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Justin Bieber Launches Album with Blippar

20. June 2012

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How do you bring augmented reality to the young masses – enlist the appeal of Justin Bieber. This is what Mercury Music and Blippar have joined forces to do. The latest Bieber album offers fans an exclusive AR experience. This offering is a world first for an album launch of this size offering fans around [...]

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Paper App: The Future of Tablet Based Drawing

9. April 2012

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The Paper App for iPad has been gaining some serious momentum over the last week or two, putting on almost a million views of the app trailer alone. If you haven’t seen it yet, Paper (created by the guys at FiftyThree) makes drawing and sketching seem almost easy via a sleek interface and simple, cheap, [...]

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Buy Chocolate with a Facebook Pledge

25. March 2012

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This is a great concept from a chocolate store in Denmark. The Anthon Berg Generous Store has introduced a new way to buy your chocolate gifts without the need for any cash, you simply pay with the promise of a good deed toward a person you care for. This pop-up chocolate store, in the center [...]

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IKEA BERÖRA: The iPad Glove Kit

12. March 2012

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Here’s a nice little campaign from IKEA in Norway to launch the iPad version of the IKEA-catalogue. They created a brand new IKEA product called “BERÖRA”, it´s a simple sewing kit with a special conductive thread to sew into the index finger of gloves. This transforms your gloves enabling them to work on a touch-screen, [...]

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Mercedes-Benz: Augmented Reality Accessories

2. January 2012

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Ever wondered how those Mercedes-Benz accessories really look at every angle when added to the car? Well, now you don’t have to. Mercedes-Benz has launched a series of new Augmented Reality Apps across iOS/Android for a few of its accessory lines, with more to come later this year… To kick it off, Mercedes-Benz lets you [...]

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Canal+ Borgia 360 Multi-Device Experience

17. December 2011

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The Canal+ Borgia TV series is the world’s first 360 degree narrative that works seamlessly across your desktop, iPad and iPhone to provide a complete experience. The campaign has already picked up a number of awards, and aims to pull new viewers into the brand new show about a family worse than the Mafia, and [...]

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Domino’s Pizza Hero Advergame for iPad

22. November 2011

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Today Domino’s launched “Pizza Hero” a new semi-real-time advergame that challenges you to become just that, a Pizza Hero as you battle people from around the world to top the leaderboard. The app is pretty cool, and will have you kneading dough, spreading sauce, sprinkling cheese, placing toppings, and cutting slices as you race against [...]

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Macy’s: Believe-o-Magic AR Xmas Card App

13. November 2011

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Well it looks like it’s going to be an Augmented Reality Xmas in 2011…With Macy’s the latest brand to release an AR app for the festive season. This time, it’s an Augmented Reality Xmas Card App, where you can turn up at any of the Macy’s “Believe Stations” to post your kid’s letters to Santa, [...]

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Amnesty International iAd: Slide to Unlock

12. November 2011

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It looks like the “Slide to Unlock” iOS feature is becoming a popular creative feature for iAds. Amnesty International created this iAd in Sweden’s largest newspaper, DN, where readers are presented with an image of a prison cell and prisoner inside… The iAd prompts interaction by utilising the iOS “Slide to Unlock” graphic, which when [...]

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Audi iAd: Slide to Unlock

11. November 2011

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Here’s a clever little iAd from Audi. They’ve used a nice play on Apple’s “slide to unlock” feature to get users to engage. This campaign is for the new Audi magazine app which recently launched in Brazil and appeared within publications on the iPad. Once users saw it they instantly recognized the swipe gesture used [...]

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Disney AppMATes: Cars 2 Toys For The iPad

29. September 2011

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Well here comes the next toy revolution from Disney, it’s called AppMATes; physical toys that interact with iPad apps and games. First up, is Cars 2 from Disney/Pixar, with the toy packs and app available from October 1st, at $20 for the first 2x toys while the app is free! The idea is that toys [...]

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iBook: Bobo Explores Interactive Light App

18. September 2011

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I’m a big fan of interactive iBooks, and the top ranking book in the app store this week is an interactive iBook called Bobo Explores Light, made by Juraj Hlavac from Game Collage, who also created the super famous The Three Little Pigs Popup iBook. This iBook is educationally focused and is aimed at kids [...]

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Ubisoft “Driver” Augmented Reality iPad2 Game

8. September 2011

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Ubisoft and GAME have teamed up to launch an Augmented Reality iPad Game that lets you race cars from the new release around just about anywhere you can place a marker… Once the app is loaded, you can start your race by pointing your iPad2 at the marker, from there it will setup your augmented [...]

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Zegna inSTORE: 3D iPad Shopping Experience

6. September 2011

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Here is an interesting move from Zegna (an Italian luxury menswear store – not Zenga!), who’ve recently launched an experimental play called Zegna inSTORE, an immersive 3D shopping iPad app that provides a premium, virtual shopping experience. The app is based around a floating store, rendered in 3D with a somewhat seamless mix of video [...]

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Introducing The Google Catalogs Tablet App

25. August 2011

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So I guess we have all probably been expecting this from Google… A Catalog app that aggregates the worlds leading brands and retailers under one little screen, providing a rich, interactive shopping experience, that will also deliver Google a whole new revenue stream The app allows you to flip through catalogue pages as you’d expect, [...]

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