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SlideShare: What Makes A Great Brand?

16. July 2014

33 Comments

Here’s an interesting SlideShare presentation from the guys at We Are Social on ‘What Makes A Great Brand’. And while many might argue for and against on some of the content, its worth a read over your coffee today! This presentation was created in partnership with The World Federation of Advertisers on Project Reconnect: an [...]

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inFORM: Tangible Media Surface Interaction

15. July 2014

24 Comments

Posting this one for the Archives as it’s a little dated but I’ve wanted to post for a long while! This piece of work from MIT’s Tangible Media Group, who’ve invented a surface that three-dimensionally changes shape, allowing users to not only interact with digital content in meatspace, but even hold hands with a person [...]

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SlideShare: 2014 Cannes Lions Review

7. July 2014

27 Comments

With the 2014 Cannes Lions race run and won, here’s a nice wrap from Bridget Jung, who argues that Big Emotion won out over Big Data, with a selection of the best winning work from Cannes in 2014. With work focused under 4 categories; Data & Technology, The Importance of Me, Storytelling and Product Innovation. [...]

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Johnnie Walker: Interactive Sensorium Box

30. June 2014

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Johnnie Walker in South Africa have created an ‘Interactive Sensorium Box’ to amplify the King of Flavour Whisky Profiler campaign. In essence, it’s a mobile sensorium experience that steps tasters through a series of flavours, aromas and sounds to create a profile of their favourite matched blend… All while sensors register the profilers individual selections [...]

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DELL: Center for Selfie Improvement

28. June 2014

27 Comments

Dell jumps on the selfie train with this new video called ‘Center for Selfie Improvement’ that aims to help people perfect the art of the selfie with an involved program to train people using varying techniques handed down from the very original selfie taker! Check out the Tumblr here too. Created by the guys at [...]

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OK GO: The Writing’s On The Wall Video

22. June 2014

18 Comments

We’ve always posted OK Go’s music videos as they are as much branded viral content as they are great music videos. And to launch their new album, Hungry Ghosts, they’ve created this piece of ‘visual deception’ as a music video called ‘The Writing’s On The Wall’. Enjoy. 7m views and counting.

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Homeless Fonts: Donations From Handwriting

17. June 2014

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This is a beautiful and moving piece of work for the Homeless in Spain, turning their handwriting typically only used to write on cardboard for donations, into new fonts that can be bought online by brands and agencies around the world. The film speaks for itself, and you can buy the fonts here.

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Google Self Driving Car: The First Drive Video

13. June 2014

24 Comments

We’ve heard a lot about the Google Driverless Car, with testing over the last few years well documented. But this is the ‘First Drive’ where you’ll find people actually in the car, being driven autonomously around some slightly empty streets as they continue to near production… The Google Driverless Cars will be designed to operate [...]

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Coca-Cola: The Mini Kiosk

13. June 2014

28 Comments

Here’s a fun little stunt to launch Coca-Cola’s new 150ml cans, a Mini Kiosk, for a mini can. There’s not much else to it really, but it’s a little bit of fun and a smart experiential piece to launch the new product. I think this shows you don’t always need an interactive vending machine!

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Volkswagen: Eyes On The Road Cinema Stunt

9. June 2014

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With mobile phones becoming the number one killer on roads around the world, Volkswagen have stepped up to the plate in China, with these stunts at Cinema’s in Beijing. A driving ad starts on screen, an endless, straight, slightly boring road appears for the driver… Until the crucial moment, when a close-range mobile broadcasting device [...]

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Creative Fuel: The World’s Best Creative Idea

7. June 2014

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In a world where every big idea has been done, it’s clear there is only one way to go, and that’s to bold 17 different technologies together to make something that’s never been made… Then, shoot the making of film, and you’re set. A global phenomenon awaits. And here it is… Introducing The World’s First [...]

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Rip Curl: World First GPS Surf Tracking Device

3. June 2014

76 Comments

Introducing Rip Curl Search; a multi-platform digital ecosystem and device (Waterproof GPS Surf Watch) that allows surfers to find, capture and re-live their perfect waves, anywhere in the world… Created by VML in Sydney, Australia. It’s powered by Facebook Connect, and lets surfers log all their sessions, challenge friends, create surf clubs, protect secret spots, [...]

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SlideShare: 2014 Cannes Lions Predictions

1. June 2014

45 Comments

So it’s 2 weeks out from the 2014 Cannes Lions Festival of Creativity, and the entire industry is wondering what’s going to win at Cannes this year… Well to kick it off, Bridget Jung and the team at DigitasLBi in Paris have created this SlideShare showcasing who they think will be the metal winners at [...]

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Pepsi: Interactive Football Vending Machine

20. May 2014

21 Comments

It’s world cup time, so get ready for some pretty cool interactive vending machines over the next month or two… This one, from Pepsi, is called the #FotbolNow skills challenge, and features a vending machine challenge that puts your best skills to the test in order to score a free Pepsi. The hype video is [...]

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Oculus Rift: Living With Lag Experiment

14. May 2014

12 Comments

Logging for the archives, but incase you haven’t seen it, this is a great little experiment by UME.NET Broadband showing what it’s actually like to live with LAG. As in Internet Lag. Gamers will know it best, but everyone experiences it. Now, an Oculus Rift hacked with a GoPro, gives you that same experience, so [...]

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