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Burberry “Holographic” Catwalk Show In Beijing

18. April 2011

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Burberry has celebrated the launch of a new flagship store in Beijing (one of about 100 Chinese stores set to open or be re-fitted with digital experiences) with a special “Holographic” Catwalk show that featured just 6 “real” models and a multiplying array of holographic models that were almost undetectable and seamlessly integrated into the [...]

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Xbox Kinect: Become Your Own Souvenir!

7. April 2011

4 Comments

Wow. This is a seriously cool digital installation based in La Rambla, Barcelona, a place made famous by street artists posing as those crazy “human sculptures” along with the tens of thousands of tourists who come to see those street performers stand… still… The crew at blablablab.org gathered to reverse the roles, developing a digital [...]

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Ford C-Max Augmented Reality Billboards

28. February 2011

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This is where Augmented Reality in advertising moves from a cool, branded desktop experience to a marker-less, educational interaction. JCDecaux’s 6 sheet mall spaces have been transformed into Augmented Reality billboards as part of the new Ford C-Max campaign in the UK. Each installation gets one of the new Panasonic D-Imager camera’s that actively measures the users [...]

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Yahoo! 3D Gesture Controlled Digital Installation

27. January 2011

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This Digital Installation from Yahoo! is a pretty cool way to light up the reception area for the head office in San Francisco. It’s based off a new 3D gesture controlled system that allows passers by to interact and control Yahoo! branded content through body gestures and movement that aims to mimic natural human responses. The brief to [...]

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Amnesia Connect: Microsoft Surface To Mobile

25. January 2011

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Did you manage to check out the new Microsoft Surface 2.0 demo from CES 2011? Well, hopefully you did, because when you combine Microsoft Surface with this new Apple iOS app, you’ve got something seriously innovative that will change the way we share and interact with digital content. Amnesia Razorfish today launched Connect, an iOS [...]

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Interactive Installation From Hyper Island

24. January 2011

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It’s no wonder that Hyper Island is the world’s leading school for digital creatives when they are producing work like this. Students were tasked with connecting a streetwear brand to music & art as part of the advanced interface design module. Through that creative process, they produced a digital window installation where people passing by [...]

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Adidas: adiVerse Virtual Footwear Wall

17. January 2011

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Adidas have created an in-store digital experience to showcase their 8,000+ shoe range. It can be deployed to allow almost any retailer to sell the entire Adidas product range without having to be a flagship store in a major city, which is a huge win for all sorts of retailers big and small. The experience is defined by a [...]

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Honda: Interactive Dream Wall

26. October 2010

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This is a great digital installation from the Australian International Motor Show in Sydney a few weeks ago. Overall I was pretty disappointed with the entire show, we didn’t really see any new cars released (they seem to save that for the European shows!) but there were a number of nice digital installations, and probably none better than this from Honda [...]

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WWF: Augmented Reality Tiger Shirt

4. October 2010

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Apart from the voice over, this is a great piece of Augmented Reality for WWF aimed at raising awareness around the plight of the siberian tiger, created by Leo Burnett Moscow. WWF printed thousands of tiger t-shirts and distributed them online and to key stores in Moscow featuring specially placed AR video mirrors that would instantly active the AR experience [...]

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Daffy’s Interactive Peep Show in NYC

3. October 2010

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Daffy’s is a fashion retailer in NYC, just opposite Macy’s in Herald Square. For their fall fashion launch, they created a street-level event that blended window shopping, a fashion show and an interactive peep show to create live interaction from hundreds of passers by for an entire day and night. The idea was simple, get [...]

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Nike: Sneak & Destroy On Facebook Places

15. September 2010

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This was a cool experiential campaign from Nike to promote the Varsity Destroyer jacket. Teaming up with Koi Fusion, a popular food truck, Nike tweeted clues to followers in search of the Koi Fusion truck, once found, you had to check in with Facebook Places and then order a secret menu item… The Destroyer Burrito. [...]

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Nike Air Show: Digital Installation

6. September 2010

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This is a great new Digital Installation for Nike by the guys at +Castro and BBDO Argentina. The installation brings to life the “Air” with a levitating shoe platform that suspends the new range of Nike Air shoes instore. But the cool thing about this is that if you are in store, or even online at [...]

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Digital Graffiti – The SMS Slingshot

1. August 2010

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This little project from VR Urban (a group dedicated to creating interactive street art installations) seems to have flown under the radar since launching in January this year. Their digital installation integrates projection, laser guidance and SMS to create graffiti painted a digital slingshot. With a phone embedded into an over-sized slingshot, users simply type a message [...]

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Canadian Tourism’s Live Twitter Murals

11. July 2010

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Canadian Tourism has launched a new campaign aiming to grab interest from busy Americans in New York, Chicago and L.A in the hope to lure them up to Canada for a holiday.  And to do this they’ve jumped on the twitter wagon with interesting digital storescapes or what they are calling live twitter murals, that show aggregated tweets and photos from [...]

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Samsung 3D Projection Mapping In Amsterdam

24. May 2010

13 Comments

If you thought the last few projection mapping examples I posted were amazing, then check this out. Samsung have just run three nights of an amazing 3D projection mapping installation in Amsterdam to promote their new range of 3D LED TV’s. Perfectly mapped to a historic building in Amsterdam, the projection realistically cracks the building in [...]

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