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Monopoly City Streets: the biggest board ever

9. September 2009

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Hasbro and Google have teamed up to create the biggest game of Monopoly ever, with the board being the entire world in Google Maps. They are calling it “Monopoly City Streets“. The basic premise is that you start out with $US3 million. Then you can roam Google Maps and buy any street in the world [...]

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Sprite Step Off Competition

6. September 2009

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A Step Off Comp? 30 televised events, 20 odd cities, streamed live with 1.5 million dollars in prizes, it’s the Sprite Step Off Competition. I’m not even sure what a step off is, but it will be interesting to see how this plays out, Sprite might have just set the path to engage target audiences [...]

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Volkswagen: The People’s Reviewer

26. July 2009

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Volkswagen are running an innovative social media campaign for the new Tiguan. In search of some viral buzz they’ve created something a little different with “the people’s reviewer” campaign that leverages a range of social mediums like YouTube, Blogs, Flickr, Facebook and Twitter. The campaign started with thousands of YouTube auditions to find interesting people [...]

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Adidas: Live Online Interactive Competition

25. July 2009

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Scholz & Volkmer are launching a new campaign for Adidas where they are staging a live “interactive” online competition from this Sunday (26th July) for 5 days where fans will be able to control everything a German actor (who wants to become the 12th man of FC Bayern) is required to do online. Users will [...]

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V Australia: 4320 Tweets, 3 Days In LA

6. July 2009

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Mark from Adverblog just posted up a great new campaign being launched by V Australia on Twitter called 4320:LA. Yes, Twitter, what else would you have expected?! 4320:LA is the number of minutes they are challenging you to tweet – one tweet per minute on their new 3 day LA holiday packages. All you have to [...]

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BIG W Online Photo Competition

14. April 2009

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Rarely do I self promote, but today we launched an online competition for BIG W called Top Dogs & Cool Cats. It’s a great little flash application where users upload a photo of their dog or cat, share it with a stack of people and hope to get enough votes to stay in the top [...]

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Curacao Treasure Hunt Competition & Campaign

14. March 2009

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Launching on March 16, the Curacao Treasure Hunt Competition Campaign created by M&C Saatchi (North America) is giving people to chance to win $500k from the Island of Curacao, one of the more beautiful but lesser known tourist hot-spots in the Caribbean I’m told! Now this isn’t any ordinary campaign, this is the Curacao Treasure Hunt, and they are [...]

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Build Your Own Playground In Chicago

18. February 2009

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Allstate Insurance and the US Olympic committee launched a great online competition to support the effort in creating an Olympic bid for Chicago. They teamed up with Leo Burnett and Domani Studios to create a site allowing users to build their own playground, with the most voted playground actually being constructed in Jesse Owens Park [...]

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Champion Hoodie Remix Competition

26. January 2009

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Champion Clothing has just launched a very cool digital campaign / online competition in the US called Hoodie Remix. The Hoodie Remix competition allows anyone over the age of 18 in the US to use a very intuitive Hoodie builder to create and customise their own unique style of hoodie that will automatically be displayed [...]

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Digital Buzz is live!

10. December 2008

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Well, after a week customising the blog interface and a few little widgets on wordpress we are up and running! What’s up and running you say? It’s going to be a great new blog covering everything digital, interactive & online from around the world. Ok, plus a few tv ads and random cool stuff because we know you love that [...]

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