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IBM: The THINK Digital Exhibition NYC

28. September 2011

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Ok, so this is pretty dam cool! It’s IBM’s new THINK Exhibit, an exploration into making the world work better, digitally, of course! The THINK Exhibit on on from September 23 to October 23 at Lincoln Center in New York, and takes us through three immersive experiences, with the first being a huge, live data [...]

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Mill Touch: Projected Touch Screen Experience

18. August 2011

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Here is a behind the scenes look at how The Mill, one of the worlds best post-production houses, brought to life their entire back catalogue of creative work via a projected touch screen installation. It’s a great little piece telling the story of how they built the installation, but looking past that, the interaction, the [...]

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Cinemax “Strike Back” Interactive SuperWall

15. August 2011

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SuperWall I hear you say? Yep, well that’s what they are becoming known as in some parts anyway, that aside, you’ll want to see this very cool interactive superwall in New York City, on 34th street. It’s for Cinemax’s new show called “Strike Back” and will run for the entire month of August. The SuperWall [...]

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Nike+ Dynamic Run Paintings

11. August 2011

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I’m a sucker for data visualisations, and here is a pretty cool one created with 12 months worth of Nike+ run data from NYC, set as both a digital installation in-store, and as a reward with the Nike Free Run+ 2 City Pack series. The reward allowed customers to sync their runs to create a [...]

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Selfridges “Project Ocean” Digital Installation

21. May 2011

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This is a pretty unique campaign from London retailer Selfridges. In what they are calling “retail activism” the famous upscale department store is utilising all of their creative elements (online and offline) to raise awareness of the issues of sustainability, overfishing and marine protection. The campaign, created by UK based agency 18 feet & rising [...]

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Nike Shout: Game Day Social Installation

17. May 2011

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This digital/social installation goes back a few months now, but a lot of you guys might not have had the chance to see it, with the campaign created out of Asia by Ogilvy Singapore. Nike Shout was a social installation designed to give fans a real voice, in real-time, on game day. With fans submitting [...]

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Death Penalty: Take A Stand Digital Installation

8. May 2011

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I thought this was a pretty neat digital installation in France’s National Library, helping to raise awareness and generate petition signatures for a movement against the death penalty. Featuring two large screens mounted on either side of a hallway, one side with a prisoner about to be executed, and the other, a soldier standing tall, [...]

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PepsiCo Social Vending Machine Demo

1. May 2011

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There has been a lot of talk about Pepsi’s use of social media, with millions of Facebook fans and Twitter followers generated out of big budget campaigns. But this is just a little bit different, introducing the new Pepsi Social Vending Maching. This video shows the full capabilities of the digitally-connected touch-screen social vending machine, which [...]

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Hyundai Real Life “Likes” via RFID at AutoRAI

30. April 2011

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Well it seems that Renault wasn’t the only brand pushing Facebook “Likes” via RFID at the 2011 AutoRAI Motorshow in Amsterdam this year, with Hyundai deploying a very similar social engagement strategy, linking Facebook accounts to RFID “Like” cards for visitors of their stand. I wonder if that was a little embarrassing for both agencies [...]

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Burberry “Holographic” Catwalk Show In Beijing

18. April 2011

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Burberry has celebrated the launch of a new flagship store in Beijing (one of about 100 Chinese stores set to open or be re-fitted with digital experiences) with a special “Holographic” Catwalk show that featured just 6 “real” models and a multiplying array of holographic models that were almost undetectable and seamlessly integrated into the [...]

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Xbox Kinect: Become Your Own Souvenir!

7. April 2011

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Wow. This is a seriously cool digital installation based in La Rambla, Barcelona, a place made famous by street artists posing as those crazy “human sculptures” along with the tens of thousands of tourists who come to see those street performers stand… still… The crew at blablablab.org gathered to reverse the roles, developing a digital [...]

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Ford C-Max Augmented Reality Billboards

28. February 2011

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This is where Augmented Reality in advertising moves from a cool, branded desktop experience to a marker-less, educational interaction. JCDecaux’s 6 sheet mall spaces have been transformed into Augmented Reality billboards as part of the new Ford C-Max campaign in the UK. Each installation gets one of the new Panasonic D-Imager camera’s that actively measures the users [...]

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Yahoo! 3D Gesture Controlled Digital Installation

27. January 2011

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This Digital Installation from Yahoo! is a pretty cool way to light up the reception area for the head office in San Francisco. It’s based off a new 3D gesture controlled system that allows passers by to interact and control Yahoo! branded content through body gestures and movement that aims to mimic natural human responses. The brief to [...]

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Amnesia Connect: Microsoft Surface To Mobile

25. January 2011

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Did you manage to check out the new Microsoft Surface 2.0 demo from CES 2011? Well, hopefully you did, because when you combine Microsoft Surface with this new Apple iOS app, you’ve got something seriously innovative that will change the way we share and interact with digital content. Amnesia Razorfish today launched Connect, an iOS [...]

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Interactive Installation From Hyper Island

24. January 2011

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It’s no wonder that Hyper Island is the world’s leading school for digital creatives when they are producing work like this. Students were tasked with connecting a streetwear brand to music & art as part of the advanced interface design module. Through that creative process, they produced a digital window installation where people passing by [...]

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Adidas: adiVerse Virtual Footwear Wall

17. January 2011

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Adidas have created an in-store digital experience to showcase their 8,000+ shoe range. It can be deployed to allow almost any retailer to sell the entire Adidas product range without having to be a flagship store in a major city, which is a huge win for all sorts of retailers big and small. The experience is defined by a [...]

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Honda: Interactive Dream Wall

26. October 2010

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This is a great digital installation from the Australian International Motor Show in Sydney a few weeks ago. Overall I was pretty disappointed with the entire show, we didn’t really see any new cars released (they seem to save that for the European shows!) but there were a number of nice digital installations, and probably none better than this from Honda [...]

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WWF: Augmented Reality Tiger Shirt

4. October 2010

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Apart from the voice over, this is a great piece of Augmented Reality for WWF aimed at raising awareness around the plight of the siberian tiger, created by Leo Burnett Moscow. WWF printed thousands of tiger t-shirts and distributed them online and to key stores in Moscow featuring specially placed AR video mirrors that would instantly active the AR experience [...]

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Daffy’s Interactive Peep Show in NYC

3. October 2010

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Daffy’s is a fashion retailer in NYC, just opposite Macy’s in Herald Square. For their fall fashion launch, they created a street-level event that blended window shopping, a fashion show and an interactive peep show to create live interaction from hundreds of passers by for an entire day and night. The idea was simple, get [...]

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Nike: Sneak & Destroy On Facebook Places

15. September 2010

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This was a cool experiential campaign from Nike to promote the Varsity Destroyer jacket. Teaming up with Koi Fusion, a popular food truck, Nike tweeted clues to followers in search of the Koi Fusion truck, once found, you had to check in with Facebook Places and then order a secret menu item… The Destroyer Burrito. [...]

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