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ING: The “Free Throw” Challenge Billboards

30. April 2012

Tweet Pin It ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could play, and “Free Throw Billboards” were born. Users could connect their phone directly to the [...]

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FloorD: The NFC Based Agency Stair Challenge

29. April 2012

Tweet Pin It Here’s a nice little NFC installation called FloorD, an agency initiative that challenges staff to ditch the elevator and take the stairs in their office with the aim to keep everyone fit and healthy. Created by and for the guys at EHS 4D, a leading digital agency in London, FloorD saw every [...]

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Chevy Sonic: The Street Art Robot Car

22. April 2012

Tweet Pin It Chevy Sonic. Tick. Famous Street Artist. Tick. James Bond style transformer spray-paint weaponry setup inside the Chevy Sonic. Tick. What the?! Ok well, this is the Chevy Sonic Street Art Robot Car, created in partnership with Jeff Soto, a renown street artist, to create a world first paint-spraying robot car that can [...]

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Turntable Riders: Bicycle Powered Music Mixer

18. April 2012

Tweet Pin It Now this is a pretty cool concept. Over in Japan, Cogoo, a bicycle sharing service, has created the world’s first device that transforms your bike into a DJ turntable. Check out the stunt above which shows this ‘Turntable Rider’ in action, combining two great elements of street culture, BMX and music. The [...]

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Coachella: Tupac’s 3D Holographic Cameo

17. April 2012

Tweet Pin It 3D Holographic technology has taken digital mimicry to a new level at this year’s Coachella Music Festival. Concert goers were surprised with an unlikely cameo during Dr. Dre’s set. In yet another Machiavellian appearance, sightings of legendary rap artist Tupac Shakur set Twitter afire last night. Although we can’t quite say he [...]

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Smart Car “Pong” Gaming Installation

17. April 2012

Tweet Pin It Smart Car has been getting some huge buzz around their animated twitter ads from Argentina, but this highly innovative piece of digital convergence might just beat it. It’s called Smart eBall, but think of it as a Smart Car controlled “pong” gaming installation, created to showcase the responsiveness of the new, third [...]

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Introducing “LikeBelt” With NFC Based Sharing

15. April 2012

Tweet Pin It If you’ve ever wished you could start hitting the “Like” button for things in the real world, well… Now you can, courtesy of the “LikeBelt” from the guys at Deeplocal, who’ve created a prototype belt and android app, complete with all the instructions you’ll need to start making it happen. If you [...]

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Doodlr: An Instant Interaction Experiment

10. April 2012

Tweet Pin It This might look a little like DrawSomething, actually it looks exactly like DrawSomething, but that’s where the similarities end. Doodlr is an interaction experiment by the guys at LOVE Labs, who’ve been playing with ways to bring the Physical and Digital worlds together via smart phones. Using Socket.IO and node.js to build [...]

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Paper App: The Future of Tablet Based Drawing

9. April 2012

Tweet Pin It The Paper App for iPad has been gaining some serious momentum over the last week or two, putting on almost a million views of the app trailer alone. If you haven’t seen it yet, Paper (created by the guys at FiftyThree) makes drawing and sketching seem almost easy via a sleek interface [...]

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Streets Ice Cream: 360 Degree Happiness Booth

27. March 2012

Tweet Pin It Summer attracts all sorts of promotional installations and events, but I can’t say I’ve ever seen one that rolled out a matrix-style 360 degree photo booth before! Well, Unilever’s “Streets Ice Cream” has done just that, with their “Share Happy Booth” that has been travelling across Australia as a sampling installation meets [...]

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Introducing Google Play: iTunes for Android!

19. March 2012

Tweet Pin It Welcome to Google Play, you can be forgiven for thinking this is just iTunes for Android, because you’d be right, it is. But Google does take it a little further I guess, as the Google Play platform is ready to connect with their smart TV platform, which will give them a slight [...]

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Snake the Planet: Projection Mapping Gaming

1. March 2012

Tweet Pin It Everyone loves Snake right? Well how about if that game of Snake just happened to be wheeled out of a car and projected onto any surface? That’s cool, but now imagine if that game of Snake came with a built in couch and the ability to generate dynamic projection mapped levels no [...]

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IllumiShare: Share Any Physical or Digital Object

29. February 2012

Tweet Pin It If you’re wondering how to share physical or digital things, look no further, Microsoft has just showcased “IllumiShare” a real-time, low-cost, peripheral device that looks just like a desk lamp, only it happens to be fitted with a camera-projector pair where the camera captures video of the local workspace and sends it [...]

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ClikThis: Control Any Screen With Your Mobile

23. February 2012

Tweet Pin It If you’ve got a team of devs in your agency, you can already do this pretty easily. But, how can the rest of the world start utilising their mobile to control any screen they have access to? And better yet, what will marketers start to do with this API to bring that [...]

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Autism Speaks: Kinect Powered Digital Billboards

19. February 2012

Tweet Pin It I expect the Microsoft Kinect to be partnered up with tonnes of digital billboards and installations this year, and here is just one example to help kick it all off. Autism Speaks has created a Kinect powered digital billboard featuring a life size girl who avoids eye contact no matter how hard [...]

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