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Laser Forest: A Musical Light Installation
Another great piece from The Creators Project, is ‘Laser Forest’ by Marshmallow Laser Feast, featuring a huge forest of laser beams that features over 150 laser rods which can be tapped, strum and ultimately played. When strumming, playing or tapping, users can trigger both sounds and lasers, with the entire piece becoming a collaborative play [...]
Continue reading...The bpost Live Webshop Campaign
24. April 2013
Bpost is the largest Belgian postal service, and is increasingly being challenged with free-shipping alternatives and couriers gaining traction with online shoppers. So bpost opened a live-streamed pop-up store in the center of the capital, stocked with must-have items, from smartphones to designer coffee-makers. But the only way to buy them, was online, where everything [...]
Continue reading...Nike: 8 Interactive Store Windows at Selfridges
4. March 2013
Most of you guys would remember the ‘Nike+ Innovation Center’ that was housed at Selfridges during the London Olympics, but what you might not have seen, were the 8, interactive/reactive kinetic window installations that helped to drag customers into the store. From Kinetic drops that react to people walking past, to dunk-height jumping challenges and [...]
Continue reading...Sony: AR Headphone Music Festival
17. February 2013
Seriously cool. In Shibuya, Tokyo, people who wear headphones (or wanted to try them) were treated to a one of a kind Augmented Reality Music Festival late last year, called the ‘Sony Headphone Music Festival’, which ultimately expanded to ‘Headphone Music Festivals’ all over Japan. The Augmented Reality Music Festivals were created using Sony’s proprietary [...]
Continue reading...Nissan: Voice Driver Installation
4. November 2012
Voice powered radio controlled car races over the internet? What a seriously cool installation from Nissan using their ‘Z’ Sports Cars. In about 5 days, there will be a Japan GP where people turn up to race with the power of their voice… A week after that, it will be open to the world, with [...]
Continue reading...Adidas: Interactive Window Shopping
1. November 2012
There have been some pretty cool window shopping examples over the last year, but this easily takes the cake, with a completely interactive in-window experience that lets customers flick through clothing racks, individual garments and play with a model (getting them to try on every item) to see exactly how the clothes look, no matter [...]
Continue reading...Kelloggs: The Special K Tweet Shop
1. October 2012
This isn’t the first Tweet Shop, but its probably the second or third ever, and a very cool pop-up style store turning customers social currency into real goods and positive sentiment… Passers by can walk into the store, sample the range of new cereal crisps and then tweet about them to buy a box to [...]
Continue reading...Audi: An Urban Mobility Future Installation
2. September 2012
In a 190m2 three-dimensional LED surface stands the Audi Urban Future Concept with the upcoming A2. The dynamic surface demonstrates how the future of connected cars will automatically interact with the typical city infrastructure of tomorrow. The installation features a real-time graphics engine and the tracking software, which receives live input from 11 Xbox Kinect [...]
Continue reading...Audi Spheres Digital Installation in Copenhagen
20. August 2012
An experiment into the future of the Audi brand experience created the ‘Audi Spheres’ project, an experiential installation in Copenhagen that allowed people to experience the Audi brand through technology via augmented reality video pads, giant video walls and interactive spherical displays among others, whilst each physical sphere represented one of Audi’s future brand priorities; [...]
Continue reading...Nike Camp Victory Olympic Pavilion
15. August 2012
Let’s just say this isn’t your typical pavilion at a sporting event. This is Nike’s version, an 8 month brand experience project aimed to create the feeling of being ‘fast’ and I suggest, ‘fast’ is exactly what they made! The Nike Camp Victory Olympic Pavilion at the 2012 London games was setup in the middle [...]
Continue reading...Digitalarti: Water Light Graffiti Installation
11. August 2012
From Digitalarti Labs comes this very cool Water Light Graffiti Installation. It’s basically an interactive surface made of tens of thousands of LED’s that are illuminated by the contact of water or moisture, meaning that you can draw with just about anything, water pistols, paint brushes, a wet hand or a moist cloth… The Water [...]
Continue reading...The Nike+ House of Innovation Experience
1. August 2012
It’s summer. The London Olympics are on and Selfridges are hosting Nike’s House of Innovation. What’s the Nike House of Innovation? Well, it’s a very cool brand experience that is made up of a handful of challenges, exhibitions and environments that converge the physical and digital retail space for “everyday athletes” as they compete against [...]
Continue reading...Audi City: Digital Car Showroom of The Future
23. July 2012
The new Audi City ‘Digital Showroom’ has been around for a few days now, but weirdly hasn’t had the traction I expected it to get with just over 10,000 views on YouTube so far. But when you do look at this, it’s brilliant, a new form of retail experience for a car brand, one that [...]
Continue reading...LEGO Star Wars: Builders of Sound Installation
10. July 2012
LEGO and Star Wars fans will love this. I saw this on an award board at Cannes this year and thought it was a genius idea, and the LEGO ‘Builders of Sound’ installation that celebrates the first 3D episode of Star Wars literally is. Comprised of a huge barrel organ containing over 20,000 individual LEGO [...]
Continue reading...Kinetic Rain: A Dynamic Art Installation
8. July 2012
This signature art installation in the Departure-Check-in hall of Terminal 1 at Singapore Airport might just depict modern beauty, a computer controlled, floating set of copper raindroplets called ‘Kinetic Rain’. Created in two installations beside the entry escalators, each consisting of 608 rain droplets made of lightweight aluminum covered with copper, hanging from steel thread, [...]
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