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Volkswagen: Voice Activated Interactive Banner

18. July 2012

7 Comments

Here’s an innovative way for Volkswagen to promote their voice control function within their new ‘Touch Phone Kit’. German agency Agenta Agenturgruppe developed this interactive banner campaign that enables users to video-call their Facebook friends, all from within the banner. The Volkswagen Touch Kit is a new accessory that can be installed in the users [...]

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IKEA: The World’s Biggest Banner Ad

24. April 2012

8 Comments

I’m really glad agencies are still trying to innovate and be extra creative inside banner ads, they are begging for it as a whole, and a great banner easily becomes brilliant! Every month or so someone sends through a banner ad cool enough to post and today is that day. Presenting… IKEA’s smallest store in [...]

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Scrabble Battle “Captcha” Banner Campaign

1. April 2012

4 Comments

Here is a really smart piece of digital work for the 21st Annual Scrabble Championship held in the Gulf. Scrabble started hijacking the “Captcha” graphic on popular gaming sites and turning it into a real scrabble challenge. And people who could crack the Scrabble Captcha were presented with a banner inviting them to register for [...]

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HTML 5 Youtube Banner With Geolocation

28. July 2011

4 Comments

Here is the French winner of DoubleClick’s HTML 5 Banner Challenge, Biborg Interactive & Alpha Layer with their HTML 5 banner demo that invites users to fly over France by hot air balloon, discovering famous places, such as the Effel tower, Notre Dame de la Garde in Marseille or Le Château de Versailles from the [...]

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The Great Banner Sale: GRAACC

29. May 2011

1 Comment

This is a simple but effective way to get people to engage with a charity by making them part of the marketing process. Ogilvy Brazil created this interactive camapign for GRAACC which is a hospital that offers free treatment for children with cancer. As a NGO they rely on monthly donations in order to continue [...]

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Desperados Beer YouTube Takeover

11. April 2011

6 Comments

Here is one of the best YouTube takeovers I’ve seen in a while, and potentially the first one to integrate the Facebook Connect functionality as part of the experience. (happy to be corrected here!) The YouTube campaign for beer brand Desperados is different to most, by letting you interact with the story as it unfolds [...]

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GT5: Google Street View Web Banner

14. March 2011

6 Comments

Here is a different kind of banner, created for the launch of Gran Turismo 5, it enables users to experience some of the worlds most famous race tracks through a Google Maps banner campaign, aiming to highlight the photo realistic gaming experience that the new Gran Turismo 5 provides. And while the banner is probably [...]

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Gol Airlines: Mobile Controlled Banner Game

9. January 2011

8 Comments

Here is a pretty innovative banner ad from the guys at AlmapBBDO in Brazil for Gol Airlines. The banner ad challenged people to think about what it would be like to fly on your mobile phone. So users input their mobile number into the banner, seconds later they got a live call with flight instructions [...]

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Breast Cancer “Magic Boobs” Case Study

19. July 2010

10 Comments

Digital is unique in the fact you can create almost anything, anywhere. So for this Polish Breast Cancer awareness campaign, Change Integrated devised something a little different around an insight into making breast cancer detection methods fun to learn, for men! So in the adult section of one of the most popular polish websites, they placed a very smart [...]

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UNIQLO: The Lucky Switch Banner Campaign

10. June 2010

10 Comments

There are a few really good banner campaign case studies going around at the moment and this one from Uniqlo is once again quite innovative in both the concept and media strategy. Launched for the 2009 end of year clearance, the banner campaign has two parts, firstly a blog / website widget and then the [...]

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Kaiak: The Scented Web Banner!

1. June 2010

12 Comments

In amongst the current social media hype, it’s great to see a web banner idea really stand out. Created by TBWA Brazil for a the re-launch of a men’s fragrance, the agency created a scented web banner that was… real. To make the idea come to life, they sponsored 15 lan houses across Brazil and installed [...]

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NY Times Takeover: Apple Switcher Cams

9. November 2009

1 Comment

Apple’s Mac vs Pc campaign is getting a free re-invented with the release of windows 7 providing the creative teams a mass of new ammunition to play off. This is the latest in a string of rich media takeovers by Apple on the NY Times website, they are always full video and perfectly executed for the space [...]

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Braquo: The YouTube Takeover Experience

15. October 2009

2 Comments

(#update – the vimeo video is not working, so I’ve switched to the MSN video) We’ve been seeing some innovative rich media campaigns on YouTube over the last 12 months, including this new one for Braquo, a new crime TV series in France where they take over the entire page, bringing as many elements as possible [...]

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Pringles: Can Hands Banner (Gold Cyber Lion)

30. June 2009

3 Comments

This was an interesting winner at Cannes 2009 in the Cyber Lions. A banner so simple that you can’t help but to continually interact with it’s cheeky lines of text. How many times did you click? This banner would have got the brand engagement tick many times over, even if it wasn’t exactly exciting. Check out [...]

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Apple: Second Opinion Web Banner (NY Times)

19. May 2009

2 Comments

Apple have launched another fantastic banner campaign on New York Times, this time its the “Apple: Second Opinion” web banner featured as a rich media page takeover on the home page of the New York times. A classic synced leaderboard / medium rectangle but this time with a nice throw to a few speaking heads across [...]

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