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Museum Of Natural History iPhone App

2. August 2010

I know there are a few apps like this out there, but I’m surprised there hasn’t been many more developed around the world, it’s the perfect tour device and with iPhone penetration and the low cost of purchase for say, iPod touches, Museums (and indeed even cities) could easily rent them out for tourists (the History Museum has 350 [...]

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The Epic Win iPhone App

12. July 2010

Ok, so this might be the weirdest app you’ve ever seen, and your probably thinking I’ll never download it (or will you?!) but here in lies a great example of app seeding, or in this case, pre-seeding. One of the toughest things is to get featured in the Apple store, so you’ll need another way [...]

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True Blood: Rich Media iPhone Ad

13. June 2010

I’m yet to see many good rich media (in app) iPhone ads, so this feels like a great execution in a very relevant space on the Variety.com iPhone App in the lead up to the launch of True Blood Season 3. When the ad appears, any touch to the screen leaves a bloody print. The ad gives [...]

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Video: Apple iAds Presentation

18. April 2010

I didn’t get a chance to post this last week, so if you haven’t yet seen the keynote presentation from Steve Jobs on the new Apple iAd platform that will be brought in with iPhone OS4, then here it is! Mobile advertising has been pretty clunky from day 1, but I think this platform will finally allow mobile [...]

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Square: iPad / iPhone Credit Card Processing

7. April 2010

If you haven’t heard of Square, you will over the coming year. It’s the new mobile credit card processing app for iPhone and iPad, they are just over a month into their pilot program, and all news so far is they are onto something pretty amazing. The app is simple, almost so simple your grandparents could be taking [...]

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Opera Browser To Launch on iPhone & iPad

24. March 2010

This might be what lots of you have been waiting for, a browser (any browser!) that isn’t safari, for the iPhone and probably the iPad. Today, Opera have officially submitted the new Opera Mini 5 browser app to Apple for approval, if it gets through or not is another story! The Opera Mini 5 browser brings [...]

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Volkswagen: Think Blue iPhone App Challenge

11. March 2010

Volkswagen have just launched a new iPhone app game called the “Think Blue Challenge”. In contrast to their previous Real Racing GTI game, the Think Blue Challenge app rewards players for efficient driving, half educational (complete with tips and quiz questions) / half racing game this app tests your every day driving skills and attempts [...]

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Bank Run: Interactive Movie + iPhone App

4. March 2010

This is an interesting new digital concept from SilkTricky (a digital content agency) where they’ve created a combination of interactive movie that meets an iPhone app game to complete the story! It’s called Bank Run (you can start watching here) and empowers you to control the short film’s direction online, once you’ve watched that part, [...]

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New Balance: 365 Project

23. February 2010

New Balance has launched a campaign called: “New Balance 365″. The campaign idea based on a collection of 365 cool short films that creatively engages consumers by asking them to “Explore Balance”. The campaign was created by Mother New York in collaboration with Swedish film director Jesper Koothoofd. Except the campaign website, the project also [...]

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The Volkswagen GTI iPhone App Story

17. February 2010

Back in October 2009 I posted an article on Volkswagen’s brave move to launch an iPhone only campaign to promote their new GTI. Seems the risky move has paid off, with over 4 million downloads of the app, and an 80% increase in leads, test drives and quote requests. Its great to see a digital [...]

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The White House iPhone App

25. January 2010

The White House has released an official iPhone app in Obama’s ever present push into digital connection with the American public. The video above shows a real demo, but with a humorous take on the content within The White House iPhone App! Features include things like; live streaming of White House events, press conferences, and a host [...]

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iPhone Controlled AR Quadricopter!

21. January 2010

Right, I’m a sucker for gadgets and this might be one of the coolest I’ve ever seen. Not only is it controlled by your iPhone’s Wi-Fi, it’s got a camera that transmits live video from the quadricopter straight onto your screen so you can fly blind, but that’s just where this thing gets started! It’s [...]

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Nike True City iPhone App

18. January 2010

The web is buzzing with the release of the new Nike True City iPhone App, just as you’d expect with anything new from Nike and it’s certainly justified from this hype video. The Nike True City iPhone App looks seriously amazing, it gives you a unique insight into six European cities from hand picked local “Nike Insiders” [...]

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IKEA iPhone App: The 2010 Catalogue

13. December 2009

IKEA have just launched an iPhone app for their 2010 Catalogue, so I thought we’d take a look and see it if lives up to the usual IKEA hype! The IKEA iPhone app is big, with over 375 pages and comes in at a decently large 35mb download, courtesy of the tonnes of large images on show. [...]

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iPhone App: Knocking Live Video Sharing

7. December 2009

I love iPhone app promo videos, I get sent a bunch of them every week (not all good) but this one actually got me to head straight to the app store to download it. It’s called Knocking, a new app that lets you instantly share live video from iPhone to iPhone no matter where you [...]

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Augmented Reality: Stella Artois Le Bar Guide

2. December 2009

Stella Artois has created Le Bar Guide, an iPhone app for beer lovers and those just looking for a great place to have a drink. The new app enables users to search for the nearest bars serving Stella Artois via location, rating or by using the iPhone’s built-in GPS. It even has functionality to help you [...]

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iPhone App & Viral For Insurance Campaign

17. November 2009

Dutch agency Novocortex recently launched a pretty cool viral and iPhone app game bundle called “Enless Racing” for an insurance company called Vrijverzekerd to promote their point of difference in the market of repaying the purchase price of the car in an accident. The app lets you build an endless race track with multiple iPhones, [...]

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Chorus: Social iPhone App Recommendations

3. November 2009

Meet Chorus, a new iPhone app that helps you sort through the 100,000+ apps to recommend just the ones your closest friends and favorite reviewers are downloading! If you’re like me, there always seems to be at least 10 apps for every type your looking for, they all have good star ratings in the App Store and your never sure if [...]

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Prius iPhone App Controls Times Square!

29. October 2009

This video shows off the new Prius iPhone Campaign where users can download an app, create drawings on the fly and add content live to the massive screens in Times Square. There have been similar campaigns created with bluetooth, but nothing of this scale, location or prominence. The iPhone App has 4 different modes, with the [...]

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Volkswagen Launch New GTI With iPhone App

23. October 2009

Volkswagen have just launched one of the boldest digital campaigns of any car brand in recent times. And by bold I mean they not only launched it solely as a digital campaign – no TVC’s – no press – no radio – they launched it only to the iPhone, as a customised GTI racing game app. So [...]

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NikeID iPhone App – Customise On The Fly

22. October 2009

Nike have just released an iPhone App for the NikeID Store. It’s slick, a great interface and has a whole bunch of cool features like point-n-shoot, so when you take a photo, the app will transfer the key colour palate from that image straight onto sets of shoes for you to start customising. You’ll also be able [...]

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Adobe Launches Photoshop iPhone App!

11. October 2009

Finally! Adobe has launched a Photoshop iPhone App that gives you some of the simplest and also most powerful tools that people love about Photoshop… and best of all, it’s FREE. It works almost entirely off touch-gestures instead of using dials and sliders .etc like most other apps or indeed the desktop versions of Photoshop. [...]

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myPantone iPhone App Released

28. September 2009

Stevo, you’ll like this one! The new myPantone iPhone App has been released and comes with a wealth of features and functionality to wow any print designer! The my Pantone iPhone App saves you from having to clear an entire shelf for your pantone books, while letting you create, save and share your colour palettes [...]

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The PUMA Index: iPhone App

14. September 2009

Someone had to take advantage of it. Perhaps this was just a little too late to get the biggest buzz? But PUMA have released an iPhone App that adds a little fun to the current economic times. So if things don’t go that great on the markets, this iPhone App will come in handy to [...]

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uQuery: The App Store Search Engine

8. September 2009

How do you find your iPhone Apps? Until recently I used iTunes like everyone else, but with over 70,000 apps (72,292 at time of posting this!) the ridiculously slow and clumsy iTunes application engine makes finding good apps time consuming to say the least. This week uQuery launched as a new app store search engine [...]

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