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Pringles: The Crunch Band Mobile App

4. July 2011

2 Comments

Here is a cool new promotion just launched for Pringles to help celebrate the summer music festival. The Pringles Crunch Band consists of native iPhone and Android apps that are used to play one of 15 virtual instruments, all depending how you utilise the accelerometer. You can get the apps for free here to get [...]

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Tesco: QR Code Activated Virtual Stores

25. June 2011

19 Comments

Here is a great way to integrate an online shopping experience into people’s offline world. Tesco, in the Korean market, wanted to become the No. 1 retailer without increasing the number of their stores. Knowing that the Koreans are the 2nd most hard-working country in the world and where grocery shopping once a week is [...]

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The Lynx Stream Mobile App

8. May 2011

7 Comments

Lynx have just launched a seriously cool new mobile app called the “Lynx Stream”. In true Lynx style, the app is built around your big nights out, more specifically the ones that you can’t remember! So, Lynx and the guys at Razorfish have created an app that tracks all your mobile activity on a night [...]

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Fiat: Street Evo iPhone App Case Study

3. May 2011

12 Comments

Here’s a great iPhone app from Leo Burnett Madrid. To promote the new Fiat Punto Evo to a tech savy target market they came up with this mobile app that treats road signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo. For example; a [...]

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Heineken Star Player: Live Football Gaming App

1. May 2011

9 Comments

Heineken have just launched a multi-platform gaming app called the “Heineken Star Player”, available on mobile (iPhone only for the moment) and Facebook, with the game placing you at the centre of every UEFA Champions League match, where you can take on friends and indeed the world, as you make big calls for points and [...]

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Infographic: Mobile Statistics, Stats & Facts 2011

4. April 2011

274 Comments

Microsoft Tag has just released a neat infographic highlighting statistics on how people are using mobile phones in 2011. I also dug up a great video that featured late last year with an array of great mobile “growth” statistics, stats and facts for 2011. The infographic shows that over 1 billion of the worlds 4+ [...]

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Hasbro: “Guess Who” Social iPhone App

30. March 2011

2 Comments

Two guys from the Miami Ad School recently produced an idea to help make old school games like “Guess Who” a little more relevant in todays social world… So they came up with an app idea that brings your entire Facebook friend network into one giant social game of guess who. On the back of [...]

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CommBank’s Augmented Reality Newspaper Ad

29. March 2011

5 Comments

The Commonwealth Bank has recently won numerous awards for it’s augmented reality property app that has been around for almost a year. Now, claiming a “worldwide industry first”, the Commonwealth Bank has run a mobile-driven, augmented reality press ad in Sydney, Melbourne and Brisbane mX titles. The ad required a 3D reader iPhone app aims [...]

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Volkswagen: Virtual Test Drive Inside Print Ad

13. March 2011

6 Comments

Who said print ads were dead? Well, not the ones that are digitally activated anyway! Volkswagen in Norway have launched what they claim to be the worlds first test drive inside a print ad, and while I think that might just be debated by a few people, there is no doubt, this a seriously cool [...]

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Mobile Report: In-Depth Mobile Web Typology

8. March 2011

5 Comments

Here is potentially the first “Mobile Web User Report” of 2011, featuring in-depth responses from almost 2,000 people in Germany and the UK. The report, which was created by the guys over at MRM Worldwide, provides an interactive dashboard to help you deep dive into the stats, however you will have to register (for free) [...]

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