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Chipotle: The Scarecrow Mobile Game Trailer

16. September 2013

23 Comments

With over 3 million views in just a few days, this superb new film from Chipotle, which acts as a companion film for Chipotle’s new mobile game called ‘The Scarecrow’… A bold move, which wouldn’t have come cheap, but placing ‘content’ at the core of their new campaign is perhaps likely to see them back [...]

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Arcade Fire: Interactive Mobile Music Video

15. September 2013

32 Comments

Arcade Fire’s new interactive music video is called ‘Just A Reflektor’ and it’s been going off across the internet over the last few days, after the guys at Unit9 and Google Creative Lab’s Data Arts team, came together to create a whole new way of experiencing a music video on your desktop, by expanding the [...]

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Lexus: First Life-Sized, Real-Time Video Game

11. September 2013

13 Comments

This is a very cool use of projection mapping from Lexus, Italy. To promote the new Lexus IS Hybrid, Lexus created “Trace Your Road,” an experiential life-sized video game event featuring Formula 1 driver, Jarno Trulli. “Trace Your Road” saw Trulli take on a series of improvised racetracks, each one designed by one of ten [...]

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Volkswagen Bannerbahn: Live Banner Challenge

5. September 2013

29 Comments

Catch a Volkswagen GTI in a Banner to win it. Yes, Volkswagen Netherlands are launching the new GTI in a Banner via an online race, set in the physical world. The 4 most popular Dutch websites were painted on the runway of an airport, each 20 metres wide and 25 metres long. On race day, [...]

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McDonald’s NFC Powered ‘Happy Table’ Games

2. September 2013

34 Comments

This McDonald’s NFC Concept Table is the first of its kind, launched in Yishun, Singapore, for testing, before an extended rollout throughout Asia, targeting families with NFC enabled smartphones to create unique interactive worlds for kids to play with in store. The McDonald’s ‘Happy Table’ features a number of NFC tags underneath the table, forming [...]

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BabyX: The Future of Artificial Intelligence

26. August 2013

38 Comments

TEDxAuckland has presented us with BabyX. A virtual baby, represented by a 3D face on a screen, powered by artificial intelligence, that is able to interact with the world around her via a suite of sensors, allowing BabyX mimic the actions and interactions of a real life baby. Fibre optic cables light up to represent [...]

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Introducing Internet.org Facebook’s New Play

21. August 2013

2 Comments

So Mark Zuckerberg has been busy rounding up some of the world’s biggest mobile and internet companies to create Internet.org who will champion brining low-cost internet connectivity to the next 5 billion people in the developing world… It’s kind of a little like the Google Loon Project? Make sure you head over to Internet.org and [...]

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Castle Lite Beer: Mind Reading Beer Machine

19. August 2013

25 Comments

Beer vending machines? Sure, but how about a Mind Reading Beer Pouring Machine? Yeah, here it is, created by Castle Lite, the ‘Extra Cold Mind Reader’ installation challenges people to think about how cold they want their beer, the colder their thought process, the more beer the mind reading machine pours! Pu,ping out hundreds of [...]

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Fi Prototype: The New Wacom.com Experience

11. August 2013

11 Comments

I’m starting to fall in love with these great UX/UI videos showcasing new builds or prototype experiences for brands and industries. Here’s another one, this time it’s a showcase of the new Wacom.com Experience, which focuses on finding new ways to allow people to explore and interact the Wacom products we all use every day. [...]

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FI Prototype: The Future Of Airline Websites

5. August 2013

28 Comments

Making some noise over the last week has been this really interesting UX/UI prototype video for the future of airline websites, created by the guys at FI. It’s a seemingly different approach to Airline Websites, but at the same time, kinda delivers everything they already do, just with a much prettier interface, buy probably highly [...]

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Ayrton Senna: The Sound Of Honda Installation

1. August 2013

23 Comments

It’s not all that often with the quality of todays content, that you can stare into a screen and just go ‘WOW’ but today is your lucky day, and we get to look back to 1989 when Ayrton Senna created history for Honda. He challenged the Japanese F1 circuit in Suzuka and managed to set [...]

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Vivid Light Festival: We See Saw Installation

31. July 2013

6 Comments

The Vivid Light Festival attracts millions of people to Sydney Harbour over a 2 week period each year, with the city hosting a Festival of Light, Music and Ideas around the city. ‘We See Saw’ is a collaborative play installation, activating a sense of nostalgia by providing just a few minutes of a time gone [...]

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Toyota RAV4: Outdoor Website

31. July 2013

32 Comments

How do you showcase a new adventure car to a target audience that spends their time outdoors? You take the website to them. This is what Toyota Africa did to bring the new Toyota RAV4 product site to life on an outdoor bike trail at the Bryanston Cycle Park in Johannesburg. The 1.8-km cycling track [...]

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Medical Mirror: Reading Your Vital Signs

31. July 2013

11 Comments

Quantified living is perhaps the most dramatic emerging trend right now, and apart from wearable tracking devices, there will soon be an emergence of connected objects in your home dedicated to quantifying every other part of your life… MIT Media Lab students have created a ‘Medical Mirror’ prototype that is able to monitor vital signs [...]

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Google Chromecast Device: For Bigger Fun

29. July 2013

36 Comments

I thought I should share the new Google Chromecast Ad, which showcases the new Chromecast device, which incase you’ve been away for the last few days, the interwebs have gone a little crazy around this new HDMI device, which allows you to broadcast content from any of your devices… Mobile, Tablet, Laptop or Desktop… Straight [...]

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