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Creative Fuel: The World’s Best Creative Idea

7. June 2014

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In a world where every big idea has been done, it’s clear there is only one way to go, and that’s to bold 17 different technologies together to make something that’s never been made… Then, shoot the making of film, and you’re set. A global phenomenon awaits. And here it is… Introducing The World’s First [...]

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Rip Curl: World First GPS Surf Tracking Device

3. June 2014

77 Comments

Introducing Rip Curl Search; a multi-platform digital ecosystem and device (Waterproof GPS Surf Watch) that allows surfers to find, capture and re-live their perfect waves, anywhere in the world… Created by VML in Sydney, Australia. It’s powered by Facebook Connect, and lets surfers log all their sessions, challenge friends, create surf clubs, protect secret spots, [...]

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SlideShare: 2014 Cannes Lions Predictions

1. June 2014

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So it’s 2 weeks out from the 2014 Cannes Lions Festival of Creativity, and the entire industry is wondering what’s going to win at Cannes this year… Well to kick it off, Bridget Jung and the team at DigitasLBi in Paris have created this SlideShare showcasing who they think will be the metal winners at [...]

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Pepsi: Interactive Football Vending Machine

20. May 2014

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It’s world cup time, so get ready for some pretty cool interactive vending machines over the next month or two… This one, from Pepsi, is called the #FotbolNow skills challenge, and features a vending machine challenge that puts your best skills to the test in order to score a free Pepsi. The hype video is [...]

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Oculus Rift: Living With Lag Experiment

14. May 2014

13 Comments

Logging for the archives, but incase you haven’t seen it, this is a great little experiment by UME.NET Broadband showing what it’s actually like to live with LAG. As in Internet Lag. Gamers will know it best, but everyone experiences it. Now, an Oculus Rift hacked with a GoPro, gives you that same experience, so [...]

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GranataPet: SnackBall iBeacon Fitness For Dogs

12. May 2014

16 Comments

With lots of talk about beacon technology, it’s retail and experiential applications, comes this little piece from GranataPet… It’s called the #SnackBall, and it uses beacons to create an automated outdoor game for dogs, where they can reward themselves, by fetching a ball and bringing it back to the throwing station. I’m not sure it’s [...]

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Coca-Cola: CokeDrones Bring Happiness By Air

11. May 2014

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Coca-Cola is the latest company to use Drones in a marketing stunt to get YouTube views. This time, it’s in Singapore, a place where almost the entire labour force is made up of foreign workers, who are away from family for long periods of time, while they work to create the beautiful Singapore city. So [...]

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Googleyize: Live Wallpapers for Android

9. May 2014

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Here’s something a little different for a Friday. Meet Googleyize, which creates Live Wallpapers for your Android phone, out of those awesome Googleyize ‘eyes’ that those toys from your childhood use to have… The app lets you put Googleyize on any photo you take, and then they come to life as a ‘live’ wallpaper. You [...]

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Pedigree: YouTube Ad Revenue Donations

28. April 2014

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Pedigree is experimenting with a new way to raise money for its famous ‘Adoption Drive’ campaign, by creating this super cute Doggy video, and enabling YouTube’s revenue sharing model, to make every global view earn money for the cause. So, in doing my part, I’m posting this to not only feature a smart campaign, but [...]

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Look Birdy: The iPhone Camera App For Parents

27. April 2014

20 Comments

Here’s a fun iPhone app from an Aussie Ad Dad. It’s called ‘Look Birdy’ and uses the camera flash and a ‘bird’ noise to attract the attention of kids and animals alike to look at the camera, so you can finally get that perfect photo. Nice one Ben Keenan! Download it here.

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Afterguard: Heads Up Display Glasses

21. April 2014

19 Comments

Glass? Well, everyones going to be doing them it seems, with the new ‘Afterguard‘ glasses that bring high-end yacht racing data to your sunglasses. For years, Yachts have been equipped with some of the most expensive and advanced devices and sensors you can imagine, but reading them in real-time, is often the biggest challenge. Wearable [...]

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Introducing The ‘Google Night Walk’ Experience

8. April 2014

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Check out this new interactive, rich experience from Google called ‘Night Walk’ where you can explore the streets of Marseille via Google, in a 360 degree, commentated walk through the streets where you can discover unique and interesting details that you would otherwise miss. The experience adds in video, voice, images and interaction to bring [...]

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Gamebuino: An 8-Bit Arduino Powered Gameboy

5. April 2014

15 Comments

Now you can make your own GameBoy with the Arduino powered Gamebuino, an 8-Bit Arduino Powered, Programmable Gameboy tyle console, but it’s almost purely a raw electronics board, and is built as a developer type unit, and you can connect over 100+ of them together to do some pretty cool stuff. Gamebuino is designed to [...]

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SlideShare: Future Factors 2014 Report

26. March 2014

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Here’s a great presentation called Future Factors for 2014, and it highlights just how connected objects will shape our future as the world runs wild for all things tech-focused this year. It discusses everything from the future of branded content, to meaningful measurement, connected wellbeing and digital currency. A great read over coffee today. Nice [...]

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Introducing The Moto 360 Smart Watch

19. March 2014

22 Comments

And the benchmark has been set… The new Moto 360 Smart Watch is a beautiful piece of wearable tech, and will likely be the benchmark until Apple throws their hat in the ring, if they ever do. It comes with interchangeable, premium bands, and the clock face is stunning. Check out this great introduction video, [...]

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BroApp: Auto SMS Your Girlfriend

13. March 2014

25 Comments

BroApp is designed to maximise your relationship with your girlfriend, while giving you extra time with your mates. The app is highly intelligent, and once configured, it knows when and how to tweet to your loved one, and when not to, like if you’re in the same house as her! BroApp is like your ultimate [...]

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Polar Beer: The Cell Phone Nullifier

26. February 2014

27 Comments

This might be the most social product ever built. The Polar Beer Cell Phone Nullifier. A product that blocks all cell phone reception, including Wifi, 3G .etc while you’re within 5 feet of the device, so that you can enjoy a good old fashion chat while you drink an ice cold beer. Who wants one?

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Facebook ‘Like’ Fraud: The Video Explanation

13. February 2014

25 Comments

Ok, so this video has 1m views in 48 hours, and provides a pretty deep and interesting look at Facebook ‘Like’ Fraud. The worst part is, it’s almost impossible to dismiss if you’ve created and run your own Facebook page, and even myself, as I post this video, I’m thinking, damn, that’s exactly what I’ve [...]

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Heineken Valentines Day: Date In A Box

11. February 2014

30 Comments

Here they go again. For 2014, Heineken is launching ‘Date in a Box’ for Valentines day. It is a box. A glittery, red box. Inside, there’s a date. An adventurous mystery date. It’s a #DateInABox that can only be opened if your man is prepared to instagram his feelings this valentines day. If he does, [...]

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Lakemaid Beer: Delivered by Drones

5. February 2014

26 Comments

Buy a drone. Get a GoPro. Film it delivering something. Get massive PR. That’s a pretty simple equation, so why don’t more people do it? Oh way, they do! And here’s another one, this time it’s a beer delivery, a slightly popular subject, from the guys at Lakemaid Beer. Who got a call from the [...]

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