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JCPenney: Voice Message QR Code Gift Tags

14. November 2011

7 Comments

IF ever there was a cool use for QR codes (not just practical), this might just be it. JCPenney’s new “Who’s Your Santa” campaign has a QR code extension for 2011, where everyone who buys a gift for Xmas will receive a unique QR code Gift Tag or “Santa Tag” as they are calling them… [...]

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Macy’s: Believe-o-Magic AR Xmas Card App

13. November 2011

2 Comments

Well it looks like it’s going to be an Augmented Reality Xmas in 2011…With Macy’s the latest brand to release an AR app for the festive season. This time, it’s an Augmented Reality Xmas Card App, where you can turn up at any of the Macy’s “Believe Stations” to post your kid’s letters to Santa, [...]

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LEGO Meets Augmented Reality Gaming App

4. October 2011

5 Comments

Could this be the future for LEGO as this classic brand innovates into the electronic gaming world? This video introduces LEGO’s “Life of George” the world’s first interactive game combining real LEGO bricks with apps for your iPhone. The clever thing about this game is it’s simplicty, LEGO have kept the game accessible to a [...]

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LYNX Auto Romeo: The Auto Flirting App

4. October 2011

2 Comments

Gotta love the ongoing cheeky work from Lynx (which doubles as AXE in the US), they’ve got a great playing field and have hit the mark again this with pretty quirky app called the LYNX Auto Romeo. In short, it’s an auto flirting app, but what it’s actually designed to do is allow you to [...]

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Scandinavian Airlines: The TimeKiller App

3. October 2011

7 Comments

Here is a great little time wasting utility app from SAS (Scandinavian Airlines) that isn’t actually made for its loyal customers, but for their competitor airline customers, after SAS won the award for being the most punctual airline again, and for the last few years in a row. The whole idea here aims to poke [...]

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Swedish Post: Sweden’s Safest Hands Challenge

3. October 2011

3 Comments

Here is the latest campaign from the Swedish Post, who I must say, produce some very cool work for a post office! The campaign is called “Sweden’s Safest Hands” an augmented reality style challenge that is played out with your iPhone across the many streets of Sweden. The challenge is for people to virtually deliver [...]

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Vodafone: Buffer Busters AR Gaming App

27. September 2011

2 Comments

Vodafone Germany has released a new Augmented Reality mobile gaming app called “Buffer Busters” challenging users to go hunting virtual “Buffer Monsters” that are slowing down networks. The location based app guides you infested areas all over the country, where you use the augmented reality shooter to capture the monsters, storing them for when you [...]

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Foursquaropoly: Monopolize Your Real Life

14. September 2011

7 Comments

Remember when Monopoly City Streets launched? It went crazy over night, sunk server farms and created a new wave of addicted adult gamers the world over. So what would happen if you made that same Monopoly game… say, real? Well, a few students have pulled this great little concept together for a project, with a [...]

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PassPath App: Protect Your Photos

8. September 2011

5 Comments

Know anyone who needs this app Franko? Well, if you’ve got photos you don’t want found on your phone, then you might just want to check out PassPath, which claims to be the worlds most secure photo storage app by utilisng a very new PassPath password system that uses patterns instead of characters and numbers. [...]

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CLOO: The Community Loo Finder App

4. September 2011

2 Comments

Oh dear… There’s an app for that! Well, now I’ve pretty much seen them all. CLOO’ is the new socially connected community based toilet finder app, designed to help you avoid dirty public toilets by finding private toilets in your social network that you can pay to use. It works with people registering their Loo’s [...]

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iPhone 5 Concept Features Showcase

31. August 2011

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So chances are you might have already seen this, but for those who haven’t, here is a very (very) futuristic look at the iPhone 5 might just be, or at least what animation studio Aatma Studio wishes would be released in the upcoming iPhone 5. At first glance it’s perhaps somewhat remotely believable that Apple [...]

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Cadbury Spots v Stripes Blippar AR Gaming App

24. August 2011

5 Comments

Cadbury have launched a world first Augmented Reality gaming app that is activated via their chocolate bar packaging, utilising Blippar’s image recognition technology and AR app platform. The game itself is called Spots v Stripes, a simple, seemingly addictive game that has you smacking ducks as fast as you can, before sharing your best scores [...]

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New Balance: Urban Dash Challenge ARG App

10. August 2011

4 Comments

Here is a pretty cool new campaign from New Balance to promote their first Flagship store in New York. To do it, they’ve created the “Urban Dash” iPhone app that challenges you to find hundreds of virtual batons throughout New York, before running to the new flagship store while still in possession of that baton. [...]

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Mario Vs Angry Birds (Godfather Parody Video)

9. August 2011

3 Comments

Here is a great little parody video reflecting the state of the gaming world. As mobile games become increasingly popular amongst casual gamers it leaves you wondering what will happen to the classics! Well this video show’s the stars of the games taking things into their own hands. If you’re anything more than a casual [...]

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Volkswagen’s Augmented Reality App

29. July 2011

10 Comments

Volkswagen are promoting the big come back of their Golf Cabriolet with an augmented reality app. The French agency behind this concept is Paris based Agency.V. who have created a world first with this AR car showroom app for the iPad2, iPhone and Android. Once you’ve downloaded the app it lets you explore the vehicle [...]

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Citroen DS4 Seekers: Hide and Seek Campaign

26. July 2011

6 Comments

Citroen have launched a new campaign for the DS4 called “DS4 Seekers” which is basically a huge game of hide and seek with virtual cars in the real world via mobile phones or online via Facebook. Each day players are given a virtual DS4 to hide on the real streets around them, and for every [...]

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Sony: World’s First Instagram Music Video

20. July 2011

8 Comments

Addicted to Instagram and love music festivals? Well you might like this, Sony Music is giving you the chance to be part of a new crowdsourced Instagram video to be used for “The Vaccines” upcoming new single called “wetsuit”. You can submit photos live, just by shooting and tagging and photo through Instagram with #vaccinesvideo, [...]

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Toyota Japan: ToyToyota Backseat Driver App

17. July 2011

2 Comments

If you can see past the cheesy demo video, you’ll find the first project out of Toyota’s new brand, ToyToyota, which has been created to develop innovative projects that showcase the toy inside Toyota while delivering fun and happiness to both kids and parents. It’s called the “Backseat Driver” an iPhone app that allows kids [...]

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100 Years: Pitch To David Ogilvy iPhone App

13. July 2011

15 Comments

To celebrate David Ogilvy’s 100th birthday, Ogilvy have launched a fun iPhone app that allows any aspiring creative to pitch ideas via video call, straight to the great man himself. If you’re onto a good idea, you’ll know almost instantly, with praise from David Ogilvy among the rewards, but if not, and your idea sucks, [...]

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Doritos: The Dip Desperado Advergame

10. July 2011

7 Comments

It’s not very often that you see a TVC that promotes a Facebook app so it was very exciting to see this latest Doritos integrated campaign offering from the UK. First of all the TVC is fun to watch and tells a moving story of the rise and fall of Esteban Ortega, a professional Dorito [...]

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