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Doritos: The Dip Desperado Advergame

10. July 2011

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It’s not very often that you see a TVC that promotes a Facebook app so it was very exciting to see this latest Doritos integrated campaign offering from the UK. First of all the TVC is fun to watch and tells a moving story of the rise and fall of Esteban Ortega, a professional Dorito [...]

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Transformers 3 “Web Wars” Advergame

9. July 2011

5 Comments

With Transformers 3 upon us, Paramount Pictures have launched a global digital campaign prompting the movie in the form of a new social advergame called “Web Wars” that literally turns the entire web into your personal battlefield through a bookmarklet app experience. The bookmarklet app let’s you challenge Facebook friends to a live, multi player [...]

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IE9 Battle for Beauty: Real Life Interactive Game

13. June 2011

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Here’s a cool event where real life meets the online world. Last week, in downtown Toronto, Microsoft showcased a real life version of their Battle for Beauty, a multiplayer HTML5 game optimised for Internet Explorer 9.

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Social Engagement Gaming: Call of Duty Elite

5. June 2011

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This is a great way to showcase the new upcoming Call of Duty: Elite, which has been developed to unite the community of Call of Duty players. In a fun trailer, Comedian TJ Miller narrates this introductory video as a gamer ‘The Legend of Karl’ who takes the viewer on a tour of the game, [...]

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Wrigley’s User Generated 3D Projection Mapping

3. June 2011

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After posting about NuFormer 3D Video Mapping Interactivity Test we were given a heads up on the world’s first ever user generated 3D projection mapping event by Wrigley’s 5 Gum. The event was showcased in South Africa, both in Johannesburg and Cape Town. This world first experience allowed internet users to create their own projections [...]

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The Vodafone Pixel Hunt

13. May 2011

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This was a great little promo for Vodafone’s release of the LG Optimus in Germany, created to help highlight the quality of the 5 mega pixel camera. The promotion was called the Vodafone Pixel Hunt, and was based around an online game that held a 5 Million Pixel image that just happened to be holding [...]

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Orange: Predict-A-Chick Has Hatched!

21. April 2011

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If you didn’t catch it about a week ago, Orange was running a cool little campaign called Predict-A-Chick on TheFeed, streaming a live hatchling lab of about 17 numbered chicken eggs that would become a real-time guessing game for “First to Hatch” and even things the “Loudest Tweeter”… You could make your predictions and then [...]

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M&M’s Internet Invasion Game

28. February 2011

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M&M’s are doing something a little different over in Denmark, utilising Bookmarklets (little Javascript apps that are launched from a bookmark) to help turn every website in the world, into part of the M&M’s “Space Heroes” internet invasion game. This style of creative strategy has been hotting up of late, with brands delivering interactive experiences accessible on any website. [...]

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A-Team YouTube Google Earth Game

31. May 2010

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I’m really looking forward to the A-Team Movie. So in my quest to watch the HD trailer, I came across this pretty cool YouTube / Google Earth mashup game where you can watch the trailer and then drive the A-Team van through Google Earth (while still inside YouTube) cities. The aim of the game is [...]

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Google Pac-Man Anniversary Logo Game

22. May 2010

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This might just be the best Google Logo yet! Created to celebrate the 30th Anniversary of Pac-Man, Google has launched a Pac-Man style logo game and it will be available for the next 48 hours at Google.com. The game lets you insert a virtual coin (or two if you want to play multi-player) and then you [...]

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