Archive | Industry Reports RSS feed for this section

SlideShare: Global Digital Statistics For 2016

1. February 2016

27 Comments

This might just be one of the most comprehensive global digital reports that will come out in 2016, period. It’s full of the best stats, facts and figures for the internet in 2016, and specifically covers the world’s top 30 countries by economic size. It covers the top 10 most-used social media platforms in each [...]

Continue reading...

SlideShare: 2016 Digital Trends & Predictions

31. January 2016

33 Comments

Just like they do each year, the crew at Soap have rounded up their big predictions for 2016 Digital Trends. Some challenge the status quo while others are rather likely to play out some time soon, but ultimately, these trends poke a little fun at current digital trends and where the world is heading. Who [...]

Continue reading...

YouTube Rewind 2015: Now Watch Me

12. December 2015

15 Comments

Here it is. YouTube’s famous year in review “YouTube Rewind 2015″ and what a year it was. This year it is celebrating the videos, people, music and moves that made 2015. #YouTubeRewind Featuring well over 100 key YouTube content creators and those crazy viral videos that come out of now where, it’s a great watch [...]

Continue reading...

SlideShare SoDA Report: Agency Management

3. October 2015

19 Comments

SoDA has just released a report on Agency Workflow & Management, which aims to highlight to everyone where agencies are making or losing money – and the #1 factor to losing money it seems, is scope creep. With 63% of all agencies claiming scope creep is directly affecting their profitability. The report also gives you [...]

Continue reading...

SlideShare: The SoDA Digital Report 2015

6. May 2015

25 Comments

The new SoDA Digital Report is out for 2015 (Volume 1) and brings another wealth of industry specific information to the table as it looks to how client engagements are evolving and the industry is shifting. Along with campaign and project spending, the rise of innovation labs and talent retention across the world. Grab a [...]

Continue reading...

The Four Horsemen: Future Of Digital Business

17. February 2015

13 Comments

A brilliant presentation from Scott Galloway on Amazon/Apple/Facebook & Google (The Four Horsemen) and who will win and who will lose in the digital business economy. It’s a rapid fire, 90 slide, 15 minute presentation that you MUST watch. So grab a coffee, watch it and thank me later!

Continue reading...

SlideShare: The Marketing Playbook Is Dead

8. February 2015

33 Comments

There is a lot of hype around the death of typical marketing principles right now, and the famous “engagement” word had been beaten up pretty bad over the last few weeks, as studies, reports and new methodologies appear to be gaining some traction, aiming to show that people don’t interact with brands, let alone want [...]

Continue reading...

SlideShare: The SoDA 2H 2014 Digital Report

13. November 2014

30 Comments

It’s november, so the annual SoDA 2H Digital Marketing Report is out on SlideShare, a 44 page report that covers some of the most important topics in the digital industry today, along with thought-leadership pieces, a cross-section of trends and campaign examples. Some of the latest trends covered in the 2H SoDA Digital Report are; [...]

Continue reading...

SlideShare: Digital Strategy Toolbox 2014

19. October 2014

39 Comments

We posted our good friend Julian Cole’s first version of the ‘Digital Strategy Toolkit‘ almost two years ago, and this week he’s just released his 2014 updated version of that famous presentation. The Digital Strategy Toolbox for 2014 is now on SlideShare and embedded above for everyone to take note, get inspired and enjoy some [...]

Continue reading...

WPP BrandZ: 100 Most Valuable Brands 2014

29. September 2014

47 Comments

Every year WPP puts out the ‘BrandZ Top 100 Most Valuable Global Brands’ list, and here is the one for 2014… And for 2014, we’ve got a new #1 Global Brand. Well, it’s not Apple who have topped it for the last few years, losing 20% of its value in 2014, it’s brand now only [...]

Continue reading...

SlideShare: Marketing In The Connected Age

9. September 2014

29 Comments

Part of the WFA Reconnect project, produces this new SlideShare presentation on ‘Marketing in the connected age’ where industry influences from around the world (via their social networks) were asked to participate in the research and presented by We Are Social in Singapore. There seems to be three key themes; Purpose (to make things better, [...]

Continue reading...

SlideShare: 2014 Cannes Lions Predictions

1. June 2014

45 Comments

So it’s 2 weeks out from the 2014 Cannes Lions Festival of Creativity, and the entire industry is wondering what’s going to win at Cannes this year… Well to kick it off, Bridget Jung and the team at DigitasLBi in Paris have created this SlideShare showcasing who they think will be the metal winners at [...]

Continue reading...

SlideShare: Digital Perspectives 2014

6. May 2014

21 Comments

Our friends at Reactive have released their ‘Digital Perspectives 2014′ SlideShare presentation, that highlights global viewpoints on everything digital in 2014. With everything from privacy, search, content, mobile, wearables… all the way to ecomm, risk management and the demise of the copywriter and art director combo! Grab a coffee, it’s 80 pages, so hide from [...]

Continue reading...

SlideShare: SoDA 2014 Digital Marketing Report

20. April 2014

20 Comments

Here is the latest report from SoDA, with the H1 Report for 2014. It’s created in partnership with Econsultancy Bi-Annually and includes a total of 736 respondents world-wide, the large majority being senior company decision-makers. It looks at the latest trends in digital marketing for 2014, how agencies and clients are positioned to handle them, [...]

Continue reading...

SlideShare: Future Factors 2014 Report

26. March 2014

13 Comments

Here’s a great presentation called Future Factors for 2014, and it highlights just how connected objects will shape our future as the world runs wild for all things tech-focused this year. It discusses everything from the future of branded content, to meaningful measurement, connected wellbeing and digital currency. A great read over coffee today. Nice [...]

Continue reading...

Facebook ‘Like’ Fraud: The Video Explanation

13. February 2014

25 Comments

Ok, so this video has 1m views in 48 hours, and provides a pretty deep and interesting look at Facebook ‘Like’ Fraud. The worst part is, it’s almost impossible to dismiss if you’ve created and run your own Facebook page, and even myself, as I post this video, I’m thinking, damn, that’s exactly what I’ve [...]

Continue reading...

SlideShare: Global Digital Statistics 2014

8. January 2014

21 Comments

Here it is, the 2014 Global Digital Statistics, Stats & Facts SlideShare presentation from the guys at We Are Social. It comes in at a small, 183 pages of seriously useful data to help set the picture and verify trends for 2014. It features 2014 Digital Statistics, Stats and Facts like; 2.5 Billion People are [...]

Continue reading...

SlideShare: Soap’s 14 Digital Trends for 2014

16. December 2013

36 Comments

Find the hottest digital trends for 2014, with this light hearted look at what SOAP Creative think will be the things everyone will be doing in digital next year! Bitcoins, wearable tech, more drones… you name it. It’s in here. We’ll pull more 2014 Digital Trend Predictions together shortly. Enjoy!

Continue reading...

SlideShare: The State of Content Marketing 2014

20. November 2013

19 Comments

Australia typically gets a reputation of being a few years behind the world in terms of digital, it’s completely false in all parts bar our eCommerce offerings… They just suck. So it’s interesting to see how we sit with this new SlideShare presentation on the state of content marketing in Australia.

Continue reading...

SlideShare: SoDA 2014 Digital Trend Predictions

10. November 2013

44 Comments

This is the second report (or H2) from SoDA this year, and in this edition, they start to predict key digital trends for 2014. The SoDA report includes 22 insight essays, 18 exclusive case studies and two in-depth interviews with brand leaders set the scene for digital in 2014. Enjoy!

Continue reading...