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Canal+ Borgia 360 Multi-Device Experience

17. December 2011

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The Canal+ Borgia TV series is the world’s first 360 degree narrative that works seamlessly across your desktop, iPad and iPhone to provide a complete experience. The campaign has already picked up a number of awards, and aims to pull new viewers into the brand new show about a family worse than the Mafia, and [...]

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KLM: The Passport Movie App

15. December 2011

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KLM have really be stepping up their digital over the last year or so, and here is the next addition, the KLM Passport App, a really good branded app that turns people’s journeys into inspiring movies that can be shared with friends and family. Users can choose a theme, select their favourite photos and videos, [...]

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Deck the Screens: Multi Device Light Strings

10. December 2011

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The Xmas Card war is heating up again in 2011, we’ve already posted some really innovative pieces, and this one called “Deck The Screens” from Deeplocal is every bit as good, and I can see it creating mass agency Christmas light strings here in Sydney, and around the world. Basically, the app lets you string [...]

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The Love Making Profile App

9. December 2011

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So here is a slightly different way to promote the use of condoms! Starting with a hand out of 50,000 free condoms, each with a QR code challenging young guys and girls in Stockholm to get involved by creating a love making profile that will ultimately generate their summer of sexual stats! Scanning the QR [...]

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JCPenney: Voice Message QR Code Gift Tags

14. November 2011

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IF ever there was a cool use for QR codes (not just practical), this might just be it. JCPenney’s new “Who’s Your Santa” campaign has a QR code extension for 2011, where everyone who buys a gift for Xmas will receive a unique QR code Gift Tag or “Santa Tag” as they are calling them… [...]

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Macy’s: Believe-o-Magic AR Xmas Card App

13. November 2011

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Well it looks like it’s going to be an Augmented Reality Xmas in 2011…With Macy’s the latest brand to release an AR app for the festive season. This time, it’s an Augmented Reality Xmas Card App, where you can turn up at any of the Macy’s “Believe Stations” to post your kid’s letters to Santa, [...]

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LEGO Meets Augmented Reality Gaming App

4. October 2011

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Could this be the future for LEGO as this classic brand innovates into the electronic gaming world? This video introduces LEGO’s “Life of George” the world’s first interactive game combining real LEGO bricks with apps for your iPhone. The clever thing about this game is it’s simplicty, LEGO have kept the game accessible to a [...]

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LYNX Auto Romeo: The Auto Flirting App

4. October 2011

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Gotta love the ongoing cheeky work from Lynx (which doubles as AXE in the US), they’ve got a great playing field and have hit the mark again this with pretty quirky app called the LYNX Auto Romeo. In short, it’s an auto flirting app, but what it’s actually designed to do is allow you to [...]

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Scandinavian Airlines: The TimeKiller App

3. October 2011

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Here is a great little time wasting utility app from SAS (Scandinavian Airlines) that isn’t actually made for its loyal customers, but for their competitor airline customers, after SAS won the award for being the most punctual airline again, and for the last few years in a row. The whole idea here aims to poke [...]

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Swedish Post: Sweden’s Safest Hands Challenge

3. October 2011

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Here is the latest campaign from the Swedish Post, who I must say, produce some very cool work for a post office! The campaign is called “Sweden’s Safest Hands” an augmented reality style challenge that is played out with your iPhone across the many streets of Sweden. The challenge is for people to virtually deliver [...]

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Vodafone: Buffer Busters AR Gaming App

27. September 2011

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Vodafone Germany has released a new Augmented Reality mobile gaming app called “Buffer Busters” challenging users to go hunting virtual “Buffer Monsters” that are slowing down networks. The location based app guides you infested areas all over the country, where you use the augmented reality shooter to capture the monsters, storing them for when you [...]

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Foursquaropoly: Monopolize Your Real Life

14. September 2011

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Remember when Monopoly City Streets launched? It went crazy over night, sunk server farms and created a new wave of addicted adult gamers the world over. So what would happen if you made that same Monopoly game… say, real? Well, a few students have pulled this great little concept together for a project, with a [...]

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PassPath App: Protect Your Photos

8. September 2011

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Know anyone who needs this app Franko? Well, if you’ve got photos you don’t want found on your phone, then you might just want to check out PassPath, which claims to be the worlds most secure photo storage app by utilisng a very new PassPath password system that uses patterns instead of characters and numbers. [...]

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CLOO: The Community Loo Finder App

4. September 2011

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Oh dear… There’s an app for that! Well, now I’ve pretty much seen them all. CLOO’ is the new socially connected community based toilet finder app, designed to help you avoid dirty public toilets by finding private toilets in your social network that you can pay to use. It works with people registering their Loo’s [...]

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iPhone 5 Concept Features Showcase

31. August 2011

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So chances are you might have already seen this, but for those who haven’t, here is a very (very) futuristic look at the iPhone 5 might just be, or at least what animation studio Aatma Studio wishes would be released in the upcoming iPhone 5. At first glance it’s perhaps somewhat remotely believable that Apple [...]

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