Archive | Mobile Marketing RSS feed for this section

Starbucks: The Roastery Mobile Experience

9. October 2015


Starbucks Roastery and Tasting Room in Seattle, is a unique experience that lets visitors follow the coffee bean’s journey from harvesting to roasting and tasting, giving them a great cup of coffee… all with a perfect companion mobile experience, helping to tell the compelling story behind it all at once. Powered by iBeacon trigger points, [...]

Continue reading...

Yamaha: My Garage App

11. September 2015


Yamaha Europe needed a digital tool that was engaging, unique and incorporated existing assets to provide bike enthusiasts the freedom to customize their rides and efficiently connect them to dealers. As a solution we created Yamaha My Garage. A real time 3D configurator, conceptually connected to each bike segment – utilising the Unity engine to create [...]

Continue reading...

Toyota: Radio Ads That Turn Off Your Phone

21. July 2015


Toyota have been playing with radio ads in Sweden that aim to turn off your mobile phone. Your iPhone to be precise, by running ads that attempt to leverage the “Hey Siri” auto listening feature on iPhones, and while the reality is, you have to have your phone plugged in, and have the “Hey Siri” [...]

Continue reading...

Crossy Road: A Super Addictive Mobile Game

9. March 2015


Flappy Bird? How about Crossy Road instead… A new super addictive mobile game that’s had over 50 Million downloads since it launched 3 months ago, pulling in over $10m in revenue. And while perhaps that $10m isn’t a huge number, when the game was made by just 2 guys from Australia, that’s a jackpot. Crossy [...]

Continue reading...

SlideShare: Digital, Social and Mobile in 2015

22. January 2015


Here is a very comprehensive presentation from wearesocial, showcasing a lot of useful stats and facts from around the world regarding the internet usage, social media consumption, e-commerce and more. Enjoy!

Continue reading...

Old Navy Gets In On The #Selfie Machine

27. October 2014


Undoubtedly, selfies were the creative trend for digital engagement ideas last year. We seemed to hit peak selfie (technically speaking) with the MegaFon MegaFaces installation at the Sochi games. An amazing piece of work: Last week a similar idea appeared in a new Old Navy campaign. This begs the question, when is a derivative idea [...]

Continue reading...

Apple iBeacon: Brining Art Galleries To Life

2. February 2014


Aside from pushing offers and discounts, Apple’s new iBeacon technology provides a whole different way at creating native location based interaction with iOS devices, and this example from Rubens House Art Gallery in Antwerp gives a taste of what’s to come! Using Estimoate iBeacons, the art gallery has created location based beacons that interact directly [...]

Continue reading...

Kia Australia: Game On Tennis App

9. January 2014


Kia has kicked off this year’s sponsorship of the Australian Open with his interactive campaign challenging viewers to return the world’s fastest serve by using their mobile phone. The interactive game, designed by mobile solutions agency Mnet, allows viewers to return a high-speed tennis serve live from their TV. The game requires viewers to use [...]

Continue reading...

McDonald’s NFC Powered ‘Happy Table’ Games

2. September 2013


This McDonald’s NFC Concept Table is the first of its kind, launched in Yishun, Singapore, for testing, before an extended rollout throughout Asia, targeting families with NFC enabled smartphones to create unique interactive worlds for kids to play with in store. The McDonald’s ‘Happy Table’ features a number of NFC tags underneath the table, forming [...]

Continue reading...

Esquire Magazine: Talk To Esquire iPad App

25. March 2013

1 Comment

Goodbye clunky annotations, hello seamless voice recognition technology that renders real-time video… I’m sure we’ve all tried to pull something like this off, at least in concept stage, but I can’t remember ever seeing it work seamlessly, let alone without a processing bar. In the next Esquire Magazine, you’ll be prompted to download the accompanying [...]

Continue reading...

Qualcomm Mobile: Best Bus Stop Ever

26. February 2013

1 Comment

A pretty cool stunt from Qualcomm, the guys who’s chipsets power a tonne of the world’s best smartphones, to showcase how everyday life is just better with mobile. So they bought out the ad space on a bus stop, replaced it with a message pointing to a mobile site URL, and waited for people to [...]

Continue reading...

QR Code Beer Bottles Made for Singles

15. September 2012


Here’s something a little different from a bar in Singapore… A new way for singles to meet at the bar, powered anonymously via QR codes connected to beer bottles! If you can get past the slightly cheesy demo video, you’ll see that customers buy a beer, scan the QR code to get the app and [...]

Continue reading...

Infographic: 2012 Mobile Growth Statistics

9. July 2012


We all know that the growth of the mobile market is huge throughout the globe and constantly reshaping how we interact in our everyday lives. Here is a great infographic that shows us the stats behind this growth and the impact that this has on commerce. A few stand out stats: There are currently 6 [...]

Continue reading...

Nike Golf 360 App: Track and Tune Your Game

28. May 2012

1 Comment

Here comes the Nike+ of Golfing, but I wonder if it will have the same effect? The new Nike Golf 360º app lets users track, tune and share their game on the fly. The multi-device app is essentially a performance toolkit designed to help players improve their games, from tracking distances and scoring your games, [...]

Continue reading...

Mercedes-Benz: QR Code Trophies

13. May 2012


Car manufacturers do anything to hide upcoming car models with those black and white patterns. Each of them do it, and the car-parazzi stalk them the world over, lying in wait to snap a photo of a new model, guessing what the new shape will really look like… Technically that combo of car and pattern [...]

Continue reading...

The Love Making Profile App

9. December 2011


So here is a slightly different way to promote the use of condoms! Starting with a hand out of 50,000 free condoms, each with a QR code challenging young guys and girls in Stockholm to get involved by creating a love making profile that will ultimately generate their summer of sexual stats! Scanning the QR [...]

Continue reading...

Murat Paris: Interactive Jewellery Print Ads

27. November 2011


It seems more and more brands are looking to create richer print ads. But I still find the innovation examples around it few and far between. So here is a great example of a brand trying something new in the Jewellery sector. This Interactive Print Ad is designed for a smartphone to be placed into [...]

Continue reading...

LYNX Auto Romeo: The Auto Flirting App

4. October 2011


Gotta love the ongoing cheeky work from Lynx (which doubles as AXE in the US), they’ve got a great playing field and have hit the mark again this with pretty quirky app called the LYNX Auto Romeo. In short, it’s an auto flirting app, but what it’s actually designed to do is allow you to [...]

Continue reading...

Swedish Post: Sweden’s Safest Hands Challenge

3. October 2011


Here is the latest campaign from the Swedish Post, who I must say, produce some very cool work for a post office! The campaign is called “Sweden’s Safest Hands” an augmented reality style challenge that is played out with your iPhone across the many streets of Sweden. The challenge is for people to virtually deliver [...]

Continue reading...

Foursquaropoly: Monopolize Your Real Life

14. September 2011


Remember when Monopoly City Streets launched? It went crazy over night, sunk server farms and created a new wave of addicted adult gamers the world over. So what would happen if you made that same Monopoly game… say, real? Well, a few students have pulled this great little concept together for a project, with a [...]

Continue reading...