Archive | Mobile Marketing RSS feed for this section

Honda Jazz: Interactive TV Ad / iPhone App

2. February 2011

12 Comments

Here is something seriously cool. Honda has just unveiled an interactive TV campaign called “This Unpredictable Life” to launch the new Honda Jazz, and with that, an iPhone app that allows you to literally grab content from the ad as it plays. The campaign was created by W+K London and uses whats called “screen hopping” that works [...]

Continue reading...

Amnesia Connect: Microsoft Surface To Mobile

25. January 2011

4 Comments

Did you manage to check out the new Microsoft Surface 2.0 demo from CES 2011? Well, hopefully you did, because when you combine Microsoft Surface with this new Apple iOS app, you’ve got something seriously innovative that will change the way we share and interact with digital content. Amnesia Razorfish today launched Connect, an iOS [...]

Continue reading...

Slideshare: Future Of Mobile Tagging Report

16. January 2011

3 Comments

Whether you believe in QR codes or not (which reminds me I really need to change that poll!) this report from PSFK on The Future Of Mobile Tagging takes you down the technology path that links the real world with the virtual, helping to unlock the true potential of mobile in a consumers life. It’s [...]

Continue reading...

Gol Airlines: Mobile Controlled Banner Game

9. January 2011

9 Comments

Here is a pretty innovative banner ad from the guys at AlmapBBDO in Brazil for Gol Airlines. The banner ad challenged people to think about what it would be like to fly on your mobile phone. So users input their mobile number into the banner, seconds later they got a live call with flight instructions [...]

Continue reading...

IKEA “Cheers” Social Celebration iPhone App

27. December 2010

3 Comments

You would have seen a few of those gimmicky ”toast” or “cheers” apps that allow you to tap two iPhone together to make a click in celebration of something… But, this new iPhone App from IKEA takes that idea to a whole new level, just in time for New Years Eve! Firstly, you can choose from any [...]

Continue reading...

Absolut: Drinkspiration iPad App

30. November 2010

0 Comments

Check out Absolut’s new “Drinkspiration” iPad App, it’s an extension of the iPhone app released earlier this year and moves from a going out bar companion to an at home entertainment package. There is over 3,000 drink recipes, along with six pre-installed drink collections, mixer suggestions based on the ingredients you actually have, a shopping list creator, [...]

Continue reading...

Nissan Juke iAd Demo Experience

29. November 2010

5 Comments

You may have already seen this, but dead set, if this isn’t the best iAd campaign to date, then it’s certainly the best ever iAd Demo video, and that might just be pretty dam tough to beat! Nissan have been growing more and more innovative with their marketing of late, and were the very first Apple partner [...]

Continue reading...

Statistics: The Growth Of Mobile Into 2011

21. November 2010

66 Comments

I thought we might kick the week off with a quick video on the growth of mobile into 2011, it’s nothing revolutionary, but you’ll enjoy the statistical round up explaining exactly how big mobile has grown (not that you didn’t already have a pretty good idea!). A few of the key take outs from the [...]

Continue reading...

Google Mobile Location Search: Pizza

27. September 2010

0 Comments

Right… It’s Monday, and this might just be the weirdest Google product video that will ever be produced. To showcase the new way to search with Google Mobile (no longer do you need to type a location, just type or talk into your phone to find the product or service you’re after) they’ve created a [...]

Continue reading...

ASICS Mobile Website Launches

9. September 2010

3 Comments

We’ve been working on a lot of really cool projects for ASICS Australia, and a couple of weeks ago we launched a fully featured mobile site that provides an immersive experience, delivering a full product range (including things like reviews), store locator, intuitive shoe finder, access to search and complete social integration amongst many of [...]

Continue reading...

EpicMix: Social Skiing/Boarding Mobile App

7. September 2010

7 Comments

This is a hardcore version of Foursquare and Nike+ combined, just on snow! Ok, well it’s not Foursquare or Nike+, but take that, times it’s functionality by about 50 and then you’ve got EpicMix, in what I’m going to call the ultimate snow tracker app. It’s the sort of app that will influence your decision [...]

Continue reading...

The Nissan Leaf iAd Demo Video

12. July 2010

2 Comments

Yes, sorry, I’m slightly late in posting this, but I thought it would be better that I archive on Digital Buzz than just let it be lost deep in my twitter favourites. So this is the full video demo of the Nissan Leaf iAd, showing everything from how iAd banners sit in-app right through to [...]

Continue reading...

Video: The Future Of Mobile

13. May 2010

9 Comments

This is a new mobile statistics video by Qualcomm focused on the future of mobile and more importantly the future of mobile data growth which is taking off with the launch of the iPad and forecast to skyrocket over the coming year. The video is quite insightful, but isn’t a challenger to the Socialnomics statistics [...]

Continue reading...

Video: Apple iAds Presentation

18. April 2010

0 Comments

I didn’t get a chance to post this last week, so if you haven’t yet seen the keynote presentation from Steve Jobs on the new Apple iAd platform that will be brought in with iPhone OS4, then here it is! Mobile advertising has been pretty clunky from day 1, but I think this platform will finally allow mobile [...]

Continue reading...

Nokia: Worlds Biggest Signpost

25. February 2010

4 Comments

This is a nice installation from Nokia. A digital panel in the shape of arrow was lifted 50 metres above London by a crane. People on the street could send text messages directly to the live sign with their favorite places to visit, and the arrow would move to point to that location, and also [...]

Continue reading...