Archive | Industry Survey RSS feed for this section

SlideShare SoDA Report: Agency Management

3. October 2015


SoDA has just released a report on Agency Workflow & Management, which aims to highlight to everyone where agencies are making or losing money – and the #1 factor to losing money it seems, is scope creep. With 63% of all agencies claiming scope creep is directly affecting their profitability. The report also gives you [...]

Continue reading...

SlideShare: The SoDA Digital Report 2015

6. May 2015


The new SoDA Digital Report is out for 2015 (Volume 1) and brings another wealth of industry specific information to the table as it looks to how client engagements are evolving and the industry is shifting. Along with campaign and project spending, the rise of innovation labs and talent retention across the world. Grab a [...]

Continue reading...

The Four Horsemen: Future Of Digital Business

17. February 2015


A brilliant presentation from Scott Galloway on Amazon/Apple/Facebook & Google (The Four Horsemen) and who will win and who will lose in the digital business economy. It’s a rapid fire, 90 slide, 15 minute presentation that you MUST watch. So grab a coffee, watch it and thank me later!

Continue reading...

WPP BrandZ: 100 Most Valuable Brands 2014

29. September 2014


Every year WPP puts out the ‘BrandZ Top 100 Most Valuable Global Brands’ list, and here is the one for 2014… And for 2014, we’ve got a new #1 Global Brand. Well, it’s not Apple who have topped it for the last few years, losing 20% of its value in 2014, it’s brand now only [...]

Continue reading...

SlideShare: 2014 Cannes Lions Predictions

1. June 2014


So it’s 2 weeks out from the 2014 Cannes Lions Festival of Creativity, and the entire industry is wondering what’s going to win at Cannes this year… Well to kick it off, Bridget Jung and the team at DigitasLBi in Paris have created this SlideShare showcasing who they think will be the metal winners at [...]

Continue reading...

SlideShare: Digital Perspectives 2014

6. May 2014


Our friends at Reactive have released their ‘Digital Perspectives 2014′ SlideShare presentation, that highlights global viewpoints on everything digital in 2014. With everything from privacy, search, content, mobile, wearables… all the way to ecomm, risk management and the demise of the copywriter and art director combo! Grab a coffee, it’s 80 pages, so hide from [...]

Continue reading...

SlideShare: SoDA 2014 Digital Marketing Report

20. April 2014


Here is the latest report from SoDA, with the H1 Report for 2014. It’s created in partnership with Econsultancy Bi-Annually and includes a total of 736 respondents world-wide, the large majority being senior company decision-makers. It looks at the latest trends in digital marketing for 2014, how agencies and clients are positioned to handle them, [...]

Continue reading...

SlideShare: SoDA 2014 Digital Trend Predictions

10. November 2013


This is the second report (or H2) from SoDA this year, and in this edition, they start to predict key digital trends for 2014. The SoDA report includes 22 insight essays, 18 exclusive case studies and two in-depth interviews with brand leaders set the scene for digital in 2014. Enjoy!

Continue reading...

SlideShare: Reactive Digital Perspectives 2013

28. July 2013


Every year digital agencies around the world forecast the advertising trends of the future, here is Reactive’s perspective on these upcoming trends. The report discusses customer experience, design, video, eCommerce and personalised content. Thanks Tim!

Continue reading...

SlideShare: SoDA Digital Trends 2013 Report

18. March 2013


Every year, SoDA (the Society of Digital Agencies) unveils the results of their annual Digital Marketing Outlook Survey, along with new perspectives, fresh ideas and real concepts of how organizations are balancing the art and science within their digital agencies. The survey digs into projected budgets, growth opportunities, organizational structure, technological shifts, etc. for digital [...]

Continue reading...

BrandZ: Top 100 Most Valuable Brands 2011

15. May 2011


The WPP comissioned BrandZ report for the Top 100 Most Valuable Global Brands 2011 has been released and here is a video documenting the countdown from last to first place. There has been plenty of movement this year, in particular, from Apple who rose almost 85% on the back of the iPad to become the [...]

Continue reading...

Slideshare: Future Of Mobile Tagging Report

16. January 2011


Whether you believe in QR codes or not (which reminds me I really need to change that poll!) this report from PSFK on The Future Of Mobile Tagging takes you down the technology path that links the real world with the virtual, helping to unlock the true potential of mobile in a consumers life. It’s [...]

Continue reading...

The New Sharing Economy

14. October 2010


The guys from Latitude Research in collaboration with Shareable Magazine released this insightful research a few months ago. Its shortly about the new sharing economy and examines interesting topics like: What’s changed about our psychology of sharing?, How can Web, mobile and real-time technologies continue to fuel sharing?, What are the opportunity spaces for business [...]

Continue reading...

The Economist: A World of Connections

2. February 2010


The Economist has released a special report on social networking last week. You can find a lot of important insights and statistics like, how social networks are changing the way people communicate, privacy in social media: Privacy 2.0, the future of social media towards a socialised state, recruitment in a social world and much more. [...]

Continue reading...

PwC: 13th Annual Global CEO Survey

27. January 2010


PwC released their inspirational 13th Annual Global CEO Survey. Its a great source for advertisers, marketers, managers and much more. You can find a lot of valuable content such as industries insights, CEO interviews, short-long term strategies… You can check out or download the survey here.

Continue reading...

First Digital Buzz Survey – QR Codes

25. January 2010


If you haven’t noticed, last week I setup a survey feature on Digital Buzz. What I’ll be doing is running a new survey every week and compiling a report at the end of the year! Please feel free to email me any questions you’d like our readers opinions on! So I thought we’d kick-off with [...]

Continue reading...