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TwitterScrabble: The Ultimate Game of Scrabble

6. March 2012

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Hands up if you are a scrabble freak? Well, you’ve got a new challenger, and it’s the entire twitterverse! To help launch the brand new board game (remember those?!) Scrabble Trickster, they’ve created TwitterScrabble, a whole new way to get people involved in the game from around the world, purely via twitter, and laced with [...]

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OK Go + Google: Interactive HTML5 Music Video

31. July 2011

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The “OK Go” guys have a habit of creating highly shareable music videos, with their last one generating almost 30 million views on YouTube alone. So it was quite interesting to see them team up with Google to create an interactive HTML 5 experience as their latest music video. Called “All Is Not Lost” the [...]

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The Great Banner Sale: GRAACC

29. May 2011

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This is a simple but effective way to get people to engage with a charity by making them part of the marketing process. Ogilvy Brazil created this interactive camapign for GRAACC which is a hospital that offers free treatment for children with cancer. As a NGO they rely on monthly donations in order to continue [...]

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Infographic: The Daily Deals Breakdown

3. May 2011

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With so much talk at the moment on the battle of the online deals I thought this Infographic, from Online MBA was a nice little summary of the main four; LivingSocial, Groupon, Facebook Deals and Google Offers. It shows an interesting comparison of where the two most recent players, Facebook Deals and Google Offers, are sitting [...]

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Desperados Beer YouTube Takeover

11. April 2011

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Here is one of the best YouTube takeovers I’ve seen in a while, and potentially the first one to integrate the Facebook Connect functionality as part of the experience. (happy to be corrected here!) The YouTube campaign for beer brand Desperados is different to most, by letting you interact with the story as it unfolds [...]

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Subaru: Choose Your Own Angle

13. January 2011

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Subaru Canada has launched a nice little piece of annotated YouTube video content for the 2011 WRX. They bolted on 4 HD video cameras for a real leg of the tall pines rally, then cut it into a 7 minute 4 angle annotated YouTube video that puts the viewing experience in the hands of each viewer, [...]

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YouTique: French Connection’s YouTube Store

5. October 2010

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Sorry! I’m a few days late on this, but if you’ve not already seen it, then check out the worlds first YouTube store (I think…) called the YouTique by French Connection with agency Poke, London. It’s a very clever way of taking the current trend around video based fashion tips and stylists, then working to seamlessly [...]

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Video: Killa Appz

5. August 2010

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What a way to get your portfolio noticed! Props to Dave Berzack on his video “Killa Appz”, a hilarious rap about his passion for web dev! So the video as of now is sitting at almost 1400 views, and I’m wondering how far it will run over the next week as the industry picks it up. If [...]

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The Making of the Google Chrome Speed Tests

6. May 2010

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Just how fast is Google Chrome? In Sunspider benchmark tests it scored.. blah, blah, blah. Whatever. Benchmarking test scores used to measure browser performance don’t mean anything to anyone except for the most hardcore browser geeks, so Google came up with another way to show the speed of the latest beta version of Chrome; racing it [...]

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DIESEL: Shopable Spring Video Catalogue

31. March 2010

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Diesel has just launched their 2010 Spring / Summer Catalogue and have followed a growing trend of creating an interactive video catalogue that allows you to shop inside that experience. While this is a nice execution, the video itself is pretty funky, and the interactivity very cool, the actual shopping experience is clunky and pretty [...]

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Coca-Cola “Happiness Machine”

22. January 2010

6 Comments

People love free stuff and the new online only video which is part of Coke’s global “Open Happiness” campaign is testament to that. Produced by Definition 6 the video aims to connect the brand with teens and young adults outside of traditional TV advertising. Set in a college cafeteria, the footage captures the surprise and [...]

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Ninja’s Unboxing the Google Nexus One

19. January 2010

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Google has taken unboxing (the process of documenting a products removal from its packaging) to the next level with the latest promotion for its “superphone” the Nexus One: “NINJA’S UNBOXING”. It’s pretty self explanatory/awesome. Check it out!

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Your Sad Friend: Facebook Case Study Video

14. January 2010

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A little while ago I posted the latest campaign from Mccann Erickson Israel for Yellow Retail – who provide online games and all sorts of interesting things. Now, this is the “Your Sad Friend” Facebook Campaign Case Study Video and details out some fantastic results while showcasing the campaign elements and strategy. (thanks for sending [...]

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BBDO Argentina Changes Pepsi to Pecsi

9. December 2009

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This is a pretty cool case study that you won’t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage… the lot. And the result? Pecsi took off and people started asking for [...]

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The $500 Digital Campaign

7. December 2009

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I love the thought process behind this $500 campaign by McCann Erickson Israel for Opticana (an optometrist), they’ve been doing some amazing work lately. Now I’m sure almost every reader or entrepreneur here has considered doing the same type thing at some point in time, for some keyword, but usually the whole spam thing gets the better [...]

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