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Audi Spheres Digital Installation in Copenhagen

20. August 2012

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An experiment into the future of the Audi brand experience created the ‘Audi Spheres’ project, an experiential installation in Copenhagen that allowed people to experience the Audi brand through technology via augmented reality video pads, giant video walls and interactive spherical displays among others, whilst each physical sphere represented one of Audi’s future brand priorities; [...]

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Nike Camp Victory Olympic Pavilion

15. August 2012

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Let’s just say this isn’t your typical pavilion at a sporting event. This is Nike’s version, an 8 month brand experience project aimed to create the feeling of being ‘fast’ and I suggest, ‘fast’ is exactly what they made! The Nike Camp Victory Olympic Pavilion at the 2012 London games was setup in the middle [...]

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Digitalarti: Water Light Graffiti Installation

11. August 2012

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From Digitalarti Labs comes this very cool Water Light Graffiti Installation. It’s basically an interactive surface made of tens of thousands of LED’s that are illuminated by the contact of water or moisture, meaning that you can draw with just about anything, water pistols, paint brushes, a wet hand or a moist cloth… The Water [...]

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The Nike+ House of Innovation Experience

1. August 2012

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It’s summer. The London Olympics are on and Selfridges are hosting Nike’s House of Innovation. What’s the Nike House of Innovation? Well, it’s a very cool brand experience that is made up of a handful of challenges, exhibitions and environments that converge the physical and digital retail space for “everyday athletes” as they compete against [...]

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Audi City: Digital Car Showroom of The Future

23. July 2012

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The new Audi City ‘Digital Showroom’ has been around for a few days now, but weirdly hasn’t had the traction I expected it to get with just over 10,000 views on YouTube so far. But when you do look at this, it’s brilliant, a new form of retail experience for a car brand, one that [...]

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LEGO Star Wars: Builders of Sound Installation

10. July 2012

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LEGO and Star Wars fans will love this. I saw this on an award board at Cannes this year and thought it was a genius idea, and the LEGO ‘Builders of Sound’ installation that celebrates the first 3D episode of Star Wars literally is. Comprised of a huge barrel organ containing over 20,000 individual LEGO [...]

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Kinetic Rain: A Dynamic Art Installation

8. July 2012

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This signature art installation in the Departure-Check-in hall of Terminal 1 at Singapore Airport might just depict modern beauty, a computer controlled, floating set of copper raindroplets called ‘Kinetic Rain’. Created in two installations beside the entry escalators, each consisting of 608 rain droplets made of lightweight aluminum covered with copper, hanging from steel thread, [...]

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Google Chrome Web Lab Experiments

3. July 2012

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As Google continues it’s Chrome Experiments, we’ll now be lucky enough to see them in the flesh with a year-long public exhibition at the Science Museum in London. The Chrome Web Lab Installations can be interacted with by anyone, anywhere at at the Chrome Web Lab Site. The Lab is made up of 5 Chrome [...]

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The MINI Store: Mobile Test Drive Stores

12. June 2012

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Here’s a very clever idea from MINI in France. They recently announced the opening of 10 new stores to increase test drives for their MINIs but they weren’t your tradition car show rooms, these were mobile MINI stores that could travel straight to the customer. Instead of building standard show rooms MINI launched 10 actual [...]

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Billboard: “Guitar Pee” Musical Toilet Installation

12. June 2012

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I’ve seen “pee” challenges before, like the one in Amsterdam we posted a few weeks back, but this takes it to a whole new level… Introducing Guitar Pee Mpee3′s, user-generated MP3 tunes that are created on a highly customised toilet, designed as a makeshift guitar, complete with string-type-elements in the urinal which control a real [...]

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Rugbeer: Tackle The Vending Machine

29. May 2012

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Here’s a great installation from Argentinean beer brand ‘Cerveza Salta’. Argentina is a country renowned for having the most football fans in the world, but in the Northern Salta province, the New Zealand equivalent of Argentina, people love rugby. Salta Beer wanted to create a campaign that targeted this rugby loving region and what better [...]

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ING: The “Free Throw” Challenge Billboards

30. April 2012

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ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could play, and “Free Throw Billboards” were born. Users could connect their phone directly to the billboard, essentially turning [...]

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Puma: The World’s Fastest Purchase

26. April 2012

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Here is a nice idea from Puma in Mexico. To showcase their super fast running shoes they encouraged customers to shop as quickly as possible by incentivising speedy shoppers with a discount in a campaign named “The World’s Fastest Purchase”. As shoppers entered the store they were prompted to push a big red button that [...]

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Buy Chocolate with a Facebook Pledge

25. March 2012

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This is a great concept from a chocolate store in Denmark. The Anthon Berg Generous Store has introduced a new way to buy your chocolate gifts without the need for any cash, you simply pay with the promise of a good deed toward a person you care for. This pop-up chocolate store, in the center [...]

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Jell-O: Facial Recognition Sampling Machine

25. December 2011

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To help launch the new Jell-o Temptations premium desert range for adults, sampling was always on the cards, but this machine takes sampling to a whole new level… It uses facial recognition software to detect the “Age” of the potential consumer, and if you happened to be too young, it would reject you, with a [...]

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