke]]></category> <category><![CDATA[Definition 6]]></category> <category><![CDATA[Happiness]]></category> <category><![CDATA[Viral]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=3020</guid> <description><![CDATA[People love free stuff and the new online only video which is part of Coke&#8217;s global &#8220;Open Happiness&#8221; campaign is testament to that. Produced by Definition 6 the video aims to connect the brand with teens and young adults outside of traditional TV advertising. Set in a college cafeteria, the footage captures the surprise and [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/coca-cola-happiness-truck-rio-de-janeiro-brazil/' rel='bookmark' title='The Coca-Cola Happiness Truck Experiential'>The Coca-Cola Happiness Truck Experiential</a></li><li><a
href='http://www.digitalbuzzblog.com/coke-coca-cola-summer-blast-game/' rel='bookmark' title='Coca Cola: Summer Blast Game'>Coca Cola: Summer Blast Game</a></li><li><a
href='http://www.digitalbuzzblog.com/coca-cola-launches-new-social-media-policy/' rel='bookmark' title='Coca-Cola Launches New Social Media Policy'>Coca-Cola Launches New Social Media Policy</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/coca-cola-happiness-machine/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>Ninja&#8217;s Unboxing the Google Nexus One</title><link>http://www.digitalbuzzblog.com/ninjas-unboxing-the-google-nexus-one/</link> <comments>http://www.digitalbuzzblog.com/ninjas-unboxing-the-google-nexus-one/#comments</comments> <pubDate>Tue, 19 Jan 2010 04:00:04 +0000</pubDate> <dc:creator>Casey Glass</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Online Video Ads]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Mobile]]></category> <category><![CDATA[Nexus One]]></category> <category><![CDATA[Ninja's]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=3004</guid> <description><![CDATA[Google has taken unboxing (the process of documenting a products removal from its packaging) to the next level with the latest promotion for its &#8220;superphone&#8221; the Nexus One: &#8220;NINJA&#8217;S UNBOXING&#8221;. It&#8217;s pretty self explanatory/awesome. Check it out! Related Digital Buzz Posts:Google New: Everything New From Google The Making of the Google Chrome Speed Tests Google [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/google-new-everything-new-from-google/' rel='bookmark' title='Google New: Everything New From Google'>Google New: Everything New From Google</a></li><li><a
href='http://www.digitalbuzzblog.com/the-making-of-the-google-chrome-speed-tests/' rel='bookmark' title='The Making of the Google Chrome Speed Tests'>The Making of the Google Chrome Speed Tests</a></li><li><a
href='http://www.digitalbuzzblog.com/google-india-tanjore-bringing-back-ancient-art/' rel='bookmark' title='Google India Tanjore: Bringing Back Ancient Art'>Google India Tanjore: Bringing Back Ancient Art</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/ninjas-unboxing-the-google-nexus-one/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Your Sad Friend: Facebook Case Study Video</title><link>http://www.digitalbuzzblog.com/your-sad-friend-facebook-campaign-case-study-video/</link> <comments>http://www.digitalbuzzblog.com/your-sad-friend-facebook-campaign-case-study-video/#comments</comments> <pubDate>Thu, 14 Jan 2010 12:16:03 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2981</guid> <description><![CDATA[A little while ago I posted the latest campaign from Mccann Erickson Israel for Yellow Retail &#8211; who provide online games and all sorts of interesting things. Now, this is the &#8220;Your Sad Friend&#8221; Facebook Campaign Case Study Video and details out some fantastic results while showcasing the campaign elements and strategy. (thanks for sending [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/' rel='bookmark' title='Old Spice Social Campaign Case Study Video'>Old Spice Social Campaign Case Study Video</a></li><li><a
href='http://www.digitalbuzzblog.com/lacta-chocolate-facebook-campaign-case-study/' rel='bookmark' title='Lacta Chocolate: Facebook Campaign Case Study'>Lacta Chocolate: Facebook Campaign Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/case-study-facebook-gam/' rel='bookmark' title='Case study: Standard Charted&#8217;s Facebook Game'>Case study: Standard Charted&#8217;s Facebook Game</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/your-sad-friend-facebook-campaign-case-study-video/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>BBDO Argentina Changes Pepsi to Pecsi</title><link>http://www.digitalbuzzblog.com/bbbo-argentina-changes-pepsi-to-pecsi/</link> <comments>http://www.digitalbuzzblog.com/bbbo-argentina-changes-pepsi-to-pecsi/#comments</comments> <pubDate>Wed, 09 Dec 2009 11:59:40 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Branding & Design]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[BBDO Argentina]]></category> <category><![CDATA[Case Study]]></category> <category><![CDATA[Pecsi]]></category> <category><![CDATA[Pepsi]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2764</guid> <description><![CDATA[This is a pretty cool case study that you won&#8217;t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage&#8230; the lot. And the result? Pecsi took off and people started asking for [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/bbdo-argentina-immortal-revenge-campaign/' rel='bookmark' title='BBDO Argentina: Immortal Revenge Campaign'>BBDO Argentina: Immortal Revenge Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/nike-10k-who-follows-who/' rel='bookmark' title='Nike 10k: Who Follows Who?'>Nike 10k: Who Follows Who?</a></li><li><a
href='http://www.digitalbuzzblog.com/dear-mr-president-website-by-pepsi/' rel='bookmark' title='Dear Mr President Website By Pepsi'>Dear Mr President Website By Pepsi</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/bbbo-argentina-changes-pepsi-to-pecsi/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>The $500 Digital Campaign</title><link>http://www.digitalbuzzblog.com/the-500-digital-campaign/</link> <comments>http://www.digitalbuzzblog.com/the-500-digital-campaign/#comments</comments> <pubDate>Mon, 07 Dec 2009 06:58:13 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[$500 campaign]]></category> <category><![CDATA[$500 Digital Campaign]]></category> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[McCann Erickson]]></category> <category><![CDATA[McCann Erickson Israel]]></category> <category><![CDATA[Viral Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2741</guid> <description><![CDATA[I love the thought process behind this $500 campaign by McCann Erickson Israel for Opticana (an optometrist), they&#8217;ve been doing some amazing work lately. Now I&#8217;m sure almost every reader or entrepreneur here has considered doing the same type thing at some point in time, for some keyword, but usually the whole spam thing gets the better [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/deus-digital-campaign-case-study-israel/' rel='bookmark' title='DEUS: Digital Campaign Case-Study Israel'>DEUS: Digital Campaign Case-Study Israel</a></li><li><a
href='http://www.digitalbuzzblog.com/tnuvas-chocolate-dessert-digital-campaign/' rel='bookmark' title='Tnuva&#8217;s Chocolate Dessert Digital Campaign'>Tnuva&#8217;s Chocolate Dessert Digital Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/playboy-digital-campaign-casting-session/' rel='bookmark' title='Playboy Digital Campaign: Casting Session!'>Playboy Digital Campaign: Casting Session!</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/the-500-digital-campaign/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>VB RAW: A Viral Content Aggregator</title><link>http://www.digitalbuzzblog.com/vb-raw-a-viral-content-aggregator/</link> <comments>http://www.digitalbuzzblog.com/vb-raw-a-viral-content-aggregator/#comments</comments> <pubDate>Wed, 23 Sep 2009 06:30:01 +0000</pubDate> <dc:creator>Casey Glass</dc:creator> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Viral Marketing]]></category> <category><![CDATA[Beer]]></category> <category><![CDATA[VB]]></category> <category><![CDATA[vb raw]]></category> <category><![CDATA[Virals]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2199</guid> <description><![CDATA[The rest of the world might think &#8220;Fosters is Australian for Beer&#8221; but Australians know that VB (as well as a few other brews) have greater rights to that title. As part of the soft launch of the new VB RAW brand, Droga5 has created a cool viral content aggregator to &#8220;keep you in the loop [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/infographic-how-does-content-go-viral-tips/' rel='bookmark' title='Infographic: How Content Goes Viral'>Infographic: How Content Goes Viral</a></li><li><a
href='http://www.digitalbuzzblog.com/bmw-1m-vs-concrete-walls-viral-video/' rel='bookmark' title='BMW 1M vs Concrete Walls Viral Video'>BMW 1M vs Concrete Walls Viral Video</a></li><li><a
href='http://www.digitalbuzzblog.com/the-300-chat-roulette-killer-viral/' rel='bookmark' title='The $300 Chat Roulette &#8220;Killer&#8221; Viral'>The $300 Chat Roulette &#8220;Killer&#8221; Viral</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/vb-raw-a-viral-content-aggregator/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Customers Can Hurt + Help Your Brand</title><link>http://www.digitalbuzzblog.com/breaking-news-customers-can-hurt-help-your-brand/</link> <comments>http://www.digitalbuzzblog.com/breaking-news-customers-can-hurt-help-your-brand/#comments</comments> <pubDate>Tue, 07 Jul 2009 20:37:01 +0000</pubDate> <dc:creator>Peter Yesawich Jr</dc:creator> <category><![CDATA[Online Marketing]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=1562</guid> <description><![CDATA[I just returned from speaking at HITEC in Anaheim, California for the 2009 HITEC conference. HITEC is a conference where hospitality professionals gather to learn and experience the technologies that continue to shape the hospitality industry and customers? experiences. During my time at the conference I realized that most hotels and hospitality operators are still [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/peter-yesawich-jr/' rel='bookmark' title='Peter Yesawich Jr.'>Peter Yesawich Jr.</a></li><li><a
href='http://www.digitalbuzzblog.com/razorfish-digital-brand-experience-report-2009/' rel='bookmark' title='Razorfish Digital Brand Experience Report 2009'>Razorfish Digital Brand Experience Report 2009</a></li><li><a
href='http://www.digitalbuzzblog.com/how-to-build-brand-you-your-personal-brand-online/' rel='bookmark' title='How to build brand &#8220;YOU&#8221; online?'>How to build brand &#8220;YOU&#8221; online?</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/breaking-news-customers-can-hurt-help-your-brand/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Eminem Augmented Reality Competition</title><link>http://www.digitalbuzzblog.com/eminem-augmented-reality-competition/</link> <comments>http://www.digitalbuzzblog.com/eminem-augmented-reality-competition/#comments</comments> <pubDate>Tue, 19 May 2009 07:35:07 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Augmented Reality Online]]></category> <category><![CDATA[Augmented Reality Technology]]></category> <category><![CDATA[Eminem]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=1154</guid> <description><![CDATA[It seems Augmented Reality is all the rage at the moment and superstar Eminem is even into it with the &#8220;Eminem Augmented Reality Competition&#8221; website where fans can logon and start to do spray art on a 3D &#8220;E&#8221; and then submit it into a talent contest in the hope to win a whole bunch of prizes! [...]Related Digital Buzz Posts:<ol><li><a
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href='http://www.digitalbuzzblog.com/mini-augmented-reality-the-making-of/' rel='bookmark' title='MINI Augmented Reality: The Making Of'>MINI Augmented Reality: The Making Of</a></li><li><a
href='http://www.digitalbuzzblog.com/nissan-370z-augmented-reality-website-ar/' rel='bookmark' title='Nissan 370Z Augmented Reality Website (AR)'>Nissan 370Z Augmented Reality Website (AR)</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/eminem-augmented-reality-competition/feed/</wfw:commentRss> <slash:comments>15</slash:comments> </item> <item><title>Start Thinking Soldier Campaign</title><link>http://www.digitalbuzzblog.com/start-thinking-soldier-campaign-by-the-british-army/</link> <comments>http://www.digitalbuzzblog.com/start-thinking-soldier-campaign-by-the-british-army/#comments</comments> <pubDate>Wed, 08 Apr 2009 10:18:19 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Best New Websites]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Online Video Content]]></category> <category><![CDATA[Webisodes]]></category> <category><![CDATA[Army]]></category> <category><![CDATA[Britain]]></category> <category><![CDATA[British Army]]></category> <category><![CDATA[Start Thinking Soldier]]></category> <category><![CDATA[Start Thinking Soldier Campaign]]></category> <category><![CDATA[UK]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=955</guid> <description><![CDATA[The new Start Thinking Soldier Campaign by the British Army &#38; Publicis London provides a virtual experience to let people attempt war time decision making in real time. The website provides a full video experience where you are involved in special missions, then at critical stages the commander turns to you and asks &#8220;What would you do?&#8221;. Thinking on [...]Related Digital Buzz Posts:<ol><li><a
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href='http://www.digitalbuzzblog.com/follow-me-the-new-european-prius-campaign/' rel='bookmark' title='Follow Me: The New European Prius Campaign'>Follow Me: The New European Prius Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/3liveshop-the-future-of-ecommerce-online-shopping-is-here/' rel='bookmark' title='3LiveShop: The Future Of Shopping Is Here.'>3LiveShop: The Future Of Shopping Is Here.</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/start-thinking-soldier-campaign-by-the-british-army/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Curacao Treasure Hunt Competition &amp; Campaign</title><link>http://www.digitalbuzzblog.com/curacao-treasure-hunt-competition-campaign/</link> <comments>http://www.digitalbuzzblog.com/curacao-treasure-hunt-competition-campaign/#comments</comments> <pubDate>Sat, 14 Mar 2009 04:02:38 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Best New Websites]]></category> <category><![CDATA[Breaking Ad Campaigns]]></category> <category><![CDATA[Online Competitions]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Viral Marketing]]></category> <category><![CDATA[iPhone Apps]]></category> <category><![CDATA[Best Viral Campaigns]]></category> <category><![CDATA[Curacao]]></category> <category><![CDATA[Curacao Treasure]]></category> <category><![CDATA[MC Saatchi]]></category> <category><![CDATA[North America]]></category> <category><![CDATA[US]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=773</guid> <description><![CDATA[Launching on March 16, the Curacao Treasure Hunt Competition Campaign created by M&#38;C Saatchi (North America) is giving people to chance to win $500k from the Island of Curacao, one of the more beautiful but lesser known tourist hot-spots in the Caribbean I&#8217;m told! Now this isn&#8217;t any ordinary campaign, this is the Curacao Treasure Hunt, and they are [...]Related Digital Buzz Posts:<ol><li><a
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href='http://www.digitalbuzzblog.com/mms-launch-online-easter-egg-hunt/' rel='bookmark' title='M&amp;M&#8217;s Launch Online Easter Egg Hunt'>M&#038;M&#8217;s Launch Online Easter Egg Hunt</a></li><li><a
href='http://www.digitalbuzzblog.com/champion-hoodie-remix-competition-website/' rel='bookmark' title='Champion Hoodie Remix Competition'>Champion Hoodie Remix Competition</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/curacao-treasure-hunt-competition-campaign/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> </channel> </rss>
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