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Gol Airlines: Mobile Controlled Banner Game
Here is a pretty innovative banner ad from the guys at AlmapBBDO in Brazil for Gol Airlines. The banner ad challenged people to think about what it would be like to fly on your mobile phone. So users input their mobile number into the banner, seconds later they got a live call with flight instructions [...]
Continue reading...The Skittles MOB vs David Phoenix
19. October 2010
The skittles mob is back (I’ve been waiting!) and this time it was with a live Facebook event called “Dazzle The Rainbow” where the entire skittles mob has been challenged by a character called David Phoenix, a fully grown man, who believes he can beat the interwebs and the 1.3 million skittles fans at what they love [...]
Continue reading...Tipp-Ex: YouTube Takeover Campaign
6. September 2010
I’m a few days late on this (was out of the Country!) but it’s worth a look if you haven’t yet seen it just yet. Called “A Hunter Shoots A Bear”, this interactive YouTube takeover campaign from Tipp-Ex has racked up over 2.5 million views on the initial start video and over 3.5 million channel [...]
Continue reading...The Expendables YouTube Takeover
9. August 2010
This is the latest campaign element for the launch of The Expendables movie, a YouTube takeover that features as an interrupted interview with Sylvester Stallone. While I love YouTube takeovers, I felt a little let down by this one (I’ve got high standards!), but only because they played it a little safe, for such an action packed movie, [...]
Continue reading...Breast Cancer “Magic Boobs” Case Study
19. July 2010
Digital is unique in the fact you can create almost anything, anywhere. So for this Polish Breast Cancer awareness campaign, Change Integrated devised something a little different around an insight into making breast cancer detection methods fun to learn, for men! So in the adult section of one of the most popular polish websites, they placed a very smart [...]
Continue reading...Miley Cyrus With YouTube Annotations
21. June 2010
Firstly, my sincere apologies, never would I have thought that Miley Cyrus would grace a Digital Buzz page, and let me predict it will probably be the first and last time! However, I’ve good reason to post this YouTube video, lately, I’ve started to notice all kinds of interesting commercial applications of YouTube Annotations, and this [...]
Continue reading...UNIQLO: The Lucky Switch Banner Campaign
10. June 2010
There are a few really good banner campaign case studies going around at the moment and this one from Uniqlo is once again quite innovative in both the concept and media strategy. Launched for the 2009 end of year clearance, the banner campaign has two parts, firstly a blog / website widget and then the [...]
Continue reading...Ogilvy: Search For World’s Greatest Salesperson
11. April 2010
Ogilvy have launched this fantastic campaign for themselves that doubles as a recruitment drive and social competition. It’s called the Search For The Worlds Greatest Salesperson, and it’s running exclusively on their YouTube channel. All you have to do is sell a brick. Yep, the top few people who can upload the best video of how to [...]
Continue reading...Burger King: Media Buying Gets Smarter
5. April 2010
Ok, so maybe this isn’t “smarter” media buying, but it sure is thinking outside the box. One of the toughest things about buying digital media is there is (generally) only so many placement types you can buy, and going outside of those placements either means months of negotiations or astronomical costs, so when I see something like this, I [...]
Continue reading...Disney: Muppets Page Takeover
8. January 2010
The Muppets go a little crazy in this page takeover on the Disney: Give A Day, Get A Day website where people can register to volunteer to help out a host of good causes in return for a free day at any Disney theme park. A Dummy page loads and full video flash seamlessly plays [...]
Continue reading...BBDO Argentina Changes Pepsi to Pecsi
9. December 2009
This is a pretty cool case study that you won’t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage… the lot. And the result? Pecsi took off and people started asking for [...]
Continue reading...Google Chrome Launches YouTube Takeover
27. October 2009
Google Chrome has launched a profile on YouTube dedicated to its “themes” and along with it, a very nice takeover ad with some great music. It highlights the artists and themes that Google Chrome are pushing to make the web a little less grey! It takes you on a journey from a standard grey browser [...]
Continue reading...Braquo: The YouTube Takeover Experience
15. October 2009
(#update – the vimeo video is not working, so I’ve switched to the MSN video) We’ve been seeing some innovative rich media campaigns on YouTube over the last 12 months, including this new one for Braquo, a new crime TV series in France where they take over the entire page, bringing as many elements as possible [...]
Continue reading...Google Launches New Display Ad Market Place
18. September 2009
The “online banner” has been dying for a while, with every research paper showing effectiveness declines no matter what way you looked at it. But we all love digital creative campaigns, so imagine if you could harness the targeting and relevancy power of adsense and adwords combined for your banner campaigns across the worlds largest media networks… [...]
Continue reading...Volkswagen: The People’s Reviewer
26. July 2009
Volkswagen are running an innovative social media campaign for the new Tiguan. In search of some viral buzz they’ve created something a little different with “the people’s reviewer” campaign that leverages a range of social mediums like YouTube, Blogs, Flickr, Facebook and Twitter. The campaign started with thousands of YouTube auditions to find interesting people [...]
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