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Nike Air Show: Digital Installation

6. September 2010

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This is a great new Digital Installation for Nike by the guys at +Castro and BBDO Argentina. The installation brings to life the “Air” with a levitating shoe platform that suspends the new range of Nike Air shoes instore. But the cool thing about this is that if you are in store, or even online at [...]

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Digital Graffiti – The SMS Slingshot

1. August 2010


This little project from VR Urban (a group dedicated to creating interactive street art installations) seems to have flown under the radar since launching in January this year. Their digital installation integrates projection, laser guidance and SMS to create graffiti painted a digital slingshot. With a phone embedded into an over-sized slingshot, users simply type a message [...]

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Canadian Tourism’s Live Twitter Murals

11. July 2010

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Canadian Tourism has launched a new campaign aiming to grab interest from busy Americans in New York, Chicago and L.A in the hope to lure them up to Canada for a holiday.  And to do this they’ve jumped on the twitter wagon with interesting digital storescapes or what they are calling live twitter murals, that show aggregated tweets and photos from [...]

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Samsung 3D Projection Mapping In Amsterdam

24. May 2010


If you thought the last few projection mapping examples I posted were amazing, then check this out. Samsung have just run three nights of an amazing 3D projection mapping installation in Amsterdam to promote their new range of 3D LED TV’s. Perfectly mapped to a historic building in Amsterdam, the projection realistically cracks the building in [...]

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Projection Mapping: Step Into The Sensory Box

19. May 2010


Projection Mapping is going off right now. Over the last two weeks I posted a few fantastic examples like the Iron Man 2 vs ACDC projection and the Nokia Ovi Maps piece which was an interactive projection mapping installation. The video above is by Superbien and was created for Alcatel-Lucent at the world mobile congress [...]

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Diesel Cam: Connecting Stores With Facebook

16. May 2010


This is the Diesel store in Spain and while people like Levi’s have been busy building in the new Facebook ’like’ functionality into their online stores, Diesel has been integrating Facebook into a real-world store and they’ve called it Diesel Cam. It’s a touchscreen system that sits outside the change rooms and allows customers to take photos of themselves, [...]

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Eye Candy: A 22 Megapixel Interactive Wall

30. March 2010


I love these sorts of things, like I’m sure most of you do, so I thought I’d post up this piece of eye candy from the university of Tromsa in Norway. While this interactive wall is actually already 5 years old, you rarely get to see it in action, let alone with a 13.3 gigapixel [...]

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HP: Digital Video Wall Installation

21. March 2010

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This is something a little different from HP. A combination of sculpture meets digital art for the foyer of HP’s Palo Alto Headquarters. Created by Tronic, the installation is 60ft long and made of LED panels backed by reinforced fiberglass to sculpt the reverse side. It looks seriously amazing, and as it should when your brief is [...]

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Burger King: Whopper Face Custom Burgers

16. March 2010


This is a very cool way of utilising a little bit of digital magic in-store to solve a pretty big business challenge. Made To Order; it’s what McDonald’s have spent tens of millions on trying to tell you over the past year or so, and Burger King (in Brazil) are now trying to remind you that’s how [...]

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Augmented Reality 2.0 Future Of Interactivity

7. August 2009


Aden has be all over what’s hot in Augmented Reality lately, but let me show you what the next generation of augmented reality has in store for you. Currently in the prototype stages, this technology demo by researchers at the University of The Future Tokyo are using ultrasound technology to give holograms a solid feel. [...]

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Digital Buzz is live!

10. December 2008


Well, after a week customising the blog interface and a few little widgets on wordpress we are up and running! What’s up and running you say? It’s going to be a great new blog covering everything digital, interactive & online from around the world. Ok, plus a few tv ads and random cool stuff because we know you love that [...]

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