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Microsoft: Food For Thought Campaign
Here’s a really nice idea from Microsoft in Australia, called ‘Food for Thought‘, a play on that old saying, now brought to life literally, as Microsoft aim to turn thoughts into currency with a huge crowd sourcing ideas campaign. ‘Food for Thought’ is a roaming experiential event across Sydney, in which they ‘sell’ people food [...]
Continue reading...Ford Keyfree App: Auto Login To Everything
18. June 2012
Now this is brilliant. Ford has introduced KeyFree technology into their range of cars, and to showcase this, they have come up with a fantastic app that works much like their KeyFree technology for cars, but for your entire social web of sites… Facebook, Twitter, Gmail, Skype .etc Once you install the app on your [...]
Continue reading...Evian Water: The Smart Drop Project
14. June 2012
I love it when brands move from their core product or service and create a new product or object that helps enhance their brand experience… Well, that’s exactly what Evian Water has just done in Paris with the Smart Drop Project, a new, connected digital object that looks great and also orders your water as [...]
Continue reading...Billboard: “Guitar Pee” Musical Toilet Installation
12. June 2012
I’ve seen “pee” challenges before, like the one in Amsterdam we posted a few weeks back, but this takes it to a whole new level… Introducing Guitar Pee Mpee3′s, user-generated MP3 tunes that are created on a highly customised toilet, designed as a makeshift guitar, complete with string-type-elements in the urinal which control a real [...]
Continue reading...Pacquiao v Mayweather Stop Motion Film
11. June 2012
If you’re a boxing fan I’m sure you will love this piece of stop motion work… Made with over 2,500 images, 2 custom action figurines and 4 months of intense work! A little eye candy for a Monday!
Continue reading...AirTime: Chat Roulette for Facebook
8. June 2012
There have been whispers for a while on this one, but Sean Parker’s new startup venture is now live, it’s called AirTime, and comes complete with a new $25m round of funding to kick it off. So what the hell is AirTime? Well, lets not kid ourselves, it’s like Chat Roulette for Facebook… AirTime aims [...]
Continue reading...LEGO BrainBricks: Game Your LEGO
6. June 2012
Here’s a LEGO concept from the guys at Wonder Years, called BrainBricks, essentially intelligent LEGO bricks that include tiny sensors, which enable the bricks to sense their configuration with one another and communicate it wirelessly to mobile devices loaded with the LEGO gaming app, in turn allowing physical LEGO models to be instantly brought into [...]
Continue reading...TweetFuel: Measure Twitter with a FuelBand
4. June 2012
Lately it has actually been hard to spot an innovative project or campaign that in some way, shape or form, doesn’t use the Arduino board, and while that might seem very single minded, it’s actually a great pat of the back for a more physical-digital world, which is anything but. Take this for example, from [...]
Continue reading...Toyota: The iQ Street View Project
3. June 2012
How annoying is it when you’re using Google Street View only to find you can’t get down that one critical street you needed to? Well, here’s the reason… If the Google Street View Car doesn’t easily fit, they simply don’t got down that road, and forever will that street be inaccessible on Street View. Well, [...]
Continue reading...Speed of Light: Mini Projection Mapping Movie
2. June 2012
This new short film, “Speed of Light” is by the same guys that created the award winning “Address is Approximate” film created in Google Street View. Only this time, they’ve gone completely different, with “Speed of Light” being the world’s smallest police chase, projected by the world’s smallest hand held laser projectors, all from an [...]
Continue reading...The Lorem Ipsum Recruitment Campaign
30. May 2012
I’ve seen many agency recruitment campaigns before, most try to be innovative, few are, but how about this one from Jung von Matt? So if you’re looking for creatives, where do you find them? There’s one sure bet, at the Lorem Ipsum site you visit when you’re mocking up creative, infact over 50,000 unique people [...]
Continue reading...Nike Golf 360 App: Track and Tune Your Game
28. May 2012
Here comes the Nike+ of Golfing, but I wonder if it will have the same effect? The new Nike Golf 360º app lets users track, tune and share their game on the fly. The multi-device app is essentially a performance toolkit designed to help players improve their games, from tracking distances and scoring your games, [...]
Continue reading...Getty Images: From Love to Bingo in 862 Images
26. May 2012
Sometimes things don’t need to be interactive to be immersive, and here’s a beautiful example from Getty Images, a short (very short) film depicting a life through the thousands of images in their stock photography library, utilising 862 of them to create this story. 15 images per second, just fast enough to transform the series [...]
Continue reading...SketchSynth: A Drawable OSC Control Panel
25. May 2012
Love tech? You’ll probably think this is cool then, a drawable OSC control panel built with openFrameworks, ofxCv, OSC, and Pure Data. SketchSynth allows you to physically draw your own control buttons, sliders and mixers on a piece of paper, where camera aligned to a projector picks up, process the image and maps them in [...]
Continue reading...Video: YouTube’s 7th Birthday Celebration
22. May 2012
May 21st 2012 marks the 7th Birthday of YouTube, and to celebrate they’ve compiled a video showcasing everything that has made them great to this very day, including a host of great statistics about what happens on YouTube. Thanks Alicia. Here’s just a few YouTube stats for 2012: There are over 4 Billion Videos viewed [...]
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7. July 2012
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