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Old Navy Gets In On The #Selfie Machine

27. October 2014

35 Comments

Undoubtedly, selfies were the creative trend for digital engagement ideas last year. We seemed to hit peak selfie (technically speaking) with the MegaFon MegaFaces installation at the Sochi games. An amazing piece of work: Last week a similar idea appeared in a new Old Navy campaign. This begs the question, when is a derivative idea [...]

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Apple iBeacon: Brining Art Galleries To Life

2. February 2014

27 Comments

Aside from pushing offers and discounts, Apple’s new iBeacon technology provides a whole different way at creating native location based interaction with iOS devices, and this example from Rubens House Art Gallery in Antwerp gives a taste of what’s to come! Using Estimoate iBeacons, the art gallery has created location based beacons that interact directly [...]

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Kia Australia: Game On Tennis App

9. January 2014

33 Comments

Kia has kicked off this year’s sponsorship of the Australian Open with his interactive campaign challenging viewers to return the world’s fastest serve by using their mobile phone. The interactive game, designed by mobile solutions agency Mnet, allows viewers to return a high-speed tennis serve live from their TV. The game requires viewers to use [...]

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McDonald’s NFC Powered ‘Happy Table’ Games

2. September 2013

34 Comments

This McDonald’s NFC Concept Table is the first of its kind, launched in Yishun, Singapore, for testing, before an extended rollout throughout Asia, targeting families with NFC enabled smartphones to create unique interactive worlds for kids to play with in store. The McDonald’s ‘Happy Table’ features a number of NFC tags underneath the table, forming [...]

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Esquire Magazine: Talk To Esquire iPad App

25. March 2013

1 Comment

Goodbye clunky annotations, hello seamless voice recognition technology that renders real-time video… I’m sure we’ve all tried to pull something like this off, at least in concept stage, but I can’t remember ever seeing it work seamlessly, let alone without a processing bar. In the next Esquire Magazine, you’ll be prompted to download the accompanying [...]

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Qualcomm Mobile: Best Bus Stop Ever

26. February 2013

1 Comment

A pretty cool stunt from Qualcomm, the guys who’s chipsets power a tonne of the world’s best smartphones, to showcase how everyday life is just better with mobile. So they bought out the ad space on a bus stop, replaced it with a message pointing to a mobile site URL, and waited for people to [...]

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QR Code Beer Bottles Made for Singles

15. September 2012

8 Comments

Here’s something a little different from a bar in Singapore… A new way for singles to meet at the bar, powered anonymously via QR codes connected to beer bottles! If you can get past the slightly cheesy demo video, you’ll see that customers buy a beer, scan the QR code to get the app and [...]

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Infographic: 2012 Mobile Growth Statistics

9. July 2012

59 Comments

We all know that the growth of the mobile market is huge throughout the globe and constantly reshaping how we interact in our everyday lives. Here is a great infographic that shows us the stats behind this growth and the impact that this has on commerce. A few stand out stats: There are currently 6 [...]

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Nike Golf 360 App: Track and Tune Your Game

28. May 2012

1 Comment

Here comes the Nike+ of Golfing, but I wonder if it will have the same effect? The new Nike Golf 360º app lets users track, tune and share their game on the fly. The multi-device app is essentially a performance toolkit designed to help players improve their games, from tracking distances and scoring your games, [...]

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Mercedes-Benz: QR Code Trophies

13. May 2012

5 Comments

Car manufacturers do anything to hide upcoming car models with those black and white patterns. Each of them do it, and the car-parazzi stalk them the world over, lying in wait to snap a photo of a new model, guessing what the new shape will really look like… Technically that combo of car and pattern [...]

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The Love Making Profile App

9. December 2011

7 Comments

So here is a slightly different way to promote the use of condoms! Starting with a hand out of 50,000 free condoms, each with a QR code challenging young guys and girls in Stockholm to get involved by creating a love making profile that will ultimately generate their summer of sexual stats! Scanning the QR [...]

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Murat Paris: Interactive Jewellery Print Ads

27. November 2011

3 Comments

It seems more and more brands are looking to create richer print ads. But I still find the innovation examples around it few and far between. So here is a great example of a brand trying something new in the Jewellery sector. This Interactive Print Ad is designed for a smartphone to be placed into [...]

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LYNX Auto Romeo: The Auto Flirting App

4. October 2011

2 Comments

Gotta love the ongoing cheeky work from Lynx (which doubles as AXE in the US), they’ve got a great playing field and have hit the mark again this with pretty quirky app called the LYNX Auto Romeo. In short, it’s an auto flirting app, but what it’s actually designed to do is allow you to [...]

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Swedish Post: Sweden’s Safest Hands Challenge

3. October 2011

2 Comments

Here is the latest campaign from the Swedish Post, who I must say, produce some very cool work for a post office! The campaign is called “Sweden’s Safest Hands” an augmented reality style challenge that is played out with your iPhone across the many streets of Sweden. The challenge is for people to virtually deliver [...]

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Foursquaropoly: Monopolize Your Real Life

14. September 2011

7 Comments

Remember when Monopoly City Streets launched? It went crazy over night, sunk server farms and created a new wave of addicted adult gamers the world over. So what would happen if you made that same Monopoly game… say, real? Well, a few students have pulled this great little concept together for a project, with a [...]

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