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Braquo: The YouTube Takeover Experience

15. October 2009

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(#update – the vimeo video is not working, so I’ve switched to the MSN video) We’ve been seeing some innovative rich media campaigns on YouTube over the last 12 months, including this new one for Braquo, a new crime TV series in France where they take over the entire page, bringing as many elements as possible [...]

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Google Launches New Display Ad Market Place

18. September 2009

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The “online banner” has been dying for a while, with every research paper showing effectiveness declines no matter what way you looked at it. But we all love digital creative campaigns, so imagine if you could harness the targeting and relevancy power of adsense and adwords combined for your banner campaigns across the worlds largest media networks… [...]

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Volkswagen: The People’s Reviewer

26. July 2009

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Volkswagen are running an innovative social media campaign for the new Tiguan. In search of some viral buzz they’ve created something a little different with “the people’s reviewer” campaign that leverages a range of social mediums like YouTube, Blogs, Flickr, Facebook and Twitter. The campaign started with thousands of YouTube auditions to find interesting people [...]

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The Google Chrome Icon Project

9. July 2009

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I’m using Google Chrome about 90% of the time at the moment, and I love it. There are still compatibility issues, but overall, its just dam fast and opens up my screen space too! I stumbled across this project tonight and thought it was kind of interesting to see what Google is doing to promote [...]

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Pringles: Can Hands Banner (Gold Cyber Lion)

30. June 2009

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This was an interesting winner at Cannes 2009 in the Cyber Lions. A banner so simple that you can’t help but to continually interact with it’s cheeky lines of text. How many times did you click? This banner would have got the brand engagement tick many times over, even if it wasn’t exactly exciting. Check out [...]

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YouTube: Choose Your Own Ad!

16. June 2009

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YouTube is currently predicted to lose about $500m this financial year (bandwidth!) and is desperately seeking the right ad model to turn a profit of any degree. So after various attempts, YouTube is now trialing a new model called “Choose Your Ad” where a “very small” number of “random videos” give users a prompt at the [...]

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Vodafone #ukhols Map: Twitter/Google Mashup

14. June 2009

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Vodafone in the UK has just launched a #ukhols map, a great little mashup of Twitter & Google maps where the twitter sphere can tweet to #ukhols followed by their age, sex and postcode with the city (most tweets look like this #ukhols 24 M RG6 Cairo) to have the Vodafone site plot their next [...]

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Worst Job In The World – DreamJob.com Viral

1. June 2009

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Touching testimonial of a worker whose occupation is not regulated, has no union, doesn’t get weekends and works up to 14 hours per day!! And I thought my work was fun. This is a campaign for Dream Job a job portal website in Brazil.

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Apple: Second Opinion Web Banner (NY Times)

19. May 2009

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Apple have launched another fantastic banner campaign on New York Times, this time its the “Apple: Second Opinion” web banner featured as a rich media page takeover on the home page of the New York times. A classic synced leaderboard / medium rectangle but this time with a nice throw to a few speaking heads across [...]

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Visit The Other Britain – Online Experience

6. May 2009

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Martina from Adverblog posted this fantastic site called “Visit The Other Britain” that was created by Ogilvyone Worldwide Singapore to help create more tourists of a different calibre than what you’d might think England attracts with the Queen, Cups of Tea, Madame Taussauds and even fish & chips! Now, Visit The Other Britain is a seriously good [...]

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