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Hasbro: “Guess Who” Social iPhone App

30. March 2011

Tweet Pin It Two guys from the Miami Ad School recently produced an idea to help make old school games like “Guess Who” a little more relevant in todays social world… So they came up with an app idea that brings your entire Facebook friend network into one giant social game of guess who. On [...]

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CommBank’s Augmented Reality Newspaper Ad

29. March 2011

Tweet Pin It The Commonwealth Bank has recently won numerous awards for it’s augmented reality property app that has been around for almost a year. Now, claiming a “worldwide industry first”, the Commonwealth Bank has run a mobile-driven, augmented reality press ad in Sydney, Melbourne and Brisbane mX titles. The ad required a 3D reader [...]

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Volkswagen: Virtual Test Drive Inside Print Ad

13. March 2011

Tweet Pin It Who said print ads were dead? Well, not the ones that are digitally activated anyway! Volkswagen in Norway have launched what they claim to be the worlds first test drive inside a print ad, and while I think that might just be debated by a few people, there is no doubt, this [...]

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Mobile Report: In-Depth Mobile Web Typology

8. March 2011

Tweet Pin It Here is potentially the first “Mobile Web User Report” of 2011, featuring in-depth responses from almost 2,000 people in Germany and the UK. The report, which was created by the guys over at MRM Worldwide, provides an interactive dashboard to help you deep dive into the stats, however you will have to [...]

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AXA: Interactive TV iAd Experience

7. March 2011

Tweet Pin It Here is another pretty cool campaign from AXA in Belgium on the back of some great recent work. It’s what they are calling an iMmercial, which makes no sense, but sounds fantastic, creating an interactive experience from a live TV ad using QR codes and your iPhone. When you scan the QR code [...]

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Beyond Earth Hour: iPhone and Android apps

7. March 2011

Tweet Pin It Earth Hour is just a few weeks away, and they are about to release a neat iPhone App to help extend the event beyond a single hour as part of “Beyond The Hour“. The app will provide users with the ability to explore the worlds pledges that have been submitted online or [...]

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Honda Jazz: Interactive TV Ad / iPhone App

2. February 2011

Tweet Pin It Here is something seriously cool. Honda has just unveiled an interactive TV campaign called “This Unpredictable Life” to launch the new Honda Jazz, and with that, an iPhone app that allows you to literally grab content from the ad as it plays. The campaign was created by W+K London and uses whats called “screen [...]

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Amnesia Connect: Microsoft Surface To Mobile

25. January 2011

Tweet Pin It Did you manage to check out the new Microsoft Surface 2.0 demo from CES 2011? Well, hopefully you did, because when you combine Microsoft Surface with this new Apple iOS app, you’ve got something seriously innovative that will change the way we share and interact with digital content. Amnesia Razorfish today launched [...]

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Slideshare: Future Of Mobile Tagging Report

16. January 2011

Tweet Pin It Whether you believe in QR codes or not (which reminds me I really need to change that poll!) this report from PSFK on The Future Of Mobile Tagging takes you down the technology path that links the real world with the virtual, helping to unlock the true potential of mobile in a [...]

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Gol Airlines: Mobile Controlled Banner Game

9. January 2011

Tweet Pin It Here is a pretty innovative banner ad from the guys at AlmapBBDO in Brazil for Gol Airlines. The banner ad challenged people to think about what it would be like to fly on your mobile phone. So users input their mobile number into the banner, seconds later they got a live call [...]

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IKEA “Cheers” Social Celebration iPhone App

27. December 2010

Tweet Pin It You would have seen a few of those gimmicky ”toast” or “cheers” apps that allow you to tap two iPhone together to make a click in celebration of something… But, this new iPhone App from IKEA takes that idea to a whole new level, just in time for New Years Eve! Firstly, you can [...]

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Absolut: Drinkspiration iPad App

30. November 2010

Tweet Pin It Check out Absolut’s new “Drinkspiration” iPad App, it’s an extension of the iPhone app released earlier this year and moves from a going out bar companion to an at home entertainment package. There is over 3,000 drink recipes, along with six pre-installed drink collections, mixer suggestions based on the ingredients you actually have, a [...]

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Nissan Juke iAd Demo Experience

29. November 2010

Tweet Pin It You may have already seen this, but dead set, if this isn’t the best iAd campaign to date, then it’s certainly the best ever iAd Demo video, and that might just be pretty dam tough to beat! Nissan have been growing more and more innovative with their marketing of late, and were the very [...]

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Statistics: The Growth Of Mobile Into 2011

21. November 2010

Tweet Pin It I thought we might kick the week off with a quick video on the growth of mobile into 2011, it’s nothing revolutionary, but you’ll enjoy the statistical round up explaining exactly how big mobile has grown (not that you didn’t already have a pretty good idea!). A few of the key take [...]

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Google Mobile Location Search: Pizza

27. September 2010

Tweet Pin It Right… It’s Monday, and this might just be the weirdest Google product video that will ever be produced. To showcase the new way to search with Google Mobile (no longer do you need to type a location, just type or talk into your phone to find the product or service you’re after) [...]

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