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New Balance: Urban Dash Challenge ARG App

10. August 2011

4 Comments

Here is a pretty cool new campaign from New Balance to promote their first Flagship store in New York. To do it, they’ve created the “Urban Dash” iPhone app that challenges you to find hundreds of virtual batons throughout New York, before running to the new flagship store while still in possession of that baton. [...]

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Volkswagen’s Augmented Reality App

29. July 2011

10 Comments

Volkswagen are promoting the big come back of their Golf Cabriolet with an augmented reality app. The French agency behind this concept is Paris based Agency.V. who have created a world first with this AR car showroom app for the iPad2, iPhone and Android. Once you’ve downloaded the app it lets you explore the vehicle [...]

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Magnotes: Social Annotations Concept

7. June 2011

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This is a pretty nice concept from the Miami Ad School New York. The concept was designed for Sharpie and it incorporates a social annotation platform based on interactive notes. The aim is to transform the way that we can read magazines on the iPad, creating a social and dynamic experience.

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HTC Desire Interactive iAd

31. May 2011

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We’re seeing some engaging ads with the release of the latest iAds recently and here ‘s one from 2359 Media who have developed a fully interactive gesture-based iPad ad for HTC to promote the release of HTC Desire S in Singapore. Utilizing HTML5, it features an interactive banner ad, a fully animated introduction screen and [...]

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Friskies: HTML5 iPad Games For Cats

21. May 2011

4 Comments

So I’m pretty sure this will be on just about every blog in the world over the next week… As a general rule, if you were to take the iPad and combine that with Cats you’ve got something pretty flammable! But when you can actually download and try it for yourself at home, you might [...]

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The Lynx Stream Mobile App

8. May 2011

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Lynx have just launched a seriously cool new mobile app called the “Lynx Stream”. In true Lynx style, the app is built around your big nights out, more specifically the ones that you can’t remember! So, Lynx and the guys at Razorfish have created an app that tracks all your mobile activity on a night [...]

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Heineken Star Player: Live Football Gaming App

1. May 2011

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Heineken have just launched a multi-platform gaming app called the “Heineken Star Player”, available on mobile (iPhone only for the moment) and Facebook, with the game placing you at the centre of every UEFA Champions League match, where you can take on friends and indeed the world, as you make big calls for points and [...]

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iPad 2 “Magic Mirror” Augmented Reality App

17. March 2011

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Straight out of the blocks for iPad 2 is the new “Magic Mirror” Augmented Reality iPad App using advanced facial tracking and user recognition features to deliver the magic mirror experience. While this demo presents a totally playful experience, it’s the tech smarts combined with the iPad 2′s features that will be quite exciting for [...]

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The Singing Fingers iPad App

24. February 2011

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So I’m not actually sure why I’m posting this, but I’ve got a scary feeling a few of you might just find this cool, or at least completely ridiculous enough to watch. It’s an iPad App called “Singing Fingers” and it basically lets you finger paint while singing or making sounds, then you can tap or rub any part of [...]

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Konkreet Performer for the iPad

10. February 2011

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This is a pretty cool iPad app! Konkreet Labs, in Berlin, just announced the release of their iPad app Konkreet Performer. It’s described as a music control and performance instrument that connects the musicians actions directly with the music. It has been cleverly designed to take full advantage of the power of a multi-touch device [...]

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Australian Open: Tennis Program iPad App

30. January 2011

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You may have caught this during the Australian Open over the last week or so, it’s the official iPad app program guide. And as far as I can tell, it might just be the first of its kind out there for a major international tennis event. Feel free to correct me here! The iPad App [...]

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Amnesia Connect: Microsoft Surface To Mobile

25. January 2011

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Did you manage to check out the new Microsoft Surface 2.0 demo from CES 2011? Well, hopefully you did, because when you combine Microsoft Surface with this new Apple iOS app, you’ve got something seriously innovative that will change the way we share and interact with digital content. Amnesia Razorfish today launched Connect, an iOS [...]

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TweetMag iPad App Launches

19. January 2011

1 Comment

TweetMag is kind of like Flipboard, but focused purely on Twitter of course! So sure, it’s not revolutionary, but it looks great and provides a more friendly user experience, a few extra features and a neat way of categorizing your feed magazines (by things like #tag, lists .etc). I don’t believe there is a whole [...]

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iBook: The Three Little Pigs Popup Book

15. December 2010

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If you love the interactive books coming out for the iPad (Alice in Wonderland, The Little Mermaid .etc all which have been huge hits) then you’ll probably dig this, it’s The Three Little Pigs, but created as a virtual popup book for the iPad, and comes complete with a “secret” switch that shows you how the mechanics of that [...]

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Absolut: Drinkspiration iPad App

30. November 2010

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Check out Absolut’s new “Drinkspiration” iPad App, it’s an extension of the iPhone app released earlier this year and moves from a going out bar companion to an at home entertainment package. There is over 3,000 drink recipes, along with six pre-installed drink collections, mixer suggestions based on the ingredients you actually have, a shopping list creator, [...]

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