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Ubisoft “Driver” Augmented Reality iPad2 Game

8. September 2011

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Ubisoft and GAME have teamed up to launch an Augmented Reality iPad Game that lets you race cars from the new release around just about anywhere you can place a marker… Once the app is loaded, you can start your race by pointing your iPad2 at the marker, from there it will setup your augmented [...]

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Zegna inSTORE: 3D iPad Shopping Experience

6. September 2011

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Here is an interesting move from Zegna (an Italian luxury menswear store – not Zenga!), who’ve recently launched an experimental play called Zegna inSTORE, an immersive 3D shopping iPad app that provides a premium, virtual shopping experience. The app is based around a floating store, rendered in 3D with a somewhat seamless mix of video [...]

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Introducing The Google Catalogs Tablet App

25. August 2011

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So I guess we have all probably been expecting this from Google… A Catalog app that aggregates the worlds leading brands and retailers under one little screen, providing a rich, interactive shopping experience, that will also deliver Google a whole new revenue stream The app allows you to flip through catalogue pages as you’d expect, [...]

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New Balance: Urban Dash Challenge ARG App

10. August 2011

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Here is a pretty cool new campaign from New Balance to promote their first Flagship store in New York. To do it, they’ve created the “Urban Dash” iPhone app that challenges you to find hundreds of virtual batons throughout New York, before running to the new flagship store while still in possession of that baton. [...]

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Volkswagen’s Augmented Reality App

29. July 2011

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Volkswagen are promoting the big come back of their Golf Cabriolet with an augmented reality app. The French agency behind this concept is Paris based Agency.V. who have created a world first with this AR car showroom app for the iPad2, iPhone and Android. Once you’ve downloaded the app it lets you explore the vehicle [...]

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Magnotes: Social Annotations Concept

7. June 2011

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This is a pretty nice concept from the Miami Ad School New York. The concept was designed for Sharpie and it incorporates a social annotation platform based on interactive notes. The aim is to transform the way that we can read magazines on the iPad, creating a social and dynamic experience.

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HTC Desire Interactive iAd

31. May 2011

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We’re seeing some engaging ads with the release of the latest iAds recently and here ‘s one from 2359 Media who have developed a fully interactive gesture-based iPad ad for HTC to promote the release of HTC Desire S in Singapore. Utilizing HTML5, it features an interactive banner ad, a fully animated introduction screen and [...]

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Friskies: HTML5 iPad Games For Cats

21. May 2011

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So I’m pretty sure this will be on just about every blog in the world over the next week… As a general rule, if you were to take the iPad and combine that with Cats you’ve got something pretty flammable! But when you can actually download and try it for yourself at home, you might [...]

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The Lynx Stream Mobile App

8. May 2011

7 Comments

Lynx have just launched a seriously cool new mobile app called the “Lynx Stream”. In true Lynx style, the app is built around your big nights out, more specifically the ones that you can’t remember! So, Lynx and the guys at Razorfish have created an app that tracks all your mobile activity on a night [...]

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Heineken Star Player: Live Football Gaming App

1. May 2011

9 Comments

Heineken have just launched a multi-platform gaming app called the “Heineken Star Player”, available on mobile (iPhone only for the moment) and Facebook, with the game placing you at the centre of every UEFA Champions League match, where you can take on friends and indeed the world, as you make big calls for points and [...]

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