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Next Glass: Beer & Wine Taste Matching App

26. November 2014

13 Comments

Check out Next Glass. A data-driven beer and wine matching app that can tell you if you’ll like a particular drink, just by scanning the bottle, so that you’ll never have a bad drink again. The app creates a “taste profile” by identifying your current favourite beers and wines, as well as your preferred flavours [...]

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McDonald’s: Drop Into Macca’s Mobile Game

15. November 2014

22 Comments

Here’s a pretty cool mobile game from McDonald’s in Australia, it’s called “Drop Into Macca’s” and the game allows you to literally drop into Maccas, via a skydiving kid, to score points and earn rewards like Burgers and $1000 cash cards! The game is pretty addictive, almost flappy-bird like… But its activated with the movement [...]

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Union Station: Augmented Reality History Tours

30. October 2014

41 Comments

Have you ever wondered what the past might have looked like? Who was there, what they did? Well, for Union Station in the US, the guys at VML have created ‘Living History’ a mobile, augmented reality story telling app that takes users on a journey back through time as they take self guided history tours [...]

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Volkswagen: Charge Up For e-Golf App Challenge

2. September 2014

26 Comments

Check out this new campaign from Volkswagen which utilizes the charging hardware on smartphones to interact and power an app! So by doing what people do every day, charging their phone, the Volkswagen ‘Charge Up’ for e-Golf app and deliver receive a raffle tickets to people when they charge their phone, for the chance to [...]

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Wingme: Dating app with a twist

8. August 2014

29 Comments

If Tinder and WhatsApp would make love, Wingme would be their baby. Finding the right match online but assisted by your own friends. The app is available to everybody as you can use it solely as a dater or as a Wingman to your dater friends – even if you’re in a relationship. You can [...]

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Rip Curl: World First GPS Surf Tracking Device

3. June 2014

76 Comments

Introducing Rip Curl Search; a multi-platform digital ecosystem and device (Waterproof GPS Surf Watch) that allows surfers to find, capture and re-live their perfect waves, anywhere in the world… Created by VML in Sydney, Australia. It’s powered by Facebook Connect, and lets surfers log all their sessions, challenge friends, create surf clubs, protect secret spots, [...]

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Look Birdy: The iPhone Camera App For Parents

27. April 2014

20 Comments

Here’s a fun iPhone app from an Aussie Ad Dad. It’s called ‘Look Birdy’ and uses the camera flash and a ‘bird’ noise to attract the attention of kids and animals alike to look at the camera, so you can finally get that perfect photo. Nice one Ben Keenan! Download it here.

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Introducing Paper: Facebook’s News Reader App

1. February 2014

17 Comments

This video showcases the new ‘Paper’ mobile app from Facebook, which provides an intuitive news reader app experience pulling from 19 categories including tech, sports, pop-culture .etc It looks nothing like Facebook, and all content displayed will be curated through a process that includes both an algorithm and a human selection to ensure the best [...]

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Kia Australia: Game On Tennis App

9. January 2014

33 Comments

Kia has kicked off this year’s sponsorship of the Australian Open with his interactive campaign challenging viewers to return the world’s fastest serve by using their mobile phone. The interactive game, designed by mobile solutions agency Mnet, allows viewers to return a high-speed tennis serve live from their TV. The game requires viewers to use [...]

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Volkswagen GTI: Play the Road. Create Music.

3. December 2013

40 Comments

Here is the latest Volkswagen GTI campaign, if you can even call it a campaign, I guess. Think of it more as a new experience, a new way to make music, in fact, its a whole new way to put together driving music, because it’s actually the way you drive the car, that you create [...]

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Puma Run Navi App: Explore A New Route

13. November 2013

35 Comments

Pumpa challenges the norm with this new app, and asks why does running have to be all about distance performance? Introducing ‘Puma Run Navi’ an app that helps you navigate your city to create great runs every time you want to get out there and exercise! Set a distance target, choose your mood and the [...]

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Nike SB: The Skateboard Tracking App

1. November 2013

23 Comments

Nike Skateboarding has just launched the ‘Nike SB App’ which aims to gamify skateboarding for the first time to a mass audience. Think of it as Nike+ for skating, but the trick tracking/badges seem to be based on an honesty system with yourself… The app moves through three phases. ‘Progress’, ‘Connect’ and ‘Respect’. You’ll Learn [...]

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Paper App: Turn Your Drawings Into Moleskines

6. October 2013

34 Comments

One of the most popular creative apps on the iOS App Store, Paper, which provides users one of the simplest yet richest drawing/sketching experiences yet, now lets you turn your best pieces of art, into a custom printed Moleskine that you can keep or gift… Pretty cool. Check it out here.

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Chipotle: The Scarecrow Mobile Game Trailer

16. September 2013

23 Comments

With over 3 million views in just a few days, this superb new film from Chipotle, which acts as a companion film for Chipotle’s new mobile game called ‘The Scarecrow’… A bold move, which wouldn’t have come cheap, but placing ‘content’ at the core of their new campaign is perhaps likely to see them back [...]

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BlinkDrink iPhone App: Music Activated Drinks

15. August 2013

30 Comments

Yes, someone finally did it. An iPhone App that lights up your drink at a bar to the music that’s playing in the venue… Annoying Huh? Because I know a whole bunch of you have had this exact same idea, even I have, so it’s always annoying when you see your idea done… But the [...]

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