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Google Chrome Web Lab Experiments
As Google continues it’s Chrome Experiments, we’ll now be lucky enough to see them in the flesh with a year-long public exhibition at the Science Museum in London. The Chrome Web Lab Installations can be interacted with by anyone, anywhere at at the Chrome Web Lab Site. The Lab is made up of 5 Chrome [...]
Continue reading...The MINI Store: Mobile Test Drive Stores
12. June 2012
Here’s a very clever idea from MINI in France. They recently announced the opening of 10 new stores to increase test drives for their MINIs but they weren’t your tradition car show rooms, these were mobile MINI stores that could travel straight to the customer. Instead of building standard show rooms MINI launched 10 actual [...]
Continue reading...Billboard: “Guitar Pee” Musical Toilet Installation
12. June 2012
I’ve seen “pee” challenges before, like the one in Amsterdam we posted a few weeks back, but this takes it to a whole new level… Introducing Guitar Pee Mpee3′s, user-generated MP3 tunes that are created on a highly customised toilet, designed as a makeshift guitar, complete with string-type-elements in the urinal which control a real [...]
Continue reading...Rugbeer: Tackle The Vending Machine
29. May 2012
Here’s a great installation from Argentinean beer brand ‘Cerveza Salta’. Argentina is a country renowned for having the most football fans in the world, but in the Northern Salta province, the New Zealand equivalent of Argentina, people love rugby. Salta Beer wanted to create a campaign that targeted this rugby loving region and what better [...]
Continue reading...ING: The “Free Throw” Challenge Billboards
30. April 2012
ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could play, and “Free Throw Billboards” were born. Users could connect their phone directly to the billboard, essentially turning [...]
Continue reading...Puma: The World’s Fastest Purchase
26. April 2012
Here is a nice idea from Puma in Mexico. To showcase their super fast running shoes they encouraged customers to shop as quickly as possible by incentivising speedy shoppers with a discount in a campaign named “The World’s Fastest Purchase”. As shoppers entered the store they were prompted to push a big red button that [...]
Continue reading...Buy Chocolate with a Facebook Pledge
25. March 2012
This is a great concept from a chocolate store in Denmark. The Anthon Berg Generous Store has introduced a new way to buy your chocolate gifts without the need for any cash, you simply pay with the promise of a good deed toward a person you care for. This pop-up chocolate store, in the center [...]
Continue reading...Jell-O: Facial Recognition Sampling Machine
25. December 2011
To help launch the new Jell-o Temptations premium desert range for adults, sampling was always on the cards, but this machine takes sampling to a whole new level… It uses facial recognition software to detect the “Age” of the potential consumer, and if you happened to be too young, it would reject you, with a [...]
Continue reading...Heineken: Super Social Christmas Tree
11. December 2011
Keep an eye out for the Heineken Super Social Christmas Tree in Clarke Quay, Singapore, from the 17th-26th of December. It’s a huge digital art installation that’s over 11 meters tall and stacked with 48 huge LCD screens, that will become perhaps the most social Christmas tree ever created! If you head to the Facebook [...]
Continue reading...Androidland: The World’s First Android Store
3. December 2011
Here is something pretty cool for the weekend. Google has teamed up with Telstra in Melbourne, Australia, and partners HTC, LG, Motorola, Samsung, and Sony Ericsson to create Androidland, the world’s first dedicated Android store. Technically, it’s a store within a store, but it’s a huge retail experience, complete with massive multi-screen Google Earth installation [...]
Continue reading...eBay: Give-A-Toy Store Window Installation
23. November 2011
Here is a really cool and innovative way to evoke our sensitive, giving side this Christmas, with eBay’s amazing Give-A-Toy Store window installation in New York (at 35th and Broadway) and San Francisco (at 117 Post St), or if you can’t get there, you can get the same experience right here. The interactive store windows [...]
Continue reading...JCPenney: Voice Message QR Code Gift Tags
14. November 2011
IF ever there was a cool use for QR codes (not just practical), this might just be it. JCPenney’s new “Who’s Your Santa” campaign has a QR code extension for 2011, where everyone who buys a gift for Xmas will receive a unique QR code Gift Tag or “Santa Tag” as they are calling them… [...]
Continue reading...My Starbucks Rewards Interactive Window
21. October 2011
Starbucks have created a series of new interactive storefronts in Toronto and Vancouver to promote the launch of the new My Starbucks Rewards program, utilising projected touch screen digital installations in their highest traffic windows. The installations provide a touch experience around the famous Starbucks stars, revealing the various deals and rewards that the new [...]
Continue reading...IBM: The THINK Digital Exhibition NYC
28. September 2011
Ok, so this is pretty dam cool! It’s IBM’s new THINK Exhibit, an exploration into making the world work better, digitally, of course! The THINK Exhibit on on from September 23 to October 23 at Lincoln Center in New York, and takes us through three immersive experiences, with the first being a huge, live data [...]
Continue reading...Mill Touch: Projected Touch Screen Experience
18. August 2011
Here is a behind the scenes look at how The Mill, one of the worlds best post-production houses, brought to life their entire back catalogue of creative work via a projected touch screen installation. It’s a great little piece telling the story of how they built the installation, but looking past that, the interaction, the [...]
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3. July 2012
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