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Meet Google Duo: A New Video Calling App

17. August 2016

13 Comments

So Google Duo is finally here, a new video calling app that wants to challenge Facetime for video calling supremacy, and it’s cross-device so probably has the best shot yet of getting everyone on board, and it’s super simple, an almost no-frills version of Facetime, which for many, might be perfectly ok… What do you [...]

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Introducing Tesla’s New Summon Feature

11. March 2016

31 Comments

Tesla Fan? You don’t need to be to love this feature, it’s called “Summon” and just like you’d wish your car could, the Autopilot feature automatically starts, navigates and brings the car right to your current location, powered by their latest iOS app. I’m sure it’s only meant for short distances, out of the garage, [...]

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Bentley Inspirator App: The Design Experience

27. January 2016

19 Comments

The Bentley Inspirator is a new luxury design and commissioning experience from Bentley, where your facial reactions to specific app content and beautiful design ques shape and guide your way to a recommended specification, inspired by you, and your interests in life. It’s a completely different play for such a luxury automotive brand, and hints [...]

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Introducing FordPass: The Future of Mobility

17. January 2016

30 Comments

Welcome to the future of Ford. Where you don’t just buy a car, you get access to an entire digital ecosystem of services for being part of the family, as they start to shape the future of the automotive industry, where just perhaps, you won’t even have to own a car with RideShare of the [...]

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Introducing YouTube Music – A New App

13. November 2015

37 Comments

It was only a matter of time until YouTube got into the Music game, and here it comes! introducing YouTube Music, a new mobile app that aggregates all YouTube Music content and no matter where you start in the app, the music will never stop. Every song you play or artist you choose will take [...]

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Yamaha: My Garage App

11. September 2015

19 Comments

Yamaha Europe needed a digital tool that was engaging, unique and incorporated existing assets to provide bike enthusiasts the freedom to customize their rides and efficiently connect them to dealers. As a solution we created Yamaha My Garage. A real time 3D configurator, conceptually connected to each bike segment – utilising the Unity engine to create [...]

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Land Rover: An Instagram Adventure Story

12. August 2015

24 Comments

Land Rover fans can enjoy two fictional, Instagram adventure stories where the first story, viewable at @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho. Similarly, @BrotherhoodOfWonderstone follows two brothers as they embark on an expedition through Kanab, Utah. In each Instagram Adventure, gorgeous landscape photos are [...]

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Google Photos: Your New Photo App

31. May 2015

35 Comments

Well, Google has just released the world’s smartest Photo App, one that is powered by some serious machine learning tech so that it can automatically catalogue, learn and organise your photos for you. With Facial, Location and Object recognition (eg. Google Photos automatically detects 250,000 popular landmarks worldwide) the Photos app does a great job [...]

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Crossy Road: A Super Addictive Mobile Game

9. March 2015

6 Comments

Flappy Bird? How about Crossy Road instead… A new super addictive mobile game that’s had over 50 Million downloads since it launched 3 months ago, pulling in over $10m in revenue. And while perhaps that $10m isn’t a huge number, when the game was made by just 2 guys from Australia, that’s a jackpot. Crossy [...]

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ANA Airlines: Take Off Mode App Eases Anxiety

12. February 2015

19 Comments

Add this to the growing list of insightful uses of digital by the airline industry, ANA Airlines and their digital partner firstborn NY announced this week a new consumer engagement app called Take Off Mode. Taking advantage of newly unrestricted use of digital devices during takeoff and landing, the app offers a game experience intended to [...]

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Air France Launches Clever “UpgradeChallenge”

4. February 2015

32 Comments

Air France just launched a clever little mobile based game that allows people waiting at the gate to compete for upgrades to first class. I think this is pretty great for many reasons. It targets customer engagement at a key point of attention opportunity, when people are waiting for their flight and likely nose down [...]

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Durex Launches World’s First Dual Screen Ad

30. November 2014

19 Comments

DUREX creates a new way to interact with its ads, with a short film that follows a mail boy delivering a package of condoms to an apartment block that seems to be full of people having some fun… as the film shows you various couples getting a little hot/steamy through windows .etc But, if you’ve [...]

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Next Glass: Beer & Wine Taste Matching App

26. November 2014

20 Comments

Check out Next Glass. A data-driven beer and wine matching app that can tell you if you’ll like a particular drink, just by scanning the bottle, so that you’ll never have a bad drink again. The app creates a “taste profile” by identifying your current favourite beers and wines, as well as your preferred flavours [...]

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McDonald’s: Drop Into Macca’s Mobile Game

15. November 2014

22 Comments

Here’s a pretty cool mobile game from McDonald’s in Australia, it’s called “Drop Into Macca’s” and the game allows you to literally drop into Maccas, via a skydiving kid, to score points and earn rewards like Burgers and $1000 cash cards! The game is pretty addictive, almost flappy-bird like… But its activated with the movement [...]

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Union Station: Augmented Reality History Tours

30. October 2014

41 Comments

Have you ever wondered what the past might have looked like? Who was there, what they did? Well, for Union Station in the US, the guys at VML have created ‘Living History’ a mobile, augmented reality story telling app that takes users on a journey back through time as they take self guided history tours [...]

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Volkswagen: Charge Up For e-Golf App Challenge

2. September 2014

26 Comments

Check out this new campaign from Volkswagen which utilizes the charging hardware on smartphones to interact and power an app! So by doing what people do every day, charging their phone, the Volkswagen ‘Charge Up’ for e-Golf app and deliver receive a raffle tickets to people when they charge their phone, for the chance to [...]

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Wingme: Dating app with a twist

8. August 2014

29 Comments

If Tinder and WhatsApp would make love, Wingme would be their baby. Finding the right match online but assisted by your own friends. The app is available to everybody as you can use it solely as a dater or as a Wingman to your dater friends – even if you’re in a relationship. You can [...]

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Rip Curl: World First GPS Surf Tracking Device

3. June 2014

77 Comments

Introducing Rip Curl Search; a multi-platform digital ecosystem and device (Waterproof GPS Surf Watch) that allows surfers to find, capture and re-live their perfect waves, anywhere in the world… Created by VML in Sydney, Australia. It’s powered by Facebook Connect, and lets surfers log all their sessions, challenge friends, create surf clubs, protect secret spots, [...]

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Look Birdy: The iPhone Camera App For Parents

27. April 2014

20 Comments

Here’s a fun iPhone app from an Aussie Ad Dad. It’s called ‘Look Birdy’ and uses the camera flash and a ‘bird’ noise to attract the attention of kids and animals alike to look at the camera, so you can finally get that perfect photo. Nice one Ben Keenan! Download it here.

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Introducing Paper: Facebook’s News Reader App

1. February 2014

17 Comments

This video showcases the new ‘Paper’ mobile app from Facebook, which provides an intuitive news reader app experience pulling from 19 categories including tech, sports, pop-culture .etc It looks nothing like Facebook, and all content displayed will be curated through a process that includes both an algorithm and a human selection to ensure the best [...]

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