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Hasbro: “Guess Who” Social iPhone App
Two guys from the Miami Ad School recently produced an idea to help make old school games like “Guess Who” a little more relevant in todays social world… So they came up with an app idea that brings your entire Facebook friend network into one giant social game of guess who. On the back of [...]
Continue reading...Carlsberg “Unbottle Yourself” Campaign App
29. March 2011
Carlsberg is on a mission to unbottle an entire nation, the problem is, that nation is Sweden, supposedly one of the most reserved nations in the world. So, Carlsberg have created a campaign called “Unbottle Yourself” an iPhone app that has 500 challenges to help get more out of people. Starting in the 5th of [...]
Continue reading...CommBank’s Augmented Reality Newspaper Ad
29. March 2011
The Commonwealth Bank has recently won numerous awards for it’s augmented reality property app that has been around for almost a year. Now, claiming a “worldwide industry first”, the Commonwealth Bank has run a mobile-driven, augmented reality press ad in Sydney, Melbourne and Brisbane mX titles. The ad required a 3D reader iPhone app aims [...]
Continue reading...Color: The Location Based Social Photo App
27. March 2011
Instagram has taken the app world by storm, but here comes the challenger in a universe obsessed with instant photo sharing, complete with a tonne of great social features, and minus the need to “filter” everything for coolness, instead, showcasing location based group albums. Now, it’s not just “location” as the primary feature, its actually [...]
Continue reading...Qualcomm: AR Experiential Mobile Campaign
22. March 2011
This is an interesting experiential campaign at the recent Mobile World Congress in Barcelona, Spain, for Qualcomm (the major sponsor) to promote their industry leading chipset. One night, they invited 4,000 VIP’s from the 60,000 attendees to an exclusive party, where they prompted attendees to download the dragon catcher app and compete in a live [...]
Continue reading...Volkswagen: Virtual Test Drive Inside Print Ad
13. March 2011
Who said print ads were dead? Well, not the ones that are digitally activated anyway! Volkswagen in Norway have launched what they claim to be the worlds first test drive inside a print ad, and while I think that might just be debated by a few people, there is no doubt, this a seriously cool [...]
Continue reading...AXA: Interactive TV iAd Experience
7. March 2011
Here is another pretty cool campaign from AXA in Belgium on the back of some great recent work. It’s what they are calling an iMmercial, which makes no sense, but sounds fantastic, creating an interactive experience from a live TV ad using QR codes and your iPhone. When you scan the QR code during the TV [...]
Continue reading...Beyond Earth Hour: iPhone and Android apps
7. March 2011
Earth Hour is just a few weeks away, and they are about to release a neat iPhone App to help extend the event beyond a single hour as part of “Beyond The Hour“. The app will provide users with the ability to explore the worlds pledges that have been submitted online or via the app, [...]
Continue reading...Honda Jazz: Interactive TV Ad / iPhone App
2. February 2011
Here is something seriously cool. Honda has just unveiled an interactive TV campaign called “This Unpredictable Life” to launch the new Honda Jazz, and with that, an iPhone app that allows you to literally grab content from the ad as it plays. The campaign was created by W+K London and uses whats called “screen hopping” that works [...]
Continue reading...KIA: Augmented Reality TV Ads
1. February 2011
Did anyone give this a try during the Australian Open? It was an ongoing “Augmented Reality” campaign activated via your Mobile phone, through the TV coverage of the grand slam event. Available for both iPhone and Andriod, any time you captured the KIA logo through the app, it would activate an interactive 3D Augmented Reality [...]
Continue reading...Amnesia Connect: Microsoft Surface To Mobile
25. January 2011
Did you manage to check out the new Microsoft Surface 2.0 demo from CES 2011? Well, hopefully you did, because when you combine Microsoft Surface with this new Apple iOS app, you’ve got something seriously innovative that will change the way we share and interact with digital content. Amnesia Razorfish today launched Connect, an iOS [...]
Continue reading...Augmented Reality Mobile Commerce iPhone App
5. January 2011
This is the latest platform out from Total Immersion, it’s an augmented reality mobile commerce app created specifically for eye wear brands and retailers. The app uses the iPhone 4′s front facing camera to deliver a facial tracking system allowing users to “virtually” try on glasses (augmented reality style) through their iPhone 4. The platform has the [...]
Continue reading...NYE Times Square Ball iPhone App
29. December 2010
Not sure I’m convinced on this app, but it’s a step in the right direction for such a global event. The Times Square NYE party now has it’s own iPhone App to help you keep track of and interact with the nights celebrations. By and large, it’s just a big countdown with a few pretty graphics, [...]
Continue reading...IKEA “Cheers” Social Celebration iPhone App
27. December 2010
You would have seen a few of those gimmicky ”toast” or “cheers” apps that allow you to tap two iPhone together to make a click in celebration of something… But, this new iPhone App from IKEA takes that idea to a whole new level, just in time for New Years Eve! Firstly, you can choose from any [...]
Continue reading...Word Lens: Augmented Reality Translation App
18. December 2010
Craigo, seeing you missed your Spanish lessons this year, I thought i’d post this very cool Augmented Reality iPhone app just for you! It’s called Word Lens, and it uses the iPhone’s camera, along with optical character recognition to translate anything from Spanish into English on the fly, just by pointing the iPhone at the printed words [...]
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30. March 2011
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