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Esquire Magazine: Talk To Esquire iPad App
Goodbye clunky annotations, hello seamless voice recognition technology that renders real-time video… I’m sure we’ve all tried to pull something like this off, at least in concept stage, but I can’t remember ever seeing it work seamlessly, let alone without a processing bar. In the next Esquire Magazine, you’ll be prompted to download the accompanying [...]
Continue reading...Audi Quattro: Interactive Installation
19. March 2013
Here’s a great experiential piece from Audi to promote their A4. To showcase the road handling capabilities of the car they built this socially enabled, interactive installation to let people experience a mini version of the car. Passersby in Toronto had the chance to race one of 3 miniature Audis around a custom built 20ft [...]
Continue reading...WWF Together: iPad App Experience
21. January 2013
Here’s a new iPad experience from WWF, called ‘WWF Together’ the app aims to connect users closer to their favourite animals, making the most cutting edge interaction design and the best possible hardware usage to create an innovative new experience… The app managed over 100,000 downloads in its launch weekend! Not bad! Created by the [...]
Continue reading...Delta: The Fly Delta iPad App Experience
14. January 2013
Delta Airlines has launched an entirely new iPad experience this week called ‘Fly Delta’ and it delivers a little more than you’d typically expect. With everything from the latest deals, a completely socially connected experience, intelligent recommendations, localised entertainment, flight check-ins, boarding passes and a pretty cool ‘Glass Bottomed Jet’ feature that shows your exact [...]
Continue reading...IKEA Klippbok: An iPad Scrap Book
2. December 2012
Women love scrapbooking and they also love IKEA, so mixing those two things together is sure to be a winner right? Introducing Klippbok by Ikea, an iPad App based scrap book that allows you to create just about anything, from the entire range of IKEA products, colour swatches and special ranges. So now you can [...]
Continue reading...iAd: Breast Cancer Self-Check iPad Ad
17. October 2012
Here’s a really simple, smart, actionable iPad Ad created in conjunction with Breast Cancer Awareness Month and the National Cancer Society of Malaysia. It challenges iPad magazine readers of a leading female focused lifestyle magazine to win the prize of a lifetime by completing a challenge… Each step of the interactive challenge is one part [...]
Continue reading...CinePrint: Lexus ES Interactive Video Print Ad
12. October 2012
After doing a double take on this interactive print ad, I’m asking myself is this the world’s coolest and perhaps most innovative print ad or is the actually the complete opposite? My gut reaction is ‘super cool’ but then logic sets in and I’m wondering a few things… The first being, who’s reading a physical [...]
Continue reading...Disney: Frankenweeie iPad Book Experience
2. October 2012
This might just create the start of a new trend in rich, iPad based content to accompany new films to market… Disney’s ‘Frankenweeie’ iPad Book Experience creates a hands on, rich, interactive story telling experience to get people excited about the movie, plus it adds in content that is typically left unwatched at the back [...]
Continue reading...Creature Greeter: The Client Check-In App
22. September 2012
Waiting at your agency might never have been so interesting… Creature Greeter is an iPad app that allows anyone who’s waiting in the Creature of London reception to check-in and create a creature before setting it free, all while waiting for the meeting to start, powered by facial recognition matching, which is code for linking [...]
Continue reading...KRAFT Macaroni & Cheese: Make iPad Art
7. August 2012
Here’s the latest innovative piece of work from KRAFT Macaroni & Cheese, an iPad app that stops the wastage (at the hands of Kids) of tonnes of pasta pieces the world over, and creates a new, super cool way for those same kids to create all the best Macaroni Art they can possibly imagine. Created [...]
Continue reading...Justin Bieber Launches Album with Blippar
20. June 2012
How do you bring augmented reality to the young masses – enlist the appeal of Justin Bieber. This is what Mercury Music and Blippar have joined forces to do. The latest Bieber album offers fans an exclusive AR experience. This offering is a world first for an album launch of this size offering fans around [...]
Continue reading...Paper App: The Future of Tablet Based Drawing
9. April 2012
The Paper App for iPad has been gaining some serious momentum over the last week or two, putting on almost a million views of the app trailer alone. If you haven’t seen it yet, Paper (created by the guys at FiftyThree) makes drawing and sketching seem almost easy via a sleek interface and simple, cheap, [...]
Continue reading...Buy Chocolate with a Facebook Pledge
25. March 2012
This is a great concept from a chocolate store in Denmark. The Anthon Berg Generous Store has introduced a new way to buy your chocolate gifts without the need for any cash, you simply pay with the promise of a good deed toward a person you care for. This pop-up chocolate store, in the center [...]
Continue reading...IKEA BERÖRA: The iPad Glove Kit
12. March 2012
Here’s a nice little campaign from IKEA in Norway to launch the iPad version of the IKEA-catalogue. They created a brand new IKEA product called “BERÖRA”, it´s a simple sewing kit with a special conductive thread to sew into the index finger of gloves. This transforms your gloves enabling them to work on a touch-screen, [...]
Continue reading...Mercedes-Benz: Augmented Reality Accessories
2. January 2012
Ever wondered how those Mercedes-Benz accessories really look at every angle when added to the car? Well, now you don’t have to. Mercedes-Benz has launched a series of new Augmented Reality Apps across iOS/Android for a few of its accessory lines, with more to come later this year… To kick it off, Mercedes-Benz lets you [...]
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25. March 2013
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