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Kingfisher: The Oculus Rift Beer Coaster

11. January 2015

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India’s biggest beer, Kingfisher, created the “Beer Coaster” on Oculus Rift where they took fans on the ride of their lives to score a free beer for those whose pulses raced the fastest, with the beer emerging automatically from the Good Times Dispenser during the installation. As brands and agencies around the world experiment with [...]

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Chrysler Launches Oculus Rift VR Experience

27. November 2014

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Chrysler has created a first-of-its-kind interactive, photo­real virtual reality (VR) experience. It’s called ‘Beneath the Surface’ and is a four-minute experiment that pushes the boundaries of what’s doable in virtual reality. Using the latest Oculus Rift DK2 headset, users are immersed in a beautiful rendering of the Chrysler 200 and taken on an audiovisual tour [...]

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