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Tipp-Ex: YouTube Takeover Campaign

6. September 2010

5 Comments

I’m a few days late on this (was out of the Country!) but it’s worth a look if you haven’t yet seen it just yet. Called “A Hunter Shoots A Bear”, this interactive YouTube takeover campaign from Tipp-Ex has racked up over 2.5 million views on the initial start video and over 3.5 million channel [...]

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The Expendables YouTube Takeover

9. August 2010

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This is the latest campaign element for the launch of The Expendables movie, a YouTube takeover that features as an interrupted interview with Sylvester Stallone. While I love YouTube takeovers, I felt a little let down by this one (I’ve got high standards!), but only because they played it a little safe, for such an action packed movie, [...]

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Breast Cancer “Magic Boobs” Case Study

19. July 2010

10 Comments

Digital is unique in the fact you can create almost anything, anywhere. So for this Polish Breast Cancer awareness campaign, Change Integrated devised something a little different around an insight into making breast cancer detection methods fun to learn, for men! So in the adult section of one of the most popular polish websites, they placed a very smart [...]

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Miley Cyrus With YouTube Annotations

21. June 2010

1 Comment

Firstly, my sincere apologies, never would I have thought that Miley Cyrus would grace a Digital Buzz page, and let me predict it will probably be the first and last time! However, I’ve good reason to post this YouTube video, lately, I’ve started to notice all kinds of interesting commercial applications of YouTube Annotations, and this [...]

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UNIQLO: The Lucky Switch Banner Campaign

10. June 2010

10 Comments

There are a few really good banner campaign case studies going around at the moment and this one from Uniqlo is once again quite innovative in both the concept and media strategy. Launched for the 2009 end of year clearance, the banner campaign has two parts, firstly a blog / website widget and then the [...]

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Ogilvy: Search For World’s Greatest Salesperson

11. April 2010

6 Comments

Ogilvy have launched this fantastic campaign for themselves that doubles as a recruitment drive and social competition. It’s called the Search For The Worlds Greatest Salesperson, and it’s running exclusively on their YouTube channel. All you have to do is sell a brick. Yep, the top few people who can upload the best video of how to [...]

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Burger King: Media Buying Gets Smarter

5. April 2010

3 Comments

Ok, so maybe this isn’t “smarter” media buying, but it sure is thinking outside the box. One of the toughest things about buying digital media is there is (generally) only so many placement types you can buy, and going outside of those placements either means months of negotiations or astronomical costs, so when I see something like this, I [...]

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Disney: Muppets Page Takeover

8. January 2010

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The Muppets go a little crazy in this page takeover on the Disney: Give A Day, Get A Day website where people can register to volunteer to help out a host of good causes in return for a free day at any Disney theme park. A Dummy page loads and full video flash seamlessly plays [...]

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BBDO Argentina Changes Pepsi to Pecsi

9. December 2009

3 Comments

This is a pretty cool case study that you won’t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage… the lot. And the result? Pecsi took off and people started asking for [...]

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Google Chrome Launches YouTube Takeover

27. October 2009

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Google Chrome has launched a profile on YouTube dedicated to its “themes” and along with it, a very nice takeover ad with some great music. It highlights the artists and themes that Google Chrome are pushing to make the web a little less grey! It takes you on a journey from a standard grey browser [...]

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Braquo: The YouTube Takeover Experience

15. October 2009

2 Comments

(#update – the vimeo video is not working, so I’ve switched to the MSN video) We’ve been seeing some innovative rich media campaigns on YouTube over the last 12 months, including this new one for Braquo, a new crime TV series in France where they take over the entire page, bringing as many elements as possible [...]

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Google Launches New Display Ad Market Place

18. September 2009

5 Comments

The “online banner” has been dying for a while, with every research paper showing effectiveness declines no matter what way you looked at it. But we all love digital creative campaigns, so imagine if you could harness the targeting and relevancy power of adsense and adwords combined for your banner campaigns across the worlds largest media networks… [...]

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Volkswagen: The People’s Reviewer

26. July 2009

3 Comments

Volkswagen are running an innovative social media campaign for the new Tiguan. In search of some viral buzz they’ve created something a little different with “the people’s reviewer” campaign that leverages a range of social mediums like YouTube, Blogs, Flickr, Facebook and Twitter. The campaign started with thousands of YouTube auditions to find interesting people [...]

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The Google Chrome Icon Project

9. July 2009

1 Comment

I’m using Google Chrome about 90% of the time at the moment, and I love it. There are still compatibility issues, but overall, its just dam fast and opens up my screen space too! I stumbled across this project tonight and thought it was kind of interesting to see what Google is doing to promote [...]

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Pringles: Can Hands Banner (Gold Cyber Lion)

30. June 2009

3 Comments

This was an interesting winner at Cannes 2009 in the Cyber Lions. A banner so simple that you can’t help but to continually interact with it’s cheeky lines of text. How many times did you click? This banner would have got the brand engagement tick many times over, even if it wasn’t exactly exciting. Check out [...]

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YouTube: Choose Your Own Ad!

16. June 2009

4 Comments

YouTube is currently predicted to lose about $500m this financial year (bandwidth!) and is desperately seeking the right ad model to turn a profit of any degree. So after various attempts, YouTube is now trialing a new model called “Choose Your Ad” where a “very small” number of “random videos” give users a prompt at the [...]

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Vodafone #ukhols Map: Twitter/Google Mashup

14. June 2009

1 Comment

Vodafone in the UK has just launched a #ukhols map, a great little mashup of Twitter & Google maps where the twitter sphere can tweet to #ukhols followed by their age, sex and postcode with the city (most tweets look like this #ukhols 24 M RG6 Cairo) to have the Vodafone site plot their next [...]

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Worst Job In The World – DreamJob.com Viral

1. June 2009

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Touching testimonial of a worker whose occupation is not regulated, has no union, doesn’t get weekends and works up to 14 hours per day!! And I thought my work was fun. This is a campaign for Dream Job a job portal website in Brazil.

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Apple: Second Opinion Web Banner (NY Times)

19. May 2009

2 Comments

Apple have launched another fantastic banner campaign on New York Times, this time its the “Apple: Second Opinion” web banner featured as a rich media page takeover on the home page of the New York times. A classic synced leaderboard / medium rectangle but this time with a nice throw to a few speaking heads across [...]

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Visit The Other Britain – Online Experience

6. May 2009

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Martina from Adverblog posted this fantastic site called “Visit The Other Britain” that was created by Ogilvyone Worldwide Singapore to help create more tourists of a different calibre than what you’d might think England attracts with the Queen, Cups of Tea, Madame Taussauds and even fish & chips! Now, Visit The Other Britain is a seriously good [...]

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