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McDonald’s: TrackMyMacca’s App

17. January 2013


Here’s an interesting app that’s just been launched in Australia today. TrackMyMacca’s is a world first for McDonald’s as it takes Australians ‘behind the scenes’ of their meal, showing them where their food has come from. This app uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. It’s [...]

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Delta: The Fly Delta iPad App Experience

14. January 2013


Delta Airlines has launched an entirely new iPad experience this week called ‘Fly Delta’ and it delivers a little more than you’d typically expect. With everything from the latest deals, a completely socially connected experience, intelligent recommendations, localised entertainment, flight check-ins, boarding passes and a pretty cool ‘Glass Bottomed Jet’ feature that shows your exact [...]

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Salvation Army: The Apple Donation Box App

15. November 2012


Another great idea from the students at Miami Ad School, this time for the Salvation Army. Imagine if you could donate your old iPhone Apps that you no longer use, and have their value donated directly back to a charity, just by dropping them into a Donation Box app on your phone! And while perhaps [...]

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Jameson Irish Whiskey: Playable AR Billboards

25. October 2012


Jameson Irish Whiskey has launched a huge Blippar activation in Australia for the launch of their new RTDs. The Blippar campaign turns the bottle (where ever it is seen) into a game when scanned with the Blippar App, which is powered by Image Recognition technology on an Augmented Reality Platform, creating ‘playable’ billboards, adshells, websites, [...]

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Wonderbra: The Ad ‘Decoder’ App

8. October 2012


Wonderbra have just launched a very cool use of augmented reality meets image recognition, with their new ‘Decoder’ campaign… An iPhone app that allows users to ‘Decode’ print ads, outdoor and even YouTube videos, helping to undress the models in the ads, revealing their Wonderbra garments beneath. This X-Ray style is almost purpose built for [...]

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BlackSocks: RFID iPhone App Connected Socks

28. September 2012


So this might be the weirdest application of RFID meets iPhone app I’ve ever seen, yet I’m sure you’ll love it all the same, for all sorts of random useless tech reasons! Clearly tackling a big global problem, mismatching your pairs of black socks can be really annoying, you know when you get the left [...]

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IKEA: The 2013 Interactive Catalogue App

19. July 2012


Here’s a nice move from IKEA to add some interactivity to their catalogues. This video shows a preview of their new app that will bring the IKEA catalogue to life with a collection of additional content for viewers. Users can download the IKEA app and use it to unlock videos, interactive experiences, photo galleries and [...]

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NightTag: Social Music App

15. July 2012

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Here’s a nice app idea that lets users easily share their night with their social networks. Olmeca Tequila have teamed up with Amsterdam Worldwide and created NightTag. NightTag aggregates your party experience and integrates nicely with Facebook offering a new way to share directly to your wall in one photo post. With the app you [...]

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Australian Defence Force: Mobile Medic App

26. June 2012


Less of an ad and more of a test, this is the latest recruitment campaign for the Australian Defence Force, called Mobile Medic – and it just won 4x Gold and many more silver/bronze at Cannes Lions 2012. A mobile app that challenges you to diagnose the patient in the ad through the Mobile Medic [...]

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Justin Bieber Launches Album with Blippar

20. June 2012


How do you bring augmented reality to the young masses – enlist the appeal of Justin Bieber. This is what Mercury Music and Blippar have joined forces to do. The latest Bieber album offers fans an exclusive AR experience. This offering is a world first for an album launch of this size offering fans around [...]

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