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><channel><title>Digital Buzz Blog&#187; Online Advertising</title> <atom:link href="http://www.digitalbuzzblog.com/category/online-advertising/feed/" rel="self" type="application/rss+xml" /><link>http://www.digitalbuzzblog.com</link> <description>Digital Campaigns, Online Marketing, Social &#38; More.</description> <lastBuildDate>Sun, 12 Feb 2012 13:45:15 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0.1</generator> <item><title>Google India Tanjore: Bringing Back Ancient Art</title><link>http://www.digitalbuzzblog.com/google-india-tanjore-bringing-back-ancient-art/</link> <comments>http://www.digitalbuzzblog.com/google-india-tanjore-bringing-back-ancient-art/#comments</comments> <pubDate>Mon, 26 Dec 2011 12:24:28 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Video Ads]]></category> <category><![CDATA[Online Video Content]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Google Ads]]></category> <category><![CDATA[Google India]]></category> <category><![CDATA[Google India Ads]]></category> <category><![CDATA[Google Tanjore Ad]]></category> <category><![CDATA[Google The Web Is What You Make Of It]]></category> <category><![CDATA[Google Tools]]></category> <category><![CDATA[India]]></category> <category><![CDATA[The Web Is What You Make Of It Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9776</guid> <description><![CDATA[This is another beautiful ad from Google. This time, it&#8217;s from Google India extending the &#8220;The Web is What You Make of It&#8221; campaign with a spot about Tanjore, an ancient Indian art form that seems to be fading away from the modern every day world. The ad tells the story of a Tanjore artist [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/address-is-approximate-google-street-view-film/' rel='bookmark' title='Address is Approximate: Google Street View Film'>Address is Approximate: Google Street View Film</a></li><li><a
href='http://www.digitalbuzzblog.com/google-presents-experiments-in-digital-creativity/' rel='bookmark' title='Google: Experiments In Digital Creativity'>Google: Experiments In Digital Creativity</a></li><li><a
href='http://www.digitalbuzzblog.com/google-plus-ad-the-muppets/' rel='bookmark' title='Google Plus Ad: The Muppets'>Google Plus Ad: The Muppets</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/google-india-tanjore-bringing-back-ancient-art/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Red Bull Academy World Tour 2011</title><link>http://www.digitalbuzzblog.com/red-bull-academy-world-tour-2011-video/</link> <comments>http://www.digitalbuzzblog.com/red-bull-academy-world-tour-2011-video/#comments</comments> <pubDate>Sun, 16 Oct 2011 23:11:01 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Video Content]]></category> <category><![CDATA[Short Films]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[2D]]></category> <category><![CDATA[3D]]></category> <category><![CDATA[CG]]></category> <category><![CDATA[Illustration]]></category> <category><![CDATA[Mother NY]]></category> <category><![CDATA[music video]]></category> <category><![CDATA[Passion Pictures]]></category> <category><![CDATA[Photography]]></category> <category><![CDATA[Red Bull]]></category> <category><![CDATA[Red Bull Academy World Tour 2011]]></category> <category><![CDATA[Stop Motion]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8931</guid> <description><![CDATA[Here&#8217;s a great video from Red Bull which celebrates the Red Bull Academy World Tour 2011. The academy produced this music video to showcase many different musical styles from around the world. The film mixes different animation techniques reflecting the cities the Music Academy is touring through, using a combination of 2D, 3D, stop-motion, photography, illustration, [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/redbull-films-parkour-in-mardin-turkey/' rel='bookmark' title='Red Bull Films: Parkour in Mardin, Turkey'>Red Bull Films: Parkour in Mardin, Turkey</a></li><li><a
href='http://www.digitalbuzzblog.com/red-bull-launches-new-re-design/' rel='bookmark' title='Red Bull Launches New Re-Design'>Red Bull Launches New Re-Design</a></li><li><a
href='http://www.digitalbuzzblog.com/red-bull-x-fighters-crowd-sourcing-campaign/' rel='bookmark' title='Red Bull X Fighters Crowd Sourcing Campaign'>Red Bull X Fighters Crowd Sourcing Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/red-bull-academy-world-tour-2011-video/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>HTML 5 Youtube Banner With Geolocation</title><link>http://www.digitalbuzzblog.com/html-5-youtube-masthead-banner-with-geolocation/</link> <comments>http://www.digitalbuzzblog.com/html-5-youtube-masthead-banner-with-geolocation/#comments</comments> <pubDate>Thu, 28 Jul 2011 13:22:20 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Banner Ads]]></category> <category><![CDATA[HTML 5]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Banner Ads]]></category> <category><![CDATA[YouTube Campaigns]]></category> <category><![CDATA[DoubleClick HTML 5 Banner Challenge]]></category> <category><![CDATA[HTML 5 Banner Campaigns]]></category> <category><![CDATA[HTML 5 Banner Examples]]></category> <category><![CDATA[HTML 5 Banners]]></category> <category><![CDATA[HTML 5 Campaigns]]></category> <category><![CDATA[HTML 5 Examples]]></category> <category><![CDATA[HTML 5 Geolocation]]></category> <category><![CDATA[HTML 5 YouTube Banners]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7984</guid> <description><![CDATA[Here is the French winner of DoubleClick&#8217;s HTML 5 Banner Challenge, Biborg Interactive &#038; Alpha Layer with their HTML 5 banner demo that invites users to fly over France by hot air balloon, discovering famous places, such as the Effel tower, Notre Dame de la Garde in Marseille or Le Château de Versailles from the [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/gt5-google-street-view-web-banner/' rel='bookmark' title='GT5: Google Street View Web Banner'>GT5: Google Street View Web Banner</a></li><li><a
href='http://www.digitalbuzzblog.com/apples-one-billlion-iphone-app-downloads-banner/' rel='bookmark' title='Apples One Billion iPhone App Downloads Banner!'>Apples One Billion iPhone App Downloads Banner!</a></li><li><a
href='http://www.digitalbuzzblog.com/pringles-can-hands-banner-gold-cyber-lion-at-cannes-2009/' rel='bookmark' title='Pringles: Can Hands Banner (Gold Cyber Lion)'>Pringles: Can Hands Banner (Gold Cyber Lion)</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/html-5-youtube-masthead-banner-with-geolocation/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Transformers 3 &#8220;Web Wars&#8221; Advergame</title><link>http://www.digitalbuzzblog.com/advergame-transformers-3-web-wars/</link> <comments>http://www.digitalbuzzblog.com/advergame-transformers-3-web-wars/#comments</comments> <pubDate>Sat, 09 Jul 2011 13:55:15 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advergames]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Facebook Apps]]></category> <category><![CDATA[Facebook Campaigns]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Games]]></category> <category><![CDATA[Advergame]]></category> <category><![CDATA[Bookmarklet]]></category> <category><![CDATA[Bookmarklet Apps]]></category> <category><![CDATA[Paramount Pictures]]></category> <category><![CDATA[Paramount Pictures Digital Campaigns]]></category> <category><![CDATA[Social Advergame]]></category> <category><![CDATA[Social Advergames]]></category> <category><![CDATA[TF3 Web Wars]]></category> <category><![CDATA[TF3 Webwars]]></category> <category><![CDATA[The Creative Partnership]]></category> <category><![CDATA[Transformers 3]]></category> <category><![CDATA[Transformers 3 Advergame]]></category> <category><![CDATA[Transformers 3 Digital Campaigns]]></category> <category><![CDATA[Transformers 3 Global Digital Campaign]]></category> <category><![CDATA[Transformers 3 Web Wars]]></category> <category><![CDATA[Transformers 3 Webwars]]></category> <category><![CDATA[Web Wars]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7707</guid> <description><![CDATA[With Transformers 3 upon us, Paramount Pictures have launched a global digital campaign prompting the movie in the form of a new social advergame called &#8220;Web Wars&#8221; that literally turns the entire web into your personal battlefield through a bookmarklet app experience. The bookmarklet app let&#8217;s you challenge Facebook friends to a live, multi player [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/barclays-bank-online-game-56-sage-street/' rel='bookmark' title='Barclays Bank Advergame: 56 Sage Street'>Barclays Bank Advergame: 56 Sage Street</a></li><li><a
href='http://www.digitalbuzzblog.com/the-gti-project-online-game-advergame/' rel='bookmark' title='The GTI Project Advergame'>The GTI Project Advergame</a></li><li><a
href='http://www.digitalbuzzblog.com/sony-media-monster-wars-facebook-app/' rel='bookmark' title='Sony: Media Monster Wars Facebook App'>Sony: Media Monster Wars Facebook App</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/advergame-transformers-3-web-wars/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>Facebook and Twitter in Real Life: Video</title><link>http://www.digitalbuzzblog.com/facebook-and-twitter-in-real-life-video/</link> <comments>http://www.digitalbuzzblog.com/facebook-and-twitter-in-real-life-video/#comments</comments> <pubDate>Mon, 13 Jun 2011 03:56:43 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[YouTube Campaigns]]></category> <category><![CDATA[Digital Operative]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[twitter]]></category> <category><![CDATA[Two Boys]]></category> <category><![CDATA[Video]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7439</guid> <description><![CDATA[This is a great video that takes Facebook and Twitter and puts them into the real world, acting out everything that you would do on those networks. Whether it’s a ‘Like’ or a ‘Follow’, it’s all included here. It&#8217;s a fun way to showcase how odd our online behaviour can seem when it&#8217;s taken out [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/diesels-real-life-likes-via-qr-codes/' rel='bookmark' title='Diesel&#8217;s Real Life &#8220;Likes&#8221; via QR Codes'>Diesel&#8217;s Real Life &#8220;Likes&#8221; via QR Codes</a></li><li><a
href='http://www.digitalbuzzblog.com/google-the-online-checkout-in-real-life/' rel='bookmark' title='Google: The Online Checkout In Real Life'>Google: The Online Checkout In Real Life</a></li><li><a
href='http://www.digitalbuzzblog.com/old-spice-twitter-social-video-replies/' rel='bookmark' title='Old Spice Sends Personal Twitter Video Replies'>Old Spice Sends Personal Twitter Video Replies</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/facebook-and-twitter-in-real-life-video/feed/</wfw:commentRss> <slash:comments>7</slash:comments> </item> <item><title>HTC Desire Interactive iAd</title><link>http://www.digitalbuzzblog.com/htc-desire-interactive-iad/</link> <comments>http://www.digitalbuzzblog.com/htc-desire-interactive-iad/#comments</comments> <pubDate>Tue, 31 May 2011 13:18:30 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[HTML 5]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[iAds]]></category> <category><![CDATA[iPad Apps & Content]]></category> <category><![CDATA[2359 Media]]></category> <category><![CDATA[HTC]]></category> <category><![CDATA[HTC Desire]]></category> <category><![CDATA[HTC Desire S]]></category> <category><![CDATA[HTML5]]></category> <category><![CDATA[iAd]]></category> <category><![CDATA[interactive banner]]></category> <category><![CDATA[interactive gesture based]]></category> <category><![CDATA[iPad ad]]></category> <category><![CDATA[rich media microsite]]></category> <category><![CDATA[Singapore]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7290</guid> <description><![CDATA[We&#8217;re seeing some engaging ads with the release of the latest iAds recently and here &#8216;s one from 2359 Media who have developed a fully interactive gesture-based iPad ad for HTC to promote the release of HTC Desire S in Singapore. Utilizing HTML5, it features an interactive banner ad, a fully animated introduction screen and [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/review-google-android-on-the-htc-desire/' rel='bookmark' title='Review: Google Android on the HTC Desire'>Review: Google Android on the HTC Desire</a></li><li><a
href='http://www.digitalbuzzblog.com/next-gen-immersive-3d-iads/' rel='bookmark' title='Next-Gen Immersive 3D iAds'>Next-Gen Immersive 3D iAds</a></li><li><a
href='http://www.digitalbuzzblog.com/samsung-jet-interactive-quiz-product-tour/' rel='bookmark' title='Samsung Jet: Interactive Product Tour'>Samsung Jet: Interactive Product Tour</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/htc-desire-interactive-iad/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>The Great Banner Sale: GRAACC</title><link>http://www.digitalbuzzblog.com/the-great-banner-sale-graacc/</link> <comments>http://www.digitalbuzzblog.com/the-great-banner-sale-graacc/#comments</comments> <pubDate>Sun, 29 May 2011 07:39:57 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Banner Ads]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[User Generated Content]]></category> <category><![CDATA[Charity]]></category> <category><![CDATA[customised banners]]></category> <category><![CDATA[donations]]></category> <category><![CDATA[GRAACC]]></category> <category><![CDATA[NGO]]></category> <category><![CDATA[Online Banners]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7229</guid> <description><![CDATA[This is a simple but effective way to get people to engage with a charity by making them part of the marketing process. Ogilvy Brazil created this interactive camapign for GRAACC which is a hospital that offers free treatment for children with cancer. As a NGO they rely on monthly donations in order to continue [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/stockholm-the-homeless-banner-campaign/' rel='bookmark' title='Stockholm: The Homeless Banner Campaign'>Stockholm: The Homeless Banner Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/uniqlo-lucky-switch-banner-campaign-case-study/' rel='bookmark' title='UNIQLO: The Lucky Switch Banner Campaign'>UNIQLO: The Lucky Switch Banner Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/gt5-google-street-view-web-banner/' rel='bookmark' title='GT5: Google Street View Web Banner'>GT5: Google Street View Web Banner</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/the-great-banner-sale-graacc/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Stockholm: The Homeless Banner Campaign</title><link>http://www.digitalbuzzblog.com/stockholm-the-homeless-banner-campaign/</link> <comments>http://www.digitalbuzzblog.com/stockholm-the-homeless-banner-campaign/#comments</comments> <pubDate>Tue, 24 May 2011 16:27:39 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Banner Ad Campaigns]]></category> <category><![CDATA[Banner Ads]]></category> <category><![CDATA[Charity Campaign]]></category> <category><![CDATA[Charity Campaigns]]></category> <category><![CDATA[Charity Digital Campaigns]]></category> <category><![CDATA[Homeless Banner Campaign]]></category> <category><![CDATA[Stockholm Homeless Banner Campaign]]></category> <category><![CDATA[The Homeless Banner Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7184</guid> <description><![CDATA[Here is a neat little case study for Stadsmission, a small charity dedicated to helping the homeless in Stockholm. The &#8220;Homeless Banners&#8221; campaign was based around a blank, homeless banner with no website to live, a banner that has been re-sized, and waiting for a home&#8230; When users got to the micro-site, they were promoted [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/the-great-banner-sale-graacc/' rel='bookmark' title='The Great Banner Sale: GRAACC'>The Great Banner Sale: GRAACC</a></li><li><a
href='http://www.digitalbuzzblog.com/uniqlo-lucky-switch-banner-campaign-case-study/' rel='bookmark' title='UNIQLO: The Lucky Switch Banner Campaign'>UNIQLO: The Lucky Switch Banner Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/opel-movano-2gb-banner-campaign/' rel='bookmark' title='Opel Movano: The 2GB Banner Campaign'>Opel Movano: The 2GB Banner Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/stockholm-the-homeless-banner-campaign/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Kung Fu Panda 2 Facebook Parade</title><link>http://www.digitalbuzzblog.com/kung-fu-panda-facebook-parade/</link> <comments>http://www.digitalbuzzblog.com/kung-fu-panda-facebook-parade/#comments</comments> <pubDate>Tue, 26 Apr 2011 04:44:26 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advergames]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Facebook Apps]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[DreamWorks]]></category> <category><![CDATA[Facebook Connect]]></category> <category><![CDATA[Famous Interactive]]></category> <category><![CDATA[Kung Fu Panda 2]]></category> <category><![CDATA[Kung Fu Panda 2 Facebook Parade]]></category> <category><![CDATA[Kung Fu Panda Facebook App]]></category> <category><![CDATA[Kung Fu Panda Facebook Parade]]></category> <category><![CDATA[Kung Fu Panda Social]]></category> <category><![CDATA[Kung Fu Panda Social Campaign]]></category> <category><![CDATA[Kung Fu Panda Social Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=6611</guid> <description><![CDATA[Love this. With every new movie release comes an increasingly important social component that can now make or break an opening weekend. Gone are the days of the famous microsite that plays the latest trailer and challenges you to an advergame&#8230; Those days only started a few years ago for the big film studios, and [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/att-augmented-reality-unboxing-facebook-app-for-windows-phone-7/' rel='bookmark' title='AT&amp;T: Augmented Reality Facebook App'>AT&#038;T: Augmented Reality Facebook App</a></li><li><a
href='http://www.digitalbuzzblog.com/social-memories-facebook-book-app/' rel='bookmark' title='Social Memories Facebook Book App'>Social Memories Facebook Book App</a></li><li><a
href='http://www.digitalbuzzblog.com/if-i-die-facebook-app-posts-a-final-goodbye/' rel='bookmark' title='If I Die: Facebook App Posts A Final Goodbye'>If I Die: Facebook App Posts A Final Goodbye</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/kung-fu-panda-facebook-parade/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>Volkswagen Passat LinkedIn Challenge</title><link>http://www.digitalbuzzblog.com/volkswagen-passat-linkedin-campaign/</link> <comments>http://www.digitalbuzzblog.com/volkswagen-passat-linkedin-campaign/#comments</comments> <pubDate>Sun, 24 Apr 2011 15:48:01 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advergames]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=6591</guid> <description><![CDATA[Here is one of the very first branded experiences utilising the new LinkedIn API, and interestingly, it&#8217;s for the new Volkswagen Passat campaign in the Netherlands, helping to remind people that its seriously packed full of standard features, just like most peoples LinkedIn profiles! Volkswagen&#8217;s LinkedIn campaign called &#8220;LinkedUit&#8221; or (LinkedOut) gives anyone who challenges [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/volkswagen-hands-on-challenge/' rel='bookmark' title='Volkswagen Hands on Challenge'>Volkswagen Hands on Challenge</a></li><li><a
href='http://www.digitalbuzzblog.com/volkswagen-connect-web-banner-game/' rel='bookmark' title='Volkswagen Connect Web Banner Game'>Volkswagen Connect Web Banner Game</a></li><li><a
href='http://www.digitalbuzzblog.com/volkswagen-think-blue-iphone-app-challenge/' rel='bookmark' title='Volkswagen: Think Blue iPhone App Challenge'>Volkswagen: Think Blue iPhone App Challenge</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/volkswagen-passat-linkedin-campaign/feed/</wfw:commentRss> <slash:comments>11</slash:comments> </item> <item><title>Desperados Beer YouTube Takeover</title><link>http://www.digitalbuzzblog.com/desperados-beer-youtube-takeover/</link> <comments>http://www.digitalbuzzblog.com/desperados-beer-youtube-takeover/#comments</comments> <pubDate>Mon, 11 Apr 2011 13:07:17 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Banner Ads]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Banner Ads]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Online Video Ads]]></category> <category><![CDATA[Online Video Content]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[YouTube Campaigns]]></category> <category><![CDATA[Desperados Beer]]></category> <category><![CDATA[Desperados Beer YouTube]]></category> <category><![CDATA[Desperados Beer YouTube Takeover]]></category> <category><![CDATA[MediaMonks]]></category> <category><![CDATA[YouTube]]></category> <category><![CDATA[YouTube Takeover]]></category> <category><![CDATA[YouTube Takeovers]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=6465</guid> <description><![CDATA[Here is one of the best YouTube takeovers I&#8217;ve seen in a while, and potentially the first one to integrate the Facebook Connect functionality as part of the experience. (happy to be corrected here!) The YouTube campaign for beer brand Desperados is different to most, by letting you interact with the story as it unfolds [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/google-chrome-youtube-takeover/' rel='bookmark' title='Google Chrome Launches YouTube Takeover'>Google Chrome Launches YouTube Takeover</a></li><li><a
href='http://www.digitalbuzzblog.com/braquo-the-youtube-takeover-experience/' rel='bookmark' title='Braquo: The YouTube Takeover Experience'>Braquo: The YouTube Takeover Experience</a></li><li><a
href='http://www.digitalbuzzblog.com/the-expendables-youtube-takeover/' rel='bookmark' title='The Expendables YouTube Takeover'>The Expendables YouTube Takeover</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/desperados-beer-youtube-takeover/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>GT5: Google Street View Web Banner</title><link>http://www.digitalbuzzblog.com/gt5-google-street-view-web-banner/</link> <comments>http://www.digitalbuzzblog.com/gt5-google-street-view-web-banner/#comments</comments> <pubDate>Mon, 14 Mar 2011 13:49:12 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Banner Ads]]></category> <category><![CDATA[Gran Turismo 5]]></category> <category><![CDATA[Gran Turismo 5 Ads]]></category> <category><![CDATA[Gran Turismo 5 Banner Campaign]]></category> <category><![CDATA[Gran Turismo 5 Banners]]></category> <category><![CDATA[Gran Turismo 5 Digital Campaigns]]></category> <category><![CDATA[GT5 Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=6169</guid> <description><![CDATA[Here is a different kind of banner, created for the launch of Gran Turismo 5, it enables users to experience some of the worlds most famous race tracks through a Google Maps banner campaign, aiming to highlight the photo realistic gaming experience that the new Gran Turismo 5 provides. And while the banner is probably [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/apples-gets-special-google-street-view/' rel='bookmark' title='Apple Gets Special Google Street View'>Apple Gets Special Google Street View</a></li><li><a
href='http://www.digitalbuzzblog.com/address-is-approximate-google-street-view-film/' rel='bookmark' title='Address is Approximate: Google Street View Film'>Address is Approximate: Google Street View Film</a></li><li><a
href='http://www.digitalbuzzblog.com/google-street-view-snowmobile-for-olympics/' rel='bookmark' title='Google Street View Snowmobile For Olympics!'>Google Street View Snowmobile For Olympics!</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/gt5-google-street-view-web-banner/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>M&amp;M’s Internet Invasion Game</title><link>http://www.digitalbuzzblog.com/mms-internet-invasion-game-space-heroes-bookmarklet-app/</link> <comments>http://www.digitalbuzzblog.com/mms-internet-invasion-game-space-heroes-bookmarklet-app/#comments</comments> <pubDate>Sun, 27 Feb 2011 14:05:01 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advergames]]></category> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Branding]]></category> <category><![CDATA[Online Games]]></category> <category><![CDATA[BBDO Denmark]]></category> <category><![CDATA[Bookmarklet Apps]]></category> <category><![CDATA[Bookmarklets]]></category> <category><![CDATA[M&M Campaigns]]></category> <category><![CDATA[M&M's Bookmarklets]]></category> <category><![CDATA[M&M's Campaigns]]></category> <category><![CDATA[M&M's Digital Campaigns]]></category> <category><![CDATA[M&M's Digital Creative Campaigns]]></category> <category><![CDATA[MMS]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=6030</guid> <description><![CDATA[M&#38;M&#8217;s are doing something a little different over in Denmark, utilising Bookmarklets (little Javascript apps that are launched from a bookmark) to help turn every website in the world, into part of the M&#38;M&#8217;s &#8220;Space Heroes&#8221; internet invasion game. This style of creative strategy has been hotting up of late, with brands delivering interactive experiences accessible on any website. [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/killzone-2-online-web-game-tool-bar-battles-campaign/' rel='bookmark' title='Killzone 2: Browser Tool Bar Web Game!'>Killzone 2: Browser Tool Bar Web Game!</a></li><li><a
href='http://www.digitalbuzzblog.com/a-team-youtube-google-earth-game/' rel='bookmark' title='A-Team YouTube Google Earth Game'>A-Team YouTube Google Earth Game</a></li><li><a
href='http://www.digitalbuzzblog.com/google-chrome-experiments/' rel='bookmark' title='Google Chrome Experiments'>Google Chrome Experiments</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/mms-internet-invasion-game-space-heroes-bookmarklet-app/feed/</wfw:commentRss> <slash:comments>8</slash:comments> </item> <item><title>Gol Airlines: Mobile Controlled Banner Game</title><link>http://www.digitalbuzzblog.com/gol-airlines-mobile-controlled-banner-game/</link> <comments>http://www.digitalbuzzblog.com/gol-airlines-mobile-controlled-banner-game/#comments</comments> <pubDate>Sun, 09 Jan 2011 12:11:09 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advergames]]></category> <category><![CDATA[Banner Ads]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Mobile Marketing]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Banner Ads]]></category> <category><![CDATA[Airline Banner Campaigns]]></category> <category><![CDATA[Airline Digital Campaigns]]></category> <category><![CDATA[Banner Ad Games]]></category> <category><![CDATA[Banner Games]]></category> <category><![CDATA[Best Banner Ads]]></category> <category><![CDATA[Gol Airlines Banner Campaigns]]></category> <category><![CDATA[Gol Airlines Campaigns]]></category> <category><![CDATA[Gol Airlines Digital Campaigns]]></category> <category><![CDATA[Gol Airlines Mobile Banner Ads]]></category> <category><![CDATA[Interactive Banner Campaigns]]></category> <category><![CDATA[Mobile Banner Campaigns]]></category> <category><![CDATA[Mobile Controlled Banner Ad]]></category> <category><![CDATA[Mobile Controlled Banner Ad Game]]></category> <category><![CDATA[Mobile Phone Controlled Banner Ad]]></category> <category><![CDATA[Phone Controlled Banner Ad]]></category> <category><![CDATA[Rich Media Banners]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5560</guid> <description><![CDATA[Here is a pretty innovative banner ad from the guys at AlmapBBDO in Brazil for Gol Airlines. The banner ad challenged people to think about what it would be like to fly on your mobile phone. So users input their mobile number into the banner, seconds later they got a live call with flight instructions [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/volkswagen-connect-web-banner-game/' rel='bookmark' title='Volkswagen Connect Web Banner Game'>Volkswagen Connect Web Banner Game</a></li><li><a
href='http://www.digitalbuzzblog.com/gt5-google-street-view-web-banner/' rel='bookmark' title='GT5: Google Street View Web Banner'>GT5: Google Street View Web Banner</a></li><li><a
href='http://www.digitalbuzzblog.com/uniqlo-lucky-switch-banner-campaign-case-study/' rel='bookmark' title='UNIQLO: The Lucky Switch Banner Campaign'>UNIQLO: The Lucky Switch Banner Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/gol-airlines-mobile-controlled-banner-game/feed/</wfw:commentRss> <slash:comments>7</slash:comments> </item> <item><title>The Skittles MOB vs David Phoenix</title><link>http://www.digitalbuzzblog.com/skittles-mob-dazzle-the-rainbow/</link> <comments>http://www.digitalbuzzblog.com/skittles-mob-dazzle-the-rainbow/#comments</comments> <pubDate>Tue, 19 Oct 2010 13:13:02 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Community Engagement]]></category> <category><![CDATA[David Phoenix vs Skittles Mob]]></category> <category><![CDATA[Facebook Apps]]></category> <category><![CDATA[Facebook Campaigns]]></category> <category><![CDATA[Skittles]]></category> <category><![CDATA[Skittles Mob]]></category> <category><![CDATA[Skittles Mob vs David Phoenix]]></category> <category><![CDATA[Social Apps]]></category> <category><![CDATA[Social Campaigns]]></category> <category><![CDATA[Social Media Campaigns]]></category> <category><![CDATA[The Skittles Mob]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5044</guid> <description><![CDATA[The skittles mob is back (I&#8217;ve been waiting!) and this time it was with a live Facebook event called &#8220;Dazzle The Rainbow&#8221; where the entire skittles mob has been challenged by a character called David Phoenix, a fully grown man, who believes he can beat the interwebs and the 1.3 million skittles fans at what they love [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/skittles-converts-home-page-to-twitter-search/' rel='bookmark' title='Skittles Converts Home Page To Twitter Search!'>Skittles Converts Home Page To Twitter Search!</a></li><li><a
href='http://www.digitalbuzzblog.com/skittles-the-facebook-gifting-tree/' rel='bookmark' title='Skittles: The Facebook Gifting Tree'>Skittles: The Facebook Gifting Tree</a></li><li><a
href='http://www.digitalbuzzblog.com/skittles-facebook-mob-of-love/' rel='bookmark' title='Skittles: Facebook Mob Of Love!'>Skittles: Facebook Mob Of Love!</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/skittles-mob-dazzle-the-rainbow/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Tipp-Ex: YouTube Takeover Campaign</title><link>http://www.digitalbuzzblog.com/tipp-ex-youtube-takeover-campaign/</link> <comments>http://www.digitalbuzzblog.com/tipp-ex-youtube-takeover-campaign/#comments</comments> <pubDate>Mon, 06 Sep 2010 12:20:49 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Viral Marketing]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[Tipp-Ex]]></category> <category><![CDATA[White & ReWrite]]></category> <category><![CDATA[YouTube Campaigns]]></category> <category><![CDATA[YouTube Takeover Campaigns]]></category> <category><![CDATA[YouTube Takeovers]]></category> <category><![CDATA[YouTube Tipp-Ex Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4753</guid> <description><![CDATA[I&#8217;m a few days late on this (was out of the Country!) but it&#8217;s worth a look if you haven&#8217;t yet seen it just yet. Called &#8220;A Hunter Shoots A Bear&#8221;, this interactive YouTube takeover campaign from Tipp-Ex has racked up over 2.5 million views on the initial start video and over 3.5 million channel [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/the-expendables-youtube-takeover/' rel='bookmark' title='The Expendables YouTube Takeover'>The Expendables YouTube Takeover</a></li><li><a
href='http://www.digitalbuzzblog.com/youtube-rewind-2011-showcase/' rel='bookmark' title='YouTube Rewind 2011 Showcase'>YouTube Rewind 2011 Showcase</a></li><li><a
href='http://www.digitalbuzzblog.com/skittles-touch-youtube-ads/' rel='bookmark' title='Skittles &#8220;Touch&#8221; YouTube Ads'>Skittles &#8220;Touch&#8221; YouTube Ads</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/tipp-ex-youtube-takeover-campaign/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>The Expendables YouTube Takeover</title><link>http://www.digitalbuzzblog.com/the-expendables-youtube-takeover/</link> <comments>http://www.digitalbuzzblog.com/the-expendables-youtube-takeover/#comments</comments> <pubDate>Mon, 09 Aug 2010 10:27:11 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Viral Marketing]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[Expendables YouTube Campaign]]></category> <category><![CDATA[Expendables YouTube Takeover]]></category> <category><![CDATA[Movie Advertising]]></category> <category><![CDATA[Movie Launch Digital Campaigns]]></category> <category><![CDATA[The Expendables]]></category> <category><![CDATA[The Expendables YouTube Takeover]]></category> <category><![CDATA[The Extendables]]></category> <category><![CDATA[Viral Campaigns]]></category> <category><![CDATA[YouTube]]></category> <category><![CDATA[YouTube Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4578</guid> <description><![CDATA[This is the latest campaign element for the launch of The Expendables movie, a YouTube takeover that features as an interrupted interview with Sylvester Stallone. While I love YouTube takeovers, I felt a little let down by this one (I&#8217;ve got high standards!), but only because they played it a little safe, for such an action packed movie, [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/braquo-the-youtube-takeover-experience/' rel='bookmark' title='Braquo: The YouTube Takeover Experience'>Braquo: The YouTube Takeover Experience</a></li><li><a
href='http://www.digitalbuzzblog.com/tipp-ex-youtube-takeover-campaign/' rel='bookmark' title='Tipp-Ex: YouTube Takeover Campaign'>Tipp-Ex: YouTube Takeover Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/desperados-beer-youtube-takeover/' rel='bookmark' title='Desperados Beer YouTube Takeover'>Desperados Beer YouTube Takeover</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/the-expendables-youtube-takeover/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Breast Cancer &#8220;Magic Boobs&#8221; Case Study</title><link>http://www.digitalbuzzblog.com/breast-cancer-magic-boobs-campaign-case-study/</link> <comments>http://www.digitalbuzzblog.com/breast-cancer-magic-boobs-campaign-case-study/#comments</comments> <pubDate>Mon, 19 Jul 2010 12:58:33 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Banner Ads]]></category> <category><![CDATA[Breast Cancer]]></category> <category><![CDATA[Breast Cancer Campaign]]></category> <category><![CDATA[Breast Cancer Campaign Case Study]]></category> <category><![CDATA[Chance Integrated]]></category> <category><![CDATA[Magic Boobs Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4485</guid> <description><![CDATA[Digital is unique in the fact you can create almost anything, anywhere. So for this Polish Breast Cancer awareness campaign, Change Integrated devised something a little different around an insight into making breast cancer detection methods fun to learn, for men! So in the adult section of one of the most popular polish websites, they placed a very smart [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/playboy-virtual-casting-campaign-case-study/' rel='bookmark' title='Playboy: Virtual Casting Campaign Case Study'>Playboy: Virtual Casting Campaign Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/chile-football-light-him-a-candle-viral-campaign-case-study/' rel='bookmark' title='Chile Football: Light Him A Candle Case Study'>Chile Football: Light Him A Candle Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/akqa-lipton-milk-tea-chinese-viral-case-study/' rel='bookmark' title='Lipton Milk Tea: Chinese Viral Case Study'>Lipton Milk Tea: Chinese Viral Case Study</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/breast-cancer-magic-boobs-campaign-case-study/feed/</wfw:commentRss> <slash:comments>9</slash:comments> </item> <item><title>Miley Cyrus With YouTube Annotations</title><link>http://www.digitalbuzzblog.com/miley-cyrus-with-youtube-annotations/</link> <comments>http://www.digitalbuzzblog.com/miley-cyrus-with-youtube-annotations/#comments</comments> <pubDate>Sun, 20 Jun 2010 14:45:52 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Digital Media Buying]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Video Ads]]></category> <category><![CDATA[Online Video Content]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[Disney Music Group]]></category> <category><![CDATA[Miley Cyrus YouTube Annotations]]></category> <category><![CDATA[YouTube Annotations]]></category> <category><![CDATA[YouTube Annotations Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4302</guid> <description><![CDATA[Firstly, my sincere apologies, never would I have thought that Miley Cyrus would grace a Digital Buzz page, and let me predict it will probably be the first and last time! However, I&#8217;ve good reason to post this YouTube video, lately, I&#8217;ve started to notice all kinds of interesting commercial applications of YouTube Annotations, and this [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/berlei-youtube-bra-fit-guide-with-annotations/' rel='bookmark' title='Berlei: YouTube Bra Fit Guide With Annotations'>Berlei: YouTube Bra Fit Guide With Annotations</a></li><li><a
href='http://www.digitalbuzzblog.com/mcdonalds-time-to-spy-youtube-campaign/' rel='bookmark' title='McDonald&#8217;s: Time To Spy YouTube Campaign'>McDonald&#8217;s: Time To Spy YouTube Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/malibu-rum-launches-radio-maliboom-boom-campaign/' rel='bookmark' title='Malibu Rum Launches Radio Maliboom Boom!'>Malibu Rum Launches Radio Maliboom Boom!</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/miley-cyrus-with-youtube-annotations/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>UNIQLO: The Lucky Switch Banner Campaign</title><link>http://www.digitalbuzzblog.com/uniqlo-lucky-switch-banner-campaign-case-study/</link> <comments>http://www.digitalbuzzblog.com/uniqlo-lucky-switch-banner-campaign-case-study/#comments</comments> <pubDate>Wed, 09 Jun 2010 15:00:44 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Banner Ads]]></category> <category><![CDATA[Banner Ads]]></category> <category><![CDATA[Blog Widgets]]></category> <category><![CDATA[Interactive Banner Ads]]></category> <category><![CDATA[Lucky Switch Campaign]]></category> <category><![CDATA[Rich Media Banners]]></category> <category><![CDATA[Uniqlo]]></category> <category><![CDATA[Uniqlo Banner Campaign]]></category> <category><![CDATA[Uniqlo Banner Widget]]></category> <category><![CDATA[Uniqlo Campaign]]></category> <category><![CDATA[Uniqlo Lucky Switch]]></category> <category><![CDATA[Uniqlo Lucky Switch Campaign]]></category> <category><![CDATA[Uniqlo Push Widget]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4206</guid> <description><![CDATA[There are a few really good banner campaign case studies going around at the moment and this one from Uniqlo is once again quite innovative in both the concept and media strategy. Launched for the 2009 end of year clearance, the banner campaign has two parts, firstly a blog / website widget and then the [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/uniqlo-lucky-machine-campaign/' rel='bookmark' title='UNIQLO: Lucky Machine Campaign'>UNIQLO: Lucky Machine Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/stockholm-the-homeless-banner-campaign/' rel='bookmark' title='Stockholm: The Homeless Banner Campaign'>Stockholm: The Homeless Banner Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/uniqlo-march-campaign-site/' rel='bookmark' title='Uniqlo March Campaign Site'>Uniqlo March Campaign Site</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/uniqlo-lucky-switch-banner-campaign-case-study/feed/</wfw:commentRss> <slash:comments>10</slash:comments> </item> <item><title>Ogilvy: Search For World&#8217;s Greatest Salesperson</title><link>http://www.digitalbuzzblog.com/ogilvy-the-worlds-greatest-salesperson-campaign/</link> <comments>http://www.digitalbuzzblog.com/ogilvy-the-worlds-greatest-salesperson-campaign/#comments</comments> <pubDate>Sun, 11 Apr 2010 12:03:33 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Ogilvy]]></category> <category><![CDATA[Ogilvy Campaigns]]></category> <category><![CDATA[Ogilvy Worlds Greatest Salesperson Campaign]]></category> <category><![CDATA[Sell A Red Brick]]></category> <category><![CDATA[Social Media Campaigns]]></category> <category><![CDATA[Worlds Greatest Salesperson]]></category> <category><![CDATA[Worlds Greatest Salesperson Campaign]]></category> <category><![CDATA[YouTube Campaigns]]></category> <category><![CDATA[YouTube Social Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=3729</guid> <description><![CDATA[Ogilvy have launched this fantastic campaign for themselves that doubles as a recruitment drive and social competition. It&#8217;s called the Search For The Worlds Greatest Salesperson, and it&#8217;s running exclusively on their YouTube channel. All you have to do is sell a brick. Yep, the top few people who can upload the best video of how to [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/100-years-pitch-to-david-ogilvy-iphone-app/' rel='bookmark' title='100 Years: Pitch To David Ogilvy iPhone App'>100 Years: Pitch To David Ogilvy iPhone App</a></li><li><a
href='http://www.digitalbuzzblog.com/stella-artois-king-of-cannes-social-campaign/' rel='bookmark' title='Stella Artois: King of Cannes Social Campaign'>Stella Artois: King of Cannes Social Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/contact-the-editor-digital-buzz/' rel='bookmark' title='Contact The Editor @ Digital Buzz'>Contact The Editor @ Digital Buzz</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/ogilvy-the-worlds-greatest-salesperson-campaign/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>Burger King: Media Buying Gets Smarter</title><link>http://www.digitalbuzzblog.com/burger-king-media-buying-gets-smarter/</link> <comments>http://www.digitalbuzzblog.com/burger-king-media-buying-gets-smarter/#comments</comments> <pubDate>Mon, 05 Apr 2010 08:24:36 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Digital Media Buying]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Burger King]]></category> <category><![CDATA[Burger King $1 Double Cheeseburger]]></category> <category><![CDATA[Burger King Media Buying]]></category> <category><![CDATA[Digital Media]]></category> <category><![CDATA[Digital Media Buying Examples]]></category> <category><![CDATA[Media Buying]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=3658</guid> <description><![CDATA[Ok, so maybe this isn&#8217;t &#8220;smarter&#8221; media buying, but it sure is thinking outside the box. One of the toughest things about buying digital media is there is (generally) only so many placement types you can buy, and going outside of those placements either means months of negotiations or astronomical costs, so when I see something like this, I [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/burger-king-whopper-lust-interactive-tv-ad-challenge/' rel='bookmark' title='Burger King: The &#8220;Whopper Lust&#8221; Challenge'>Burger King: The &#8220;Whopper Lust&#8221; Challenge</a></li><li><a
href='http://www.digitalbuzzblog.com/burger-king-king-of-the-road/' rel='bookmark' title='Burger King: King Of The Road'>Burger King: King Of The Road</a></li><li><a
href='http://www.digitalbuzzblog.com/burger-king-king-tasty/' rel='bookmark' title='Burger King: King Tasty'>Burger King: King Tasty</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/burger-king-media-buying-gets-smarter/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Disney: Muppets Page Takeover</title><link>http://www.digitalbuzzblog.com/disney-give-a-day-muppets-page-takeover/</link> <comments>http://www.digitalbuzzblog.com/disney-give-a-day-muppets-page-takeover/#comments</comments> <pubDate>Thu, 07 Jan 2010 22:47:56 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Digtial Campaigns]]></category> <category><![CDATA[Disney]]></category> <category><![CDATA[Disney Give A Day Get A Day]]></category> <category><![CDATA[Disney Muppents]]></category> <category><![CDATA[Muppets]]></category> <category><![CDATA[Page Takeovers]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2922</guid> <description><![CDATA[The Muppets go a little crazy in this page takeover on the Disney: Give A Day, Get A Day website where people can register to volunteer to help out a host of good causes in return for a free day at any Disney theme park. A Dummy page loads and full video flash seamlessly plays [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/disney-appmates-physical-toys-for-the-ipad/' rel='bookmark' title='Disney AppMATes: Cars 2 Toys For The iPad'>Disney AppMATes: Cars 2 Toys For The iPad</a></li><li><a
href='http://www.digitalbuzzblog.com/disney-augmented-reality-billboards-in-times-square/' rel='bookmark' title='Disney: Augmented Reality In Times Square'>Disney: Augmented Reality In Times Square</a></li><li><a
href='http://www.digitalbuzzblog.com/allstate-build-your-own-virtual-playground-in-chigaco/' rel='bookmark' title='Build Your Own Playground In Chicago'>Build Your Own Playground In Chicago</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/disney-give-a-day-muppets-page-takeover/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>BBDO Argentina Changes Pepsi to Pecsi</title><link>http://www.digitalbuzzblog.com/bbbo-argentina-changes-pepsi-to-pecsi/</link> <comments>http://www.digitalbuzzblog.com/bbbo-argentina-changes-pepsi-to-pecsi/#comments</comments> <pubDate>Wed, 09 Dec 2009 11:59:40 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Branding & Design]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[BBDO Argentina]]></category> <category><![CDATA[Case Study]]></category> <category><![CDATA[Pecsi]]></category> <category><![CDATA[Pepsi]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2764</guid> <description><![CDATA[This is a pretty cool case study that you won&#8217;t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage&#8230; the lot. And the result? Pecsi took off and people started asking for [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/bbdo-argentina-immortal-revenge-campaign/' rel='bookmark' title='BBDO Argentina: Immortal Revenge Campaign'>BBDO Argentina: Immortal Revenge Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/nike-10k-who-follows-who/' rel='bookmark' title='Nike 10k: Who Follows Who?'>Nike 10k: Who Follows Who?</a></li><li><a
href='http://www.digitalbuzzblog.com/dear-mr-president-website-by-pepsi/' rel='bookmark' title='Dear Mr President Website By Pepsi'>Dear Mr President Website By Pepsi</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/bbbo-argentina-changes-pepsi-to-pecsi/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Google Chrome Launches YouTube Takeover</title><link>http://www.digitalbuzzblog.com/google-chrome-youtube-takeover/</link> <comments>http://www.digitalbuzzblog.com/google-chrome-youtube-takeover/#comments</comments> <pubDate>Tue, 27 Oct 2009 13:09:00 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Google Chrome]]></category> <category><![CDATA[Google Chrome Themes]]></category> <category><![CDATA[Google Chrome YouTube Campaign]]></category> <category><![CDATA[YouTube Advertising]]></category> <category><![CDATA[YouTube Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2445</guid> <description><![CDATA[Google Chrome has launched a profile on YouTube dedicated to its &#8220;themes&#8221; and along with it, a very nice takeover ad with some great music. It highlights the artists and themes that Google Chrome are pushing to make the web a little less grey! It takes you on a journey from a standard grey browser [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/google-chrome-experiments/' rel='bookmark' title='Google Chrome Experiments'>Google Chrome Experiments</a></li><li><a
href='http://www.digitalbuzzblog.com/the-google-chrome-icon-project/' rel='bookmark' title='The Google Chrome Icon Project'>The Google Chrome Icon Project</a></li><li><a
href='http://www.digitalbuzzblog.com/the-making-of-the-google-chrome-speed-tests/' rel='bookmark' title='The Making of the Google Chrome Speed Tests'>The Making of the Google Chrome Speed Tests</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/google-chrome-youtube-takeover/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Braquo: The YouTube Takeover Experience</title><link>http://www.digitalbuzzblog.com/braquo-the-youtube-takeover-experience/</link> <comments>http://www.digitalbuzzblog.com/braquo-the-youtube-takeover-experience/#comments</comments> <pubDate>Thu, 15 Oct 2009 12:42:28 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Banner Ads]]></category> <category><![CDATA[OPT]]></category> <category><![CDATA[Rich Media Campigns]]></category> <category><![CDATA[Viral Campaigns]]></category> <category><![CDATA[YouTube]]></category> <category><![CDATA[YouTube Campaigns]]></category> <category><![CDATA[YouTube Experience]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2369</guid> <description><![CDATA[(#update &#8211; the vimeo video is not working, so I&#8217;ve switched to the MSN video) We&#8217;ve been seeing some innovative rich media campaigns on YouTube over the last 12 months, including this new one for Braquo, a new crime TV series in France where they take over the entire page, bringing as many elements as possible [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/the-expendables-youtube-takeover/' rel='bookmark' title='The Expendables YouTube Takeover'>The Expendables YouTube Takeover</a></li><li><a
href='http://www.digitalbuzzblog.com/desperados-beer-youtube-takeover/' rel='bookmark' title='Desperados Beer YouTube Takeover'>Desperados Beer YouTube Takeover</a></li><li><a
href='http://www.digitalbuzzblog.com/tipp-ex-youtube-takeover-campaign/' rel='bookmark' title='Tipp-Ex: YouTube Takeover Campaign'>Tipp-Ex: YouTube Takeover Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/braquo-the-youtube-takeover-experience/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Google Launches New Display Ad Market Place</title><link>http://www.digitalbuzzblog.com/google-launches-new-display-ad-market-place/</link> <comments>http://www.digitalbuzzblog.com/google-launches-new-display-ad-market-place/#comments</comments> <pubDate>Fri, 18 Sep 2009 12:10:08 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Miscellaneous Stuff]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Tech News & Info]]></category> <category><![CDATA[Ad Exchange]]></category> <category><![CDATA[Double Click]]></category> <category><![CDATA[Double Click Ad Exchange]]></category> <category><![CDATA[DoubleClick]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Google Ad Exchange]]></category> <category><![CDATA[Google Ad Marketplace]]></category> <category><![CDATA[Google Ads]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2121</guid> <description><![CDATA[The &#8220;online banner&#8221; has been dying for a while, with every research paper showing effectiveness declines no matter what way you looked at it. But we all love digital creative campaigns, so imagine if you could harness the targeting and relevancy power of adsense and adwords combined for your banner campaigns across the worlds largest media networks&#8230; [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/gt5-google-street-view-web-banner/' rel='bookmark' title='GT5: Google Street View Web Banner'>GT5: Google Street View Web Banner</a></li><li><a
href='http://www.digitalbuzzblog.com/introducing-the-google-plus-1-button/' rel='bookmark' title='Introducing The Google +1 Button&#8230; Like?'>Introducing The Google +1 Button&#8230; Like?</a></li><li><a
href='http://www.digitalbuzzblog.com/google-chrome-youtube-takeover/' rel='bookmark' title='Google Chrome Launches YouTube Takeover'>Google Chrome Launches YouTube Takeover</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/google-launches-new-display-ad-market-place/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>Volkswagen: The People&#8217;s Reviewer</title><link>http://www.digitalbuzzblog.com/volkswagen-the-peoples-reviewer-campaign/</link> <comments>http://www.digitalbuzzblog.com/volkswagen-the-peoples-reviewer-campaign/#comments</comments> <pubDate>Sun, 26 Jul 2009 12:48:05 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Best New Websites]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Competitions]]></category> <category><![CDATA[Social Media]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=1751</guid> <description><![CDATA[Volkswagen are running an innovative social media campaign for the new Tiguan. In search of some viral buzz they&#8217;ve created something a little different with &#8220;the people&#8217;s reviewer&#8221; campaign that leverages a range of social mediums like YouTube, Blogs, Flickr, Facebook and Twitter. The campaign started with thousands of YouTube auditions to find interesting people [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/volkswagen-tiguan-website-and-digital-campaign/' rel='bookmark' title='Volkswagen Tiguan Website'>Volkswagen Tiguan Website</a></li><li><a
href='http://www.digitalbuzzblog.com/volkswagen-iad-tiguan-park-assist-ii/' rel='bookmark' title='Volkswagen iAd: Tiguan Park Assist II'>Volkswagen iAd: Tiguan Park Assist II</a></li><li><a
href='http://www.digitalbuzzblog.com/light-painting-the-volkswagen-art-heist/' rel='bookmark' title='Light Painting: The Volkswagen Art Heist'>Light Painting: The Volkswagen Art Heist</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/volkswagen-the-peoples-reviewer-campaign/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>The Google Chrome Icon Project</title><link>http://www.digitalbuzzblog.com/the-google-chrome-icon-project/</link> <comments>http://www.digitalbuzzblog.com/the-google-chrome-icon-project/#comments</comments> <pubDate>Thu, 09 Jul 2009 13:41:37 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[User Generated Content]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=1590</guid> <description><![CDATA[I&#8217;m using Google Chrome about 90% of the time at the moment, and I love it. There are still compatibility issues, but overall, its just dam fast and opens up my screen space too! I stumbled across this project tonight and thought it was kind of interesting to see what Google is doing to promote [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/google-chrome-experiments/' rel='bookmark' title='Google Chrome Experiments'>Google Chrome Experiments</a></li><li><a
href='http://www.digitalbuzzblog.com/google-chrome-youtube-takeover/' rel='bookmark' title='Google Chrome Launches YouTube Takeover'>Google Chrome Launches YouTube Takeover</a></li><li><a
href='http://www.digitalbuzzblog.com/thoughts-on-a-new-digital-buzz-logo/' rel='bookmark' title='Thoughts On A New Digital Buzz Logo?'>Thoughts On A New Digital Buzz Logo?</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/the-google-chrome-icon-project/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Pringles: Can Hands Banner (Gold Cyber Lion)</title><link>http://www.digitalbuzzblog.com/pringles-can-hands-banner-gold-cyber-lion-at-cannes-2009/</link> <comments>http://www.digitalbuzzblog.com/pringles-can-hands-banner-gold-cyber-lion-at-cannes-2009/#comments</comments> <pubDate>Mon, 29 Jun 2009 14:18:19 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Banner Ads]]></category> <category><![CDATA[Banner Ads]]></category> <category><![CDATA[Cannes Cyber Lions]]></category> <category><![CDATA[Cannes Lions]]></category> <category><![CDATA[Cyber Lions]]></category> <category><![CDATA[Pringles]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=1495</guid> <description><![CDATA[This was an interesting winner at Cannes 2009 in the Cyber Lions. A banner so simple that you can&#8217;t help but to continually interact with it&#8217;s cheeky lines of text. How many times did you click? This banner would have got the brand engagement tick many times over, even if it wasn&#8217;t exactly exciting. Check out [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/gt5-google-street-view-web-banner/' rel='bookmark' title='GT5: Google Street View Web Banner'>GT5: Google Street View Web Banner</a></li><li><a
href='http://www.digitalbuzzblog.com/volkswagen-connect-web-banner-game/' rel='bookmark' title='Volkswagen Connect Web Banner Game'>Volkswagen Connect Web Banner Game</a></li><li><a
href='http://www.digitalbuzzblog.com/apples-one-billlion-iphone-app-downloads-banner/' rel='bookmark' title='Apples One Billion iPhone App Downloads Banner!'>Apples One Billion iPhone App Downloads Banner!</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/pringles-can-hands-banner-gold-cyber-lion-at-cannes-2009/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> </channel> </rss>
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