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Introducing YouTube Music – A New App

13. November 2015


It was only a matter of time until YouTube got into the Music game, and here it comes! introducing YouTube Music, a new mobile app that aggregates all YouTube Music content and no matter where you start in the app, the music will never stop. Every song you play or artist you choose will take [...]

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Yamaha: My Garage App

11. September 2015


Yamaha Europe needed a digital tool that was engaging, unique and incorporated existing assets to provide bike enthusiasts the freedom to customize their rides and efficiently connect them to dealers. As a solution we created Yamaha My Garage. A real time 3D configurator, conceptually connected to each bike segment – utilising the Unity engine to create [...]

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Land Rover: An Instagram Adventure Story

12. August 2015


Land Rover fans can enjoy two fictional, Instagram adventure stories where the first story, viewable at @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho. Similarly, @BrotherhoodOfWonderstone follows two brothers as they embark on an expedition through Kanab, Utah. In each Instagram Adventure, gorgeous landscape photos are [...]

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Google Photos: Your New Photo App

31. May 2015


Well, Google has just released the world’s smartest Photo App, one that is powered by some serious machine learning tech so that it can automatically catalogue, learn and organise your photos for you. With Facial, Location and Object recognition (eg. Google Photos automatically detects 250,000 popular landmarks worldwide) the Photos app does a great job [...]

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Crossy Road: A Super Addictive Mobile Game

9. March 2015


Flappy Bird? How about Crossy Road instead… A new super addictive mobile game that’s had over 50 Million downloads since it launched 3 months ago, pulling in over $10m in revenue. And while perhaps that $10m isn’t a huge number, when the game was made by just 2 guys from Australia, that’s a jackpot. Crossy [...]

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ANA Airlines: Take Off Mode App Eases Anxiety

12. February 2015


Add this to the growing list of insightful uses of digital by the airline industry, ANA Airlines and their digital partner firstborn NY announced this week a new consumer engagement app called Take Off Mode. Taking advantage of newly unrestricted use of digital devices during takeoff and landing, the app offers a game experience intended to [...]

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Air France Launches Clever “UpgradeChallenge”

4. February 2015


Air France just launched a clever little mobile based game that allows people waiting at the gate to compete for upgrades to first class. I think this is pretty great for many reasons. It targets customer engagement at a key point of attention opportunity, when people are waiting for their flight and likely nose down [...]

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Durex Launches World’s First Dual Screen Ad

30. November 2014


DUREX creates a new way to interact with its ads, with a short film that follows a mail boy delivering a package of condoms to an apartment block that seems to be full of people having some fun… as the film shows you various couples getting a little hot/steamy through windows .etc But, if you’ve [...]

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Next Glass: Beer & Wine Taste Matching App

26. November 2014


Check out Next Glass. A data-driven beer and wine matching app that can tell you if you’ll like a particular drink, just by scanning the bottle, so that you’ll never have a bad drink again. The app creates a “taste profile” by identifying your current favourite beers and wines, as well as your preferred flavours [...]

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McDonald’s: Drop Into Macca’s Mobile Game

15. November 2014


Here’s a pretty cool mobile game from McDonald’s in Australia, it’s called “Drop Into Macca’s” and the game allows you to literally drop into Maccas, via a skydiving kid, to score points and earn rewards like Burgers and $1000 cash cards! The game is pretty addictive, almost flappy-bird like… But its activated with the movement [...]

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Union Station: Augmented Reality History Tours

30. October 2014


Have you ever wondered what the past might have looked like? Who was there, what they did? Well, for Union Station in the US, the guys at VML have created ‘Living History’ a mobile, augmented reality story telling app that takes users on a journey back through time as they take self guided history tours [...]

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Volkswagen: Charge Up For e-Golf App Challenge

2. September 2014


Check out this new campaign from Volkswagen which utilizes the charging hardware on smartphones to interact and power an app! So by doing what people do every day, charging their phone, the Volkswagen ‘Charge Up’ for e-Golf app and deliver receive a raffle tickets to people when they charge their phone, for the chance to [...]

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Wingme: Dating app with a twist

8. August 2014


If Tinder and WhatsApp would make love, Wingme would be their baby. Finding the right match online but assisted by your own friends. The app is available to everybody as you can use it solely as a dater or as a Wingman to your dater friends – even if you’re in a relationship. You can [...]

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Rip Curl: World First GPS Surf Tracking Device

3. June 2014


Introducing Rip Curl Search; a multi-platform digital ecosystem and device (Waterproof GPS Surf Watch) that allows surfers to find, capture and re-live their perfect waves, anywhere in the world… Created by VML in Sydney, Australia. It’s powered by Facebook Connect, and lets surfers log all their sessions, challenge friends, create surf clubs, protect secret spots, [...]

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Look Birdy: The iPhone Camera App For Parents

27. April 2014


Here’s a fun iPhone app from an Aussie Ad Dad. It’s called ‘Look Birdy’ and uses the camera flash and a ‘bird’ noise to attract the attention of kids and animals alike to look at the camera, so you can finally get that perfect photo. Nice one Ben Keenan! Download it here.

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Introducing Paper: Facebook’s News Reader App

1. February 2014


This video showcases the new ‘Paper’ mobile app from Facebook, which provides an intuitive news reader app experience pulling from 19 categories including tech, sports, pop-culture .etc It looks nothing like Facebook, and all content displayed will be curated through a process that includes both an algorithm and a human selection to ensure the best [...]

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Kia Australia: Game On Tennis App

9. January 2014


Kia has kicked off this year’s sponsorship of the Australian Open with his interactive campaign challenging viewers to return the world’s fastest serve by using their mobile phone. The interactive game, designed by mobile solutions agency Mnet, allows viewers to return a high-speed tennis serve live from their TV. The game requires viewers to use [...]

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Volkswagen GTI: Play the Road. Create Music.

3. December 2013


Here is the latest Volkswagen GTI campaign, if you can even call it a campaign, I guess. Think of it more as a new experience, a new way to make music, in fact, its a whole new way to put together driving music, because it’s actually the way you drive the car, that you create [...]

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Puma Run Navi App: Explore A New Route

13. November 2013


Pumpa challenges the norm with this new app, and asks why does running have to be all about distance performance? Introducing ‘Puma Run Navi’ an app that helps you navigate your city to create great runs every time you want to get out there and exercise! Set a distance target, choose your mood and the [...]

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Nike SB: The Skateboard Tracking App

1. November 2013


Nike Skateboarding has just launched the ‘Nike SB App’ which aims to gamify skateboarding for the first time to a mass audience. Think of it as Nike+ for skating, but the trick tracking/badges seem to be based on an honesty system with yourself… The app moves through three phases. ‘Progress’, ‘Connect’ and ‘Respect’. You’ll Learn [...]

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