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	<title>Digital Buzz Blog&#187; Online Competitions</title>
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	<link>http://www.digitalbuzzblog.com</link>
	<description>Digital Campaigns, Online Marketing, Social &#38; More.</description>
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		<title>TwitterScrabble: The Ultimate Game of Scrabble</title>
		<link>http://www.digitalbuzzblog.com/twitterscrabble-the-ultimate-game-of-scrabble/</link>
		<comments>http://www.digitalbuzzblog.com/twitterscrabble-the-ultimate-game-of-scrabble/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 18:43:18 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Campaigns]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter Campaigns]]></category>
		<category><![CDATA[Campaigns for Scrabble]]></category>
		<category><![CDATA[Digital Campaigns for Scrabble]]></category>
		<category><![CDATA[Scrabble]]></category>
		<category><![CDATA[Scrabble Campaigns]]></category>
		<category><![CDATA[Scrabble Game On Twitter]]></category>
		<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[TwitterScrabble]]></category>
		<category><![CDATA[TwitterScrabble Game]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=10665</guid>
		<description><![CDATA[Hands up if you are a scrabble freak? Well, you&#8217;ve got a new challenger, and it&#8217;s the entire twitterverse! To help launch the brand new board game (remember those?!) Scrabble Trickster, they&#8217;ve created TwitterScrabble, a whole new way to get people involved in the game from around the world, purely via twitter, and laced with [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/scrabble-battle-captcha-banner-campaign/' rel='bookmark' title='Scrabble Battle &#8220;Captcha&#8221; Banner Campaign'>Scrabble Battle &#8220;Captcha&#8221; Banner Campaign</a></li>
<li><a href='http://www.digitalbuzzblog.com/delite-o-matic-the-ultimate-vending-sampling-machine/' rel='bookmark' title='Delite-O-Matic: The Ultimate Sampling Machine'>Delite-O-Matic: The Ultimate Sampling Machine</a></li>
<li><a href='http://www.digitalbuzzblog.com/red-bull-kluge-ultimate-athlete-dominos/' rel='bookmark' title='Red Bull Kluge: Ultimate Athlete Dominos'>Red Bull Kluge: Ultimate Athlete Dominos</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/twitterscrabble-the-ultimate-game-of-scrabble/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
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		<item>
		<title>IKEA: Catch The Swedish Light Campaign</title>
		<link>http://www.digitalbuzzblog.com/ikea-catch-the-swedish-light-campaign/</link>
		<comments>http://www.digitalbuzzblog.com/ikea-catch-the-swedish-light-campaign/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 20:14:08 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Online Games]]></category>
		<category><![CDATA[YouTube Campaigns]]></category>
		<category><![CDATA[IDEA Catch The Swedish Light Campaign]]></category>
		<category><![CDATA[IDEA Video Campaign]]></category>
		<category><![CDATA[Ikea]]></category>
		<category><![CDATA[IKEA Belgium]]></category>
		<category><![CDATA[Ikea Campaigns]]></category>
		<category><![CDATA[IKEA Competitions]]></category>
		<category><![CDATA[IKEA Comps]]></category>
		<category><![CDATA[IKEA Digital Campaigns]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=9343</guid>
		<description><![CDATA[Here is a really interesting way to run a competition using YouTube videos. IKEA Belgium wanted to celebrate the Swedish mid-summer vibe, a time when sales are usually pretty flat for them in Belgium, so they created a series of product based videos called &#8220;Catch The Swedish Light&#8221;. The stop motion videos showcased the latest [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/the-ikea-365-campaign-case-study/' rel='bookmark' title='The IKEA 365 Campaign Case Study'>The IKEA 365 Campaign Case Study</a></li>
<li><a href='http://www.digitalbuzzblog.com/ikea-strory-telling-animations/' rel='bookmark' title='IKEA Strory Telling Animations'>IKEA Strory Telling Animations</a></li>
<li><a href='http://www.digitalbuzzblog.com/ikea-klippbok-an-ipad-scrap-book/' rel='bookmark' title='IKEA Klippbok: An iPad Scrap Book'>IKEA Klippbok: An iPad Scrap Book</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/ikea-catch-the-swedish-light-campaign/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<item>
		<title>Mercedes-Benz: Escape The Map Advergame</title>
		<link>http://www.digitalbuzzblog.com/mercedes-benz-escape-the-map-advergame/</link>
		<comments>http://www.digitalbuzzblog.com/mercedes-benz-escape-the-map-advergame/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 13:23:07 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Online Games]]></category>
		<category><![CDATA[Escape The Map Advergame]]></category>
		<category><![CDATA[Escape The Map Game]]></category>
		<category><![CDATA[Mercedes Benz]]></category>
		<category><![CDATA[Mercedes-Benz Escape The Map]]></category>
		<category><![CDATA[Mercedes-Benz Game]]></category>
		<category><![CDATA[Onlne Games]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=9285</guid>
		<description><![CDATA[Mercedes-Benz UK are running a pretty interesting campaign called &#8220;Escape The Map&#8220;. It&#8217;s lead by a TVC challenging a much younger demographic to jump online and play the &#8220;Escape The Map Game&#8221;. I&#8217;ll be honest, it&#8217;s a pretty weird game, and that&#8217;s a dam expensive car, but you have the chance to win a new [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/mercedes-benz-augmented-reality-accessories/' rel='bookmark' title='Mercedes-Benz: Augmented Reality Accessories'>Mercedes-Benz: Augmented Reality Accessories</a></li>
<li><a href='http://www.digitalbuzzblog.com/mercedes-benz-b-class-microsite/' rel='bookmark' title='Mercedes-Benz: B-Class Microsite'>Mercedes-Benz: B-Class Microsite</a></li>
<li><a href='http://www.digitalbuzzblog.com/mercedes-benz-the-tweet-fleet/' rel='bookmark' title='Mercedes-Benz: The Tweet Fleet'>Mercedes-Benz: The Tweet Fleet</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/mercedes-benz-escape-the-map-advergame/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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		<item>
		<title>Peugeot: Take The Car Challenge</title>
		<link>http://www.digitalbuzzblog.com/peugeot-take-the-car-challenge/</link>
		<comments>http://www.digitalbuzzblog.com/peugeot-take-the-car-challenge/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 14:29:23 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Peugeot]]></category>
		<category><![CDATA[Peugeot Campaigns]]></category>
		<category><![CDATA[Peugeot Challenge]]></category>
		<category><![CDATA[Peugeot Digital Activation]]></category>
		<category><![CDATA[Peugeot Digital Campaigns]]></category>
		<category><![CDATA[Peugeot Online Competitions]]></category>
		<category><![CDATA[Peugeot Online Marketing Campaigns]]></category>
		<category><![CDATA[Peugeot Take The Car Challenge]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=7627</guid>
		<description><![CDATA[Here is an interesting take on those famous old &#8220;Touch The Car&#8221; endurance competitions of days gone bye.. With Peugeot launching the &#8220;Take The Car&#8221; challenge online, where users would compete live from around the world to score a week with the car of their choice. After connecting with Facebook, users would choose a car, [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/peugeot-hybrid4-graphic-novel-parallax-site/' rel='bookmark' title='Peugeot: Hybrid4 Graphic Novel Parallax Site'>Peugeot: Hybrid4 Graphic Novel Parallax Site</a></li>
<li><a href='http://www.digitalbuzzblog.com/fujitsu-profile-pitch-linkedin-team-challenge/' rel='bookmark' title='Fujitsu Profile Pitch: LinkedIn Team Challenge'>Fujitsu Profile Pitch: LinkedIn Team Challenge</a></li>
<li><a href='http://www.digitalbuzzblog.com/volkswagen-hands-on-challenge/' rel='bookmark' title='Volkswagen Hands on Challenge'>Volkswagen Hands on Challenge</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/peugeot-take-the-car-challenge/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
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		<item>
		<title>The Vodafone Pixel Hunt</title>
		<link>http://www.digitalbuzzblog.com/the-vodafone-pixel-hunt/</link>
		<comments>http://www.digitalbuzzblog.com/the-vodafone-pixel-hunt/#comments</comments>
		<pubDate>Thu, 12 May 2011 15:04:14 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Online Games]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Integration]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[The Vodafone Pixel Hunt]]></category>
		<category><![CDATA[Vodafone]]></category>
		<category><![CDATA[Vodafone Pixel Hunt]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=6952</guid>
		<description><![CDATA[This was a great little promo for Vodafone&#8217;s release of the LG Optimus in Germany, created to help highlight the quality of the 5 mega pixel camera. The promotion was called the Vodafone Pixel Hunt, and was based around an online game that held a 5 Million Pixel image that just happened to be holding [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/greenpeace-black-pixel-project/' rel='bookmark' title='Greenpeace Black Pixel Project'>Greenpeace Black Pixel Project</a></li>
<li><a href='http://www.digitalbuzzblog.com/vodafone-upgrade-a-stranger/' rel='bookmark' title='Vodafone: Upgrade a Stranger'>Vodafone: Upgrade a Stranger</a></li>
<li><a href='http://www.digitalbuzzblog.com/vodafone-evolution-of-mobile-3d-projection-mapping/' rel='bookmark' title='Vodafone Mobile 3D Projection Mapping'>Vodafone Mobile 3D Projection Mapping</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/the-vodafone-pixel-hunt/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Orange: #myroyalplate Twitter Campaign</title>
		<link>http://www.digitalbuzzblog.com/orange-myroyalplate-campaign/</link>
		<comments>http://www.digitalbuzzblog.com/orange-myroyalplate-campaign/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 12:52:30 +0000</pubDate>
		<dc:creator>Katy Daniells</dc:creator>
				<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Twitter Campaigns]]></category>
		<category><![CDATA[#myroyalplate]]></category>
		<category><![CDATA[Orange]]></category>
		<category><![CDATA[Orange The Feed]]></category>
		<category><![CDATA[Orange Twitter campaign]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=6674</guid>
		<description><![CDATA[Last week Aden posted a nice like campaign from Orange &#8216;Predict-A-Chick&#8216; and this week they have just launched My Royal Plate which is a fun little campaign that takes advantage of the hype surrounding the pending Royal Wedding. The campaign invites users to Tweet a special un-royal moment that they would like to remember to [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/orange-winterwarmer-twitter-campaign/' rel='bookmark' title='Orange: #Winterwarmer Twitter Campaign'>Orange: #Winterwarmer Twitter Campaign</a></li>
<li><a href='http://www.digitalbuzzblog.com/orange-predict-a-chick-has-hatched/' rel='bookmark' title='Orange: Predict-A-Chick Has Hatched!'>Orange: Predict-A-Chick Has Hatched!</a></li>
<li><a href='http://www.digitalbuzzblog.com/orange-the-instagallery-campaign/' rel='bookmark' title='Orange: The Instagallery Campaign'>Orange: The Instagallery Campaign</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/orange-myroyalplate-campaign/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Orange: Predict-A-Chick Has Hatched!</title>
		<link>http://www.digitalbuzzblog.com/orange-predict-a-chick-has-hatched/</link>
		<comments>http://www.digitalbuzzblog.com/orange-predict-a-chick-has-hatched/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 10:59:54 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Online Games]]></category>
		<category><![CDATA[Online Video Content]]></category>
		<category><![CDATA[Orange]]></category>
		<category><![CDATA[Orange Campaigns]]></category>
		<category><![CDATA[Orange Digital Campaigns]]></category>
		<category><![CDATA[Orange Predict A Chick]]></category>
		<category><![CDATA[Orange Predict-A-Chick Campaign]]></category>
		<category><![CDATA[Poke London]]></category>
		<category><![CDATA[Poke London Campaigns]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=6576</guid>
		<description><![CDATA[If you didn&#8217;t catch it about a week ago, Orange was running a cool little campaign called Predict-A-Chick on TheFeed, streaming a live hatchling lab of about 17 numbered chicken eggs that would become a real-time guessing game for &#8220;First to Hatch&#8221; and even things the &#8220;Loudest Tweeter&#8221;&#8230; You could make your predictions and then [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/orange-winterwarmer-twitter-campaign/' rel='bookmark' title='Orange: #Winterwarmer Twitter Campaign'>Orange: #Winterwarmer Twitter Campaign</a></li>
<li><a href='http://www.digitalbuzzblog.com/orange-myroyalplate-campaign/' rel='bookmark' title='Orange: #myroyalplate Twitter Campaign'>Orange: #myroyalplate Twitter Campaign</a></li>
<li><a href='http://www.digitalbuzzblog.com/orange-the-instagallery-campaign/' rel='bookmark' title='Orange: The Instagallery Campaign'>Orange: The Instagallery Campaign</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/orange-predict-a-chick-has-hatched/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Magnum Pleasure Hunt Across The Internet</title>
		<link>http://www.digitalbuzzblog.com/magnum-pleasure-hunt-across-the-internet/</link>
		<comments>http://www.digitalbuzzblog.com/magnum-pleasure-hunt-across-the-internet/#comments</comments>
		<pubDate>Sun, 17 Apr 2011 12:29:42 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[B-Reel]]></category>
		<category><![CDATA[Lowe Brindfors]]></category>
		<category><![CDATA[Magnum]]></category>
		<category><![CDATA[Magnum Hunt]]></category>
		<category><![CDATA[Magnum Hunt Across The Internet]]></category>
		<category><![CDATA[Magnum Pleasure Hunt]]></category>
		<category><![CDATA[Magnum Pleasure Hunt Across The Internet]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=6530</guid>
		<description><![CDATA[Here is the latest global campaign from Magnum, this time to launch the all new Magnum Temptation Hazelnut ice-cream. To do that, they&#8217;ve created an Advergame called &#8220;Magnum Pleasure Hunt Across The Internet&#8221; and it follows the concept pioneered by the Lynx Party Across The Internet campaign, but this is much more Advergame, than the [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/magnum-pleasure-hunt-across-amsterdam-arg/' rel='bookmark' title='Magnum: Pleasure Hunt Across Amsterdam ARG'>Magnum: Pleasure Hunt Across Amsterdam ARG</a></li>
<li><a href='http://www.digitalbuzzblog.com/magnum-pleasure-hunt-2-advergame/' rel='bookmark' title='Magnum: Pleasure Hunt 2 Advergame'>Magnum: Pleasure Hunt 2 Advergame</a></li>
<li><a href='http://www.digitalbuzzblog.com/lynx-party-across-the-internet-campaign-experience/' rel='bookmark' title='Lynx: Party Across The Internet Experience'>Lynx: Party Across The Internet Experience</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/magnum-pleasure-hunt-across-the-internet/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>The #jeeppuzzle Twitter Campaign</title>
		<link>http://www.digitalbuzzblog.com/the-jeeppuzzle-twitter-campaign/</link>
		<comments>http://www.digitalbuzzblog.com/the-jeeppuzzle-twitter-campaign/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 12:32:09 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Jeep]]></category>
		<category><![CDATA[Jeep Campaigns]]></category>
		<category><![CDATA[Jeep Puzzle Campaign]]></category>
		<category><![CDATA[Jeep Social Campaigns]]></category>
		<category><![CDATA[Jeep Social Media]]></category>
		<category><![CDATA[JeepPuzzle]]></category>
		<category><![CDATA[JeepPuzzle Campaign]]></category>
		<category><![CDATA[The #JeepPuzzle Campaign]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Twitter Campaign]]></category>
		<category><![CDATA[Twitter Campaigns]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=5254</guid>
		<description><![CDATA[Leo Burnett Iberia recently launched this cool little campaign on twitter for Jeep. Called #jeeppuzzle, the idea was that users would follow the jeeppuzzle profile, and inside that profile, jeep would be following a total of 12 other profiles. Now, in each of those profiles, they would be following a further 36 profiles, with each [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
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<li><a href='http://www.digitalbuzzblog.com/live-art-interaction-via-twitter/' rel='bookmark' title='Live Art Interaction Via Twitter!'>Live Art Interaction Via Twitter!</a></li>
<li><a href='http://www.digitalbuzzblog.com/powerade-power-is-football-twitter-campaign/' rel='bookmark' title='Powerade: Power is Football Twitter Campaign'>Powerade: Power is Football Twitter Campaign</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/the-jeeppuzzle-twitter-campaign/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Doritos: Crash The Superbowl Social Campaign</title>
		<link>http://www.digitalbuzzblog.com/doritos-crash-the-superbowl-social-campaign/</link>
		<comments>http://www.digitalbuzzblog.com/doritos-crash-the-superbowl-social-campaign/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 12:15:25 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Best Superbowl Ads 2010]]></category>
		<category><![CDATA[Doritos]]></category>
		<category><![CDATA[Doritos Social Media Campaign]]></category>
		<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[Superbowl Ads]]></category>
		<category><![CDATA[Superbowl Ads 2010]]></category>
		<category><![CDATA[User Generated Content]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=2939</guid>
		<description><![CDATA[Doritos have been doing this for a few years now at the Superbowl. It&#8217;s their Crash The Superbowl Social Campaign that sees thousands of normal people, along with ad creatives &#38; film makers create and submit their funniest Doritos ads in an online competition in the lead up the to Superbowl, with the winner, to [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/twitter-brand-engagement-tracking-visualisation-of-superbowl-ad-commercial-activity/' rel='bookmark' title='Twitter Visualisation Of Superbowl Ad Activity'>Twitter Visualisation Of Superbowl Ad Activity</a></li>
<li><a href='http://www.digitalbuzzblog.com/doritos-id3-campaign/' rel='bookmark' title='Doritos: iD3 Campaign'>Doritos: iD3 Campaign</a></li>
<li><a href='http://www.digitalbuzzblog.com/doritos-king-of-ads/' rel='bookmark' title='Doritos: King of Ads'>Doritos: King of Ads</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/doritos-crash-the-superbowl-social-campaign/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Sony: Fantasy Festival Competition</title>
		<link>http://www.digitalbuzzblog.com/sony-fantasy-festival-competition/</link>
		<comments>http://www.digitalbuzzblog.com/sony-fantasy-festival-competition/#comments</comments>
		<pubDate>Sun, 29 Nov 2009 10:45:29 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Online Branding]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Fantasy Music Festival]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Sony Fantasy Festival]]></category>
		<category><![CDATA[Sony Fantasy Music Festival]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=2688</guid>
		<description><![CDATA[Last week Sony released their own version of cult online competition &#8220;Fantasy Football&#8221; so if you can&#8217;t pick football players but love music, then you will love Sony&#8217;s Fantasy Festival Competition! It&#8217;s is a free, points based league game with an the aim being to assemble the ultimate, imaginary music festival line-up to gain as [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/sony-augmented-reality-headphone-music-festival/' rel='bookmark' title='Sony: AR Headphone Music Festival'>Sony: AR Headphone Music Festival</a></li>
<li><a href='http://www.digitalbuzzblog.com/coraline-website/' rel='bookmark' title='Coraline &#8211; Fantasy Stop-Motion Website'>Coraline &#8211; Fantasy Stop-Motion Website</a></li>
<li><a href='http://www.digitalbuzzblog.com/sony-music-worlds-first-instagram-crowdsourced-music-video/' rel='bookmark' title='Sony: World&#8217;s First Instagram Music Video'>Sony: World&#8217;s First Instagram Music Video</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/sony-fantasy-festival-competition/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Levi&#8217;s: Go Forth Experience</title>
		<link>http://www.digitalbuzzblog.com/levis-go-forth-experience/</link>
		<comments>http://www.digitalbuzzblog.com/levis-go-forth-experience/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 13:06:24 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Levis]]></category>
		<category><![CDATA[Levis Competition]]></category>
		<category><![CDATA[Levis Go Forth]]></category>
		<category><![CDATA[Levis Go Forth Competition]]></category>
		<category><![CDATA[Wieden + Kennedy]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=2359</guid>
		<description><![CDATA[Wieden Kennedy &#38; Levi&#8217;s have launched a serious brand experience campaign that mixes online and offline with treasure hunts and problem solving challenges in this hugely detailed online competition based on the legendary Grayson Ozias IV, an American explorer from the 1890s and friend of Levi Strauss&#8217; nephew Nathan. It&#8217;s essentially a massive treasure hunt [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/halo-3-odst-toronto-launch-arg-experience/' rel='bookmark' title='Halo 3 ODST: Toronto Launch ARG Experience'>Halo 3 ODST: Toronto Launch ARG Experience</a></li>
<li><a href='http://www.digitalbuzzblog.com/the-prototype-game-facebook-experience/' rel='bookmark' title='The &#8220;Prototype Game&#8221; Facebook Experience'>The &#8220;Prototype Game&#8221; Facebook Experience</a></li>
<li><a href='http://www.digitalbuzzblog.com/mustang-interactive-online-experience/' rel='bookmark' title='Mustang Interactive Online Experience'>Mustang Interactive Online Experience</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/levis-go-forth-experience/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/10/Levis-Go-Forth-Campaign.jpg" length="37780" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/10/Levis-Go-Forth-Campaign.jpg" width="536" height="200" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>BMW / Need for Speed: Shift</title>
		<link>http://www.digitalbuzzblog.com/bmw-need-for-speed-shift/</link>
		<comments>http://www.digitalbuzzblog.com/bmw-need-for-speed-shift/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 01:00:22 +0000</pubDate>
		<dc:creator>Casey Glass</dc:creator>
				<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[User Generated Content]]></category>
		<category><![CDATA[bmw]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[need for speed]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=2188</guid>
		<description><![CDATA[EA Games has a great Twitter promotion running at the moment catering to car aficionados, and gamers alike for their new Need For Speed: Shift game. There are five missions that need to be completed over five days. Todays mission? Find a BMW on Google Maps Street View, take a screenshot and post it to [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/speed-of-light-mini-projection-mapping-movie/' rel='bookmark' title='Speed of Light: Mini Projection Mapping Movie'>Speed of Light: Mini Projection Mapping Movie</a></li>
<li><a href='http://www.digitalbuzzblog.com/google-speed-tracer-app/' rel='bookmark' title='The Google Speed Tracer App'>The Google Speed Tracer App</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/bmw-need-for-speed-shift/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/09/need-for-speed-shift-ep-v2.jpg" length="175891" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/09/need-for-speed-shift-ep-v2.jpg" width="536" height="301" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>LG Reward Yourself Campaign</title>
		<link>http://www.digitalbuzzblog.com/lg-reward-yourself-campaign/</link>
		<comments>http://www.digitalbuzzblog.com/lg-reward-yourself-campaign/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 13:09:32 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[IdeaWorks]]></category>
		<category><![CDATA[LG]]></category>
		<category><![CDATA[LG Campaign]]></category>
		<category><![CDATA[LG Competition]]></category>
		<category><![CDATA[LG Reward Yourself]]></category>
		<category><![CDATA[LG Reward Yourself Campaign]]></category>
		<category><![CDATA[Sales Promotion]]></category>
		<category><![CDATA[Sales Promotion Agencies]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=2084</guid>
		<description><![CDATA[If you live in Australia, then chances are you&#8217;ve seen the new LG Reward Yourself Campaign. It&#8217;s a brand positioning and sales promotion campaign created by IdeaWorks to help entice customers to buy up into the Premium range of LG products by giving away 36 BMW 3 series cars over 8 weeks. It&#8217;s actually the biggest [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/europcar-crush-hour-campaign-case-study/' rel='bookmark' title='Europcar: Crush Hour Campaign Case Study'>Europcar: Crush Hour Campaign Case Study</a></li>
<li><a href='http://www.digitalbuzzblog.com/toyota-innovations-website-why-not-campaign/' rel='bookmark' title='Toyota Innovations Website &#8211; Why Not? Campaign'>Toyota Innovations Website &#8211; Why Not? Campaign</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/lg-reward-yourself-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/09/LG-Reward-Yourself-Campaign.jpg" length="20434" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/09/LG-Reward-Yourself-Campaign.jpg" width="536" height="200" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Monopoly City Streets: the biggest board ever</title>
		<link>http://www.digitalbuzzblog.com/monopoly-city-streets/</link>
		<comments>http://www.digitalbuzzblog.com/monopoly-city-streets/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 01:44:50 +0000</pubDate>
		<dc:creator>Casey Glass</dc:creator>
				<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Online Games]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[Monopoly]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=2065</guid>
		<description><![CDATA[Hasbro and Google have teamed up to create the biggest game of Monopoly ever, with the board being the entire world in Google Maps. They are calling it &#8220;Monopoly City Streets&#8220;. The basic premise is that you start out with $US3 million. Then you can roam Google Maps and buy any street in the world [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/google-earths-new-hi-res-3d-new-york-city/' rel='bookmark' title='Google Earth&#8217;s New Hi-Res 3D New York City'>Google Earth&#8217;s New Hi-Res 3D New York City</a></li>
<li><a href='http://www.digitalbuzzblog.com/nike-true-city-iphone-app/' rel='bookmark' title='Nike True City iPhone App'>Nike True City iPhone App</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/monopoly-city-streets/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/09/monopoly_city_streets.jpg" length="34313" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/09/monopoly_city_streets.jpg" width="536" height="200" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Sprite Step Off Competition</title>
		<link>http://www.digitalbuzzblog.com/sprite-step-off-competition/</link>
		<comments>http://www.digitalbuzzblog.com/sprite-step-off-competition/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 12:26:55 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Best New Websites]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Online Competition]]></category>
		<category><![CDATA[Sprite]]></category>
		<category><![CDATA[Sprite Competition]]></category>
		<category><![CDATA[Sprite Step Off]]></category>
		<category><![CDATA[Step Off]]></category>
		<category><![CDATA[Step Off Competition]]></category>
		<category><![CDATA[US]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=2048</guid>
		<description><![CDATA[A Step Off Comp? 30 televised events, 20 odd cities, streamed live with 1.5 million dollars in prizes, it&#8217;s the Sprite Step Off Competition. I&#8217;m not even sure what a step off is, but it will be interesting to see how this plays out, Sprite might have just set the path to engage target audiences [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/champion-hoodie-remix-competition-website/' rel='bookmark' title='Champion Hoodie Remix Competition'>Champion Hoodie Remix Competition</a></li>
<li><a href='http://www.digitalbuzzblog.com/curacao-treasure-hunt-competition-campaign/' rel='bookmark' title='Curacao Treasure Hunt Competition &amp; Campaign'>Curacao Treasure Hunt Competition &#038; Campaign</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/sprite-step-off-competition/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/09/Sprite-Step-Off-Competition.jpg" length="40464" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/09/Sprite-Step-Off-Competition.jpg" width="536" height="200" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Volkswagen: The People&#8217;s Reviewer</title>
		<link>http://www.digitalbuzzblog.com/volkswagen-the-peoples-reviewer-campaign/</link>
		<comments>http://www.digitalbuzzblog.com/volkswagen-the-peoples-reviewer-campaign/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 12:48:05 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Best New Websites]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=1751</guid>
		<description><![CDATA[Volkswagen are running an innovative social media campaign for the new Tiguan. In search of some viral buzz they&#8217;ve created something a little different with &#8220;the people&#8217;s reviewer&#8221; campaign that leverages a range of social mediums like YouTube, Blogs, Flickr, Facebook and Twitter. The campaign started with thousands of YouTube auditions to find interesting people [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/volkswagen-iad-tiguan-park-assist-ii/' rel='bookmark' title='Volkswagen iAd: Tiguan Park Assist II'>Volkswagen iAd: Tiguan Park Assist II</a></li>
<li><a href='http://www.digitalbuzzblog.com/volkswagen-amarok-the-facebook-flipbook-ad/' rel='bookmark' title='Volkswagen Amarok: The Facebook Flipbook'>Volkswagen Amarok: The Facebook Flipbook</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/volkswagen-the-peoples-reviewer-campaign/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/07/Volkswagen-Tiguan-The-Peoples-reviewer-social-media-campaign.jpg" length="32896" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/07/Volkswagen-Tiguan-The-Peoples-reviewer-social-media-campaign.jpg" width="536" height="200" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Adidas: Live Online Interactive Competition</title>
		<link>http://www.digitalbuzzblog.com/adidas-the-12th-man-live-interactive-competition-event/</link>
		<comments>http://www.digitalbuzzblog.com/adidas-the-12th-man-live-interactive-competition-event/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 13:03:57 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Online Competitions]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=1743</guid>
		<description><![CDATA[Scholz &#38; Volkmer are launching a new campaign for Adidas where they are staging a live &#8220;interactive&#8221; online competition from this Sunday (26th July) for 5 days where fans will be able to control everything a German actor (who wants to become the 12th man of FC Bayern) is required to do online. Users will [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/big-w-online-pets-photo-competition-campaign/' rel='bookmark' title='BIG W Online Photo Competition'>BIG W Online Photo Competition</a></li>
<li><a href='http://www.digitalbuzzblog.com/adidas-interactive-window-shopping/' rel='bookmark' title='Adidas: Interactive Window Shopping'>Adidas: Interactive Window Shopping</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/adidas-the-12th-man-live-interactive-competition-event/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/07/Adidas-12th-man-of-the-FC-Bayern-Munich.jpg" length="42390" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/07/Adidas-12th-man-of-the-FC-Bayern-Munich.jpg" width="536" height="188" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>V Australia: 4320 Tweets, 3 Days In LA</title>
		<link>http://www.digitalbuzzblog.com/v-australia-4320-tweets-in-la/</link>
		<comments>http://www.digitalbuzzblog.com/v-australia-4320-tweets-in-la/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 13:41:08 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Droga5]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[V Australia]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=1549</guid>
		<description><![CDATA[Mark from Adverblog just posted up a great new campaign being launched by V Australia on Twitter called 4320:LA. Yes, Twitter, what else would you have expected?! 4320:LA is the number of minutes they are challenging you to tweet &#8211; one tweet per minute on their new 3 day LA holiday packages. All you have to [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/mourning-tweet/' rel='bookmark' title='Mourning Tweets: Tweet Your Respects'>Mourning Tweets: Tweet Your Respects</a></li>
<li><a href='http://www.digitalbuzzblog.com/tourism-australia-new-years-eve-social-film/' rel='bookmark' title='Tourism Australia: New Years Eve Social Film'>Tourism Australia: New Years Eve Social Film</a></li>
<li><a href='http://www.digitalbuzzblog.com/twitter-the-path-to-10-billion-tweets/' rel='bookmark' title='Twitter: The Path To 10 Billion Tweets'>Twitter: The Path To 10 Billion Tweets</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/v-australia-4320-tweets-in-la/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/07/v-australia-la-3-days-twitter-competition.jpg" length="78251" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/07/v-australia-la-3-days-twitter-competition.jpg" width="536" height="227" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>BIG W Online Photo Competition</title>
		<link>http://www.digitalbuzzblog.com/big-w-online-pets-photo-competition-campaign/</link>
		<comments>http://www.digitalbuzzblog.com/big-w-online-pets-photo-competition-campaign/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 11:10:01 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Best New Websites]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[BIG W]]></category>
		<category><![CDATA[BIG W Competition]]></category>
		<category><![CDATA[BIG W Pets Photo Competition]]></category>
		<category><![CDATA[Flash Applications]]></category>
		<category><![CDATA[Flash Websites]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=974</guid>
		<description><![CDATA[Rarely do I self promote, but today we launched an online competition for BIG W called Top Dogs &#38; Cool Cats. It&#8217;s a great little flash application where users upload a photo of their dog or cat, share it with a stack of people and hope to get enough votes to stay in the top [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/adidas-the-12th-man-live-interactive-competition-event/' rel='bookmark' title='Adidas: Live Online Interactive Competition'>Adidas: Live Online Interactive Competition</a></li>
<li><a href='http://www.digitalbuzzblog.com/champion-hoodie-remix-competition-website/' rel='bookmark' title='Champion Hoodie Remix Competition'>Champion Hoodie Remix Competition</a></li>
<li><a href='http://www.digitalbuzzblog.com/curacao-treasure-hunt-competition-campaign/' rel='bookmark' title='Curacao Treasure Hunt Competition &amp; Campaign'>Curacao Treasure Hunt Competition &#038; Campaign</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/big-w-online-pets-photo-competition-campaign/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/04/big-w-photo-compeition-campaign.jpg" length="40784" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/04/big-w-photo-compeition-campaign.jpg" width="536" height="172" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Curacao Treasure Hunt Competition &amp; Campaign</title>
		<link>http://www.digitalbuzzblog.com/curacao-treasure-hunt-competition-campaign/</link>
		<comments>http://www.digitalbuzzblog.com/curacao-treasure-hunt-competition-campaign/#comments</comments>
		<pubDate>Sat, 14 Mar 2009 04:02:38 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Best New Websites]]></category>
		<category><![CDATA[Breaking Ad Campaigns]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Best Viral Campaigns]]></category>
		<category><![CDATA[Curacao]]></category>
		<category><![CDATA[Curacao Treasure]]></category>
		<category><![CDATA[MC Saatchi]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[US]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=773</guid>
		<description><![CDATA[Launching on March 16, the Curacao Treasure Hunt Competition Campaign created by M&#38;C Saatchi (North America) is giving people to chance to win $500k from the Island of Curacao, one of the more beautiful but lesser known tourist hot-spots in the Caribbean I&#8217;m told! Now this isn&#8217;t any ordinary campaign, this is the Curacao Treasure Hunt, and they are [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/jimmy-choo-foursquare-treasure-hunt/' rel='bookmark' title='Jimmy Choo Foursquare Treasure Hunt'>Jimmy Choo Foursquare Treasure Hunt</a></li>
<li><a href='http://www.digitalbuzzblog.com/philips-hideouts-google-maps-treasure-hunt/' rel='bookmark' title='Philips Hideouts: Google Maps Treasure Hunt'>Philips Hideouts: Google Maps Treasure Hunt</a></li>
<li><a href='http://www.digitalbuzzblog.com/sapporo-beer-website-treasure-hunt/' rel='bookmark' title='Sapporo Beer: Website Treasure Hunt'>Sapporo Beer: Website Treasure Hunt</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/curacao-treasure-hunt-competition-campaign/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/03/curacao-treasure-hunt-competition-campaign.jpg" length="38761" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/03/curacao-treasure-hunt-competition-campaign.jpg" width="536" height="172" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Build Your Own Playground In Chicago</title>
		<link>http://www.digitalbuzzblog.com/allstate-build-your-own-virtual-playground-in-chigaco/</link>
		<comments>http://www.digitalbuzzblog.com/allstate-build-your-own-virtual-playground-in-chigaco/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 10:08:21 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Best New Websites]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Allstate Insurance]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[Domani Studios]]></category>
		<category><![CDATA[Flash Websites]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive Websites]]></category>
		<category><![CDATA[Leo Burnett]]></category>
		<category><![CDATA[Olympic Committee]]></category>
		<category><![CDATA[US]]></category>
		<category><![CDATA[US Olympic Committee]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=584</guid>
		<description><![CDATA[Allstate Insurance and the US Olympic committee launched a great online competition to support the effort in creating an Olympic bid for Chicago. They teamed up with Leo Burnett and Domani Studios to create a site allowing users to build their own playground, with the most voted playground actually being constructed in Jesse Owens Park [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/the-fwa-launches-fva-favourite-visitor-awards/' rel='bookmark' title='The FWA: Launches FVA &#8211; Favourite Visitor Awards'>The FWA: Launches FVA &#8211; Favourite Visitor Awards</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/allstate-build-your-own-virtual-playground-in-chigaco/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/02/allstate-build-your-playground-campaign.jpg" length="46299" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/02/allstate-build-your-playground-campaign.jpg" width="536" height="172" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Champion Hoodie Remix Competition</title>
		<link>http://www.digitalbuzzblog.com/champion-hoodie-remix-competition-website/</link>
		<comments>http://www.digitalbuzzblog.com/champion-hoodie-remix-competition-website/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 08:58:34 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Best New Websites]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Champion]]></category>
		<category><![CDATA[Champion Clothing]]></category>
		<category><![CDATA[Clothing]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Night Agency]]></category>
		<category><![CDATA[US]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=387</guid>
		<description><![CDATA[Champion Clothing has just launched a very cool digital campaign / online competition in the US called Hoodie Remix. The Hoodie Remix competition allows anyone over the age of 18 in the US to use a very intuitive Hoodie builder to create and customise their own unique style of hoodie that will automatically be displayed [...]<div class='yarpp-related-rss'>
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</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/champion-hoodie-remix-competition-website/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/01/champion-hoodie-remix-competition-website.jpg" length="23890" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2009/01/champion-hoodie-remix-competition-website.jpg" width="536" height="172" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Digital Buzz is live!</title>
		<link>http://www.digitalbuzzblog.com/digital-buzz-is-live/</link>
		<comments>http://www.digitalbuzzblog.com/digital-buzz-is-live/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 11:07:12 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advertising Awards]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Best New TV Ads]]></category>
		<category><![CDATA[Best New Websites]]></category>
		<category><![CDATA[Best Online Stores]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Branding & Design]]></category>
		<category><![CDATA[Breaking Ad Campaigns]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Featured Ads & Videos]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Instore Experiences]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Banner Ads]]></category>
		<category><![CDATA[Online Branding]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Online Games]]></category>
		<category><![CDATA[Online Video Ads]]></category>
		<category><![CDATA[Research & Statistics]]></category>
		<category><![CDATA[Search (SEO & SEM)]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Web Awards]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=54</guid>
		<description><![CDATA[Well, after a week customising the blog interface and a few little widgets on wordpress we are up and running! What&#8217;s up and running you say? It&#8217;s going to be a great new blog covering everything digital, interactive &#38; online from around the world. Ok, plus a few tv ads and random cool stuff because we know you love that [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/qr-code-survey-whats-your-take-on-them/' rel='bookmark' title='First Digital Buzz Survey &#8211; QR Codes'>First Digital Buzz Survey &#8211; QR Codes</a></li>
</ol>
</div>
]]></description>
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		<slash:comments>5</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
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