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Canal+ Borgia 360 Multi-Device Experience
The Canal+ Borgia TV series is the world’s first 360 degree narrative that works seamlessly across your desktop, iPad and iPhone to provide a complete experience. The campaign has already picked up a number of awards, and aims to pull new viewers into the brand new show about a family worse than the Mafia, and [...]
Continue reading...Domino’s Pizza Hero Advergame for iPad
22. November 2011
Today Domino’s launched “Pizza Hero” a new semi-real-time advergame that challenges you to become just that, a Pizza Hero as you battle people from around the world to top the leaderboard. The app is pretty cool, and will have you kneading dough, spreading sauce, sprinkling cheese, placing toppings, and cutting slices as you race against [...]
Continue reading...Macy’s: Believe-o-Magic AR Xmas Card App
13. November 2011
Well it looks like it’s going to be an Augmented Reality Xmas in 2011…With Macy’s the latest brand to release an AR app for the festive season. This time, it’s an Augmented Reality Xmas Card App, where you can turn up at any of the Macy’s “Believe Stations” to post your kid’s letters to Santa, [...]
Continue reading...Amnesty International iAd: Slide to Unlock
12. November 2011
It looks like the “Slide to Unlock” iOS feature is becoming a popular creative feature for iAds. Amnesty International created this iAd in Sweden’s largest newspaper, DN, where readers are presented with an image of a prison cell and prisoner inside… The iAd prompts interaction by utilising the iOS “Slide to Unlock” graphic, which when [...]
Continue reading...Audi iAd: Slide to Unlock
11. November 2011
Here’s a clever little iAd from Audi. They’ve used a nice play on Apple’s “slide to unlock” feature to get users to engage. This campaign is for the new Audi magazine app which recently launched in Brazil and appeared within publications on the iPad. Once users saw it they instantly recognized the swipe gesture used [...]
Continue reading...Disney AppMATes: Cars 2 Toys For The iPad
29. September 2011
Well here comes the next toy revolution from Disney, it’s called AppMATes; physical toys that interact with iPad apps and games. First up, is Cars 2 from Disney/Pixar, with the toy packs and app available from October 1st, at $20 for the first 2x toys while the app is free! The idea is that toys [...]
Continue reading...iBook: Bobo Explores Interactive Light App
18. September 2011
I’m a big fan of interactive iBooks, and the top ranking book in the app store this week is an interactive iBook called Bobo Explores Light, made by Juraj Hlavac from Game Collage, who also created the super famous The Three Little Pigs Popup iBook. This iBook is educationally focused and is aimed at kids [...]
Continue reading...Ubisoft “Driver” Augmented Reality iPad2 Game
8. September 2011
Ubisoft and GAME have teamed up to launch an Augmented Reality iPad Game that lets you race cars from the new release around just about anywhere you can place a marker… Once the app is loaded, you can start your race by pointing your iPad2 at the marker, from there it will setup your augmented [...]
Continue reading...Zegna inSTORE: 3D iPad Shopping Experience
6. September 2011
Here is an interesting move from Zegna (an Italian luxury menswear store – not Zenga!), who’ve recently launched an experimental play called Zegna inSTORE, an immersive 3D shopping iPad app that provides a premium, virtual shopping experience. The app is based around a floating store, rendered in 3D with a somewhat seamless mix of video [...]
Continue reading...Introducing The Google Catalogs Tablet App
25. August 2011
So I guess we have all probably been expecting this from Google… A Catalog app that aggregates the worlds leading brands and retailers under one little screen, providing a rich, interactive shopping experience, that will also deliver Google a whole new revenue stream The app allows you to flip through catalogue pages as you’d expect, [...]
Continue reading...New Balance: Urban Dash Challenge ARG App
10. August 2011
Here is a pretty cool new campaign from New Balance to promote their first Flagship store in New York. To do it, they’ve created the “Urban Dash” iPhone app that challenges you to find hundreds of virtual batons throughout New York, before running to the new flagship store while still in possession of that baton. [...]
Continue reading...Volkswagen’s Augmented Reality App
29. July 2011
Volkswagen are promoting the big come back of their Golf Cabriolet with an augmented reality app. The French agency behind this concept is Paris based Agency.V. who have created a world first with this AR car showroom app for the iPad2, iPhone and Android. Once you’ve downloaded the app it lets you explore the vehicle [...]
Continue reading...Magnotes: Social Annotations Concept
7. June 2011
This is a pretty nice concept from the Miami Ad School New York. The concept was designed for Sharpie and it incorporates a social annotation platform based on interactive notes. The aim is to transform the way that we can read magazines on the iPad, creating a social and dynamic experience.
Continue reading...HTC Desire Interactive iAd
31. May 2011
We’re seeing some engaging ads with the release of the latest iAds recently and here ‘s one from 2359 Media who have developed a fully interactive gesture-based iPad ad for HTC to promote the release of HTC Desire S in Singapore. Utilizing HTML5, it features an interactive banner ad, a fully animated introduction screen and [...]
Continue reading...Friskies: HTML5 iPad Games For Cats
21. May 2011
So I’m pretty sure this will be on just about every blog in the world over the next week… As a general rule, if you were to take the iPad and combine that with Cats you’ve got something pretty flammable! But when you can actually download and try it for yourself at home, you might [...]
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17. December 2011
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