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Pringles: The Crunch Band Mobile App

4. July 2011

2 Comments

Here is a cool new promotion just launched for Pringles to help celebrate the summer music festival. The Pringles Crunch Band consists of native iPhone and Android apps that are used to play one of 15 virtual instruments, all depending how you utilise the accelerometer. You can get the apps for free here to get [...]

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Nike+ Graffiti Challenge Case Study

19. June 2011

2 Comments

Here is a nice campaign for Nike Running out of Amsterdam, leveraging the Nike+ mobile app in conjunction with a very cool Facebook app, designed to get youngsters back into running. After identifying that youngsters think running is boring, Nike set out to make it a little more fun and socially rewarding. So they created [...]

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Kalles Egg Timer iPhone App

13. June 2011

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This is a nice idea for an iPhone app from Swedish sandwich spread brand Kalles Kaviar. The concept was designed by digital agency Crispin Porter + Bogusky Europe to assist users when creating a perfect filling for their sandwich to accompany the brand’s caviar spread. The app not only tells you how to boil the [...]

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“Singles Finder” App for Zonacitas.com

12. June 2011

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Ogilvy Argentina have created this ‘Singles Finders’ app for Zonacitas.com. Developed in Buenos Aires under the tagline “Love is out there. If we get organised, there’s plenty for all”, Ogilvy Interactive launched “Singles Finder”, an app to assist single people with finding the perfect date. “Singles Finder” is a free Smartphone App accessible from the [...]

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FRAMED* Digital Art iPhone App

11. May 2011

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This is a pretty cool concept from design agency Tha Ltd. They have developed Framed* a ‘platform for new art forms’ which lets you display digital art including interactive art, web applications, motion graphics and illustrations on giant screens. Framed* consists of an iPhone app that links to a 40 inch Samsung LED display, allowing [...]

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Nutricia: Dual-Screen Pregnancy iPhone App

9. May 2011

4 Comments

This is an interesting iPhone app from Belgium babyfood company Nutricia. Nutricia support new parents throughout Belgium and were looking for a way to offer support even before babies are born. They developed Baby Connection, an iPhone app that offers dual functionality that lets both parents get involved at every step of the pregnancy. The [...]

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The Lynx Stream Mobile App

8. May 2011

7 Comments

Lynx have just launched a seriously cool new mobile app called the “Lynx Stream”. In true Lynx style, the app is built around your big nights out, more specifically the ones that you can’t remember! So, Lynx and the guys at Razorfish have created an app that tracks all your mobile activity on a night [...]

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Fiat: Street Evo iPhone App Case Study

3. May 2011

12 Comments

Here’s a great iPhone app from Leo Burnett Madrid. To promote the new Fiat Punto Evo to a tech savy target market they came up with this mobile app that treats road signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo. For example; a [...]

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Heineken Star Player: Live Football Gaming App

1. May 2011

9 Comments

Heineken have just launched a multi-platform gaming app called the “Heineken Star Player”, available on mobile (iPhone only for the moment) and Facebook, with the game placing you at the centre of every UEFA Champions League match, where you can take on friends and indeed the world, as you make big calls for points and [...]

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Hasbro: “Guess Who” Social iPhone App

30. March 2011

2 Comments

Two guys from the Miami Ad School recently produced an idea to help make old school games like “Guess Who” a little more relevant in todays social world… So they came up with an app idea that brings your entire Facebook friend network into one giant social game of guess who. On the back of [...]

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Carlsberg “Unbottle Yourself” Campaign App

29. March 2011

7 Comments

Carlsberg is on a mission to unbottle an entire nation, the problem is, that nation is Sweden, supposedly one of the most reserved nations in the world. So, Carlsberg have created a campaign called “Unbottle Yourself” an iPhone app that has 500 challenges to help get more out of people. Starting in the 5th of [...]

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CommBank’s Augmented Reality Newspaper Ad

29. March 2011

5 Comments

The Commonwealth Bank has recently won numerous awards for it’s augmented reality property app that has been around for almost a year. Now, claiming a “worldwide industry first”, the Commonwealth Bank has run a mobile-driven, augmented reality press ad in Sydney, Melbourne and Brisbane mX titles. The ad required a 3D reader iPhone app aims [...]

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Color: The Location Based Social Photo App

27. March 2011

8 Comments

Instagram has taken the app world by storm, but here comes the challenger in a universe obsessed with instant photo sharing, complete with a tonne of great social features, and minus the need to “filter” everything for coolness, instead, showcasing location based group albums. Now, it’s not just “location” as the primary feature, its actually [...]

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Qualcomm: AR Experiential Mobile Campaign

22. March 2011

11 Comments

This is an interesting experiential campaign at the recent Mobile World Congress in Barcelona, Spain, for Qualcomm (the major sponsor) to promote their industry leading chipset. One night, they invited 4,000 VIP’s from the 60,000 attendees to an exclusive party, where they prompted attendees to download the dragon catcher app and compete in a live [...]

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Volkswagen: Virtual Test Drive Inside Print Ad

13. March 2011

6 Comments

Who said print ads were dead? Well, not the ones that are digitally activated anyway! Volkswagen in Norway have launched what they claim to be the worlds first test drive inside a print ad, and while I think that might just be debated by a few people, there is no doubt, this a seriously cool [...]

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AXA: Interactive TV iAd Experience

7. March 2011

6 Comments

Here is another pretty cool campaign from AXA in Belgium on the back of some great recent work. It’s what they are calling an iMmercial, which makes no sense, but sounds fantastic, creating an interactive experience from a live TV ad using QR codes and your iPhone. When you scan the QR code during the TV [...]

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Beyond Earth Hour: iPhone and Android apps

7. March 2011

1 Comment

Earth Hour is just a few weeks away, and they are about to release a neat iPhone App to help extend the event beyond a single hour as part of “Beyond The Hour“. The app will provide users with the ability to explore the worlds pledges that have been submitted online or via the app, [...]

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Honda Jazz: Interactive TV Ad / iPhone App

2. February 2011

12 Comments

Here is something seriously cool. Honda has just unveiled an interactive TV campaign called “This Unpredictable Life” to launch the new Honda Jazz, and with that, an iPhone app that allows you to literally grab content from the ad as it plays. The campaign was created by W+K London and uses whats called “screen hopping” that works [...]

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KIA: Augmented Reality TV Ads

1. February 2011

7 Comments

Did anyone give this a try during the Australian Open? It was an ongoing “Augmented Reality” campaign activated via your Mobile phone, through the TV coverage of the grand slam event. Available for both iPhone and Andriod, any time you captured the KIA logo through the app, it would activate an interactive 3D Augmented Reality [...]

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Amnesia Connect: Microsoft Surface To Mobile

25. January 2011

4 Comments

Did you manage to check out the new Microsoft Surface 2.0 demo from CES 2011? Well, hopefully you did, because when you combine Microsoft Surface with this new Apple iOS app, you’ve got something seriously innovative that will change the way we share and interact with digital content. Amnesia Razorfish today launched Connect, an iOS [...]

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