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Volkswagen: Think Blue iPhone App Challenge

11. March 2010

Volkswagen have just launched a new iPhone app game called the “Think Blue Challenge”. In contrast to their previous Real Racing GTI game, the Think Blue Challenge app rewards players for efficient driving, half educational (complete with tips and quiz questions) / half racing game this app tests your every day driving skills and attempts [...]

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Bank Run: Interactive Movie + iPhone App

4. March 2010

This is an interesting new digital concept from SilkTricky (a digital content agency) where they’ve created a combination of interactive movie that meets an iPhone app game to complete the story! It’s called Bank Run (you can start watching here) and empowers you to control the short film’s direction online, once you’ve watched that part, [...]

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New Balance: 365 Project

23. February 2010

New Balance has launched a campaign called: “New Balance 365″. The campaign idea based on a collection of 365 cool short films that creatively engages consumers by asking them to “Explore Balance”. The campaign was created by Mother New York in collaboration with Swedish film director Jesper Koothoofd. Except the campaign website, the project also has [...]

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The Volkswagen GTI iPhone App Story

17. February 2010

Back in October 2009 I posted an article on Volkswagen’s brave move to launch an iPhone only campaign to promote their new GTI. Seems the risky move has paid off, with over 4 million downloads of the app, and an 80% increase in leads, test drives and quote requests. Its great to see a digital campaign [...]

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The White House iPhone App

25. January 2010

The White House has released an official iPhone app in Obama’s ever present push into digital connection with the American public. The video above shows a real demo, but with a humorous take on the content within The White House iPhone App! Features include things like; live streaming of White House events, press conferences, and a host of [...]

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iPhone Controlled AR Quadricopter!

21. January 2010

Right, I’m a sucker for gadgets and this might be one of the coolest I’ve ever seen. Not only is it controlled by your iPhone’s Wi-Fi, it’s got a camera that transmits live video from the quadricopter straight onto your screen so you can fly blind, but that’s just where this thing gets started! It’s has [...]

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Nike True City iPhone App

18. January 2010

The web is buzzing with the release of the new Nike True City iPhone App, just as you’d expect with anything new from Nike and it’s certainly justified from this hype video. The Nike True City iPhone App looks seriously amazing, it gives you a unique insight into six European cities from hand picked local “Nike Insiders” while [...]

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IKEA iPhone App: The 2010 Catalogue

13. December 2009

IKEA have just launched an iPhone app for their 2010 Catalogue, so I thought we’d take a look and see it if lives up to the usual IKEA hype! The IKEA iPhone app is big, with over 375 pages and comes in at a decently large 35mb download, courtesy of the tonnes of large images on show. You [...]

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iPhone App: Knocking Live Video Sharing

7. December 2009

I love iPhone app promo videos, I get sent a bunch of them every week (not all good) but this one actually got me to head straight to the app store to download it. It’s called Knocking, a new app that lets you instantly share live video from iPhone to iPhone no matter where you [...]

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Augmented Reality: Stella Artois Le Bar Guide

2. December 2009

Stella Artois has created Le Bar Guide, an iPhone app for beer lovers and those just looking for a great place to have a drink. The new app enables users to search for the nearest bars serving Stella Artois via location, rating or by using the iPhone’s built-in GPS. It even has functionality to help you [...]

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iPhone App & Viral For Insurance Campaign

17. November 2009

Dutch agency Novocortex recently launched a pretty cool viral and iPhone app game bundle called “Enless Racing” for an insurance company called Vrijverzekerd to promote their point of difference in the market of repaying the purchase price of the car in an accident. The app lets you build an endless race track with multiple iPhones, [...]

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Chorus: Social iPhone App Recommendations

3. November 2009

Meet Chorus, a new iPhone app that helps you sort through the 100,000+ apps to recommend just the ones your closest friends and favorite reviewers are downloading! If you’re like me, there always seems to be at least 10 apps for every type your looking for, they all have good star ratings in the App Store and your never sure if [...]

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Prius iPhone App Controls Times Square!

29. October 2009

This video shows off the new Prius iPhone Campaign where users can download an app, create drawings on the fly and add content live to the massive screens in Times Square. There have been similar campaigns created with bluetooth, but nothing of this scale, location or prominence. The iPhone App has 4 different modes, with the most [...]

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Volkswagen Launch New GTI With iPhone App

23. October 2009

Volkswagen have just launched one of the boldest digital campaigns of any car brand in recent times. And by bold I mean they not only launched it solely as a digital campaign – no TVC’s – no press – no radio – they launched it only to the iPhone, as a customised GTI racing game app. So the [...]

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NikeID iPhone App – Customise On The Fly

22. October 2009

Nike have just released an iPhone App for the NikeID Store. It’s slick, a great interface and has a whole bunch of cool features like point-n-shoot, so when you take a photo, the app will transfer the key colour palate from that image straight onto sets of shoes for you to start customising. You’ll also be able to [...]

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Adobe Launches Photoshop iPhone App!

11. October 2009

Finally! Adobe has launched a Photoshop iPhone App that gives you some of the simplest and also most powerful tools that people love about Photoshop… and best of all, it’s FREE. It works almost entirely off touch-gestures instead of using dials and sliders .etc like most other apps or indeed the desktop versions of Photoshop. The [...]

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myPantone iPhone App Released

28. September 2009

Stevo, you’ll like this one! The new myPantone iPhone App has been released and comes with a wealth of features and functionality to wow any print designer! The my Pantone iPhone App saves you from having to clear an entire shelf for your pantone books, while letting you create, save and share your colour palettes [...]

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The PUMA Index: iPhone App

14. September 2009

Someone had to take advantage of it. Perhaps this was just a little too late to get the biggest buzz? But PUMA have released an iPhone App that adds a little fun to the current economic times. So if things don’t go that great on the markets, this iPhone App will come in handy to [...]

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uQuery: The App Store Search Engine

8. September 2009

How do you find your iPhone Apps? Until recently I used iTunes like everyone else, but with over 70,000 apps (72,292 at time of posting this!) the ridiculously slow and clumsy iTunes application engine makes finding good apps time consuming to say the least. This week uQuery launched as a new app store search engine [...]

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B-BOT iPhone App: Avatar Maker

3. September 2009

Avatars are huge at the moment. From twitter to blog comments – you need one – and now there is an app for creating some of the weirdest looking avatars I’ve ever seen! This funky iPhone app allows you to create over 1 Billion combinations of avatars from about 400 unique items. With the success of [...]

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Nissan’s Electric Car iPhone App!

3. August 2009

Need to charge your new electric car? There is an iPhone App for that too! It seems everyone has an iPhone these days, or everyone is developing an App for it. Nissan is reportedly in the prototype stages of developing an iPhone application that integrates the ubiquitous device with the onboard computer of the upcoming Nissan LEAF electric [...]

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Pizza Hut iPhone App: Best Commercial App?

22. July 2009

Ok, so I’m going to go out on a limb here… But this might be the BEST commercial iPhone App I’ve seen to date. It’s got a beautifully designed interface and just about every feature you would have expected, then some more! The new Pizza Hut iPhone App lets you create the perfect pizza from [...]

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New York Subway: Augmented Reality iPhone App

17. July 2009

Acrossair are launching what might be the first Augmented Reality iPhone App. Called Nearest Tube, the iPhone app for 3GS uses the inbuilt GPS + Compass to bring an augmented reality experience to your iPhone to help you find the closest subway station entrance! It works when held flat by showing you lines and directions to [...]

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Absolut Vodka: Drinkspiration

2. July 2009

The Absolut has just launched an application for iPhone, called ”Drinkspiration”. The application has an interactive 3G technology with integrated GPS, Twitter and Facebook, guiding the user to make a custom drink and name it the way you want, with a recommendation based on real-time data and trends. The technology with GPS and social networks can [...]

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Dunkin’ Donuts Online Ordering & iPhone App

23. June 2009

Dunkin Donuts won’t die wondering how the web can help increase their business, they are in the top 40 twitter brands with some great tweeting, syncing offline & online campaigns in their latest facebook campaign and have now just launched “Dunkin Run” which is a new quick order website & iPhone app combination. Dunkin’ Run is a mobile/online ordering [...]

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