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Intel Discovered: An Xbox Kinect Advergame

5. November 2012

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There seems to be a growing trend towards advergames developed specifically for the Xbox marketplace as a new way to connect with consumers in a medium that amplifies engagement and can directly reward participation, all in an environment where people are ready to play! So look out for a rush of big brand advergames coming [...]

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L’Oreal: The Next Level XBOX 360 App

9. October 2012

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L’Oreal have moved into the console gaming territory with ‘The Next Level’ XBOX 360 App, a personalised world of beauty, style and entertainment delivered right into the Xbox gaming console, complete with a participation based rewards program. The app includes things like a personal stylist, tips, forums, inspiration and even an educational style academy program… [...]

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IKEA: Catch The Swedish Light Campaign

22. November 2011

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Here is a really interesting way to run a competition using YouTube videos. IKEA Belgium wanted to celebrate the Swedish mid-summer vibe, a time when sales are usually pretty flat for them in Belgium, so they created a series of product based videos called “Catch The Swedish Light”. The stop motion videos showcased the latest [...]

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Mercedes-Benz: Escape The Map Advergame

17. November 2011

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Mercedes-Benz UK are running a pretty interesting campaign called “Escape The Map“. It’s lead by a TVC challenging a much younger demographic to jump online and play the “Escape The Map Game”. I’ll be honest, it’s a pretty weird game, and that’s a dam expensive car, but you have the chance to win a new [...]

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Nokia: Interactive Angry Birds Experience

28. October 2011

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Here’s a great interactive campaign from the guys at Wunderman Buenos Aires’s to promote the Nokia N8 in Argentina. The objective was to showcase the most popular apps that are available to download in their Ovi Store, like Fruit Ninja and Angry Birds, giving users the tools to shatter any web site with “Turn Up [...]

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LEGO Meets Augmented Reality Gaming App

4. October 2011

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Could this be the future for LEGO as this classic brand innovates into the electronic gaming world? This video introduces LEGO’s “Life of George” the world’s first interactive game combining real LEGO bricks with apps for your iPhone. The clever thing about this game is it’s simplicty, LEGO have kept the game accessible to a [...]

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Volkswagen BlueMotion: Real Time Roulette

22. August 2011

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Volkswagen have turned a Norway road into a real time game of roulette using Google Maps. In order to highlight the main feature of the new Golf BlueMotion car (it’s low fuel consumption), in a meaningful and memorable way to consumers, Volkswagen created the BlueMotion Roulette game. To do this they drove a Golf BlueMotion [...]

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Mario Vs Angry Birds (Godfather Parody Video)

9. August 2011

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Here is a great little parody video reflecting the state of the gaming world. As mobile games become increasingly popular amongst casual gamers it leaves you wondering what will happen to the classics! Well this video show’s the stars of the games taking things into their own hands. If you’re anything more than a casual [...]

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Doritos: The Dip Desperado Advergame

10. July 2011

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It’s not very often that you see a TVC that promotes a Facebook app so it was very exciting to see this latest Doritos integrated campaign offering from the UK. First of all the TVC is fun to watch and tells a moving story of the rise and fall of Esteban Ortega, a professional Dorito [...]

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Transformers 3 “Web Wars” Advergame

9. July 2011

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With Transformers 3 upon us, Paramount Pictures have launched a global digital campaign prompting the movie in the form of a new social advergame called “Web Wars” that literally turns the entire web into your personal battlefield through a bookmarklet app experience. The bookmarklet app let’s you challenge Facebook friends to a live, multi player [...]

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IE9 Battle for Beauty: Real Life Interactive Game

13. June 2011

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Here’s a cool event where real life meets the online world. Last week, in downtown Toronto, Microsoft showcased a real life version of their Battle for Beauty, a multiplayer HTML5 game optimised for Internet Explorer 9.

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Social Engagement Gaming: Call of Duty Elite

5. June 2011

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This is a great way to showcase the new upcoming Call of Duty: Elite, which has been developed to unite the community of Call of Duty players. In a fun trailer, Comedian TJ Miller narrates this introductory video as a gamer ‘The Legend of Karl’ who takes the viewer on a tour of the game, [...]

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Wrigley’s User Generated 3D Projection Mapping

3. June 2011

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After posting about NuFormer 3D Video Mapping Interactivity Test we were given a heads up on the world’s first ever user generated 3D projection mapping event by Wrigley’s 5 Gum. The event was showcased in South Africa, both in Johannesburg and Cape Town. This world first experience allowed internet users to create their own projections [...]

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The Vodafone Pixel Hunt

13. May 2011

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This was a great little promo for Vodafone’s release of the LG Optimus in Germany, created to help highlight the quality of the 5 mega pixel camera. The promotion was called the Vodafone Pixel Hunt, and was based around an online game that held a 5 Million Pixel image that just happened to be holding [...]

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Orange: Predict-A-Chick Has Hatched!

21. April 2011

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If you didn’t catch it about a week ago, Orange was running a cool little campaign called Predict-A-Chick on TheFeed, streaming a live hatchling lab of about 17 numbered chicken eggs that would become a real-time guessing game for “First to Hatch” and even things the “Loudest Tweeter”… You could make your predictions and then [...]

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