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NIVEA: Solar Powered iPhone Charger Print Ad

5. June 2013

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This campaign hype reel has really gained some traction over the last 48 hours, and it’s for NIVEA, who’ve created a Solar Powered iPhone Charger Print Ad to promote their ‘Sun’ line of products… Whilst this is completely genius as a utility, I’m actually pretty confused as to how/why it relates to NIVEA’s sun protection [...]

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Gladiator Energy Drink: The USB Can

27. May 2013

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Gladiator is an energy drink in Brazil, positioned to help every day office workers through their daily battles… One of those such battles, is finding the elusive USB at critical points in time… We’ve all had that moment when we can’t find a USB before we run out the door, so Gladiator Energy Drinks aims [...]

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MINDDRIVE: The Social Fuel Driving Tour

24. May 2013

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MindDrive is a pretty cool way to raise awareness for experiential education programs in the US. The MindDrive students built an electric car that converts social media into social fuel, powering a road trip from Kansas City, Mo. to Washington D.C., where they hope to drive change in education. Every time you Watch, like and [...]

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Live Twitter Tennis: Tweet and Shoot

19. May 2013

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Here’s a nice Twitter campaign from We Are Social, Paris, created for finance company BNP Paribas. With the French Open coming up BNP engaged number one French tennis player Tsonga to take part in a Twitter Tennis game. They created ‘Tweet and Shoot’ that uses a Twitter-controlled robot to launch tennis balls at Tsonga live [...]

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Swedish Radio: A Second Screen Campaign

7. May 2013

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Swedish Radio have launched a new second screen campaign by creating an ‘interactive radio player’ that allows people using desktops, tablet and mobile to promote the interaction and sharing of their programs while they are still on air. The player allows users to add images and videos to one big radio timeline, for everyone else [...]

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Microsoft IllumiRoom: Full Next Gen Xbox Demo

30. April 2013

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I covered the Microsoft IllumiRoom a few months ago when it was first demoed, and it’s back, this time with a full feature/explanation of the new experience, showcasing all the latest developments that we can expect in the next generation Microsoft Xbox. It’s 5 mins… So grab a coffee!

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Heineken Ignite: Interactive LED Beer Bottles

16. April 2013

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Well, someone had to do it. And first prize goes to Heineken with their new Heineken Ignite Bottle, featuring LED lights and sound/motion activation sensors. Heineken hosted a VIP party to unveil the new interactive beer bottles, which light up in time to beats of the music and also on motion when people drink from [...]

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Esquire Magazine: Talk To Esquire iPad App

25. March 2013

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Goodbye clunky annotations, hello seamless voice recognition technology that renders real-time video… I’m sure we’ve all tried to pull something like this off, at least in concept stage, but I can’t remember ever seeing it work seamlessly, let alone without a processing bar. In the next Esquire Magazine, you’ll be prompted to download the accompanying [...]

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Google Chrome: The Peanut Gallery Experiment

21. March 2013

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I think it’s getting to that point where Google can release just about any old Chrome Experiment and the internet will love it! And here is another example of something super simple, with a little story telling thrown in, that leverages their Web Speech API to turn speech into text in real time, as part [...]

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Audi Quattro: Interactive Installation

19. March 2013

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Here’s a great experiential piece from Audi to promote their A4. To showcase the road handling capabilities of the car they built this socially enabled, interactive installation to let people experience a mini version of the car. Passersby in Toronto had the chance to race one of 3 miniature Audis around a custom built 20ft [...]

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Volkswagen Smileage: Socialising Road Trips App

11. March 2013

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Volkswagen Smileage is an app that is set to socalise your road trips! Powered by the guys from Google Labs in partnership with Deutsch LA, the App syncs with your drive, has the ability to connect in multiple people, combining their photos, milage, checkins, comments and the like, into a Smileage score, which also aggregates [...]

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GAME: The Future of Golf App

7. March 2013

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If you’re a golfer, this could become you’re next favourite toy. GAME GOLF is a new connected product set that automatically tracks, maps and records your entire round of golf. Puts you against your mates, the course or the world and lets you share your victories. The concept, which has so far raised over $100,000 [...]

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Nike: 8 Interactive Store Windows at Selfridges

4. March 2013

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Most of you guys would remember the ‘Nike+ Innovation Center’ that was housed at Selfridges during the London Olympics, but what you might not have seen, were the 8, interactive/reactive kinetic window installations that helped to drag customers into the store. From Kinetic drops that react to people walking past, to dunk-height jumping challenges and [...]

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Google Chrome: Super Sync Sports Mobile Game

1. March 2013

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Google Chrome UK have just released this new Chrome Experiment called ‘Super Sync Sports‘ which, as the name suggests, allows players to sync their mobile phones and tablets to be used as a remote control. Once you’ve chosen a game, you’ll use your mobile to run, swim and cycle your way to victory, whilst the [...]

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Ray Ban: Ambermatic Lens App Installation

26. February 2013

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Just about everyone is adding a custom filter to their apps and campaigns these days, so it’s cool to see RayBan’s take on it, and bringing it out of just the digital world and into the physical, to showcase their retro Ambermatic Lens which is making a comeback. Ray Ban, created an app that let [...]

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